Here are 1-3 brief analogies for Fox Factory (FOXF):

• Brembo for suspension systems: Similar to how Brembo is synonymous with high-performance braking, Fox Factory specializes in premium, performance-defining suspension for bikes and road/off-road vehicles.
• The Yeti of high-performance parts for outdoor adventure vehicles: Like Yeti caters to premium outdoor enthusiasts with durable, high-performing gear, Fox Factory provides top-tier mechanical components for adventure sports.
• Dyson for vehicle and bike suspension technology: Just as Dyson is known for innovative, high-performance engineering in home appliances, Fox Factory applies similar principles to advanced suspension systems for bikes and vehicles.

• Mountain Bike Suspension Products: High-performance forks, rear shocks, and dropper seat posts designed to enhance control and ride quality for mountain bikes.
• Powered Vehicle Suspension Products: Advanced shock absorbers and suspension systems engineered for optimal performance and durability in off-road vehicles like UTVs, ATVs, snowmobiles, and dirt bikes.
• On-Road Vehicle Suspension Products: Specialized aftermarket performance shocks and suspension solutions for trucks, SUVs, and other passenger vehicles to improve handling and ride comfort.

Fox Factory (FOXF) primarily sells its high-performance suspension products and components to other companies, specifically Original Equipment Manufacturers (OEMs), who integrate these products into their complete vehicles. While the company also has significant aftermarket sales to distributors, dealers, and direct to consumers, the OEM channel typically represents the larger portion of its revenue.

The major OEM customers identified by Fox Factory in its public filings include:

• Bike Manufacturers:
  • Trek Bicycle Corporation (private company)
  • Specialized Bicycle Components (private company)
  • Giant Manufacturing Co. Ltd. (public, traded on Taiwan Stock Exchange: 9921.TW)
• Powered Vehicle Manufacturers:
  • Polaris Inc. (NYSE: PII)
  • Honda Motor Co., Ltd. (NYSE: HMC)
  • Toyota Motor Corporation (NYSE: TM)
  • Ford Motor Company (NYSE: F)
  • General Motors Company (NYSE: GM)
  • Yamaha Motor Co., Ltd. (OTC: YAMHF; primarily traded on Tokyo Stock Exchange)

Michael C. Dennison, Director and Chief Executive Officer

Mr. Dennison was named Chief Executive Officer of Fox Factory in June 2019, having joined the company in August 2018 as President, Powered Vehicles Group. He has been a member of FOX's Board of Directors since February 2018. Prior to his tenure at FOX, Mr. Dennison spent nearly two decades at Flex Ltd. (NASDAQ:FLEX), a diversified technology manufacturer, where he held the position of President and Chief Marketing Officer. His roles at Flex Ltd. also included leadership in procurement, global supply chain, and business management for the High-Velocity Solutions group and the Mobile and Consumer Segment. Before Flex Ltd., he served as Regional Director at Arrow Electronics in New York. Mr. Dennison also extends his leadership to Solo Brands as a board member since 2023 and serves as Chairman of the K&N Filters Board since 2024. He has a lifelong passion for racing and automobiles.

Dennis Schemm, Chief Financial Officer and President, After Market Applications Group

Mr. Schemm was appointed Chief Financial Officer of Fox Factory effective June 12, 2023. He brings over 25 years of finance experience, encompassing financial risk management, controllership, global financial planning and analysis, treasury, audit, capital allocation strategies, and mergers and acquisitions. Before joining Fox Factory, Mr. Schemm served as Senior Vice President and Chief Financial Officer at Trex for three years. From 2015 to 2020, he was the Senior Vice President, Chief Financial Officer, and Commercial Lead, Joint Compound Division at Continental Building Products. He holds an MBA in finance and marketing from Carnegie Mellon University and a BS in accounting and computer science from Penn State University.

Christopher J. Tutton, President, Specialty Sports Group

Richard T. Winters, President, Powered Vehicles Group

Toby D. Merchant, Chief Legal Officer, Chief Compliance Officer and Secretary

Mr. Merchant has served as the Chief Legal Officer, Chief Compliance Officer, and Secretary of Fox Factory since 2021. Prior to this, he was the Chief Operating Officer and General Counsel to McKenna & Associates, LLC. He also held positions as a partner at Squire Patton Boggs (US) LLP and an Associate at Dinsmore & Shohl LLP, with extensive experience working with both public and private companies.

The key risks to Fox Factory (FOXF) are primarily centered around macroeconomic pressures, inventory management within its supply chain, and the impact of tariffs.

1. Economic Downturn and Weak Consumer Spending: Fox Factory's business is significantly impacted by overall economic conditions and consumer discretionary spending. The company has experienced declines in revenue and profit, particularly in its Specialty Sports Group (SSG) which includes bicycle-related products, due to a "bumpy economic and demand environment" and "shifting demand and changing product mix". Sales in its bike-related business were down 30% in Q1 2023, with a projected annual decline of over 20% for the full year, indicating a return to seasonality after a period of pandemic-driven demand. Broader industries served by Fox Factory remain pressured by challenging macroeconomic environments, including higher interest rates that constrain consumer spending. While there have been signs of recovery in some segments, the company remains vulnerable to ongoing economic headwinds.

2. Inventory Issues and Dependency on OEM Partnerships: Fox Factory faces challenges related to inventory recalibration, particularly within the bicycle industry, which has led to reduced purchases from original equipment manufacturers (OEMs), distributors, and dealers. A significant portion of Fox Factory's revenue relies on these OEM partnerships, making the company susceptible to changes in these relationships and inventory levels within the broader supply chain. While some positive signals indicate that OEM inventory destocking may be nearing its conclusion, the U.S. market, in particular, remains in a state of transition. The company's management has acknowledged that planned inventory levels are high in anticipation of future demand, but managing a complex global supply chain across many countries in sync with model launches and OEM schedules is an ongoing challenge.

3. Tariffs and Increased Operating Costs: Tariffs pose a notable risk to Fox Factory, contributing to increased operating costs and potentially affecting end-customer demand. Management estimated a gross impact of approximately $50 million from tariffs on a full-year basis in recent years. While the company has identified countermeasures to offset some of these impacts, new and expanded tariffs are expected to continue presenting significant challenges for the industries it serves. The effect of tariffs remains an uncertain factor, and the company's guidance has had to incorporate these cost pressures.

Fox Factory (symbol: FOXF) primarily designs, engineers, manufactures, and markets performance-defining products such as suspension systems and components, cranks, wheels, and cycling components for various vehicles and applications, including bicycles, snowmobiles, on- and off-road vehicles, trucks, side-by-side vehicles, and motorcycles.

Addressable Markets for Fox Factory's Main Products and Services:

• Mountain Bike Suspension Products:
  • The global Mountain Bike Suspension Market is estimated at USD 3.13 billion in 2025, with projections to reach USD 6.99 billion by 2034.
  • In 2025, the market size for the United States is projected at USD 1.07326 billion, for Europe at USD 0.79884 billion, and for China at USD 0.87488 billion.
  • The global mountain bike suspension fork market (a subset) is estimated at $850 million in 2025.
  • Asia-Pacific represented approximately 45% of the global mountain bike suspension market share in 2024, while North America accounted for about 20%.
  • The mountain bike suspension upgrades market was valued at $1.2 billion in 2023.
• Powered Vehicle Suspension Systems (Truck, Automotive, Powersports):
  • The global Truck Suspension System Market was valued at $21.9 billion in 2022 and is projected to reach $32.9 billion by 2032. Other estimates place the global market at approximately USD 9.5 billion in 2024, expected to reach USD 13.25 billion by 2030, and to grow to USD 42.7 billion by 2035.
  • The global Heavy-Duty Truck Suspension System market was estimated at US$12.5 billion in 2024 and is projected to reach US$14.2 billion by 2030. The U.S. market for heavy-duty truck suspension systems was valued at $3.4 billion in 2024.
  • The broader global Automotive Suspension System Market, which includes various vehicle types, exceeded USD 46.6 billion in 2024 and is anticipated to grow at a CAGR of approximately 6.7% from 2025 to 2034. Other sources estimate the global market at USD 47.25 billion in 2024, projected to grow to USD 107.12 billion by 2035, and at USD 142.92 billion in 2025, forecast to reach USD 192.50 billion by 2030.
  • Asia-Pacific held the largest share of the automotive suspension system market in 2023 and accounted for 48.96% of the market share in 2024. China's automotive suspension system market accounted for 35% of the revenue share in 2024. North America holds a 19.53% share of the Automotive Suspension Market in 2025.
• Powered Vehicle Wheels and Accessories (Aftermarket Applications):
  • The global automotive wheel market was valued at USD 168.45 billion in 2025 and is projected to reach USD 232.46 billion by 2030. Another estimate places the global market at USD 51.8 billion in 2025, forecasted to reach around USD 89.99 billion by 2034.
  • The global automotive wheel rims market (a subset) was valued at USD 43.99 billion in 2024 and is projected to grow from USD 47.73 billion in 2025 to USD 91.53 billion by 2032. Asia Pacific dominated this market with a 41.59% share in 2023.
  • The global car accessories market was valued at USD 526.34 billion in 2024 and is projected to reach USD 807.77 billion by 2031. Other estimations indicate the market stood at USD 265.27 billion in 2025, forecast to reach USD 350.83 billion by 2030, and was valued at USD 513.8 billion in 2023, projected to reach USD 1006.7 billion by 2033.
  • Asia-Pacific leads the car accessories market with a 64.43% revenue share in 2024. In 2022, the Asia Pacific car accessories market size held over USD 113.1 billion.
  • The recreational vehicle aftermarket is expected to reach $24.3 billion by 2026.
  • The powersports performance parts market has an estimated annual value of $6.7 billion.

Here are 3-5 expected drivers of future revenue growth for Fox Factory (FOXF) over the next 2-3 years:

1. New Product Launches and Innovation: Fox Factory consistently emphasizes investment in research and development and the introduction of new products. Recent examples include the advanced Live Valve Suspension and new bike platforms. The company is also expanding its bat portfolio into adjacent categories like softball, setting a foundation for future revenue.
2. Expansion in Aftermarket Applications Group (AAG) and Powered Vehicles Group (PVG): Both the Aftermarket Applications Group (AAG) and the Powered Vehicles Group (PVG) have demonstrated strong performance. AAG has seen increased demand for aftermarket components and upfitting, while PVG has shown robust growth in the automotive original equipment business. The company expects continued growth in these segments.
3. Market Expansion and Customer Base Growth: Fox Factory aims to grow by expanding its market reach, including entering new price points within forks and suspension to effectively double its total addressable market (TAM). They are also focusing on emerging segments such as e-MTB and Gravel, and expanding their OEM customer base.
4. Strategic Operational Improvements and Cost Management: The company is undertaking strategic initiatives like footprint consolidation and portfolio optimization to enhance margins and drive sustainable growth. These efforts include significant cost reduction programs, which are expected to support long-term revenue expansion and profitability.

Share Repurchases

• In November 2023, Fox Factory Holding Corp. authorized a share repurchase program for up to $300 million of its common stock, representing 8% of its outstanding share capital.
• The purpose of the November 2023 program is to manage dilution from future employee equity grants and allow for opportunistic share repurchases, with the program set to expire on November 1, 2028.
• During the three months ended March 29, 2024, the company repurchased approximately 378 shares for $25,000.

Share Issuance

• In June 2020, Fox Factory announced an underwritten public offering of 2,000,000 shares of its common stock, with an option for the underwriters to purchase up to an additional 300,000 shares.
• Net proceeds from the June 2020 offering were intended for general corporate purposes.

Outbound Investments

• In November 2023, Fox Factory acquired Marucci Sports for $572 million.
• The acquisition of Marucci Sports is expected to enhance the parent company's financial performance and provides access to composite manufacturing technology and supplier base.
• In February 2020, Fox Factory acquired SCA Performance Holdings, Inc. for $328 million, exclusive of vehicle inventory, along with an additional $13 million in contingent performance-based retention incentives.

Capital Expenditures

• For the latest twelve months ending July 4, 2025, Fox Factory's capital expenditures were $42.264 million.
• The company's capital expenditures averaged $49.237 million from fiscal years ending January 2021 to 2025.
• The CEO reiterated plans to maintain capital expenditures within $45-$50 million for 2025 to support operational efficiency.