A focused Procter & Gamble in shaving, sun care, and feminine hygiene.

The Kimberly-Clark of the shaving aisle, also providing sun care and feminine hygiene products.

• Wet Shave Products: Includes razor systems (handles and refillable blades) and disposable razors for men and women under brands like Schick, Wilkinson Sword, Edge, and Skintimate.
• Sun and Skin Care Products: Comprises sun protection, tanning, and after-sun products (Banana Boat, Hawaiian Tropic), antibacterial wipes and hand sanitizers (Wet Ones), and men's skincare/grooming products (Bulldog, Jack Black, Cremo).
• Feminine Care Products: Offers tampons under brands such as Playtex and o.b., and markets pads and liners primarily under the Stayfree and Carefree brands.

Edgewell Personal Care (EPC) sells its branded personal care products primarily to other companies, specifically major retailers and e-commerce platforms, who then sell these products to individual consumers.

The major customers for Edgewell Personal Care include:

• Walmart Inc. (WMT)
• Amazon.com, Inc. (AMZN)
• CVS Health Corporation (CVS)
• The Kroger Co. (KR)
• Target Corporation (TGT)
• Walgreens Boots Alliance, Inc. (WBA)

Rod R. Little, President and Chief Executive Officer

Rod R. Little was appointed President and Chief Executive Officer of Edgewell Personal Care effective March 1, 2019, having previously served as the company's Chief Financial Officer since March 2018. Prior to joining Edgewell, he held the position of CFO at HSN Inc. and Elizabeth Arden Inc. At HSN Inc., he was responsible for developing a revised financial plan focused on cost reduction and shifting investment priorities to drive long-term growth, along with leading a strategy renewal supported by investments in digital, e-commerce, and supply chain. During his tenure as CFO at Elizabeth Arden, he played a crucial role in a turnaround that successfully restored revenue growth and profitability. Earlier in his career, he served as CFO for Procter & Gamble's global salon professional division.

Francesca Weissman, Chief Financial Officer

Francesca Weissman became Chief Financial Officer of Edgewell Personal Care effective December 1, 2024. She joined Edgewell in 2019 and brings over 25 years of extensive finance experience, encompassing finance, accounting, mergers and acquisitions, and corporate strategy. Before her role at Edgewell, Ms. Weissman served as CFO of Party City Retail Group, Senior Vice President of Finance and Strategy at Ahold USA, and CFO of Stop & Shop. She also held various executive finance positions at Heineken USA for over 12 years and began her career at Ernst & Young.

LaTanya Langley, Chief People and Legal Officer

LaTanya Langley serves as Edgewell Personal Care's Chief People and Legal Officer and Corporate Secretary, where she is responsible for leading the Human Resources and Legal functions.

Jessica Spence, President of North America

Jessica Spence joined Edgewell Personal Care in 2024 as the President of North America. She contributes over two decades of experience in Marketing, Sales, Advertising, eCommerce, and Operations, and is responsible for leading the company's North America commercial business.

Paul Hibbert, Chief Supply Chain Officer

Paul Hibbert holds the position of Chief Supply Chain Officer at Edgewell Personal Care.

1. Intense Competition and Market Share Erosion: Edgewell operates in highly competitive personal care markets, particularly in its Wet Shave segment, where it contends with established players like Procter & Gamble (Gillette) and agile direct-to-consumer (DTC) brands such as Harry's and Dollar Shave Club. This intense competition leads to pricing pressure, increased promotional activities, and a struggle to maintain or grow market share across its product lines, including sun and skin care. The company's efforts to differentiate through innovation and acquisitions, like Billie, are ongoing in this challenging environment.
2. High Financial Leverage and Limited Flexibility: The company carries a significant debt load, reflected in an elevated debt-to-equity ratio and adjusted leverage. S&P Global Ratings revised Edgewell's outlook to negative, citing expectations that its adjusted leverage would remain high, exceeding the downgrade trigger. This high leverage limits Edgewell's financial flexibility, potentially hindering its ability to invest in growth initiatives, pursue strategic acquisitions, or effectively respond to unforeseen market downturns.
3. North American Market Underperformance and Macroeconomic Pressures: Edgewell has experienced persistent organic sales declines in its crucial North American market across various segments, including Wet Shave and Sun Care. This underperformance is compounded by broader macroeconomic headwinds such as inflation, tariffs, and cautious consumer spending, which collectively put pressure on gross margins and overall profitability.

The following are clear emerging threats to Edgewell Personal Care:

• The continued rise and market share capture of Direct-to-Consumer (DTC) subscription models in the shaving industry. Companies like Dollar Shave Club and Harry's have disrupted the traditional retail model for razors and blades by offering competitive pricing and convenience through online subscriptions, directly challenging Edgewell's established brands like Schick and Wilkinson Sword.
• The increasing adoption and preference for sustainable and reusable feminine hygiene products. Alternatives such as menstrual cups, period underwear, and reusable pads directly compete with Edgewell's disposable tampons and pads (Playtex, o.b., Stayfree, Carefree), appealing to consumers seeking environmental benefits, long-term cost savings, and alternative comfort.

Edgewell Personal Care (EPC) operates within several substantial addressable markets for its main product categories:

• Wet Shave Products (Schick, Wilkinson Sword, Edge, Skintimate, Shave Guard, Personna):
  • The global wet shave market was valued at approximately USD 19,177.8 million in 2024.
  • In the U.S., the wet shave market recorded revenues of USD 3,286.9 million in 2024.
• Sun Care Products (Banana Boat, Hawaiian Tropic):
  • The global sun care products market size reached USD 14.0 billion in 2024.
  • The U.S. sun care market was valued at USD 15.55 billion in 2024.
• Men's Skincare Products (Bulldog, Jack Black, Cremo):
  • The global men's skincare products market was estimated at USD 19.6 billion in 2024.
  • The U.S. men's skincare products market was worth over USD 3.4 billion in 2024.
• Feminine Care Products (Playtex, o.b., Stayfree, Carefree):
  • The global feminine hygiene products market size was valued at USD 46.85 billion in 2024.
  • The U.S. feminine hygiene products market size was valued at USD 15.56 billion in 2024.
• Hand Sanitizers and Wipes (Wet Ones):
  • The global hand sanitizer market size was valued at USD 6.96 billion in 2024.
  • The U.S. hand sanitizer market was valued at USD 1.9 billion in 2025.
  • The global wipes market size was valued at USD 25.1 billion in 2025.

Edgewell Personal Care (EPC) is expected to drive future revenue growth over the next 2-3 years through several key strategies:

• International Market Expansion and Performance: The company anticipates continued strong performance and mid-single-digit organic net sales growth in its international markets, particularly in regions like Japan and Germany, where it has seen notable market share gains. This growth is underpinned by both price and volume gains.
• Strategic Pricing and Revenue Management: Edgewell Personal Care plans to continue leveraging pricing strategies and effective revenue management to contribute to organic net sales growth and expand gross margins.
• Innovation and New Product Launches: The company is committed to consumer-led, locally designed innovation across its portfolio. This includes recent examples such as the launch of Progista in premium skincare in Japan and the expansion of the Cremo brand in the United States and Europe, alongside an overall multiyear innovation roadmap. Increased advertising investment is planned to support these new product introductions.
• Supply Chain Optimization and Productivity Initiatives: Edgewell expects to realize significant productivity savings through ongoing operational efficiency programs and supply chain optimization. These initiatives aim to reduce complexity, improve customer service, shorten lead times, and lower inventory, thereby supporting gross margin expansion and enabling reinvestment into core brands.
• Increased Brand Investment and Marketing: Edgewell plans to increase its advertising and sales promotion (A&P) investments to support its U.S. transformation efforts and to fuel key international brands. This strategic investment is aimed at driving increased household penetration and strengthening its leadership in competitive markets.

Share Repurchases

• Edgewell Personal Care completed share repurchases of $90.2 million in fiscal year 2025.
• The company repurchased shares worth $24.5 million during the third fiscal quarter of 2025.
• A new share repurchase authorization for up to $100 million was issued on November 13, 2025, superseding a prior authorization.

Outbound Investments

• On November 29, 2021, Edgewell Personal Care acquired Billie, Inc., a high-quality shaving and premium body care brand, strengthening its women's Wet Shave and grooming portfolio.
• The company entered into a definitive agreement on November 12, 2025, to sell its Feminine Care business to Essity for $340 million, with the transaction closing in the first quarter of calendar 2026.
• Proceeds from the Feminine Care business sale are intended to strengthen the balance sheet, support debt reduction, and enable reinvestment in core brands and innovation.

Capital Expenditures

• Capital expenditures for Edgewell Personal Care peaked at $77 million in fiscal year 2025.
• Capital expenditures were $56.5 million in fiscal year 2024 and $49.5 million in fiscal year 2023.
• For fiscal year 2026, capital expenditures are expected to be approximately 3.0% to 3.5% of net sales, with a primary focus on investing in a new, highly automated manufacturing plant to enhance the Wet Shave business.