Crown Crafts (CRWS)
Market Price (10/31/2026): $2.41 | Market Cap: $25.9 MilSector: Consumer Discretionary | Industry: Household Appliances
Crown Crafts (CRWS)
Market Price (10/31/2026): $2.41Market Cap: $25.9 MilSector: Consumer DiscretionaryIndustry: Household Appliances
Investment Highlights Why It Matters Detailed financial logic regarding cash flow yields vs trend-riding momentum.
Attractive yieldTotal YieldTotal Yield = Earnings Yield + Dividend Yield, Earnings Yield = Net Income / Market Cap Dividend Yield = Total Dividends / Market Cap is 32%, Dividend Yield is 13%, ERPEquity Risk Premium (ERP) = Total Yield - Risk Free Rate, Reflects the premium above risk free assets offered by the investment. is 26%, FCF Yield is 29% Attractive cash flow generationCFO/Rev LTMCash Flow from Operations / Revenue (Sales), Last Twelve Months (LTM) is 10% Low stock price volatilityVol 12M is 29% Megatrend and thematic driversMegatrends include E-commerce & Digital Retail, Sustainable Consumption, and Health & Wellness Trends. Themes include Direct-to-Consumer Brands, Show more. | Weak multi-year price returns2Y Excs Rtn is -71%, 3Y Excs Rtn is -111% | Debt is significantNet D/ENet Debt/Equity. Debt net of cash. Negative indicates net cash. Equity is taken as the Market Capitalization is 73% Weak revenue growthRev Chg LTMRevenue Change % Last Twelve Months (LTM) is -3.4% Key risksCRWS key risks include [1] a heavy sales concentration with its top two customers and [2] a significant reliance on product licenses, Show more. |
| Attractive yieldTotal YieldTotal Yield = Earnings Yield + Dividend Yield, Earnings Yield = Net Income / Market Cap Dividend Yield = Total Dividends / Market Cap is 32%, Dividend Yield is 13%, ERPEquity Risk Premium (ERP) = Total Yield - Risk Free Rate, Reflects the premium above risk free assets offered by the investment. is 26%, FCF Yield is 29% |
| Attractive cash flow generationCFO/Rev LTMCash Flow from Operations / Revenue (Sales), Last Twelve Months (LTM) is 10% |
| Low stock price volatilityVol 12M is 29% |
| Megatrend and thematic driversMegatrends include E-commerce & Digital Retail, Sustainable Consumption, and Health & Wellness Trends. Themes include Direct-to-Consumer Brands, Show more. |
| Weak multi-year price returns2Y Excs Rtn is -71%, 3Y Excs Rtn is -111% |
| Debt is significantNet D/ENet Debt/Equity. Debt net of cash. Negative indicates net cash. Equity is taken as the Market Capitalization is 73% |
| Weak revenue growthRev Chg LTMRevenue Change % Last Twelve Months (LTM) is -3.4% |
| Key risksCRWS key risks include [1] a heavy sales concentration with its top two customers and [2] a significant reliance on product licenses, Show more. |
Qualitative Assessment
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Updated on 10/19/2026
Crown Crafts (CRWS) stock has lost about 15% since 6/30/2026 because of the following key factors:
1. Reduction in Quarterly Dividend: Crown Crafts reduced its quarterly dividend to $0.03 per share during fiscal Q1 2027, which ended June 28, 2026. The company stated this was done to free up funding for debt reduction and warehouse consolidation, signaling a more conservative capital allocation strategy which can be viewed negatively by income-focused investors.
2. Gross Margin Boosted by Non-Recurring Tariff Refunds: While Crown Crafts reported a significant increase in gross profit margin to 47.9% in fiscal Q1 2027, this was heavily influenced by $3.7 million in tariff refunds. Without these non-recurring refunds, the adjusted gross profit margin was 25.6%, though still an improvement, suggesting that underlying operational profitability was not as strong as the headline figure indicated.
Show more
Crown Crafts (CRWS) stock has lost about 15% since 6/30/2026 because of the following key factors:
1. Reduction in Quarterly Dividend: Crown Crafts reduced its quarterly dividend to $0.03 per share during fiscal Q1 2027, which ended June 28, 2026. The company stated this was done to free up funding for debt reduction and warehouse consolidation, signaling a more conservative capital allocation strategy which can be viewed negatively by income-focused investors.
2. Gross Margin Boosted by Non-Recurring Tariff Refunds: While Crown Crafts reported a significant increase in gross profit margin to 47.9% in fiscal Q1 2027, this was heavily influenced by $3.7 million in tariff refunds. Without these non-recurring refunds, the adjusted gross profit margin was 25.6%, though still an improvement, suggesting that underlying operational profitability was not as strong as the headline figure indicated.
Show more
Updated on 10/19/2026
Crown Crafts (CRWS) stock has lost about 15% since 6/30/2026 because of the following key factors:
1. Reduction in Quarterly Dividend: Crown Crafts reduced its quarterly dividend to $0.03 per share during fiscal Q1 2027, which ended June 28, 2026. The company stated this was done to free up funding for debt reduction and warehouse consolidation, signaling a more conservative capital allocation strategy which can be viewed negatively by income-focused investors.
2. Gross Margin Boosted by Non-Recurring Tariff Refunds: While Crown Crafts reported a significant increase in gross profit margin to 47.9% in fiscal Q1 2027, this was heavily influenced by $3.7 million in tariff refunds. Without these non-recurring refunds, the adjusted gross profit margin was 25.6%, though still an improvement, suggesting that underlying operational profitability was not as strong as the headline figure indicated.
3. Persistent Soft Industry Conditions and Macroeconomic Headwinds: Management acknowledged that industry conditions remained soft, and consumers were cautious due to prevailing high interest rates, inflation, and geopolitical concerns. These broader macroeconomic factors likely dampened investor enthusiasm despite some company-specific improvements in sales and debt reduction.
4. Negative Analyst Sentiment and Technical Indicators: Analyst sentiment shifted negatively, with reports indicating analysts cutting forecasts and maintaining a negative outlook on the stock as of October 2026. Furthermore, technical indicators, such as the Aroon Indicator entering a downward trend on October 8, 2026, suggested potential for further decline.
Show less
Crown Crafts (CRWS) stock has lost about 15% since 6/30/2026 because of the following key factors:
1. Reduction in Quarterly Dividend: Crown Crafts reduced its quarterly dividend to $0.03 per share during fiscal Q1 2027, which ended June 28, 2026. The company stated this was done to free up funding for debt reduction and warehouse consolidation, signaling a more conservative capital allocation strategy which can be viewed negatively by income-focused investors.
2. Gross Margin Boosted by Non-Recurring Tariff Refunds: While Crown Crafts reported a significant increase in gross profit margin to 47.9% in fiscal Q1 2027, this was heavily influenced by $3.7 million in tariff refunds. Without these non-recurring refunds, the adjusted gross profit margin was 25.6%, though still an improvement, suggesting that underlying operational profitability was not as strong as the headline figure indicated.
3. Persistent Soft Industry Conditions and Macroeconomic Headwinds: Management acknowledged that industry conditions remained soft, and consumers were cautious due to prevailing high interest rates, inflation, and geopolitical concerns. These broader macroeconomic factors likely dampened investor enthusiasm despite some company-specific improvements in sales and debt reduction.
4. Negative Analyst Sentiment and Technical Indicators: Analyst sentiment shifted negatively, with reports indicating analysts cutting forecasts and maintaining a negative outlook on the stock as of October 2026. Furthermore, technical indicators, such as the Aroon Indicator entering a downward trend on October 8, 2026, suggested potential for further decline.
Show less
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Stock Movement Drivers
Fundamental Drivers
The -13.5% change in CRWS stock from 6/30/2026 to 10/30/2026 was primarily driven by a -68.0% change in the company's P/E Multiple.| (LTM values as of) | 6302026 | 10302026 | Change |
|---|---|---|---|
| Stock Price ($) | 2.81 | 2.43 | -13.5% |
| Change Contribution By: | |||
| Total Revenues ($ Mil) | 82 | 84 | 1.6% |
| Net Income Margin (%) | 2.2% | 6.0% | 167.5% |
| P/E Multiple | 16.3 | 5.2 | -68.0% |
| Shares Outstanding (Mil) | 11 | 11 | -0.5% |
| Cumulative Contribution | -13.5% |
Market Drivers
6/30/2026 to 10/30/2026| Return | Correlation | |
|---|---|---|
| CRWS | -13.5% | |
| Market (SPY) | 1.2% | -1.7% |
| Sector (XLY) | -1.6% | 4.7% |
Fundamental Drivers
The -1.8% change in CRWS stock from 3/31/2026 to 10/30/2026 was primarily driven by a -1.8% change in the company's P/S Multiple.| (LTM values as of) | 3312026 | 10302026 | Change |
|---|---|---|---|
| Stock Price ($) | 2.48 | 2.43 | -1.8% |
| Change Contribution By: | |||
| Total Revenues ($ Mil) | 83 | 84 | 0.5% |
| P/S Multiple | 0.3 | 0.3 | -1.8% |
| Shares Outstanding (Mil) | 11 | 11 | -0.5% |
| Cumulative Contribution | -1.8% |
Market Drivers
3/31/2026 to 10/30/2026| Return | Correlation | |
|---|---|---|
| CRWS | -1.8% | |
| Market (SPY) | 16.5% | 1.8% |
| Sector (XLY) | 6.1% | 6.3% |
Fundamental Drivers
The -8.0% change in CRWS stock from 9/30/2025 to 10/30/2026 was primarily driven by a -3.4% change in the company's Total Revenues ($ Mil).| (LTM values as of) | 9302025 | 10302026 | Change |
|---|---|---|---|
| Stock Price ($) | 2.64 | 2.43 | -8.0% |
| Change Contribution By: | |||
| Total Revenues ($ Mil) | 87 | 84 | -3.4% |
| P/S Multiple | 0.3 | 0.3 | -3.1% |
| Shares Outstanding (Mil) | 11 | 11 | -1.8% |
| Cumulative Contribution | -8.0% |
Market Drivers
9/30/2025 to 10/30/2026| Return | Correlation | |
|---|---|---|
| CRWS | -8.0% | |
| Market (SPY) | 14.4% | 15.4% |
| Sector (XLY) | -3.1% | 16.9% |
Fundamental Drivers
The -33.7% change in CRWS stock from 9/30/2023 to 10/30/2026 was primarily driven by a -35.7% change in the company's P/E Multiple.| (LTM values as of) | 9302023 | 10302026 | Change |
|---|---|---|---|
| Stock Price ($) | 3.66 | 2.43 | -33.7% |
| Change Contribution By: | |||
| Total Revenues ($ Mil) | 76 | 84 | 9.3% |
| Net Income Margin (%) | 6.0% | 6.0% | 0.0% |
| P/E Multiple | 8.1 | 5.2 | -35.7% |
| Shares Outstanding (Mil) | 10 | 11 | -5.6% |
| Cumulative Contribution | -33.7% |
Market Drivers
9/30/2023 to 10/30/2026| Return | Correlation | |
|---|---|---|
| CRWS | -33.7% | |
| Market (SPY) | 82.9% | 24.5% |
| Sector (XLY) | 46.6% | 21.3% |
Price Returns Compared
| 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | Total [1] | |
|---|---|---|---|---|---|---|---|
| Returns | |||||||
| CRWS Return | 11% | -23% | -1% | -3% | -32% | -6% | -48% |
| Peers Return | 31% | -9% | 14% | -3% | -14% | 33% | 50% |
| S&P 500 Return | 27% | -19% | 24% | 23% | 16% | 13% | 106% |
Monthly Win Rates [3] | |||||||
| CRWS Win Rate | 58% | 25% | 42% | 50% | 33% | 50% | |
| Peers Win Rate | 58% | 40% | 45% | 48% | 55% | 58% | |
| S&P 500 Win Rate | 75% | 42% | 67% | 75% | 67% | 50% | |
Max Drawdowns [4] | |||||||
| CRWS Max Drawdown | -13% | -24% | -27% | -22% | -38% | -22% | |
| Peers Max Drawdown | -24% | -43% | -37% | -34% | -48% | -30% | |
| S&P 500 Max Drawdown | -5% | -25% | -10% | -8% | -19% | -9% | |
[1] Cumulative total returns since the beginning of 2021
[2] Peers: CRI, MAT, HAS, NWL, JAKK. See CRWS Returns vs. Peers.
[3] Win Rate = % of calendar months in which monthly returns were positive
[4] Max drawdown represents maximum peak-to-trough decline within a year
[5] 2026 data is for the year up to 10/30/2026 (YTD)
How Low Can It Go
| Event | CRWS | S&P 500 |
|---|---|---|
| Summer-Fall 2023 Five Percent Yield Shock | ||
| % Loss | -15.5% | -9.5% |
| % Gain to Breakeven | 18.3% | 10.5% |
| Time to Breakeven | 28 days | 24 days |
| 2023 SVB Regional Banking Crisis | ||
| % Loss | -13.6% | -6.7% |
| % Gain to Breakeven | 15.7% | 7.1% |
| Time to Breakeven | 222 days | 31 days |
| 2020 COVID-19 Crash | ||
| % Loss | -33.0% | -33.7% |
| % Gain to Breakeven | 49.2% | 50.9% |
| Time to Breakeven | 204 days | 140 days |
| 2016-2017 Trump Reflation Bond Selloff | ||
| % Loss | -25.8% | -3.7% |
| % Gain to Breakeven | 34.7% | 3.9% |
| Time to Breakeven | 1248 days | 6 days |
| 2011 US Debt Ceiling Crisis & European Contagion | ||
| % Loss | -31.5% | -17.9% |
| % Gain to Breakeven | 45.9% | 21.8% |
| Time to Breakeven | 172 days | 123 days |
| 2010 Eurozone Sovereign Debt Crisis / Flash Crash | ||
| % Loss | -14.4% | -15.4% |
| % Gain to Breakeven | 16.8% | 18.2% |
| Time to Breakeven | 71 days | 125 days |
In The Past
Crown Crafts's stock fell -4.4% during the 2024 Yen Carry Trade Unwind. Such a loss loss requires a 4.6% gain to breakeven.
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Asset Allocation
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| Event | CRWS | S&P 500 |
|---|---|---|
| 2020 COVID-19 Crash | ||
| % Loss | -33.0% | -33.7% |
| % Gain to Breakeven | 49.2% | 50.9% |
| Time to Breakeven | 204 days | 140 days |
| 2016-2017 Trump Reflation Bond Selloff | ||
| % Loss | -25.8% | -3.7% |
| % Gain to Breakeven | 34.7% | 3.9% |
| Time to Breakeven | 1248 days | 6 days |
| 2011 US Debt Ceiling Crisis & European Contagion | ||
| % Loss | -31.5% | -17.9% |
| % Gain to Breakeven | 45.9% | 21.8% |
| Time to Breakeven | 172 days | 123 days |
| 2008-2009 Global Financial Crisis | ||
| % Loss | -48.7% | -53.4% |
| % Gain to Breakeven | 94.9% | 114.4% |
| Time to Breakeven | 259 days | 1085 days |
In The Past
Crown Crafts's stock fell -4.4% during the 2024 Yen Carry Trade Unwind. Such a loss loss requires a 4.6% gain to breakeven.
Preserve Wealth
Limiting losses and compounding gains is essential to preserving wealth.
Asset Allocation
Actively managed asset allocation strategies protect wealth. Learn more.
About Crown Crafts (CRWS)
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Crown Crafts, Inc. (CRWS) is a consumer products company primarily operating in the infant, toddler, and juvenile segments. The company specializes in designing, marketing, and distributing a wide range of goods specifically tailored for young children and their caregivers. Headquartered in Gonzales, Louisiana, Crown Crafts focuses on meeting the diverse needs of the early childhood market.
The company's extensive product portfolio encompasses various soft goods and essential items. Key offerings include infant and toddler beddings, blankets, and swaddle blankets. Crown Crafts also provides nursery and toddler accessories, room décors, reusable and disposable bibs, burp cloths, hooded bath towels, and washcloths. Additionally, their product line extends to practical goods like reusable and disposable placemats and floor mats, disposable toilet seat covers, changing mats, developmental toys, and a variety of feeding and care items.
Crown Crafts reaches its target consumers through a broad and diversified distribution network. Its primary customers include large mass merchants, mid-tier retailers, and juvenile specialty stores. The company also serves value channel stores, grocery and drug stores, restaurants, and actively engages with internet accounts, wholesale clubs, and internet-based retailers, utilizing both its own sales force and independent commissioned sales representatives.
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Carter's for baby bedding and nursery accessories.
Gerber for baby soft goods and care items.
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- Bedding & Blankets: Crown Crafts offers a range of infant and toddler beddings, along with various blankets and swaddle blankets for young children.
- Nursery & Room Decor: The company provides nursery and toddler accessories and room décors to furnish and decorate children's living spaces.
- Feeding & Bath Essentials: This category includes reusable and disposable bibs, burp cloths, hooded bath towels, washcloths, placemats, floor mats, and other feeding and care goods.
- Hygiene & Care Products: Crown Crafts manufactures disposable toilet seat covers and changing mats for infant and toddler hygiene needs.
- Developmental Toys: The company also produces developmental toys designed to engage and stimulate the growth of infants and toddlers.
- Other Infant, Toddler, and Juvenile Soft Goods: This encompasses a variety of other soft goods specifically made for infants, toddlers, and juveniles.
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Major Customers of Crown Crafts (CRWS)
Crown Crafts, Inc. sells its products primarily to other companies, specifically various types of retailers. While the provided background description does not list specific customer names, it details the channels through which the company sells its infant, toddler, and juvenile products. Based on these descriptions, its major customers would logically include large public companies operating within the specified categories. Key customer categories mentioned are mass merchants, mid-tier retailers, juvenile specialty stores, value channel stores, grocery and drug stores, restaurants, internet accounts, wholesale clubs, and internet-based retailers. Based on these categories, the major customers would likely include:- Walmart Inc. (WMT) - A prominent mass merchant and owner of Sam's Club (wholesale club).
- Target Corporation (TGT) - A major mass merchant.
- Amazon.com, Inc. (AMZN) - A leading internet-based retailer and mass merchant.
- Costco Wholesale Corporation (COST) - A major wholesale club.
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Olivia W. Elliott, President, Chief Executive Officer and Director
Ms. Elliott has served as President, Chief Executive Officer, and Director of Crown Crafts, Inc. since March 2022. Prior to this, she was the President and Chief Operating Officer from January 2021. She served as the Company's Vice President and Chief Financial Officer from September 2008 to February 2021 and joined Crown Crafts as Treasurer in November 2001. Before joining Crown Crafts, Ms. Elliott was the Corporate Controller of Amedisys, Inc., a public home healthcare company, from May 1999 to November 2001. She also held various positions at United Companies Financial Corporation, a public lending company, from January 1995 to May 1999. Ms. Elliott began her career in public accounting with Deloitte & Touche LLP in 1991 and is a Certified Public Accountant. She is also a Director at Manhattan Toy Europe Ltd..
Claire Spencer, Vice President & Chief Financial Officer
Ms. Spencer was appointed Vice President and Chief Financial Officer of Crown Crafts, Inc., effective June 30, 2025. Before this role, she served as the Director of SEC Reporting for H&E Equipment Services, Inc., a Nasdaq-listed equipment rental company, from July 2021 through June 2025. From July 2019 to July 2021, Ms. Spencer was H&E's SEC Reporting Manager. Her prior experience includes serving as the Financial Reporting Manager at HRI Properties, LLC, a real estate development company, from May 2017 to June 2019. She also held various audit roles at KPMG, LLP from October 2013 to May 2017. Ms. Spencer holds a Master of Science in Accounting and a Bachelor of Business Administration in Accounting from Southern Methodist University. She is a member of the American Institute of Certified Public Accountants as well as both the Texas and Louisiana Society of Certified Public Accountants.
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Key Risks to Crown Crafts (CRWS)
- Customer Concentration: Crown Crafts is significantly dependent on a small number of key customers, primarily large retailers. For instance, in the first half of fiscal year 2026, Walmart, Amazon, and Target collectively accounted for a substantial majority of the company's net sales (47%, 17%, and 10% respectively). In fiscal year 2025, the top two customers alone represented approximately 66% of gross sales. The loss of, or a material decline in orders from, one or more of these major customers could lead to a significant decrease in the company's revenue and operating income.
- Supply Chain and Tariff Risks: The company's profitability is highly sensitive to global supply chain disruptions and import tariffs, particularly those related to US-China trade policy. Crown Crafts sources a substantial portion of its products from foreign countries, including China. Elevated tariffs, such as the persistent headwind from Section 301 tariffs on Chinese imports, have directly impacted the cost of goods sold and have been a primary factor in the compression of gross margins (e.g., a decrease from 26.2% to 24.4% in fiscal year 2025). The company's ability to pass these increased costs on to retailers is limited, further pressuring profitability. Diversification efforts to other Asian manufacturing hubs also introduce new, localized political and regulatory risks.
- Product Safety and Regulatory Compliance: Operating in the juvenile product sector exposes Crown Crafts to stringent product safety laws and evolving regulations. Hazardous products carry the risk of injury or death to children, which can lead to costly product recalls, damage to brand reputation, and potential litigation. Compliance with these legal and safety standards is a non-negotiable and core operational risk for the company.
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The rapid proliferation of highly specialized, direct-to-consumer (DTC) baby brands. These digitally native brands leverage social media, influencer marketing, and agile supply chains to directly engage consumers, offering curated, aesthetically driven, or sustainably focused products that can quickly capture niche market segments. This model bypasses traditional retail channels where Crown Crafts primarily operates, posing a threat to market share, brand relevance, and the ability to capture evolving consumer preferences.
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The addressable markets for Crown Crafts' main products and services are significant, both globally and within the U.S. The company offers a range of infant, toddler, and juvenile products, including bedding, blankets, nursery accessories, feeding goods, and developmental toys.
Global Market Sizes:
- The global baby products market was estimated at USD 355.94 billion in 2025 and is projected to reach USD 579.52 billion by 2033. Other estimates place the global baby products market at USD 277.82 billion in 2025, growing to USD 449.28 billion by 2032.
- The global juvenile products market was valued at USD 26.6 billion in 2025 and is estimated to reach USD 44.3 billion by 2034. Another report indicates the global juvenile products market reached US$ 22.0 billion in 2022 and is anticipated to reach US$ 33.5 billion by 2028.
- The global baby and child care products market was recorded at USD 78.6 billion by the end of 2025 and is projected to reach USD 111.777 billion by 2033.
- The global baby & toddler toys market was valued at USD 24.5 billion in 2024 and is estimated to grow to USD 48 billion by 2034. Another source stated the global baby and toddler toys market size was valued at USD 26.54 billion in 2025 and is projected to grow to USD 54.43 billion by 2034.
- The global durable infant or toddler products market stood at USD 6.46 billion in 2025 and is projected to reach USD 8.85 billion by 2035.
U.S. Market Sizes:
- The U.S. baby products market is projected to reach USD 92.9 billion in 2025 and grow to USD 156.0 billion in 2034. Historically, the U.S. baby products market was valued at USD 17 billion based on a five-year analysis.
- Retail sales for the U.S. juvenile products industry declined to $7.6 billion in 2023.
- The U.S. baby & toddler toys market was valued at approximately USD 4.5 billion in 2024.
- The United States baby care products market size was USD 19.24 billion in 2024 and is projected to reach USD 33.67 billion by 2033.
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Expected Drivers of Future Revenue Growth for Crown Crafts (CRWS)
Over the next 2-3 years, Crown Crafts (CRWS) is expected to drive future revenue growth through a combination of strategic initiatives, including acquisitions, new product development, market share expansion within key categories, and international market penetration.
- Strategic Acquisitions: Crown Crafts has a history of utilizing strategic acquisitions to bolster its product portfolio and market presence. The acquisition of Manhattan Toy significantly contributed to net sales, and the July 2024 acquisition of Baby Boom Consumer Products is projected to add approximately $20 million annually to net sales, expanding the company's offerings in toddler bedding and diaper bags, including popular licensed characters such as Bluey and Paw Patrol.
- New Product Development and Launches: The company consistently emphasizes product innovation and the introduction of new products. A notable example is Manhattan Toy's planned relaunch of Groovy Girls, an iconic line of soft fashion dolls, in May 2026. This initiative aims to create new opportunities with specialty customers and through direct-to-consumer channels, thereby broadening Crown Crafts' reach within the juvenile products space. Furthermore, the company is expanding its licensed product lines, such as with Disney.
- Expansion of Toy Category Market Share: A key component of Crown Crafts' long-term strategic plan is to achieve substantial growth in its Toy category. The company aims for its toy sales, which include brands like Sassy and Manhattan Toy, to represent nearly half of its overall sales, a significant increase from 17% at the end of fiscal 2023. This focus on expanding market share within the toy segment is a core revenue driver.
- International Market Expansion: Crown Crafts is actively pursuing growth in international markets. The company is expanding its international distribution for toy products, with more than 30 distributors across over 50 international countries. Additionally, the Disney license in Canada commenced in January, indicating a strategic push to generate revenue from outside the United States. The company is also exploring broader overseas expansion.
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Outbound Investments
- Crown Crafts acquired Manhattan Group, LLC (Manhattan Toy) for $17 million in March 2023, expanding its presence in developmental toys and adding approximately $24 million annually to net sales.
- In July 2024, the company acquired substantially all assets of Baby Boom Consumer Products, Inc. for $18 million, enhancing its toddler bedding and diaper bag offerings and projected to add about $20 million annually to net sales.
Capital Expenditures
- Capital expenditures were approximately $829,000 over the last 12 months.
- Crown Crafts' capital expenditures are projected to be around 0.87% of the company's revenues through 2035.
Peer Outperformance in Household Appliances
CRWS has trailed 59% of its 17 Household Appliances peers over 5Y. Household Appliances ranks 12th of 22 industries in Consumer Discretionary by median 5Y return. The sector’s gains have largely come from elsewhere.
Share of Household Appliances constituents that CRWS has outperformed, by holding period. Peers without a full price history over a given window are excluded from that window.
1Y
30%
of 20 industry peers · -7.1% return
3Y
22%
of 18 industry peers · -25.6% return
5Y
41%
of 17 industry peers · -50.5% return
No Household Appliances peer with a comparable growth profile has beaten CRWS by more than 20pp over 5Y.
Median price return by industry across the Consumer Discretionary sector, ranked by 5Y. Household Appliances is CRWS's own industry. Use this to see which corners of the sector have carried the returns.
| Industry | Names | 1Y med | 3Y med | 5Y med | Top 3 by 5Y |
|---|---|---|---|---|---|
| Education Services | 14 | -13.1% | 42.5% | 73.9% | CVSA 237% · LRN 121% · GHC 109% |
| Homebuilding | 17 | -1.8% | 44.3% | 33.8% | PHM 172% · CVCO 158% · TOL 155% |
| Hotels, Resorts & Cruise Lines | 21 | 19.2% | 47.8% | 24.3% | RCL 276% · MAR 160% · HLT 151% |
| Home Furnishings | 3 | -2.9% | 63.7% | 3.1% | SGI 51% · MHK -21% |
| Automotive Retail | 17 | -7.4% | 17.7% | 1.2% | MUSA 237% · PAG 126% · ORLY 112% |
| Home Improvement Retail | 5 | -10.9% | 16.5% | -1.2% | HD 1% · LOW -1% · FND -65% |
| Footwear | 9 | 82.4% | 68.5% | -6.8% | DECK 24% · SHOO 8% · CROX -7% |
| Restaurants | 35 | 2.2% | -2.8% | -13.3% | EAT 406% · CAKE 212% · TXRH 125% |
| Specialized Consumer Services | 10 | -7.2% | 47.5% | -17.9% | HRB 163% · FTDR 135% · ADT 34% |
| Distributors | 4 | -13.1% | -14.0% | -25.2% | ARMK 117% · GPC 7% · POOL -57% |
| Leisure Products | 14 | -15.7% | -6.7% | -34.0% | GOLF 79% · HAS 51% · BC -10% |
| Household Appliances ← | 18 | 17.8% | 18.9% | -35.9% | |
| Apparel Retail | 26 | -0.2% | 4.7% | -37.8% | ANF 316% · TJX 130% · ROST 113% |
| Apparel, Accessories & Luxury Goods | 29 | 5.8% | 32.8% | -40.9% | RL 241% · TPR 239% · KTB 67% |
| Leisure Facilities | 12 | -9.5% | 1.8% | -41.5% | OSW 185% · LTH 160% · PLNT -33% |
| Broadline Retail | 12 | -0.8% | 30.9% | -41.6% | EBAY 73% · AMZN 43% · OLLI 33% |
| Automotive Parts & Equipment | 39 | -12.9% | -1.4% | -45.5% | MOD 1080% · GTX 220% · PATK 65% |
| Computer & Electronics Retail | 3 | 17.1% | 65.7% | -47.2% | BBY -1% · GME -47% |
| Casinos & Gaming | 20 | -23.8% | -17.3% | -47.5% | BYD 20% · RRR 14% · LVS 2% |
| Other Specialty Retail | 24 | -14.9% | -11.3% | -59.7% | ULTA 74% · ASO 45% · DKS 30% |
| Automobile Manufacturers | 8 | -14.5% | -41.5% | -70.4% | GM 68% · TSLA 8% · F -2% |
| Consumer Electronics | 11 | -32.4% | -34.2% | -79.0% | GRMN 110% |
Median of constituents with a full price history over each window. Top names are limited to companies above $2B market cap.
Latest Trefis Analyses
| Title | |
|---|---|
| ARTICLES |
Research & Analysis
Invest in Strategies
Wealth Management
Peer Comparisons
| Peers to compare with: |
Financials
| Median | |
|---|---|
| Name | |
| Mkt Price | 23.41 |
| Mkt Cap | 1.7 |
| Rev LTM | 4,078 |
| Op Inc LTM | 381 |
| FCF LTM | 219 |
| FCF 3Y Avg | 194 |
| CFO LTM | 346 |
| CFO 3Y Avg | 343 |
Growth & Margins
| Median | |
|---|---|
| Name | |
| Rev Chg LTM | 4.0% |
| Rev Chg 3Y Avg | -0.1% |
| Rev Chg Q | 9.4% |
| QoQ Delta Rev Chg LTM | 1.8% |
| Op Inc Chg LTM | 69.8% |
| Op Inc Chg 3Y Avg | 19.1% |
| Op Mgn LTM | 8.2% |
| Op Mgn 3Y Avg | 7.9% |
| QoQ Delta Op Mgn LTM | 1.3% |
| CFO/Rev LTM | 11.2% |
| CFO/Rev 3Y Avg | 9.6% |
| FCF/Rev LTM | 8.5% |
| FCF/Rev 3Y Avg | 8.3% |
Valuation
| Median | |
|---|---|
| Name | |
| Mkt Cap | 1.7 |
| P/S | 0.5 |
| P/Op Inc | 7.5 |
| P/EBIT | 9.3 |
| P/E | 7.8 |
| P/CFO | 6.7 |
| Total Yield | 10.0% |
| Dividend Yield | 3.2% |
| FCF Yield 3Y Avg | 9.3% |
| D/E | 0.7 |
| Net D/E | 0.5 |
Returns
| Median | |
|---|---|
| Name | |
| 1M Rtn | 11.3% |
| 3M Rtn | -2.2% |
| 6M Rtn | 10.3% |
| 12M Rtn | 9.2% |
| 3Y Rtn | -15.0% |
| 1M Excs Rtn | -0.0% |
| 3M Excs Rtn | -8.8% |
| 6M Excs Rtn | 3.2% |
| 12M Excs Rtn | -4.6% |
| 3Y Excs Rtn | -104.9% |
Comparison Analyses
Segment Financials
Revenue by Segment| $ Mil | 2026 | 2025 | 2024 | 2023 | 2022 |
|---|---|---|---|---|---|
| Bibs, toys and disposable products | 47 | 46 | 56 | 38 | 42 |
| Bedding and diaper bags | 35 | 41 | 32 | 37 | 45 |
| Total | 82 | 87 | 88 | 75 | 87 |
| $ Mil | 2004 | 2003 | 2000 | 1999 |
|---|---|---|---|---|
| Infant & juvenine products | 8 | |||
| Adult home furnishing products | -0 | -0 | ||
| Infant & juvenile products | 7 | |||
| Adult Home Furnishing & Juvenile Products | -21 | -8 | ||
| Infant Products | 2 | 2 | ||
| Total | 7 | 7 | -20 | -5 |
| $ Mil | 2004 | 2003 | 2000 | 1999 |
|---|---|---|---|---|
| Infant & juvenine products | 57 | |||
| Adult home furnishing products | 2 | 2 | ||
| Infant & juvenile products | 56 | |||
| Adult Home Furnishing & Juvenile Products | 144 | 191 | ||
| Infant Products | 71 | 73 | ||
| Total | 58 | 58 | 215 | 265 |
Price Behavior
Price Behavior
| Market Price | $2.43 | |
| Market Cap ($ Bil) | 0.0 | |
| First Trading Date | 10/07/2003 | |
| Distance from 52W High | -19.2% | |
| 50 Days | 200 Days | |
| DMA Price | $2.56 | $2.70 |
| DMA Trend | down | indeterminate |
| Distance from DMA | -5.2% | -10.1% |
| 3M | 1YR | |
| Volatility | 35.7% | 29.5% |
| Downside Capture | -56.22 | 38.11 |
| Upside Capture | -136.91 | 24.53 |
| Correlation (S&P 500) | -14.8% | 13.6% |
CRWS Betas & Captures as of 9/30/2026
[1] Upside and downside betas calculated using positive and negative benchmark daily returns respectively
| 1M | 2M | 3M | 6M | 1Y | 3Y | |
|---|---|---|---|---|---|---|
| Beta | 0.18 | -0.62 | -0.05 | 0.05 | 0.37 | 0.44 |
| Up Beta | 2.41 | 1.38 | 0.75 | 0.31 | 0.10 | 0.35 |
| Down Beta | -0.66 | -0.13 | 0.81 | -0.30 | 0.56 | 0.57 |
| Up Capture | -59% | -149% | -64% | 4% | 25% | 9% |
| Bmk +ve Days | 6 | 16 | 27 | 66 | 132 | 424 |
| Stock +ve Days | 7 | 17 | 28 | 60 | 121 | 348 |
| Down Capture | 148% | -55% | -12% | 7% | 55% | 80% |
| Bmk -ve Days | 16 | 26 | 37 | 60 | 120 | 328 |
| Stock -ve Days | 15 | 22 | 32 | 53 | 108 | 345 |
[1] Upside and downside betas calculated using positive and negative benchmark daily returns respectively
Based On 1-Year Data
| Annualized Return | Annualized Volatility | Sharpe Ratio | Correlation with CRWS | |
|---|---|---|---|---|
| CRWS | -8.1% | 29.5% | -0.29 | - |
| Sector ETF (XLY) | -2.9% | 19.3% | -0.29 | 16.0% |
| Equity (SPY) | 10.9% | 12.8% | 0.52 | 14.3% |
| Gold (GLD) | -2.0% | 28.6% | -0.08 | 1.2% |
| Commodities (DBC) | 48.2% | 20.6% | 1.79 | -7.2% |
| Real Estate (VNQ) | 10.2% | 13.7% | 0.45 | 6.3% |
| Bitcoin (BTCUSD) | -30.3% | 43.5% | -0.71 | 6.7% |
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Based On 5-Year Data
| Annualized Return | Annualized Volatility | Sharpe Ratio | Correlation with CRWS | |
|---|---|---|---|---|
| CRWS | -13.6% | 24.9% | -0.61 | - |
| Sector ETF (XLY) | 4.5% | 24.1% | 0.14 | 18.2% |
| Equity (SPY) | 12.2% | 17.1% | 0.53 | 20.2% |
| Gold (GLD) | 16.2% | 19.0% | 0.68 | -0.5% |
| Commodities (DBC) | 9.2% | 19.5% | 0.35 | 2.3% |
| Real Estate (VNQ) | 0.9% | 18.9% | -0.06 | 16.9% |
| Bitcoin (BTCUSD) | 4.8% | 51.6% | 0.28 | 6.0% |
Smart multi-asset allocation framework can stack odds in your favor. Learn How
Based On 10-Year Data
| Annualized Return | Annualized Volatility | Sharpe Ratio | Correlation with CRWS | |
|---|---|---|---|---|
| CRWS | -6.5% | 30.9% | -0.16 | - |
| Sector ETF (XLY) | 12.4% | 22.2% | 0.51 | 19.1% |
| Equity (SPY) | 15.2% | 17.9% | 0.72 | 21.0% |
| Gold (GLD) | 11.4% | 16.5% | 0.56 | 0.1% |
| Commodities (DBC) | 8.2% | 18.1% | 0.37 | 6.7% |
| Real Estate (VNQ) | 5.3% | 20.7% | 0.21 | 19.0% |
| Bitcoin (BTCUSD) | 61.7% | 66.2% | 1.01 | 6.3% |
Smart multi-asset allocation framework can stack odds in your favor. Learn How
Earnings Returns History
Updated 9/15/2026| Forward Returns | |||
|---|---|---|---|
| Earnings Date | 1D Returns | 5D Returns | 21D Returns |
| 8/12/2026 | -10.4% | -0.7% | -9.8% |
| 6/24/2026 | 2.9% | 2.2% | 6.8% |
| 2/11/2026 | -3.8% | -5.4% | -8.3% |
| 11/12/2025 | 5.3% | 3.4% | 2.5% |
| 8/13/2025 | -1.8% | 4.2% | 6.0% |
| 6/25/2025 | -11.2% | -10.3% | -7.8% |
| 2/12/2025 | -4.3% | -6.7% | -13.2% |
| 11/12/2024 | -1.3% | -0.9% | 0.4% |
| ... | |||
| SUMMARY STATS | |||
| # Positive | 10 | 9 | 10 |
| # Negative | 14 | 15 | 14 |
| Median Positive | 4.4% | 3.4% | 3.8% |
| Median Negative | -3.2% | -3.7% | -5.0% |
| Max Positive | 15.3% | 19.1% | 24.8% |
| Max Negative | -11.2% | -10.3% | -13.2% |
| Forward Returns | |||
|---|---|---|---|
| Earnings Date | 1D Returns | 5D Returns | 21D Returns |
| 8/12/2026 | -10.4% | -0.7% | -9.8% |
| 6/24/2026 | 2.9% | 2.2% | 6.8% |
| 2/11/2026 | -3.8% | -5.4% | -8.3% |
| 11/12/2025 | 5.3% | 3.4% | 2.5% |
| 8/13/2025 | -1.8% | 4.2% | 6.0% |
| 6/25/2025 | -11.2% | -10.3% | -7.8% |
| 2/12/2025 | -4.3% | -6.7% | -13.2% |
| 11/12/2024 | -1.3% | -0.9% | 0.4% |
| 8/14/2024 | -2.7% | -1.0% | -0.2% |
| 6/28/2024 | 4.6% | -2.6% | -0.2% |
| 2/14/2024 | 7.7% | 2.3% | 3.2% |
| 11/15/2023 | 10.0% | 14.1% | 20.6% |
| 8/16/2023 | -0.6% | 2.7% | 4.4% |
| 6/22/2023 | -3.2% | -5.3% | -4.4% |
| 2/15/2023 | -4.4% | -3.7% | -1.7% |
| 11/16/2022 | -1.0% | -1.3% | -5.6% |
| 8/17/2022 | -4.2% | -8.0% | -8.5% |
| 6/8/2022 | 2.4% | -6.7% | 0.5% |
| 2/9/2022 | 4.1% | 2.9% | -4.0% |
| 11/10/2021 | 4.1% | 6.4% | -0.1% |
| 8/11/2021 | 1.1% | -1.9% | -2.0% |
| 6/9/2021 | -3.2% | -4.5% | -6.6% |
| 2/10/2021 | -0.4% | -3.4% | 2.5% |
| 11/10/2020 | 15.3% | 19.1% | 24.8% |
| SUMMARY STATS | |||
| # Positive | 10 | 9 | 10 |
| # Negative | 14 | 15 | 14 |
| Median Positive | 4.4% | 3.4% | 3.8% |
| Median Negative | -3.2% | -3.7% | -5.0% |
| Max Positive | 15.3% | 19.1% | 24.8% |
| Max Negative | -11.2% | -10.3% | -13.2% |
SEC Filings
Expand for More| Report Date | Filing Date | Filing |
|---|---|---|
| 06/30/2026 | 08/12/2026 | 10-Q |
| 03/31/2026 | 06/24/2026 | 10-K |
| 12/31/2025 | 02/11/2026 | 10-Q |
| 09/30/2025 | 11/12/2025 | 10-Q |
| 06/30/2025 | 08/13/2025 | 10-Q |
| 03/31/2025 | 06/25/2025 | 10-K |
| 12/31/2024 | 02/12/2025 | 10-Q |
| 09/30/2024 | 11/12/2024 | 10-Q |
| 06/30/2024 | 08/14/2024 | 10-Q |
| 03/31/2024 | 06/28/2024 | 10-K |
| 12/31/2023 | 02/14/2024 | 10-Q |
| 09/30/2023 | 11/15/2023 | 10-Q |
| 06/30/2023 | 08/16/2023 | 10-Q |
| 03/31/2023 | 06/26/2023 | 10-K |
| 12/31/2022 | 02/15/2023 | 10-Q |
| 09/30/2022 | 11/16/2022 | 10-Q |
| Report Date | Filing Date | Filing |
|---|---|---|
| 06/30/2026 | 08/12/2026 | 10-Q |
| 03/31/2026 | 06/24/2026 | 10-K |
| 12/31/2025 | 02/11/2026 | 10-Q |
| 09/30/2025 | 11/12/2025 | 10-Q |
| 06/30/2025 | 08/13/2025 | 10-Q |
| 03/31/2025 | 06/25/2025 | 10-K |
| 12/31/2024 | 02/12/2025 | 10-Q |
| 09/30/2024 | 11/12/2024 | 10-Q |
| 06/30/2024 | 08/14/2024 | 10-Q |
| 03/31/2024 | 06/28/2024 | 10-K |
| 12/31/2023 | 02/14/2024 | 10-Q |
| 09/30/2023 | 11/15/2023 | 10-Q |
| 06/30/2023 | 08/16/2023 | 10-Q |
| 03/31/2023 | 06/26/2023 | 10-K |
| 12/31/2022 | 02/15/2023 | 10-Q |
| 09/30/2022 | 11/16/2022 | 10-Q |
| 06/30/2022 | 08/17/2022 | 10-Q |
| 03/31/2022 | 06/08/2022 | 10-K |
| 12/31/2021 | 02/09/2022 | 10-Q |
| 09/30/2021 | 11/10/2021 | 10-Q |
| 06/30/2021 | 08/11/2021 | 10-Q |
| 03/31/2021 | 06/09/2021 | 10-K |
| 12/31/2020 | 02/10/2021 | 10-Q |
| 09/30/2020 | 11/10/2020 | 10-Q |
| 06/30/2020 | 08/12/2020 | 10-Q |
| 03/31/2020 | 06/10/2020 | 10-K |
| 12/31/2019 | 02/12/2020 | 10-Q |
| 09/30/2019 | 11/13/2019 | 10-Q |
Insider Activity
Updated 4/26/2026| # | Owner | Title | Holding | Action | Filing Date | Price | Shares | Transacted Value | Value of Held Shares | Form |
|---|---|---|---|---|---|---|---|---|---|---|
| 1 | Ratajczak, Donald R | Direct | Buy | 11212025 | 2.70 | 5,000 | 13,500 | 907,689 | Form | |
| 2 | Ratajczak, Donald R | Direct | Buy | 11172025 | 2.80 | 10,000 | 28,000 | 927,307 | Form | |
| 3 | Ratajczak, Donald R | Direct | Buy | 11172025 | 2.69 | 10,000 | 26,900 | 863,977 | Form | |
| 4 | Ratajczak, Donald R | Direct | Buy | 11172025 | 2.75 | 10,000 | 27,450 | 854,192 | Form |
| # | Owner | Title | Holding | Action | Filing Date | Price | Shares | Transacted Value | Value of Held Shares | Form |
|---|---|---|---|---|---|---|---|---|---|---|
| 1 | Ratajczak, Donald R | Direct | Buy | 11212025 | 2.70 | 5,000 | 13,500 | 907,689 | Form | |
| 2 | Ratajczak, Donald R | Direct | Buy | 11172025 | 2.80 | 10,000 | 28,000 | 927,307 | Form | |
| 3 | Ratajczak, Donald R | Direct | Buy | 11172025 | 2.69 | 10,000 | 26,900 | 863,977 | Form | |
| 4 | Ratajczak, Donald R | Direct | Buy | 11172025 | 2.75 | 10,000 | 27,450 | 854,192 | Form |
Industry Resources
| Consumer Discretionary Resources |
| Retail Dive |
| Business of Fashion (BoF) |
| WWD (Women's Wear Daily) |
| National Retail Federation (NRF) |
| McKinsey & Company - Consumer |
| Mintel Consumer Trends |
| Household Appliances Resources |
| Twice |
| Appliance Retailer |
| Consumer Reports - Appliances |
External Quote Links
| Y Finance | Barrons |
| TradingView | Morningstar |
| SeekingAlpha | ValueLine |
| Motley Fool | Robinhood |
| CNBC | Etrade |
| MarketWatch | Unusual Whales |
| YCharts | Perplexity Finance |
| FinViz |
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Core Cache Last Updated: 10/30/2026