Tearsheet
UA Home Investment Highlights Valuation, Metrics & Events Price Chart Why The Stock Moved Return vs. Risk About UA Interactive Breakdown Better Bets vs. UA Latest Trefis Analyses Trade Ideas More From Trefis Peer Comparisons FDIC Bank Data FDA Approved Drugs Data Financials Segment Financials Price Behavior Short Interest Earnings Returns History SEC Filings Forward Guidance Insider Activity Trade Sentinel Industry Resource Links External Quote Links

Under Armour (UA)

Market Price (3/30/2026): $5.65 | Market Cap: $2.4 Bil
Sector: Consumer Discretionary | Industry: Apparel, Accessories & Luxury Goods

Under Armour (UA)

Market Price (3/30/2026): $5.65
Market Cap: $2.4 Bil
Sector: Consumer Discretionary
Industry: Apparel, Accessories & Luxury Goods

Investment Highlights Why It Matters Detailed financial logic regarding cash flow yields vs trend-riding momentum.

0 Megatrend and thematic drivers
Megatrends include Sports & Active Lifestyle. Themes include Performance Sportswear Innovation, Direct-to-Consumer Brands, and Eco-friendly Products. 		Weak multi-year price returns
2Y Excs Rtn is -40%, 3Y Excs Rtn is -90%		 Not profitable at operating income level
Op Inc LTMOperating Income, Last Twelve Months is -66 Mil, Op Mgn LTMOperating Margin = Operating Income / Revenue Reflects profitability before taxes and before impact of capital structure (interest payments). is -1.3%
1   Debt is significant
Net D/ENet Debt/Equity. Debt net of cash. Negative indicates net cash. Equity is taken as the Market Capitalization is 51%
2   Expensive valuation multiples
P/CFOPrice/(Cash Flow from Operations). CFO is cash before capital expenditures. is 44x
3   Weak revenue growth
Rev Chg LTMRevenue Change % Last Twelve Months (LTM) is -6.4%, Rev Chg 3Y AvgRevenue Change % averaged over trailing 3 years is -5.0%, Rev Chg QQuarterly Revenue Change % is -5.2%
4   Yield minus risk free rate is negative
ERPEquity Risk Premium (ERP) = Total Yield - Risk Free Rate, Reflects the premium above risk free assets offered by the investment. is -26%
5   Key risks
UA key risks include [1] struggling brand relevance and heavy reliance on the North American market, Show more.
0 Megatrend and thematic drivers
Megatrends include Sports & Active Lifestyle. Themes include Performance Sportswear Innovation, Direct-to-Consumer Brands, and Eco-friendly Products.
1 Weak multi-year price returns
2Y Excs Rtn is -40%, 3Y Excs Rtn is -90%
2 Not profitable at operating income level
Op Inc LTMOperating Income, Last Twelve Months is -66 Mil, Op Mgn LTMOperating Margin = Operating Income / Revenue Reflects profitability before taxes and before impact of capital structure (interest payments). is -1.3%
3 Debt is significant
Net D/ENet Debt/Equity. Debt net of cash. Negative indicates net cash. Equity is taken as the Market Capitalization is 51%
4 Expensive valuation multiples
P/CFOPrice/(Cash Flow from Operations). CFO is cash before capital expenditures. is 44x
5 Weak revenue growth
Rev Chg LTMRevenue Change % Last Twelve Months (LTM) is -6.4%, Rev Chg 3Y AvgRevenue Change % averaged over trailing 3 years is -5.0%, Rev Chg QQuarterly Revenue Change % is -5.2%
6 Yield minus risk free rate is negative
ERPEquity Risk Premium (ERP) = Total Yield - Risk Free Rate, Reflects the premium above risk free assets offered by the investment. is -26%
7 Key risks
UA key risks include [1] struggling brand relevance and heavy reliance on the North American market, Show more.

Valuation, Metrics & Events

Price Chart

Why The Stock Moved

Qualitative Assessment

AI Analysis | Feedback

Under Armour (UA) stock has gained about 25% since 11/30/2025 because of the following key factors:

1. Upgraded Fiscal 2026 Outlook and Positive Q3 Fiscal 2026 Results fueled investor confidence.

Under Armour expanded its fiscal 2025 restructuring plan in November 2025 and raised its fiscal 2026 adjusted operating income outlook to a range of $95 million to $110 million, up from a prior range of $90 million to $105 million. This positive revision, coupled with the reported Q3 Fiscal 2026 adjusted operating income of $26 million and adjusted net income of $37 million (for the quarter ended December 31, 2025), was met with a significant market reaction, as the stock surged 19.4% following the earnings announcement in February 2026. The company further updated its fiscal 2026 guidance, projecting an adjusted operating income of approximately $110 million and adjusted diluted EPS of $0.10–$0.11.

2. Strategic Restructuring and a Reinvigorated Focus on Brand Transformation instilled optimism.

Under Armour continued to execute a multi-year strategic reset aimed at restoring its premium performance identity and achieving sustainable, profitable growth. This involves a pivot towards a disciplined, direct-to-consumer model, with a target of 50% DTC share of revenue by 2026, and streamlining product assortments. The expansion of the fiscal 2025 restructuring plan, with total estimated charges up to $255 million, including the separation of the Curry Brand, underlined a commitment to operational efficiency. Executive leadership changes in January 2026, including new Chief Merchandising Officer and President of Americas, were also implemented to accelerate this transformation.

Show more

Stock Movement Drivers

Fundamental Drivers

The 27.1% change in UA stock from 11/30/2025 to 3/29/2026 was primarily driven by a 27.9% change in the company's P/S Multiple.
(LTM values as of)113020253292026Change
Stock Price ($)4.435.6327.1%
Change Contribution By: 
Total Revenues ($ Mil)5,0494,976-1.5%
P/S Multiple0.40.527.9%
Shares Outstanding (Mil)4284250.8%
Cumulative Contribution27.1%

LTM = Last Twelve Months as of date shown

Market Drivers

11/30/2025 to 3/29/2026
ReturnCorrelation
UA27.1% 
Market (SPY)-5.3%40.5%
Sector (XLY)-10.4%27.8%

Fundamental Drivers

The 14.4% change in UA stock from 8/31/2025 to 3/29/2026 was primarily driven by a 17.0% change in the company's P/S Multiple.
(LTM values as of)83120253292026Change
Stock Price ($)4.925.6314.4%
Change Contribution By: 
Total Revenues ($ Mil)5,1154,976-2.7%
P/S Multiple0.40.517.0%
Shares Outstanding (Mil)4274250.5%
Cumulative Contribution14.4%

LTM = Last Twelve Months as of date shown

Market Drivers

8/31/2025 to 3/29/2026
ReturnCorrelation
UA14.4% 
Market (SPY)0.6%38.5%
Sector (XLY)-8.5%32.4%

Fundamental Drivers

The -11.3% change in UA stock from 2/28/2025 to 3/29/2026 was primarily driven by a -6.8% change in the company's P/S Multiple.
(LTM values as of)22820253292026Change
Stock Price ($)6.355.63-11.3%
Change Contribution By: 
Total Revenues ($ Mil)5,3164,976-6.4%
P/S Multiple0.50.5-6.8%
Shares Outstanding (Mil)4324251.6%
Cumulative Contribution-11.3%

LTM = Last Twelve Months as of date shown

Market Drivers

2/28/2025 to 3/29/2026
ReturnCorrelation
UA-11.3% 
Market (SPY)9.8%45.1%
Sector (XLY)-1.3%45.4%

Fundamental Drivers

The -36.0% change in UA stock from 2/28/2023 to 3/29/2026 was primarily driven by a -29.3% change in the company's P/S Multiple.
(LTM values as of)22820233292026Change
Stock Price ($)8.805.63-36.0%
Change Contribution By: 
Total Revenues ($ Mil)5,8064,976-14.3%
P/S Multiple0.70.5-29.3%
Shares Outstanding (Mil)4494255.6%
Cumulative Contribution-36.0%

LTM = Last Twelve Months as of date shown

Market Drivers

2/28/2023 to 3/29/2026
ReturnCorrelation
UA-36.0% 
Market (SPY)69.4%40.4%
Sector (XLY)49.0%39.4%

Return vs. Risk

Price Returns Compared

 202120222023202420252026Total [1]
Returns
UA Return21%-51%-6%-11%-36%20%-61%
Peers Return18%-12%28%9%-35%-14%-19%
S&P 500 Return27%-19%24%23%16%-5%72%

Monthly Win Rates [3]
UA Win Rate58%33%50%50%33%67% 
Peers Win Rate56%35%67%50%42%42% 
S&P 500 Win Rate75%42%67%75%67%33% 

Max Drawdowns [4]
UA Max Drawdown-1%-67%-33%-26%-47%0% 
Peers Max Drawdown-8%-38%-13%-24%-47%-15% 
S&P 500 Max Drawdown-1%-25%-1%-2%-15%-5% 

[1] Cumulative total returns since the beginning of 2021
[2] Peers: NKE, LULU, DECK, COLM. See UA Returns vs. Peers.
[3] Win Rate = % of calendar months in which monthly returns were positive
[4] Max drawdown represents maximum peak-to-trough decline within a year
[5] 2026 data is for the year up to 3/27/2026 (YTD)

How Low Can It Go

Unique KeyEventUAS&P 500
2022 Inflation Shock2022 Inflation Shock  
2022 Inflation Shock% Loss% Loss-73.8%-25.4%
2022 Inflation Shock% Gain to Breakeven% Gain to Breakeven282.3%34.1%
2022 Inflation ShockTime to BreakevenTime to BreakevenNot Fully Recovered days464 days
2020 Covid Pandemic2020 Covid Pandemic  
2020 Covid Pandemic% Loss% Loss-64.2%-33.9%
2020 Covid Pandemic% Gain to Breakeven% Gain to Breakeven179.7%51.3%
2020 Covid PandemicTime to BreakevenTime to Breakeven335 days148 days
2018 Correction2018 Correction  
2018 Correction% Loss% Loss-61.2%-19.8%
2018 Correction% Gain to Breakeven% Gain to Breakeven158.0%24.7%
2018 CorrectionTime to BreakevenTime to BreakevenNot Fully Recovered days120 days

Compare to NKE, LULU, DECK, COLM

In The Past

Under Armour's stock fell -73.8% during the 2022 Inflation Shock from a high on 11/19/2021. A -73.8% loss requires a 282.3% gain to breakeven.

Preserve Wealth

Limiting losses and compounding gains is essential to preserving wealth.

Asset Allocation

Actively managed asset allocation strategies protect wealth. Learn more.

About Under Armour (UA)

Under Armour, Inc., together with its subsidiaries, engages in the developing, marketing, and distributing performance apparel, footwear, and accessories for men, women, and youth. The company offers its apparel in compression, fitted, and loose fit types. It also provides footwear products for running, training, basketball, cleated sports, recovery, and outdoor applications. In addition, the company offers accessories, which include gloves, bags, headwear, and sports masks; and digital subscription and advertising services under the MapMyRun and MapMyRide platforms. It primarily offers its products under the UNDER ARMOUR, UA, HEATGEAR, COLDGEAR, HOVR, PROTECT THIS HOUSE, I WILL, UA Logo, ARMOUR FLEECE, and ARMOUR BRA brands. The company sells its products through wholesale channels, including national and regional sporting goods chains, independent and specialty retailers, department store chains, mono-branded Under Armour retail stores, institutional athletic departments, and leagues and teams, as well as independent distributors; and directly to consumers through a network of 422 brand and factory house stores, as well as through e-commerce websites. It operates in the United States, Canada, Europe, the Middle East, Africa, the Asia-Pacific, and Latin America. Under Armour, Inc. was incorporated in 1996 and is headquartered in Baltimore, Maryland.

AI Analysis | Feedback

Here are 1-3 brief analogies for Under Armour (UA):

  • Like Nike or Adidas, but with an intense focus on performance athletic gear.
  • A performance-focused rival to Nike and Adidas in athletic apparel and footwear.

AI Analysis | Feedback

Under Armour (UA) offers the following major products and services:

  • Performance Apparel: Clothing designed for athletic activities, available in compression, fitted, and loose styles.
  • Footwear: Athletic shoes tailored for various sports and applications, including running, training, and basketball.
  • Accessories: Supplementary items for athletes such as gloves, bags, headwear, and sports masks.
  • Digital Subscription and Advertising Services: Online platforms like MapMyRun and MapMyRide providing digital tracking and engagement services.

AI Analysis | Feedback

Under Armour (UA) sells its products primarily through wholesale channels to other companies, which then resell to individual consumers. While it also sells directly to consumers through its own stores and e-commerce websites, its extensive wholesale network suggests a primary focus on business-to-business (B2B) distribution for broad market reach. Major categories of its wholesale customers include:

  • National and Regional Sporting Goods Chains: These are large retailers specializing in athletic apparel, footwear, and equipment. Examples of public companies in this category that are likely major customers include:
    • DICK'S Sporting Goods (NYSE: DKS)
    • Academy Sports and Outdoors, Inc. (NASDAQ: ASO)
    • Hibbett, Inc. (NASDAQ: HIBB)
  • Department Store Chains: General merchandise retailers that often feature athletic wear sections. Examples of public companies in this category that are likely major customers include:
    • Kohl's Corporation (NYSE: KSS)
    • Macy's, Inc. (NYSE: M)
  • Institutional Athletic Departments, Leagues, and Teams: These organizations purchase products directly for their athletes, staff, or members (e.g., colleges, universities, professional sports teams). These entities are typically not public companies with stock symbols.

AI Analysis | Feedback

null

AI Analysis | Feedback

Under Armour, Inc. (UA) has a robust management team leading its global operations.

Kevin Plank

President & Chief Executive Officer Kevin Plank is the founder of Under Armour, Inc. and returned as President and Chief Executive Officer on April 1, 2024. He previously served as the company's CEO from its founding in 1996 until 2019, and then as Executive Chair and Brand Chief from January 2020 to April 2024. Under his leadership, Under Armour grew into a multi-billion-dollar business. Plank's vision has been the driving force behind the brand's innovative products.

Reza Taleghani

Executive Vice President, Chief Financial Officer Reza Taleghani is set to join Under Armour as Executive Vice President and Chief Financial Officer in February 2026, succeeding David Bergman. He brings over twenty-five years of global financial and operational leadership experience. Prior to Under Armour, Taleghani served as Executive Vice President and CFO at Samsonite Group S.A. since 2018, where he oversaw global finance operations and led financial transformations resulting in record margins. Before Samsonite, he was President and CFO at Brightstar Corp., a SoftBank portfolio company, where he managed key international acquisitions. His career also includes more than 15 years at J.P. Morgan in various senior roles across investment banking, commercial banking, and asset management, and he served as President and CEO of Sterling Airlines A/S.

Kara Trent

Chief Merchandising Officer Kara Trent was appointed Chief Merchandising Officer, effective February 2, 2026. In this role, she is responsible for leading category management and go-to-market initiatives, overseeing product line architecture, assortment planning, and channel segmentation across Under Armour's global portfolio. Trent has 24 years of industry experience in buying, planning, merchandising, and regional leadership. She previously served as President, Americas, Under Armour's largest region, and as Managing Director for EMEA, where she delivered sustained growth and premium distribution. She also held roles at Puma and Reebok.

Adam Peake

President, Americas Adam Peake was named President, Americas, effective February 2, 2026. In this position, he leads Under Armour's business across North and South America, overseeing marketplace strategy, distribution, and omni-channel growth. Peake has over 25 years of leadership experience, including 16 years in various senior roles at Under Armour, spanning U.S. sales, global marketing, footwear, and sport category leadership.

Yassine Saidi

Senior Advisor, Design & Product Expression Effective February 2, 2026, Yassine Saidi will transition to a Senior Advisor role, focusing on design expression and creative continuity for Under Armour. He joined Under Armour in early 2024 as Product Director (also referred to as Chief Product Officer) and has been instrumental in evolving the brand's design language and elevating performance expression. Saidi is a veteran of the sportswear industry, with a career that includes significant roles at other major athletic apparel companies. Before Under Armour, he spent nine years at Puma, where he built the "Lab Puma" initiative, injecting fashion, music, and culture into performance and initiating major collaborations that contributed to substantial revenue growth. He also previously worked at Adidas, heading accessories and swimwear, and later became International Tennis Director.

AI Analysis | Feedback

Under Armour (UA) faces several key risks that could impact its business performance, primarily stemming from an intensely competitive market, challenges in its largest geographic segment, and ongoing supply chain vulnerabilities.

1. Intense Competitive Landscape and Brand Relevancy Challenges

Under Armour operates in a highly competitive sportswear industry, contending with established giants like Nike, Adidas, and Puma, as well as rapidly growing niche brands such as On, Hoka, New Balance, and Lululemon. These competitors often possess superior financial resources, broader product portfolios, faster innovation cycles, and stronger global brand recognition, enabling them to outspend Under Armour in marketing and secure a wider range of athlete and team sponsorships. The company faces significant challenges in regaining market share and cultural relevance, particularly among younger consumers. Under Armour's brand perception, its struggle to effectively compete in lifestyle and fashion segments, and the need for consistent product innovation and compelling brand storytelling are critical issues that have been highlighted. "Inconsistent execution" and "brand strength concerns" have directly contributed to revenue declines.

2. Declining North American Wholesale Revenue and Market Dependence

Under Armour exhibits a substantial dependence on the North American market, which generates approximately two-thirds of its revenue and is described as nearing saturation. The North American wholesale market, a crucial distribution channel for Under Armour, is currently struggling with declining sales and cautious ordering patterns from retailers. This downturn poses a significant threat to the company's recovery efforts. Under Armour has experienced overall revenue declines, particularly in North America, as it implements a strategic reset to focus on higher-quality sales and reduce promotional activities. Fiscal year 2025 projections anticipate low double-digit revenue declines, with a more pronounced 15-17% decrease expected in North America. This concentrated geographic exposure makes the company vulnerable to economic downturns, evolving retail trends, and shifts in consumer preferences within that specific region.

3. Supply Chain Disruptions and Cost Pressures

Under Armour continues to grapple with persistent supply chain challenges, including elevated freight costs, capacity constraints, and operational delays. Disruptions, such as those caused by the COVID-19 pandemic in China and operational hurdles in Vietnam (a key sourcing region for about a third of its goods), have resulted in product delays and cancellations. These issues directly impact the company's profitability and gross margins due to increased freight and product inflation, often necessitating the costly use of air freight. Historically, Under Armour has faced inventory management issues that have led to lower operating margins. Furthermore, uncertainties surrounding tariff policies introduce additional risks that can directly affect its margins and pricing strategies.

AI Analysis | Feedback

null

AI Analysis | Feedback

Under Armour operates in several large addressable markets, primarily focusing on performance apparel, athletic footwear, and sports accessories.
  • Performance Apparel: The global performance apparel market was valued at approximately USD 10.76 billion in 2024 and is projected to grow to about USD 17.27 billion by 2032. North America held the largest share of this market, accounting for 35% in 2024.
  • Athletic Footwear: The global athletic footwear market was estimated at USD 132.5 billion in 2024 and is forecast to reach USD 191.2 billion by 2033. The U.S. athletic footwear market alone is projected to reach USD 33.3 billion in 2024.
  • Sports Equipment and Accessories: The global sports equipment and accessories market was valued at USD 95.986 billion by the end of 2025 and is projected to grow to USD 159.109 billion by 2033. North America holds a significant share of this global market, at 34.70% in 2025.

AI Analysis | Feedback

Expected Drivers of Future Revenue Growth for Under Armour (UA)

Over the next 2-3 years, Under Armour (UA) is expected to drive future revenue growth through several key strategic initiatives:

  1. International Expansion: Under Armour is prioritizing growth in international markets, particularly EMEA (Europe, the Middle East, and Africa) and Asia-Pacific. The company aims for mid-to-high single-digit revenue growth in select international markets. China is also a focus for rebuilding distribution, elevating its outlet mix, and focusing on digital marketplaces, with a medium-term goal to return to double-digit constant-currency growth once macroeconomic conditions stabilize. For example, EMEA revenue grew 6% and Latin America revenue increased 20% in the third quarter of fiscal 2026.
  2. Shift to Direct-to-Consumer (DTC) Model: The company is pivoting towards a disciplined direct-to-consumer model, moving away from discount-heavy wholesale. Under Armour aims for its DTC channels, including owned e-commerce and Brand Houses, to account for 50% of its revenue by 2026. This strategic shift is anticipated to enhance brand equity and improve gross margins.
  3. Product Innovation and Focus on Key Categories: Under Armour plans to concentrate its research and development on fewer, larger product franchises to drive measurable performance gains and pricing power. Specific areas of focus include increasing the share of footwear revenue from 25% to 30% by 2027, with an emphasis on technical running and basketball products, including the Curry Brand. Additionally, the company intends to double the contribution from its women's segment through dedicated design, marketing, and assortment investments. Overall, growth is being refocused on core training, running, and basketball franchises.

AI Analysis | Feedback

Share Repurchases

  • In February 2022, Under Armour's Board of Directors authorized a share repurchase program of up to $500 million of its Class C common stock over two years.
  • By March 31, 2023, the company had repurchased $425 million of Class C stock under this program.
  • A new three-year, $500 million share repurchase program for Class C common stock was approved in May 2024, under which $90 million had been repurchased as of March 31, 2025.

Capital Expenditures

  • Capital expenditures were $69.8 million in Fiscal 2021, $98.787 million in Fiscal 2022, $158.1 million in Fiscal 2023, and $150.3 million in Fiscal 2024.
  • For Fiscal 2025, capital expenditures reached $168.7 million, with an earlier expectation of $170 million to $180 million.
  • The company has focused its capital investments on its global direct-to-consumer and e-Commerce capabilities.

Interactive Breakdown

Under Armour Interactive Breakdown Analysis

Better Bets vs. Under Armour (UA)

Latest Trefis Analyses

TitleDate
0DASHBOARDS 
1How Does Under Armour Stock Stack Up Against Its Peers?03/11/2026
2Would You Still Hold Under Armour Stock If It Fell Another 30%?03/05/2026
3Under Armour Stock (-11%): Citi Downgrade Shatters Post-Earnings Rally02/11/2026
4Under Armour Stock Pre-Market (+5.0%) : Fairfax Financial Increases Stake to 16.1%01/06/2026
5Under Armour Stock (+8.6%): Fairfax Stake Reveal Ignites Value Chase12/31/2026
6UA Dip Buy Analysis07/10/2025
7Under Armour Total Shareholder Return (TSR): -16.7% in 2025 and -30.9% 3-yr compounded annual returns (below peer average)03/07/2025
8Under Armour (UA) Operating Cash Flow Comparison02/17/2025
9Under Armour (UA) Net Income Comparison02/16/2025
10Under Armour (UA) Operating Income Comparison02/15/2025
11ARTICLES 
12Under Armour Stock Drop Looks Sharp, But How Deep Can It Go?03/05/2026
13Under Armour Stock Pre-Market (+5.0%): Insider Stock Acquisitions by Directors01/06/2026
14Where Does Under Armour Stock Rank Among Competitors?12/31/2025
15What’s Next For Under Armour Stock?08/16/2024
16Down 20% This Year, Will Under Armour’s Stock Recover Following Q4 Results?05/14/2024
Title
0DASHBOARDS
1How Does Under Armour Stock Stack Up Against Its Peers?
2Would You Still Hold Under Armour Stock If It Fell Another 30%?
3Under Armour Stock (-11%): Citi Downgrade Shatters Post-Earnings Rally
4Under Armour Stock Pre-Market (+5.0%) : Fairfax Financial Increases Stake to 16.1%
5Under Armour Stock (+8.6%): Fairfax Stake Reveal Ignites Value Chase
6UA Dip Buy Analysis
7Under Armour Total Shareholder Return (TSR): -16.7% in 2025 and -30.9% 3-yr compounded annual returns (below peer average)
8Under Armour (UA) Operating Cash Flow Comparison
9Under Armour (UA) Net Income Comparison
10Under Armour (UA) Operating Income Comparison
11ARTICLES
12Under Armour Stock Drop Looks Sharp, But How Deep Can It Go?
13Under Armour Stock Pre-Market (+5.0%): Insider Stock Acquisitions by Directors
14Where Does Under Armour Stock Rank Among Competitors?
15What’s Next For Under Armour Stock?
16Down 20% This Year, Will Under Armour’s Stock Recover Following Q4 Results?

Trade Ideas

Select ideas related to UA.

Unique KeyDateTickerCompanyCategoryTrade Strategy6M Fwd Rtn12M Fwd Rtn12M Max DD
MBLY_2272026_Dip_Buyer_HighCashEquity_ExInd02272026MBLYMobileye GlobalDip BuyDB | Cash/EquityDip Buyer with High Net Cash % Equity
Buying dips for companies with significant net cash as a % of market cap along with meaningful cash flow generation		0.0%0.0%0.0%
SAH_2202026_Insider_Buying_GTE_1Mil_EBITp+DE_V202202026SAHSonic AutomotiveInsiderInsider Buys | Low D/EStrong Insider Buying
Companies with strong insider buying in the last 1 month, positive operating income and reasonable debt / market cap		-5.9%-5.9%-6.1%
MAT_2132026_Insider_Buying_GTE_1Mil_EBITp+DE_V202132026MATMattelInsiderInsider Buys | Low D/EStrong Insider Buying
Companies with strong insider buying in the last 1 month, positive operating income and reasonable debt / market cap		2.9%2.9%0.0%
SONO_2132026_Insider_Buying_GTE_1Mil_EBITp+DE_V202132026SONOSonosInsiderInsider Buys | Low D/EStrong Insider Buying
Companies with strong insider buying in the last 1 month, positive operating income and reasonable debt / market cap		-0.7%-0.7%-4.6%
DECK_2062026_Dip_Buyer_ValueBuy02062026DECKDeckers OutdoorDip BuyDB | P/E OPMDip Buy with Low PE and High Margin
Buying dips for companies with tame PE and meaningfully high operating margin		1.6%1.6%-0.8%
UA_8312025_Insider_Buying_GTE_1Mil_EBITp+DE_V208312025UAUnder ArmourInsiderInsider Buys | Low D/EStrong Insider Buying
Companies with strong insider buying in the last 1 month, positive operating income and reasonable debt / market cap		47.0%47.0%-19.5%
UA_5312022_Dip_Buyer_High_FCF_Yield_ExInd_DE_RevG05312022UAUnder ArmourDip BuyDB | FCF Yield | Low D/EDip Buy with High Free Cash Flow Yield
Buying dips for companies with significant free cash flow yield (FCF / Market Cap) and reasonable debt / market cap		-11.9%-32.2%-39.0%
UA_3312020_Dip_Buyer_High_FCF_Yield_ExInd_DE_RevG03312020UAUnder ArmourDip BuyDB | FCF Yield | Low D/EDip Buy with High Free Cash Flow Yield
Buying dips for companies with significant free cash flow yield (FCF / Market Cap) and reasonable debt / market cap		21.2%129.0%-14.5%

Recent Active Movers

More From Trefis

Research & Analysis

Invest in Strategies

Wealth Management

Peer Comparisons

Peers to compare with:

Financials

UANKELULUDECKCOLMMedian
NameUnder Ar.Nike Lululemo.Deckers .Columbia. 
Mkt Price5.6351.37145.8594.0554.6154.61
Mkt Cap2.476.017.113.62.913.6
Rev LTM4,97646,51311,1035,3753,3975,375
Op Inc LTM-663,0422,2111,2802361,280
FCF LTM-462,475922929217922
FCF 3Y Avg124,7671,383985410985
CFO LTM553,0561,6021,0132831,013
CFO 3Y Avg1465,4702,0571,0744701,074

Growth & Margins

UANKELULUDECKCOLMMedian
NameUnder Ar.Nike Lululemo.Deckers .Columbia. 
Rev Chg LTM-6.4%-5.0%4.9%9.2%0.9%0.9%
Rev Chg 3Y Avg-5.0%-1.7%11.2%14.7%-0.6%-0.6%
Rev Chg Q-5.2%0.6%0.8%7.1%-2.4%0.6%
QoQ Delta Rev Chg LTM-1.5%0.2%0.3%2.5%-0.8%0.2%
Op Mgn LTM-1.3%6.5%19.9%23.8%6.9%6.9%
Op Mgn 3Y Avg0.5%9.8%22.2%22.9%8.2%9.8%
QoQ Delta Op Mgn LTM-2.0%-0.8%-2.1%0.3%-0.5%-0.8%
CFO/Rev LTM1.1%6.6%14.4%18.8%8.3%8.3%
CFO/Rev 3Y Avg2.6%11.0%19.9%22.7%13.7%13.7%
FCF/Rev LTM-0.9%5.3%8.3%17.3%6.4%6.4%
FCF/Rev 3Y Avg0.1%9.6%13.5%20.8%12.0%12.0%

Valuation

UANKELULUDECKCOLMMedian
NameUnder Ar.Nike Lululemo.Deckers .Columbia. 
Mkt Cap2.476.017.113.62.913.6
P/S0.51.61.52.50.91.5
P/EBIT-36.225.07.710.112.410.1
P/E-4.630.110.813.016.513.0
P/CFO43.624.910.713.410.413.4
Total Yield-21.7%3.3%9.2%7.7%8.3%7.7%
Dividend Yield0.0%0.0%0.0%0.0%2.2%0.0%
FCF Yield 3Y Avg-0.2%3.8%3.2%5.1%9.5%3.8%
D/E0.70.10.10.00.20.1
Net D/E0.50.0-0.0-0.1-0.1-0.0

Returns

UANKELULUDECKCOLMMedian
NameUnder Ar.Nike Lululemo.Deckers .Columbia. 
1M Rtn-22.1%-17.4%-21.2%-19.8%-11.4%-19.8%
3M Rtn27.1%-15.1%-30.2%-8.8%-1.2%-8.8%
6M Rtn15.8%-24.9%-17.3%-11.1%4.9%-11.1%
12M Rtn-6.2%-16.8%-50.2%-15.7%-25.9%-16.8%
3Y Rtn-32.7%-54.7%-59.3%26.0%-34.6%-34.6%
1M Excs Rtn-15.9%-11.9%-13.8%-13.4%-3.8%-13.4%
3M Excs Rtn35.8%-5.7%-22.6%1.3%6.8%1.3%
6M Excs Rtn24.4%-21.3%-11.6%-7.6%12.1%-7.6%
12M Excs Rtn-17.8%-31.4%-68.3%-31.9%-38.4%-31.9%
3Y Excs Rtn-89.7%-116.3%-113.8%-31.5%-94.7%-94.7%

Comparison Analyses

Financials

Segment Financials

Revenue by Segment
$ Mil20252024202320212020
Apparel3,7893,8713,8412,8833,470
Footwear1,3841,4551,2649341,087
Accessories406409462414416
License revenues111117113106139
Corporate Other1251413819
Connected Fitness    136
Total5,7025,9035,6834,4755,267


Price Behavior

Price Behavior
Market Price$5.63 
Market Cap ($ Bil)2.4 
First Trading Date11/18/2005 
Distance from 52W High-28.6% 
   50 Days200 Days
DMA Price$6.49$5.49
DMA Trendupup
Distance from DMA-13.3%2.5%
 3M1YR
Volatility69.1%55.7%
Downside Capture0.551.01
Upside Capture279.16112.01
Correlation (SPY)39.9%46.9%
UA Betas & Captures as of 2/28/2026

 1M2M3M6M1Y3Y
Beta4.313.102.851.821.291.29
Up Beta7.887.187.253.111.281.47
Down Beta0.141.661.511.311.390.99
Up Capture731%576%483%267%132%144%
Bmk +ve Days9203170142431
Stock +ve Days12243359117348
Down Capture232%44%70%126%115%109%
Bmk -ve Days12213054109320
Stock -ve Days9152659121373

[1] Upside and downside betas calculated using positive and negative benchmark daily returns respectively
Based On 1-Year Data
Annualized
Return		Annualized
Volatility		Sharpe
Ratio		Correlation
with UA
UA-3.2%55.4%0.14-
Sector ETF (XLY)4.6%23.6%0.1347.5%
Equity (SPY)14.5%18.9%0.5946.8%
Gold (GLD)50.2%27.7%1.462.3%
Commodities (DBC)17.8%17.6%0.8518.1%
Real Estate (VNQ)0.4%16.4%-0.1547.3%
Bitcoin (BTCUSD)-23.7%44.2%-0.4930.1%

Smart multi-asset allocation framework can stack odds in your favor. Learn How
Based On 5-Year Data
Annualized
Return		Annualized
Volatility		Sharpe
Ratio		Correlation
with UA
UA-21.4%49.5%-0.31-
Sector ETF (XLY)5.6%23.7%0.2050.2%
Equity (SPY)11.8%17.0%0.5450.2%
Gold (GLD)20.7%17.7%0.965.5%
Commodities (DBC)11.6%18.9%0.5011.9%
Real Estate (VNQ)3.0%18.8%0.0743.0%
Bitcoin (BTCUSD)4.0%56.6%0.2923.1%

Smart multi-asset allocation framework can stack odds in your favor. Learn How
Based On 10-Year Data
Annualized
Return		Annualized
Volatility		Sharpe
Ratio		Correlation
with UA
UA-18.3%50.0%-0.21-
Sector ETF (XLY)11.6%21.9%0.4950.2%
Equity (SPY)14.0%17.9%0.6748.3%
Gold (GLD)13.3%15.8%0.701.8%
Commodities (DBC)8.2%17.6%0.3916.1%
Real Estate (VNQ)4.7%20.7%0.1942.8%
Bitcoin (BTCUSD)66.4%66.8%1.0614.7%

Smart multi-asset allocation framework can stack odds in your favor. Learn How

Short Interest

Short Interest: As Of Date3132026
Short Interest: Shares Quantity21.4 Mil
Short Interest: % Change Since 22820260.6%
Average Daily Volume3.0 Mil
Days-to-Cover Short Interest7.0 days
Basic Shares Quantity424.8 Mil
Short % of Basic Shares5.0%

Returns Analyses

Earnings Returns History

Expand for More
 Forward Returns
Earnings Date1D Returns5D Returns21D Returns
2/6/202619.3%11.1%1.8%
11/6/2025-1.6%3.6%-5.0%
8/8/2025-17.2%-24.1%-21.5%
5/13/20251.7%5.3%11.4%
2/6/2025-4.6%-10.4%-12.7%
11/7/202423.3%9.1%12.3%
8/8/202418.3%22.2%19.6%
5/16/2024-0.3%1.4%-2.0%
...
SUMMARY STATS   
# Positive121512
# Negative12912
Median Positive6.6%8.0%11.1%
Median Negative-6.1%-13.1%-9.7%
Max Positive23.3%22.2%42.1%
Max Negative-25.9%-27.1%-24.3%

SEC Filings

Expand for More
Report DateFiling DateFiling
12/31/202502/06/202610-Q
09/30/202511/06/202510-Q
06/30/202508/08/202510-Q
03/31/202505/22/202510-K
12/31/202402/06/202510-Q
09/30/202411/07/202410-Q
06/30/202408/08/202410-Q
03/31/202405/29/202410-K
12/31/202302/08/202410-Q
09/30/202311/08/202310-Q
06/30/202308/08/202310-Q
03/31/202305/24/202310-K
12/31/202202/08/202310-Q
09/30/202211/08/202210-Q
06/30/202208/04/202210-Q
03/31/202205/09/202210-QT

Recent Forward Guidance [BETA]

Latest: Q3 2026 Earnings Reported 2/6/2026 | Prior: Q2 2026 Earnings Reported 11/6/2025

Forward GuidanceGuidance Change
MetricLowMidHigh% Chg% DeltaChangePrior
2026 Revenue Growth -4.0% -11.1%0.5%RaisedGuidance: -4.5% for 2026
2026 Gross Margin Change -1.9% -5.0%0.1%RaisedGuidance: -2.0% for 2026
2026 Operating Income 110.00 Mil 315.1% RaisedGuidance: 26.50 Mil for 2026
2026 EPS-1.25-1.25 678.1% LoweredGuidance: -0.16 for 2026
2026 Adjusted EPS0.10.1 162.5% RaisedGuidance: 0.04 for 2026

Insider Activity

Expand for More
#OwnerTitleHoldingActionFiling DatePriceSharesTransacted
Value		Value of
Held Shares		Form
1Watsa, V Prem Et AlSee FootnoteBuy10220265.1411,504,47859,142,221215,702,431Form
2Watsa, V Prem Et AlSee FootnoteBuy10220264.951,677,9918,301,69346,789,318Form
3Watsa, V Prem Et AlSee FootnoteBuy122920254.535,383,51324,379,239111,813,415Form
4Watsa, V Prem Et AlSee FootnoteBuy122920254.362,355,64110,261,64324,394,502Form
5Watsa, V Prem Et AlSee FootnoteBuy122920254.542,124,4529,654,147121,857,681Form

External Quote Links


Prefer one of these to Trefis? Tell us why.