Here are 1-2 brief analogies for Douglas Dynamics (PLOW):

• A focused version of Deere & Company, but for snowplows and specialized work truck attachments. (Deere & Company is well-known for agricultural and construction equipment.)
• Like Oshkosh Corporation, but instead of building specialized trucks, they manufacture the critical snowplows and equipment *for* those work vehicles. (Oshkosh Corporation is known for vocational trucks like fire apparatus, concrete mixers, and defense vehicles.)

• Snowplows: Attachments for light, medium, and heavy-duty trucks used for clearing snow from roads, driveways, and parking lots.
• Salt and Sand Spreaders: Equipment for light, medium, and heavy-duty trucks designed to distribute salt, sand, and other de-icing materials.
• Truck Bodies and Upfits: Custom truck bodies and specialized equipment upfits for various vocational applications, including snow and ice control.
• Related Parts and Accessories: Components and attachments that support the functionality and maintenance of their snow and ice management equipment.

Douglas Dynamics (symbol: PLOW) primarily sells to other companies.

The company distributes its snow and ice control equipment and related products through an extensive network of thousands of independent dealers and distributors across North America and, to a lesser extent, internationally. These direct customers are typically:

• Truck equipment houses
• Trailer dealers
• Hardware stores
• Rental stores
• Specialty vehicle equipment dealers

Due to the broad and fragmented nature of this dealer network, Douglas Dynamics does not disclose specific major customer companies by name in its public filings, as no single dealer or distributor represents a significant portion of its overall sales, nor are these direct customers typically publicly traded companies.

The end-users who ultimately purchase Douglas Dynamics' products through this dealer network are diverse and include primarily other companies and organizations, such as:

• Commercial contractors: Businesses that offer snow and ice removal services to commercial properties, residential areas, or municipalities.
• Municipalities and governmental entities: Local and state governments responsible for maintaining public roads, sidewalks, and facilities.
• Property managers and landscape professionals: Companies or individuals responsible for maintaining grounds and properties, often including snow and ice management.

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Mark Van Genderen President and Chief Executive Officer

Mark Van Genderen currently serves as President and Chief Executive Officer (CEO) of Douglas Dynamics, a role he assumed in March 2025. He joined the company in 2020 and previously held positions including Chief Operating Officer (2024-2025), President, Work Truck Attachments (2023-2025), President of Commercial Snow & Ice Control (CSI) (2021-2023), and Vice President of Strategy and Business Development (2020-2021). Before his tenure at Douglas Dynamics, Mr. Van Genderen spent 21 years in various leadership roles at the Harley-Davidson Motor Company. He holds a bachelor's degree in Business Administration and an MBA from Northwestern University's Kellogg School of Management.

Sarah Lauber Executive Vice President - Chief Financial Officer

Sarah Lauber has served as Executive Vice President - Chief Financial Officer of Douglas Dynamics since joining the company in 2017. Her prior experience includes financial leadership positions at several public companies. She was Senior Vice President and Chief Financial Officer at Jason Industries, Inc., a diversified industrial company, from 2015 to 2017. Ms. Lauber also held the role of Vice President, Financial Planning and Analysis at Regal Beloit Corporation from 2011 to 2015. Notably, she served as Chief Financial Officer of A.O. Smith Corporation's Electrical Products Company (EPC) from 2002 until it was acquired by Regal Beloit in 2011. She began her career as an accountant at KPMG. Ms. Lauber is also a member of the Board of Directors of the Timken Company (NYSE: TKR).

Chris Bernauer President, Work Truck Attachments

Chris Bernauer is the President of Work Truck Attachments at Douglas Dynamics. He has a background in leadership within the automotive, motorcycle, and marine sectors. Prior to Douglas Dynamics, Mr. Bernauer served as President and CEO of Temperature Systems, Inc., and before that, as President of Harris & Cypress Cay Pontoons, a division of Brunswick Corporation. He spent 18 years at the Harley-Davidson Motor Company in various leadership capacities and also held roles at the Indian Motorcycle Company, including Executive Vice President, General Manager & Vice President of Sales. He started his career as a Manufacturing Quality Specialist at Toyota Motor Manufacturing.

Shannan Vlieger Senior Vice President, People and Culture

Shannan Vlieger was promoted to Senior Vice President, People and Culture, effective October 1, 2024, after eight years with Douglas Dynamics. In this role, she is responsible for all Human Resources functions, Organizational Development, Safety, and the company's Environmental, Social and Governance (ESG) efforts. Her previous position at the company was Vice President, Business Transformation, where she led strategic initiatives.

Keith Hagelin Senior Vice President of Operations

Keith Hagelin has served as Senior Vice President of Operations at Douglas Dynamics since September 2013.

The widespread adoption of electric work trucks, which serve as the primary platforms for Douglas Dynamics' snowplows and spreaders, presents a clear emerging threat.

Douglas Dynamics' products, particularly snowplows and spreaders, demand significant electrical power from the host vehicle for their operation and add considerable weight. Electric vehicles (EVs) possess distinct power architectures and finite battery capacities. The substantial power draw required by these attachments can severely reduce an EV's operational range, a critical factor for commercial and municipal users who depend on these vehicles for demanding, extended tasks. Additionally, the inherent weight of EV batteries, combined with the weight of snow removal equipment, could impact payload capacity and overall vehicle performance or longevity, potentially making EVs less practical or efficient for heavy-duty plowing operations compared to traditional internal combustion engine trucks. This fundamental shift in vehicle technology necessitates extensive research and development for adaptation, and a failure to provide seamlessly compatible, efficient, and cost-effective solutions for electric trucks could lead to a reduced addressable market or create competitive disadvantages.

Douglas Dynamics (PLOW) operates in two primary segments: Work Truck Attachments and Work Truck Solutions, serving markets predominantly in North America.

Work Truck Attachments

This segment includes commercial snow and ice control equipment such as snowplows, and sand and salt spreaders.

• Commercial Snow Plow Market: The global commercial snow plow market was valued at $1.657 billion in 2025 and is projected to experience steady growth with a Compound Annual Growth Rate (CAGR) of 3% from 2025 to 2033. North America is expected to dominate this market.
• Snowplows for Trucks Market: The U.S. and Canada snowplows for trucks market size was valued at $397.8 million in 2024 and is projected to reach $524.3 million by 2031, growing at a CAGR of 3.92%.
• Salt and Sand Spreaders Market: The global truck-mounted salt and sand spreaders market was valued at approximately $1.2 billion in 2024 and is anticipated to reach $1.9 billion by 2033, exhibiting a CAGR of 5.2%. North America accounts for approximately 40% of this market share. Another report states the global mounted salt spreader market was valued at approximately $1.1 billion in 2023 and is poised to grow at a CAGR of 6.2% from 2024 to 2032, reaching around $1.9 billion. The global salt and sand spreaders market size was approximately $0.5 billion in 2024 and is expected to reach $0.8 billion by 2032.
• Snow Removal Market: The global snow removal market size was valued at $72.3 billion in 2024 and is expected to reach $124.7 billion by 2034, growing at a CAGR of 5.6%. North America holds a significant share, leading with 38.1% of the market, totaling $27.55 billion. The North America commercial facility snow and ice management service market size was estimated at $22.53 billion in 2023 and is anticipated to reach $27.42 billion by 2030, growing at a CAGR of 3.0%.

Work Truck Solutions

This segment involves the upfitting of truck bodies, attachments, and storage solutions, including municipal snow and ice control products, and recently expanded to include truck-mounted service cranes and dump hoists.

• Truck Body and Truck Trailer Market: The global truck body and truck trailer market size was valued at $10.8 billion in 2025 and is projected to reach $18.09 billion by 2035, growing at an estimated CAGR of 5.29%. North America holds a 46% market share. Another source indicates the global truck body market size was $5.24 billion in 2025, expected to reach $7.7 billion by 2034, with a CAGR of 3.92%.
• Truck Accessories Market: The global truck accessories market size is anticipated to be worth $6.55 billion in 2025, projected to reach $10.05 billion by 2034 at a 4.9% CAGR. North America is the strongest market for truck accessories. The U.S. pick-up truck accessories market was valued at $2.4 billion in 2024 and is projected to grow to $3.2 billion by 2034. The U.S. truck bed accessories market size was estimated at $2.56 billion in 2024 and is projected to grow at a CAGR of 7.1% from 2025 to 2030, reaching $3.83 billion by 2030.

Douglas Dynamics (PLOW) is expected to experience future revenue growth over the next two to three years driven by several key factors:

1. Sustained Demand in Work Truck Solutions Segment: The Work Truck Solutions segment has consistently delivered strong performance, achieving record results in recent quarters, with net sales and adjusted EBITDA growing over 30% in Q3 2025. This growth is primarily attributed to robust demand from municipal and commercial customers, along with improved operational throughput and efficient inventory management. Management anticipates this segment's backlog-driven growth to continue.
2. Performance of Work Truck Attachments Segment: The Work Truck Attachments segment, which includes snow and ice control equipment, is expected to contribute to revenue growth. While this segment is influenced by weather conditions, preseason orders in 2025 were in line with forecasts, and the company assumes a somewhat typical amount of snow and ice events in its core markets for the upcoming winter season. Operational cost control measures and a favorable product mix are also supporting its performance.
3. Strategic Acquisitions: Douglas Dynamics' acquisition strategy is a driver of future revenue. The recent acquisition of Venco Venturo Industries LLC, a provider of truck-mounted service cranes and dump hoists, is anticipated to be modestly accretive to earnings and free cash flow starting in 2026. This acquisition aims to diversify and balance the company's portfolio and offers opportunities for cross-segment synergies and profitable growth.
4. Operational Efficiencies and Continuous Improvement: The company's commitment to operational efficiency and continuous improvement through its proprietary Douglas Dynamics Management System (DDMS) is expected to enhance profitability and contribute to overall revenue growth. These improvements are evident in the increased adjusted EBITDA and improved margins across segments.

Share Repurchases

• Douglas Dynamics' Board of Directors authorized a share repurchase program of up to $50 million in common stock on February 16, 2022, which has no expiration date.
• The company repurchased approximately $6 million in shares during the nine months ended September 30, 2025.
• As of September 30, 2025, $38 million remained authorized for future share repurchases under the program.

Share Issuance

• As of November 4, 2025, the number of outstanding common shares was 23,040,878.
• On November 4, 2025, Douglas Dynamics filed an automatic shelf registration (Form S-3 ASR) to allow for the offering of various securities, including common stock, from time to time.

Outbound Investments

• Douglas Dynamics acquired substantially all the assets of Venco Venturo Industries LLC on November 3, 2025.
• This acquisition is a strategic move to expand the company's offerings in truck-mounted crane and hoist products within its Work Truck Attachments segment.
• The Venco Venturo acquisition, Douglas Dynamics' first in over nine years, is anticipated to be modestly accretive to EPS and free cash flow positive before synergies in 2026, with Venco Venturo's sales estimated between $30 million and $40 million.

Capital Expenditures

• Capital expenditures for the nine months ended September 30, 2025, increased to $8.1 million.
• The company expects total capital expenditures for 2025 to be within the traditional range of 2% to 3% of Net Sales.
• Capital expenditures are primarily focused on supporting organic investments and new product introductions.