Oxford Industries, Inc., an apparel company, designs, sources, markets, and distributes products of lifestyle and other brands worldwide. The company offers men's and women's sportswear and related products under the Tommy Bahama brand; women's and girl's dresses and sportswear, scarves, bags, jewelry, and belts, as well as footwear and children's apparel and swimwear under the Lilly Pulitzer brand; and men's shirts, pants, shorts, outerwear, ties, swimwear, footwear, and accessories, as well as women and youth products under the Southern Tide brand. It also designs, sources, markets, and distributes premium childrenswear, including bonnets, hats, apparel, swimwear, and accessories through thebeaufortbonnetcompany.com and wholesale specialty retailers; men's apparel, which include pants, shorts, and tops through duckhead.com and wholesale specialty retailers. In addition, the company licenses Tommy Bahama brand for various products, such as indoor and outdoor furniture, beach chairs, bedding and bath linens, fabrics, leather goods and gifts, headwear, hosiery, sleepwear, shampoo, toiletries, fragrances, cigar accessories, distilled spirits, and other products; Lilly Pulitzer for stationery and gift products, home furnishing products, and eyewear; and Southern Tide trademark for bed and bath product. Oxford Industries, Inc. offers products through its retail stores, department stores, specialty stores, multi-branded e-commerce retailers, off-price retailers, and other retailers, as well as e-commerce sites. As of January 29, 2022, it operated 186 brand-specific full-price retail stores; 21 Tommy Bahama food and beverage locations; and 35 Tommy Bahama outlet stores. Oxford Industries, Inc. was founded in 1942 and is headquartered in Atlanta, Georgia.
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Here are 1-2 brief analogies for Oxford Industries (OXM):
- Similar to VF Corp. (The North Face, Vans) but for a portfolio of premium lifestyle apparel brands like Tommy Bahama and Peter Millar.
- A PVH Corp. (Calvin Klein, Tommy Hilfiger) for premium casual and resort wear brands such as Tommy Bahama and Lilly Pulitzer.
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- Tommy Bahama: Offers men's and women's apparel, swimwear, accessories, footwear, and home furnishings, alongside operating restaurants and bars.
- Lilly Pulitzer: Provides women's resort wear, apparel, footwear, and accessories distinguished by signature vibrant prints.
- Peter Millar: Specializes in luxury men's sportswear, tailored apparel, golf attire, and accessories.
- Southern Tide: Features coastal-inspired lifestyle apparel, footwear, and accessories for men, women, and children.
- DUXIANA: Manufactures and sells high-end beds, mattresses, and bedding accessories.
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For the public company Oxford Industries (symbol: OXM), it primarily sells to individuals through its own branded retail stores, e-commerce websites, and its Tommy Bahama restaurants. For fiscal year 2023, approximately 65% of its net sales were direct-to-consumer.
The up to three categories of individual customers that Oxford Industries serves are:
- Premium Lifestyle Apparel Shoppers: Individuals who seek high-quality, distinctive apparel, accessories, and home goods embodying leisure, resort, or classic preppy aesthetics. This includes customers of brands like Tommy Bahama, Lilly Pulitzer, and Southern Tide, who often value brand experience and unique style.
- Outdoor and Active Lifestyle Enthusiasts: Individuals who prefer comfortable, durable, and style-conscious apparel suitable for casual outdoor activities, golfing, or everyday wear with a focus on quality and heritage, characteristic of brands such as Southern Tide and Duck Head.
- Parents and Gift-Givers for Children: Primarily individuals purchasing luxury, traditional children's apparel and accessories, particularly for The Beaufort Bonnet Company brand, focusing on high-end fashion for infants and children.
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Thomas C. Chubb III, Chairman, Chief Executive Officer and President
Thomas C. Chubb III joined Oxford Industries as a summer intern in 1988 and became a full-time in-house attorney in 1989. He was promoted to general counsel in 1999, executive vice president in 2004, president in 2009, and assumed the role of CEO and President in 2013, later becoming Chairman, Chief Executive Officer, and President in 2015. Mr. Chubb played a critical role in Oxford Industries' strategic transformation from a private label manufacturer to a company focused on lifestyle brands, leading key acquisition and divestiture activities, including the purchases of Tommy Bahama in 2003 and Lilly Pulitzer in 2010. He has also served as an independent director for Flowers Foods, Inc. since 2020.
K. Scott Grassmyer, Executive Vice President, Chief Financial Officer and Chief Operating Officer
K. Scott Grassmyer is a Certified Public Accountant with over 30 years of financial experience in public accounting and industry. He began his career with Ernst & Young, LLC and later served as Senior Vice President and Chief Financial Officer at Duck Head Apparel Company, Inc., a publicly-traded apparel wholesaler and retailer. Mr. Grassmyer joined Oxford Industries as Controller in 2002, was named Chief Financial Officer in 2008, and promoted to Executive Vice President, Chief Financial Officer, and Controller in 2011. In March 2022, he was further promoted to Executive Vice President, Chief Financial Officer, and Chief Operating Officer. He has been instrumental in the company's growth and played a significant role in the acquisitions and integrations of brands such as Tommy Bahama, Lilly Pulitzer, Southern Tide, and The Beaufort Bonnet Company.
Douglas B. Wood, Chief Executive Officer, Tommy Bahama
Douglas B. Wood serves as the Chief Executive Officer for the Tommy Bahama brand, one of Oxford Industries' key lifestyle brands.
Michelle Kelly, Chief Executive Officer, Lilly Pulitzer
Michelle Kelly is the Chief Executive Officer of Lilly Pulitzer, another prominent brand within Oxford Industries' portfolio.
Carey Ann Campbell, Chief Executive Officer, Southern Tide
Carey Ann Campbell holds the position of Chief Executive Officer for Southern Tide, a lifestyle brand under Oxford Industries.
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Oxford Industries, Inc. (OXM) operates in the apparel and lifestyle products market, with key brands including Tommy Bahama, Lilly Pulitzer, and Southern Tide. The addressable markets for their main products can be identified as the broader global and U.S. apparel industries.
The global apparel market is estimated to be valued between approximately $1.8 trillion and $1.84 trillion in 2025. This market is projected to experience continued growth, with some estimates suggesting it will reach $2.26 trillion by 2030 and $2.97 trillion by 2033.
For the United States, which is a significant region for Oxford Industries, the apparel market is estimated to be between $365.70 billion and $395 billion in 2025. Other sources indicate the U.S. apparel market was valued at $370.4 billion in 2024, with projections to reach $482.1 billion by 2032. Another report states the U.S. apparel market reached nearly $353.20 billion in 2024 and is projected to grow to nearly $447.73 billion by 2034.
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Expected Drivers of Future Revenue Growth for Oxford Industries (OXM)
Over the next two to three years, Oxford Industries (OXM) is expected to drive revenue growth through several strategic initiatives:
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Continued Retail Expansion: Oxford Industries plans to increase its physical retail footprint, specifically through the execution of new stores, including Tommy Bahama Marlin Bars. This expansion also encompasses adding store locations for brands such as Lilly Pulitzer, Southern Tide, and The Beaufort Bonnet Company.
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Product Innovation and Strategic Brand Management: The company is focused on introducing "newness and compelling products" that resonate with consumers. This strategy has already shown positive results with brands like Lilly Pulitzer delivering positive comparable sales and the "Emerging Brands" group achieving notable year-over-year revenue increases. New product launches, such as Tommy Bahama's Indigo Palms denim collection and Luxe Sweater offerings, are examples of this focus.
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Enhancement of Direct-to-Consumer (DTC) Channels: Oxford Industries emphasizes strengthening its direct-to-consumer model by enhancing the customer experience across its flagship stores and engaging digital platforms. The company's "bricks-and-clicks" approach aims to ensure a consistent brand narrative across all direct-to-consumer and wholesale channels, supported by investments in infrastructure like a new distribution center to improve efficiency and reach a wider consumer base.
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Share Repurchases
- In the first half of fiscal 2025, Oxford Industries repurchased approximately $55 million in shares, including a $50 million program completed in Q1 2025.
- The company repurchased approximately $98.32 million in shares during fiscal 2022.
- As of February 3, 2024 (end of Fiscal 2023), there was $30 million remaining under the Board of Directors' share repurchase authorization.
Outbound Investments
- Oxford Industries acquired Johnny Was, a Los Angeles-based private label manufacturer of women's apparel, in September 2022 for $270 million. This acquisition aimed to diversify the company's portfolio and expand its market reach.
Capital Expenditures
- Capital expenditures were approximately $134 million in fiscal 2024.
- For fiscal 2025, expected capital expenditures are projected to be around $120 million to $121 million.
- The primary focus of fiscal 2025 capital expenditures includes the completion of a new distribution center in Lyons, Georgia (approximately $70 million), and investments in new stores and Tommy Bahama Marlin Bars. Capital expenditures are expected to moderate to approximately $75 million annually after 2025.
