Here are 1-2 brief analogies for Mister Car Wash (MCW):

• Planet Fitness for cars: Similar to Planet Fitness, Mister Car Wash builds a network of accessible locations offering a basic, repeatable service with a strong emphasis on recurring membership revenue.
• Starbucks for car washes: Like Starbucks, Mister Car Wash aims for ubiquity, a consistent brand experience across numerous locations, and encourages frequent, habitual visits for a common service.

• Express Exterior Car Wash Services: Provides automated tunnel car washing for the exterior of vehicles, with various package options.
• Unlimited Wash Memberships: A subscription service allowing customers to wash their vehicle as frequently as desired for a recurring monthly fee.
• Self-Serve Vacuum Amenities: Offers complimentary access to powerful vacuum stations for customers to clean their vehicle's interior after an exterior wash.

Mister Car Wash (MCW) Major Customers

Mister Car Wash (MCW) primarily sells its car wash services directly to individuals.

The company serves the following categories of customers:

• Unlimited Wash Club Members: These are individual customers who subscribe to a recurring monthly membership plan, allowing them unlimited car washes at any Mister Car Wash location. This category represents a significant portion of their revenue and customer base.
• Single-Wash Customers: These are individual customers who pay for a one-time car wash service, either by driving up to a location or purchasing a single wash package.
• Fleet/Commercial Customers: While the primary focus is on individual consumers, Mister Car Wash also serves some local businesses and organizations that utilize their services for their vehicle fleets. This typically involves custom agreements for multiple vehicles.

null

John Lai, Chairman, CEO, and President

John Lai joined Mister Car Wash in 2002 and became CEO in 2013, having previously served as Chief Operating Officer and Vice President of Market Development. Prior to Mister Car Wash, he was Vice President of Sales for Financenter, President of Blue Coral Systems, a direct account manager for Nestle, a district manager for Carnation Company, and a general assembler for IBM.

Jed Gold, Chief Financial Officer

Jed Gold joined Mister Car Wash as Chief Financial Officer in 2019. He has a 20-year finance and accounting background, including nearly 14 years with Yum! Brands, where he served as Assistant Treasurer and Chief Financial Officer for KFC Middle East, North Africa, and Pakistan.

Mary Porter, Chief People Officer

Mary Porter has served as Chief People Officer since April 2023. She previously spent 27 years with Nordstrom, culminating in her role as Vice President of Human Resources, supporting Nordstrom and Nordstrom Rack across the U.S. and Canada.

Joseph Matheny, Chief Innovation Officer

Joseph Matheny has served as Chief Innovation Officer since October 2023. He joined Mister Car Wash in 1998 and previously served as Senior Vice President, Operations since March 2020, and held General Manager, Regional Manager, and Division Manager roles prior to that.

Carlos Chavez, Chief Technology Officer

Carlos Chavez joined Mister Car Wash as Chief Technology Officer in 2025. He began his career in management consulting with Deloitte and later led technology teams at global multi-unit brands such as Blockbuster, FedEx, and Yum! Brands.

The emergence and growth of mobile, on-demand car wash and detailing services. These services leverage technology platforms to provide car cleaning directly at the customer's home or workplace, offering a convenience proposition that directly competes with Mister Car Wash's physical location-based, drive-thru model. This shift mirrors the disruption seen in other industries where services are brought to the consumer rather than requiring the consumer to travel to a physical location.

• Approximately $14.74 billion in 2024, projected to grow to $16.95 billion by 2030.
• Alternatively, it was estimated at $20.8 billion in 2024 and $20.7 billion in 2025 for the "Car Wash & Auto Detailing in the US" market.
• Another estimate indicates the U.S. car wash services market was approximately $14.7 billion in 2023 and is projected to reach $20.2 billion by 2030.
• Further estimates indicate the U.S. car wash service market size at $11.88 billion in 2024, expected to reach around $17.04 billion by 2034.

Mister Car Wash (MCW) is expected to drive future revenue growth over the next 2-3 years through several key strategies:

1. Expansion of Store Footprint: Mister Car Wash continues its growth trajectory by opening new greenfield locations and pursuing strategic acquisitions. For instance, the company opened nine new stores in Q2 2024, bringing its total to 491 locations, with plans to reach 500 soon. In Q3 2023, eight new greenfield stores were opened, with a full-year target of approximately 35. Additionally, after Q3 2025, Mister Car Wash acquired five Whistle Express locations in Lubbock, Texas, significantly expanding its market share there.
2. Growth in Unlimited Wash Club (UWC) Membership and Premium Tier Adoption: The Unlimited Wash Club (UWC) remains a cornerstone of Mister Car Wash's revenue strategy, consistently driving sales. The company is focused on increasing its UWC member base and encouraging a mix-shift into higher-priced premium offerings like the Titanium 360 tier. In Q2 2024, the UWC member base increased 3% year-over-year, adding 15,000 net new members, and Titanium membership adoption reached 20% of the member base, contributing to a higher average express revenue per member. By Q3 2025, UWC membership had grown 6% year-over-year to approximately 2.2 million members, with Titanium 360 achieving about 25% penetration of the total membership base.
3. Strategic Price Increases: Mister Car Wash has successfully implemented price increases for its base membership, which has contributed to higher revenue per member without significantly impacting churn rates. Management views these initial results as demonstrating a strong price-to-value relationship and indicating future opportunities for revenue growth. The majority of comparable store sales growth is expected to come from Titanium adoption and the increase in revenue per member.
4. Leveraging Moderating Competition and Industry Normalization: The company anticipates that the pace of new competitor openings will continue to decelerate from its 2023 highs. This normalization of the competitive environment is expected to allow Mister Car Wash to capture incremental market share and drive further growth.

Share Repurchases

• No significant share repurchase programs or dollar amounts of repurchases made by Mister Car Wash were identified within the last 3-5 years.

Share Issuance

• Mister Car Wash completed an Initial Public Offering (IPO) on June 28, 2021, raising $468 million through the sale of 37.5 million shares at $18.90 per share.
• Total common equity increased from approximately $866 million in Q2 2023 to $1.03 billion in Q1 2025, reflecting retained earnings growth and equity issuances.

Inbound Investments

• No information available regarding large third-party inbound investments made directly into Mister Car Wash (MCW) as a public company within the specified timeframe.

Outbound Investments

• In October 2025, Mister Car Wash acquired five stores in Lubbock, Texas, significantly expanding its presence in that market.
• The company's strategy includes network expansion through acquisitions, often coupled with sale-leaseback real estate transactions to accelerate return on investment.

Capital Expenditures

• For the fiscal year ending December 31, 2025, total capital expenditures are expected to range from $255 million to $275 million.
• The primary focus for 2025 capital expenditures is new store growth, with approximately $205 million to $220 million allocated for this purpose, alongside $50 million to $55 million for store-level maintenance, productivity improvements, and the integration of acquired locations.
• Mister Car Wash projected approximately 30 new greenfield locations for 2025, a reduction from 38 in 2024 and 54 in 2021.