Accenture for advertising and marketing services.

Deloitte for marketing and public relations.

• Advertising & Creative Services: Developing and producing compelling advertisements and brand campaigns across various media.
• Media Planning & Buying: Strategically planning and purchasing media placements (e.g., TV, digital, print) to reach target audiences.
• Public Relations: Managing corporate communications, media relations, and reputation for clients.
• Data & Analytics: Providing data-driven insights to optimize marketing performance and inform business strategies.
• Digital & CX Transformation: Developing digital marketing strategies, customer experiences, and technology solutions.
• Experiential Marketing: Creating live events and immersive experiences to engage consumers with brands.
• Healthcare Communications: Specialized marketing and communications services for the pharmaceutical and healthcare sectors.

Interpublic Group of Companies (IPG) sells primarily to other companies, providing a comprehensive range of advertising, marketing, and communication services.

Due to the highly diversified nature of its business and its extensive portfolio of agencies (such as McCann, FCB, MullenLowe, UM, Initiative, and Weber Shandwick), no single client represents a major portion of Interpublic's net revenue. According to their annual filings (e.g., 2022 10-K), no single client accounted for more than 1.5% of their net revenue in 2022.

Instead, IPG serves a vast array of clients across numerous industries globally. While specific client relationships can evolve, examples of major companies and brands that have historically worked with or are currently clients of agencies within the IPG network include:

• General Motors (NYSE: GM)
• Microsoft (NASDAQ: MSFT)
• Unilever (NYSE: UL)
• Johnson & Johnson (NYSE: JNJ)
• American Express (NYSE: AXP)
• Verizon Communications (NYSE: VZ)

These examples illustrate the caliber and breadth of companies that partner with Interpublic's agencies, rather than indicating a concentrated customer base.

• Alphabet Inc. (GOOGL)
• Meta Platforms, Inc. (META)
• Amazon.com, Inc. (AMZN)
• Comcast Corporation (CMCSA)
• The Trade Desk, Inc. (TTD)

Philippe Krakowsky, Chief Executive Officer

Philippe Krakowsky is the Chief Executive Officer of Interpublic Group, a role he assumed in January 2021. He holds an A.B. degree from Harvard University. Krakowsky began his business career in the technology sector, where he was part of the team that built and eventually sold an artificial intelligence software company to Apple Computer in the late 1980s. He joined Interpublic Group in 2002. Prior to becoming CEO, he served as the company's Chief Operating Officer, overseeing business operations across Interpublic and its independent companies, and was also Chairman of IPG Mediabrands. He previously led strategy, talent, communications, and business development functions for the holding company. A significant achievement includes leading the $2.3 billion acquisition of Acxiom in 2018.

Ellen Johnson, Chief Financial Officer

Ellen Johnson has been the Chief Financial Officer and an Executive Vice President of Interpublic Group since 2020. Before this, she served as Senior Vice President of Finance and Treasurer, and as Senior Vice President and Treasurer from 2004 to 2013. Her prior roles also include Executive Vice President and Chief Financial Officer of The Partnership, an IPG division, and Assistant Treasurer for International from 2000 to 2004.

Andy Polansky, Former Chairman and Chief Executive Officer of IPG DXTRA

Andy Polansky was a 38-year veteran of IPG, retiring in June 2022. He served as Chairman and Chief Executive Officer of IPG DXTRA, a collective of 27 of Interpublic Group's specialty marketing firms, since 2019. Prior to that, he was the CEO of Weber Shandwick from 2012–2019. Polansky is recognized as a leader in the public relations and marketing services industries.

Daryl Lee, Global CEO McCann Worldgroup

Daryl Lee is the Global CEO of McCann Worldgroup, which encompasses agency brands such as McCann, MRM, Momentum, CRAFT, and FutureBrand. He also serves as CEO of McCann, the flagship advertising agency. Before joining McCann Worldgroup, Lee was the Global CEO of IPG Mediabrands, where he was credited with achieving strong growth and fostering a culture of innovation and equity. He also spent nearly seven years as the global CEO of UM, an IPG media agency. Lee began his career as a consultant at McKinsey in New York and held senior strategy roles at Ogilvy. He earned a Doctor of Philosophy from the University of Oxford, attending as a Rhodes Scholar.

Patricia Hinerman, Chief Information Officer

Patricia Hinerman has been the Chief Information Officer of Interpublic Group since January 2022. Before her current role, she served as the Chief Information Security Officer for the company. Her previous experience includes serving as IT Director for Finance Systems at Covance and AT&T.

1. In-housing of Marketing Services

Many large brands are increasingly bringing marketing functions, such as creative development, media planning, and data analytics, in-house. This reduces their reliance on external agencies like IPG, impacting revenue opportunities and shifting the allocation of marketing budgets.

2. Competition from Management and Technology Consultancies

Firms like Accenture Interactive, Deloitte Digital, and IBM iX are aggressively expanding into marketing and advertising services. These consultancies leverage their existing C-suite relationships and expertise in technology and data to offer integrated solutions, directly competing with and often winning large mandates traditionally handled by advertising holding companies.

3. Impact of Data Privacy Regulations and the "Cookie-less Future"

Evolving global data privacy regulations (e.g., GDPR, CCPA) and the deprecation of third-party cookies by major web browsers fundamentally challenge the current models of digital advertising, particularly around targeting, personalization, and measurement. This necessitates significant adaptation and investment for agencies to maintain their value proposition, potentially shifting power towards platforms with proprietary first-party data.

The addressable markets for Interpublic Group of Companies' (IPG) main products and services are substantial and span globally. IPG offers a broad spectrum of services, including advertising, digital marketing, communications planning and media buying, public relations, and specialized communications disciplines.

Here's an overview of the market sizes for these key services:

• Advertising Market: The global advertising market was valued at approximately USD 676.8 billion in 2024 and is projected to reach USD 995.0 billion by 2033, demonstrating a compound annual growth rate (CAGR) of 4.4% from 2025-2033. North America currently holds the largest share, accounting for over 32.6% of the global advertising market in 2024. Another estimate indicates the global advertising market size will be USD 849.09 billion by 2030. The global digital advertising market, a significant component, was estimated at USD 488.4 billion in 2024 and is projected to grow to USD 1,164.25 billion by 2030, with a CAGR of 15.4% from 2025 to 2030. North America also dominated the digital advertising market with over 31% share in 2024.
• Media Planning & Buying Market: The global media buying services market was approximately USD 100 billion in 2023 and is projected to reach USD 200 billion by 2032, growing at a CAGR of 8%. North America currently holds the largest share of this market. Another source reported the global media buying services market at USD 80.51 billion in 2025, with an expectation to reach USD 151.13 billion by 2035 at a CAGR of 6.5%. Similarly, the global media planning and buying market was valued at USD 478.07 billion in 2024 and is expected to reach USD 707.66 billion by 2034, with a CAGR of 4.00%. North America also leads in this market due to high digital media penetration and advanced infrastructure.
• Public Relations (PR) Market: The global public relations market is estimated at USD 106.63 billion in 2025 and is forecast to reach USD 153.18 billion by 2030, with a CAGR of 7.51%. North America dominated the public relations market in 2024, holding a 38% share. The global public relations agencies market was worth approximately USD 47.9 billion in 2024 and is predicted to grow to around USD 103.5 billion by 2035, at a CAGR of 7.26%.
• Digital Marketing Market (broader category): The global digital marketing market size was valued at USD 780 billion in 2023 and is estimated to grow at a CAGR of about 11.1% during the forecast period of 2024-2030. North America holds a significant share in this market.
• Marketing Strategy Agency Services Market: The global marketing strategy agency services market was valued at USD 11.66 billion in 2025 and is projected to reach USD 25.2 billion by 2035, growing at a strong CAGR of 8%. North America accounts for over 40% of the global market share in this segment.

Interpublic Group of Companies (IPG) anticipates several key drivers for future revenue growth over the next 2-3 years:

1. Investment in AI and Advanced Marketing Technology: IPG is focusing on the continued development and utilization of its marketing intelligence engine, "Interact." This platform integrates data flow across the campaign lifecycle, making AI accessible and scalable for agencies, operational teams, brands, and partners. The company expects Interact to drive business results by automating complex marketing workflows and enhancing capabilities in consumer insights, market analysis, creative ideation, content creation, and message testing via synthetic audiences. This emphasis on technology and AI is positioned to enhance revenue and net margins.
2. Strategic Expansion in High-Growth Sectors: The company is strategically expanding its presence in specialized areas such as healthcare marketing and data-tech. This targeted approach aims to capture growth opportunities in industries with increasing demand for sophisticated marketing and communication services.
3. New Business Wins and Growth in Key Client Verticals: IPG expects to see revenue tailwinds from new account wins and stronger growth in specific client sectors, including food and beverage and consumer goods. The company's new business performance is anticipated to contribute positively to organic net revenue entering 2026.
4. Advancements in Principal Media Buying: Continued evolution and advancements in principal media buying are expected to create new client engagement models and drive additional revenue. This indicates a focus on optimizing media strategies and developing innovative approaches to client service in the media landscape.

Share Repurchases

• In 2024, Interpublic Group repurchased 7.3 million shares of its common stock for an aggregate cost of $230.1 million.
• In 2023, the company repurchased 10.4 million shares, returning $350 million to shareholders.
• On February 12, 2025, the Board of Directors authorized a new program to repurchase up to $155 million of common stock, which is in addition to any remaining amounts from the 2024 program. The share repurchase programs have no expiration date.

Share Issuance

• As of February 15, 2024, the number of shares of common stock outstanding was approximately 378.7 million.
• As of February 15, 2023, the number of shares of common stock outstanding was approximately 385.1 million.
• As of December 31, 2021, 394.3 million shares were issued, compared to 390.9 million shares issued in 2020. Explicit dollar amounts for share issuances from new stock offerings were not detailed in the provided information.

Outbound Investments

• In 2024, Interpublic Group acquired e-commerce analytics firm Intelligence Node. The company also sold its digital specialist agency, Huge, to private equity in the fourth quarter of 2024.
• In 2023, the company completed two acquisitions with cash payments of $5.8 million, net of cash acquired.
• In 2022, IPG acquired approximately 83.9% of RafterOne for $232.2 million, net of cash acquired. The acquisition aimed to combine IPG's capabilities with RafterOne's Salesforce capabilities for commerce, service, data, marketing, and customer experience.

Capital Expenditures

• Payments for capital expenditures in 2023 totaled $179.3 million, primarily focused on computer software and hardware.
• Capital expenditures in 2022 amounted to $150.0 million.
• In 2021, capital expenditures were $105.0 million. The company continued to invest in its organization, talent, offerings, and the development of its people to keep pace with the evolving digital marketing and media landscape, including data and technology-enabled solutions and artificial intelligence.