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AI Analysis | Feedback

• E-commerce Marketplace: A vast online platform for selling a wide variety of consumer goods directly to customers and facilitating sales for third-party sellers.
• Cloud Computing Services: Provides on-demand cloud computing platforms and APIs, including compute power, storage, and databases, to individuals, companies, and governments.
• Digital Entertainment & Media: Offers a diverse range of digital content such as streaming video and music, e-books, and podcasts through subscription services and digital storefronts.
• Consumer Electronics & Devices: Designs, manufactures, and sells a portfolio of smart devices, including smart home assistants, e-readers, and streaming media players.
• Logistics & Fulfillment Services: Manages comprehensive warehousing, packaging, and delivery operations for its own products and for products sold by third-party sellers on its platform.

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As Amaze (symbol: AMZE) is a fictional company, I will describe its major customers based on a plausible business model for a company with such a name and symbol.

Assuming Amaze (AMZE) operates primarily as a diversified e-commerce and technology company, similar to major market players, it would primarily sell to individuals. Therefore, its major customers would fall into the following categories:

• General Consumers / Everyday Shoppers: This vast category includes individual customers who purchase a wide array of physical goods (e.g., electronics, apparel, home goods, groceries) and basic digital services (e.g., cloud storage, productivity tools) through Amaze's online marketplace. These customers are driven by convenience, competitive pricing, broad selection, and efficient delivery options.
• Premium / Subscription Service Members: This segment comprises individual customers who subscribe to Amaze's premium membership programs. These programs typically offer benefits such as expedited shipping, access to exclusive streaming content (movies, TV shows, music), special deals, and other value-added services for a recurring fee. These customers demonstrate higher loyalty and engagement within the Amaze ecosystem.
• Digital Content Consumers / Media Enthusiasts: This category includes individuals who primarily utilize Amaze's platforms for digital media consumption. This involves purchasing or subscribing to e-books, audiobooks, digital music, video games, and streaming video content. These customers are drawn to Amaze's extensive content libraries and its integrated digital entertainment ecosystem.

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Aaron Day Chief Executive Officer

Aaron Day brings over two decades of executive leadership experience, with a track record of successfully scaling companies across multiple industries, including technology and industrial manufacturing. He previously served as CEO of several companies, including Trend, and held key leadership roles with organizations such as Canva, where he contributed to its growth. Day is also the founder of Amaze Software, which launched in September 2021, and has led other technology companies into public entities.

Keith Johnson Chief Financial Officer

Keith Johnson is an accomplished senior executive with extensive experience in business and technology management, accounting systems, financial controls, and business development. Most recently, he served as CFO of Fresh Vine Wine. His prior roles include CFO of Watertech Equipment & Sales until 2020, Manager of Business Development for Hudson Technologies, President of Efficiency Technologies, Inc., and President and CEO of YRT² (Your Residential Technology Team) since 2004. Johnson currently serves on the board of directors of Amergent Hospitality Group Inc., chairing its audit committee, and previously served on the board of Chanticleer from 2007 to 2020.

Gwan Yip Chief Product Officer

Gwan Yip possesses extensive experience in e-commerce, product development, and technology innovation. He began his career establishing e-commerce divisions for fashion retailers in the early 2000s and later founded a product-focused development agency. Yip also served as CEO and Co-Founder of Core3D, a web-based 3D design platform that collaborated with brands like Theory and Brooks Brothers. At Amaze, he oversees both the Product and Engineering teams.

Danielle Pederson Senior Vice President of Marketing

Danielle Pederson brings over 15 years of marketing leadership to Amaze, with deep expertise in brand development, demand generation, and community engagement. Before joining Amaze, she led strategic marketing initiatives across various industries. Her focus at Amaze is on building scalable systems to support creator success and expand the platform's global footprint.

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The key risks to Amaze (AMZE) are:

1. Financial Health and Going Concern: Amaze Holdings Inc. faces significant financial challenges, including poor financial strength, ongoing losses, and substantial doubt about its ability to continue as a going concern without further financing. The company has reported a declining revenue trend, negative operating and net margins, and liquidity concerns, evidenced by low current and quick ratios. It also carries significant debt and has a continuous need for additional capital.
2. Limited Operating History and Execution Risk in a Highly Competitive Market: Amaze has a limited operating history in its current business context, particularly following a reverse merger and recent acquisitions, making its success unproven. The company operates in the highly competitive creator economy, vying with established rivals such as Patreon and OnlyFans, and must rapidly innovate to differentiate its platform. Challenges include effectively managing growth and expenses, keeping pace with technological advancements, and reliance on third-party services like Amazon Web Services infrastructure.
3. Stock Volatility and Regulatory Compliance: The company's stock exhibits high volatility, with a beta of 2.08, and has underperformed the broader market and its industry. As a public company, Amaze is subject to regulatory scrutiny and compliance with SEC rules, and has a history of non-compliance with NYSE American listing standards.

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• Creator Economy Platform: Amaze operates within the global Creator Economy, which is projected to grow to a US$528 billion market by 2030. Their platform offers three primary software solutions:
  • Spring: Targets a global addressable market of US$770 billion as a one-stop monetization shop for creators.
  • Studio: Serves a global market of US$9 billion for mobile-first shopping experiences.
  • Teespring: Addresses a global marketplace opportunity of US$10 billion. This marketplace aims to connect with engaged, global audiences.
• Wine Sales: Amaze sells wines across the United States and Puerto Rico. The U.S. wine market revenue was estimated at US$109 billion in 2024. The U.S. wine market size was also estimated at USD 75.27 billion in 2024 and is projected to reach USD 80.26 billion in 2025.

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Amaze (AMZE) is expected to experience future revenue growth over the next 2-3 years driven by several key factors:

1. Growth in Active Creators and Storefront Visits: Amaze has surpassed 200 million lifetime storefront visits and over 12 million active creators, which the company identifies as a strong foundation for future growth in the rapidly expanding creator economy. An increase in its creator base and user engagement directly contributes to higher transaction volumes on its platform.
2. Expansion of Monetization Opportunities and Product Enhancements: The company is expanding its monetization avenues through new integrations like Express Checkout and the introduction of AI-driven selling tools. Furthermore, Amaze has extended its platform's reach by enabling monetization opportunities for Roblox players and Picsart users, allowing them to transform digital art into physical products for sale. These innovations are designed to enhance the platform's value and drive increased sales.
3. Strategic Partnerships: Amaze has forged significant partnerships with various entities and individuals, including Alex Caruso, Jamvana, Loaded Dice, Nutrius, and Ghost Gaming. These collaborations are anticipated to broaden Amaze's market reach, attract new creators and audiences, and ultimately increase overall transaction volume on the platform.
4. Sequential Topline Growth and Business Seasonality: Amaze management anticipates sequential growth in net revenue for the third and fourth quarters of 2025. The company also projects a temporary profit in Q4 2025 or Q1 2026, driven by an expected increase in sales related to the seasonal nature of its business. This outlook suggests a consistent increase in revenue through existing business strategies and seasonal demand.

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Share Repurchases

No information available on specific dollar amounts of share repurchases made or authorized by Amaze (AMZE) over the last 3-5 years.

Share Issuance

• In June 2025, stockholders approved an amendment to the 2021 Equity Incentive Plan, increasing the number of shares available for issuance to 20,800,000 (prior to a reverse stock split).
• In June 2025, stockholders approved the issuance of common stock upon the conversion of Series A, B, C, and D Convertible Preferred Stock and the exercise of associated warrants, which exceeded applicable share caps.
• In June 2025, Amaze effected a 1-for-23 reverse stock split to increase its per share market price to meet the NYSE American minimum bid price requirement.

Inbound Investments

• In August 2025, Amaze entered a securities purchase agreement with Parler Cloud Technologies, LLC to issue 1,000,000 common shares and warrants, expecting gross proceeds of $6,000,000.
• An amended purchase agreement was made with Parler Cloud Technologies in October 2025 for the sale of 1,000,000 shares and warrants worth $4 million, with payments due by the end of 2025.
• In July 2025, Amaze sold 444,040 shares of common stock to C/M Capital Master Fund for $2,601,011.

Outbound Investments

• Amaze reported an "Equity investment" of $466,500 in its second quarter 2025 financial results.

Capital Expenditures

• Amaze aims to minimize capital investment requirements by leveraging third-party providers for various functions.
• The company has focused on retooling its technology infrastructure, including investments in computer equipment.