Fresh Vine Wine, Inc. is like a:

• Diet Coke for wine

• Halo Top for wine

• Cabernet Sauvignon Wine: A low-carb and low-calorie red wine varietal offered by the company.
• Pinot Noir Wine: A low-carb and low-calorie red wine varietal sold by the company.
• Chardonnay Wine: A low-carb and low-calorie white wine varietal produced by the company.
• Rose Wine: A low-carb and low-calorie pink wine varietal available from the company.

Aaron Day, Chief Executive Officer

Aaron Day brings over two decades of executive leadership experience, with a track record of successfully scaling companies across multiple industries, including technology and industrial manufacturing. He previously served as CEO of several companies, including Trend, and held key leadership roles with organizations such as Canva, where he contributed to its growth within the digital design space. Day previously led Amaze Software, Inc., which was acquired by Fresh Vine Wine, Inc., resulting in the formation of Amaze Holdings, Inc..

Keith Johnson, Chief Financial Officer

Keith Johnson is an accomplished senior executive and corporate officer with experience in business and technology management, accounting systems, financial controls, and business development. He most recently served as Chief Financial Officer of Fresh Vine Wine. Prior to that, he held various leadership positions at Watertech Equipment & Sales, Hudson Technologies, Efficiency Technologies, and YRT. Johnson also serves on the board of directors for Amergent Hospitality Group Inc., where he is the chairman of its audit committee and a member of its compensation committee.

Gwan Yip, Chief Product Officer

Gwan Yip brings extensive experience in e-commerce, product development, and technology innovation to Amaze. He began his career by establishing e-commerce divisions for fashion retailers in the early 2000s. Later, Yip founded a product-focused development agency and served as CEO and Co-Founder of Core3D, a web-based 3D design platform that partnered with brands like Theory and Brooks Brothers.

Danielle Pederson, Senior Vice President of Marketing

Danielle Pederson has over 15 years of marketing leadership experience, with deep expertise in brand development, demand generation, and community engagement. Before joining Amaze, she led strategic marketing initiatives across a range of industries, aligning creative vision with data-driven execution.

Michael Pruitt, Vice-Chairman of the Board

Michael Pruitt serves as the Vice-Chairman of the Board for Amaze, and he played a role in the new officer appointments for Amaze Holdings, Inc..

Key Business Risks for Amaze (AMZE)

1. Intense Competition and Shifting Consumer Preferences: Fresh Vine Wine operates in a specialized segment of the highly competitive wine market (low-carb, low-calorie wines). The business is vulnerable to rapid changes in consumer health trends, dietary preferences, and overall alcohol consumption patterns, which could significantly impact demand for its niche products. The broader wine industry is also experiencing declining sales among younger demographics and increasing negative perceptions of wine's health benefits, potentially affecting all wine categories, including specialized ones.
2. Dependence on the Three-Tier Distribution System: In the United States, Fresh Vine Wine relies heavily on a three-tier distribution system involving third-party distributors to reach its wholesale and retail channels. Consolidation among these distributors or retailers, or a decrease in demand from distributors, could materially and adversely affect the company's sales and profitability.
3. Supply Chain Vulnerabilities and Production Challenges: As a wine producer, Fresh Vine Wine faces inherent risks related to securing a consistent supply of quality grapes, which can be impacted by climate variability, adverse weather patterns, pests, and diseases. Furthermore, the wine industry broadly experiences supply chain disruptions, including shortages of raw materials like bottles, and labor challenges, which can lead to increased production costs and limit capacity.

Amaze Holdings, Inc. (AMZE), formerly Fresh Vine Wine, Inc., has undergone a significant strategic transformation, pivoting its business model through the acquisition of Amaze Software, Inc.. This shift positions Amaze as a creator-powered commerce platform, and its future revenue growth over the next 2-3 years is expected to be driven primarily by the following factors:

1. Expansion of the Creator-Powered Commerce Platform: Amaze is focused on growing its creator base and expanding the range of products and services offered through its platform. The company reported significant growth with 1.4 million new creators joining the platform in 2024, and it continues to provide tools for product creation, marketing, and sales to help creators monetize their influence. This expansion of the platform is central to increasing revenue opportunities for creators and, consequently, for Amaze Holdings, Inc..
2. Global Market Expansion and Enhanced Fulfillment Capabilities: The company has expanded its global fulfillment capabilities by adding new facilities in key international markets such as India and Mexico. These expanded capabilities are expected to facilitate access to high-growth markets, improve logistics, and accelerate revenue growth by enabling creators to reach a wider international audience.
3. Strategic Partnerships and Platform Integrations: Amaze has formed strategic partnerships, including those with Adobe Express and Pietra, and integrated its platform with major social media channels like YouTube, TikTok Shops, Twitch, Discord, OnlyFans, and LinkTree. These collaborations are anticipated to broaden the company's distribution channels and unlock new revenue streams by increasing the reach and engagement of its creator network.
4. Introduction of New Product Categories for Creators: A key outcome of the merger is the ability for Amaze to introduce wine and spirits into its product catalog, allowing creators to launch their own branded selections through the platform. This expansion into premium product lines, leveraging Fresh Vine Wine's expertise, creates new and diversified revenue opportunities by enabling creators to deepen fan connections with exclusive, custom-branded items.
5. Operational Efficiencies and Synergy from the Acquisition: The strategic integration of Amaze Software's digital commerce platform is expected to generate cost savings through operational efficiencies and back-office consolidation. While directly impacting profitability, these efficiencies are also cited as supporting stronger revenue potential by enabling the company to scale operations more effectively and invest in new distribution channels and product innovation.

Share Issuance

• Fresh Vine Wine, Inc. completed an Initial Public Offering (IPO) in December 2021, selling 2,200,000 shares of common stock at $10.00 per share, raising approximately $22 million.
• The company concluded a subscription rights offering in March 2023, generating net proceeds of approximately $2.7 million.
• In the first half of 2025, Amaze Holdings, Inc. (formerly Fresh Vine Wine, Inc.) raised $855,000 from a preferred stock offering and $4,732,000 from the issuance of notes payable.

Inbound Investments

• Fresh Vine Wine, Inc. received approximately $22 million in funding from its Initial Public Offering (IPO) in December 2021.
• On February 6, 2025, the company secured a $1.5 million Post IPO funding round.
• Amaze Holdings, Inc. entered into a securities purchase agreement with Parler Cloud, resulting in a $6.0 million investment in exchange for shares and a warrant to purchase additional shares.

Outbound Investments

• Fresh Vine Wine, Inc. completed the strategic acquisition of Amaze Software, Inc. in March 2025, subsequently changing its corporate name to Amaze Holdings, Inc. and its ticker symbol to AMZE.
• The aggregate merger consideration for the acquisition of Amaze Software included 750,000 shares of Series D Convertible Preferred Stock and warrants to purchase 8,750,000 shares of common stock.
• This business combination contributed approximately $98 million in goodwill and intangibles to Amaze Holdings, Inc.

Capital Expenditures

• The company's wine segment maintains an "asset-light" operating model, utilizing third-party partners for grape sourcing, production, and bottling, which minimizes capital expenditure.
• In fiscal year 2022, Fresh Vine Wine, Inc. invested $3.7 million in inventory as a strategy to mitigate industry supply chain disruptions.
• Net cash used in investing activities was approximately $308,000 for the six months ended June 30, 2025, primarily due to the issuance of a note receivable related to the Amaze Software acquisition.