Simply Good Foods (SMPL)
Market Price (2/16/2026): $15.945 | Market Cap: $1.6 BilSector: Consumer Staples | Industry: Packaged Foods & Meats
Simply Good Foods (SMPL)
Market Price (2/16/2026): $15.945Market Cap: $1.6 BilSector: Consumer StaplesIndustry: Packaged Foods & Meats
Investment Highlights Why It Matters Detailed financial logic regarding cash flow yields vs trend-riding momentum.
| Attractive yieldTotal YieldTotal Yield = Earnings Yield + Dividend Yield, Earnings Yield = Net Income / Market Cap Dividend Yield = Total Dividends / Market Cap is 5.8%, FCF Yield is 11% | Weak multi-year price returns2Y Excs Rtn is -91%, 3Y Excs Rtn is -123% | Weak revenue growthRev Chg QQuarterly Revenue Change % is -0.3% |
| Attractive cash flow generationCFO/Rev LTMCash Flow from Operations / Revenue (Sales), Last Twelve Months (LTM) is 14%, FCF/Rev LTMFree Cash Flow / Revenue (Sales), Last Twelve Months (LTM) is 12% | Key risksSMPL key risks include [1] the substantial performance decline and financial impairment of its Atkins brand and [2] the threat from GLP-1 weight-loss drugs altering consumer demand for nutritional snacks. | |
| Valuation becoming less expensiveP/S 6M Chg %Price/Sales change over 6 months. Declining P/S indicates valuation has become less expensive. is -37% | ||
| Low stock price volatilityVol 12M is 35% | ||
| Megatrend and thematic driversMegatrends include Health & Wellness Trends. Themes include Functional Foods & Beverages, and Nutritional Supplements. |
| Attractive yieldTotal YieldTotal Yield = Earnings Yield + Dividend Yield, Earnings Yield = Net Income / Market Cap Dividend Yield = Total Dividends / Market Cap is 5.8%, FCF Yield is 11% |
| Attractive cash flow generationCFO/Rev LTMCash Flow from Operations / Revenue (Sales), Last Twelve Months (LTM) is 14%, FCF/Rev LTMFree Cash Flow / Revenue (Sales), Last Twelve Months (LTM) is 12% |
| Valuation becoming less expensiveP/S 6M Chg %Price/Sales change over 6 months. Declining P/S indicates valuation has become less expensive. is -37% |
| Low stock price volatilityVol 12M is 35% |
| Megatrend and thematic driversMegatrends include Health & Wellness Trends. Themes include Functional Foods & Beverages, and Nutritional Supplements. |
| Weak multi-year price returns2Y Excs Rtn is -91%, 3Y Excs Rtn is -123% |
| Weak revenue growthRev Chg QQuarterly Revenue Change % is -0.3% |
| Key risksSMPL key risks include [1] the substantial performance decline and financial impairment of its Atkins brand and [2] the threat from GLP-1 weight-loss drugs altering consumer demand for nutritional snacks. |
Qualitative Assessment
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Simply Good Foods (SMPL) stock has lost about 20% since 10/31/2025 because of the following key factors:
1. Disappointing Fiscal Year 2025 Fourth Quarter Results and Weak Fiscal Year 2026 Outlook.
The Simply Good Foods Company reported a net loss of $12.4 million for the fourth quarter of fiscal year 2025, a significant drop from a $29.3 million profit in the prior year, primarily due to a $60.9 million impairment charge related to its Atkins brand. The company's adjusted earnings per share of $0.46 also fell short of analyst expectations. Furthermore, management provided a cautious outlook for fiscal year 2026, forecasting net sales to range between a 2% decline and a 2% increase, which was below the consensus estimate of a 2.9% rise. They also projected gross margins to decline by 100 to 150 basis points and adjusted EBITDA to range from a 4% decline to a 1% increase. These announcements on October 23, 2025, led to a substantial drop in the stock price.
2. Continued Underperformance and Distribution Losses for the Atkins Brand.
The Atkins brand continued to be a drag on the company's overall performance. In fiscal year 2025, Atkins' retail takeaway declined by 10%, with a further 12% drop in the fourth quarter, largely due to reduced distribution at club stores and a key mass account. This persistent weakness contributed to the significant impairment charge taken in Q4 FY25 and was specifically cited in the FY26 outlook as offsetting growth from the Quest and OWYN brands.
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1. Disappointing Fiscal Year 2025 Fourth Quarter Results and Weak Fiscal Year 2026 Outlook.
The Simply Good Foods Company reported a net loss of $12.4 million for the fourth quarter of fiscal year 2025, a significant drop from a $29.3 million profit in the prior year, primarily due to a $60.9 million impairment charge related to its Atkins brand. The company's adjusted earnings per share of $0.46 also fell short of analyst expectations. Furthermore, management provided a cautious outlook for fiscal year 2026, forecasting net sales to range between a 2% decline and a 2% increase, which was below the consensus estimate of a 2.9% rise. They also projected gross margins to decline by 100 to 150 basis points and adjusted EBITDA to range from a 4% decline to a 1% increase. These announcements on October 23, 2025, led to a substantial drop in the stock price.
2. Continued Underperformance and Distribution Losses for the Atkins Brand.
The Atkins brand continued to be a drag on the company's overall performance. In fiscal year 2025, Atkins' retail takeaway declined by 10%, with a further 12% drop in the fourth quarter, largely due to reduced distribution at club stores and a key mass account. This persistent weakness contributed to the significant impairment charge taken in Q4 FY25 and was specifically cited in the FY26 outlook as offsetting growth from the Quest and OWYN brands.
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Stock Movement Drivers
Fundamental Drivers
The -18.5% change in SMPL stock from 10/31/2025 to 2/15/2026 was primarily driven by a -12.3% change in the company's Net Income Margin (%).| (LTM values as of) | 10312025 | 2152026 | Change |
|---|---|---|---|
| Stock Price ($) | 19.57 | 15.95 | -18.5% |
| Change Contribution By: | |||
| Total Revenues ($ Mil) | 1,451 | 1,450 | -0.1% |
| Net Income Margin (%) | 7.1% | 6.3% | -12.3% |
| P/E Multiple | 19.0 | 17.4 | -8.5% |
| Shares Outstanding (Mil) | 100 | 99 | 1.7% |
| Cumulative Contribution | -18.5% |
Market Drivers
10/31/2025 to 2/15/2026| Return | Correlation | |
|---|---|---|
| SMPL | -18.5% | |
| Market (SPY) | -0.0% | -13.3% |
| Sector (XLP) | 17.3% | 21.1% |
Fundamental Drivers
The -47.6% change in SMPL stock from 7/31/2025 to 2/15/2026 was primarily driven by a -37.2% change in the company's Net Income Margin (%).| (LTM values as of) | 7312025 | 2152026 | Change |
|---|---|---|---|
| Stock Price ($) | 30.46 | 15.95 | -47.6% |
| Change Contribution By: | |||
| Total Revenues ($ Mil) | 1,458 | 1,450 | -0.5% |
| Net Income Margin (%) | 10.0% | 6.3% | -37.2% |
| P/E Multiple | 21.2 | 17.4 | -18.0% |
| Shares Outstanding (Mil) | 101 | 99 | 2.2% |
| Cumulative Contribution | -47.6% |
Market Drivers
7/31/2025 to 2/15/2026| Return | Correlation | |
|---|---|---|
| SMPL | -47.6% | |
| Market (SPY) | 8.2% | -0.9% |
| Sector (XLP) | 13.0% | 27.1% |
Fundamental Drivers
The -58.0% change in SMPL stock from 1/31/2025 to 2/15/2026 was primarily driven by a -39.8% change in the company's Net Income Margin (%).| (LTM values as of) | 1312025 | 2152026 | Change |
|---|---|---|---|
| Stock Price ($) | 38.00 | 15.95 | -58.0% |
| Change Contribution By: | |||
| Total Revenues ($ Mil) | 1,364 | 1,450 | 6.3% |
| Net Income Margin (%) | 10.4% | 6.3% | -39.8% |
| P/E Multiple | 26.9 | 17.4 | -35.5% |
| Shares Outstanding (Mil) | 100 | 99 | 1.7% |
| Cumulative Contribution | -58.0% |
Market Drivers
1/31/2025 to 2/15/2026| Return | Correlation | |
|---|---|---|
| SMPL | -58.0% | |
| Market (SPY) | 14.3% | 25.7% |
| Sector (XLP) | 15.5% | 41.4% |
Fundamental Drivers
The -56.1% change in SMPL stock from 1/31/2023 to 2/15/2026 was primarily driven by a -40.6% change in the company's P/E Multiple.| (LTM values as of) | 1312023 | 2152026 | Change |
|---|---|---|---|
| Stock Price ($) | 36.30 | 15.95 | -56.1% |
| Change Contribution By: | |||
| Total Revenues ($ Mil) | 1,188 | 1,450 | 22.0% |
| Net Income Margin (%) | 10.4% | 6.3% | -39.7% |
| P/E Multiple | 29.2 | 17.4 | -40.6% |
| Shares Outstanding (Mil) | 99 | 99 | 0.5% |
| Cumulative Contribution | -56.1% |
Market Drivers
1/31/2023 to 2/15/2026| Return | Correlation | |
|---|---|---|
| SMPL | -56.1% | |
| Market (SPY) | 74.0% | 23.0% |
| Sector (XLP) | 30.6% | 39.5% |
Price Returns Compared
| 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | Total [1] | |
|---|---|---|---|---|---|---|---|
| Returns | |||||||
| SMPL Return | 33% | -9% | 4% | -2% | -48% | -20% | -49% |
| Peers Return | 18% | 10% | 21% | 7% | -15% | 7% | 51% |
| S&P 500 Return | 27% | -19% | 24% | 23% | 16% | -0% | 82% |
Monthly Win Rates [3] | |||||||
| SMPL Win Rate | 58% | 42% | 58% | 33% | 25% | 0% | |
| Peers Win Rate | 57% | 50% | 52% | 45% | 42% | 80% | |
| S&P 500 Win Rate | 75% | 42% | 67% | 75% | 67% | 50% | |
Max Drawdowns [4] | |||||||
| SMPL Max Drawdown | -14% | -29% | -15% | -21% | -52% | -20% | |
| Peers Max Drawdown | -8% | -13% | -11% | -9% | -24% | -9% | |
| S&P 500 Max Drawdown | -1% | -25% | -1% | -2% | -15% | -1% | |
[1] Cumulative total returns since the beginning of 2021
[2] Peers: BRBR, POST, HSY, MDLZ, PEP.
[3] Win Rate = % of calendar months in which monthly returns were positive
[4] Max drawdown represents maximum peak-to-trough decline within a year
[5] 2026 data is for the year up to 2/13/2026 (YTD)
How Low Can It Go
| Event | SMPL | S&P 500 |
|---|---|---|
| 2022 Inflation Shock | ||
| % Loss | -34.0% | -25.4% |
| % Gain to Breakeven | 51.6% | 34.1% |
| Time to Breakeven | Not Fully Recovered days | 464 days |
| 2020 Covid Pandemic | ||
| % Loss | -48.5% | -33.9% |
| % Gain to Breakeven | 94.3% | 51.3% |
| Time to Breakeven | 274 days | 148 days |
Compare to BRBR, POST, HSY, MDLZ, PEP
In The Past
Simply Good Foods's stock fell -34.0% during the 2022 Inflation Shock from a high on 4/19/2022. A -34.0% loss requires a 51.6% gain to breakeven.
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About Simply Good Foods (SMPL)
The Simply Good Foods Company operates as a consumer packaged food and beverage company in North America and internationally. The company develops, markets, and sells snacks and meal replacements. It offers protein bars, ready-to-drink shakes, sweet and salty snacks, cookies, pizza, protein chips, recipes, and confectionery products, as well as licensed frozen meals under the Atkins, Atkins Endulge, and Quest brand names. The company distributes its products to various retail channels, such as mass merchandise, grocery and drug channels, club stores, convenience stores, gas stations, and other channels. It also sells its products through e-commerce channels, including atkins.com, questnutrition.com, and amazon.com. The Simply Good Foods Company is headquartered in Denver, Colorado.
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Here are 1-3 brief analogies for Simply Good Foods (SMPL):
- Simply Good Foods is like Clif Bar for keto and low-carb diets.
- Simply Good Foods is like a consumer packaged goods (CPG) version of Weight Watchers, specializing in diet-friendly foods and snacks.
- Simply Good Foods is like PepsiCo's Frito-Lay, but exclusively producing high-protein, low-carb snacks and diet foods.
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- Protein Bars: Convenient, high-protein, low-sugar snack bars designed for active lifestyles and weight management.
- Protein Shakes & Powders: Ready-to-drink protein shakes and versatile protein powders for muscle support and meal replacement.
- Nutritious Snacks: A variety of better-for-you snacks including protein chips, cookies, crisps, and plant-based bites, offering healthier alternatives.
- Frozen Meals: Low-carb and keto-friendly frozen meals providing convenient options for specific dietary needs.
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The Simply Good Foods Company (symbol: SMPL) primarily sells its products to other companies, specifically various retail channels that then sell to individual consumers. Therefore, it operates on a business-to-business (B2B) model with its direct customers being retailers.
According to its SEC filings (10-K reports), Simply Good Foods has a concentration of sales with a few major retailers. Its most significant identified customer is:
- Walmart Inc. (Symbol: WMT) - This customer and its affiliates accounted for approximately 25% of Simply Good Foods' net sales in fiscal year 2023.
Simply Good Foods also states that its top three customers collectively accounted for approximately 45% of its net sales in fiscal year 2023. While Walmart Inc. is explicitly named as a primary customer, the other two major customers making up the remaining percentage are not specifically identified by name in its public filings. These typically include other large retailers such as mass merchandisers, club stores, grocery stores, drug stores, and e-commerce platforms.
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Geoff E. Tanner President, Chief Executive Officer and Director Geoff E. Tanner was appointed President, Chief Operating Officer, and CEO-Elect of The Simply Good Foods Company on April 3, 2023, and became President and Chief Executive Officer in July 2023. He brings over two decades of experience driving financial and marketplace results for prominent food companies. Prior to joining Simply Good Foods, Mr. Tanner served as Chief Commercial & Marketing Officer at The J.M. Smucker Company from October 2019 to February 2023, where he oversaw a significant commercial organization and led successful transformations in marketing and sales. His earlier roles at Smucker included Senior Vice President, Growth and Innovation, and General Manager, Pet Snacks Business Unit and Vice President, Marketing. He also held executive positions at Big Heart Pet Brands and its predecessor, Del Monte Foods, from 2013 to 2016. Mr. Tanner began his career as a senior strategy consultant at Cap Gemini Ernst & Young. Chris Bealer Chief Financial Officer Christopher J. Bealer became the Chief Financial Officer of The Simply Good Foods Company after Shaun Mara's retirement on July 3, 2025. He joined the company as Senior Vice President of Finance on April 1, 2025, in preparation for this transition. Mr. Bealer has nearly 23 years of experience in consumer packaged goods and consumer durables, both in North America and globally. His background includes executive roles at Reckitt Benckiser Group PLC, where he managed global controls and financial shared services, and significant finance positions at Whirlpool Corporation, Big Heart Pet Brands, Del Monte Foods, and H.J. Heinz Company. Joseph E. Scalzo Executive Vice Chairman of the Board Joseph E. Scalzo is the Executive Vice Chairman of the Board for The Simply Good Foods Company. He previously served as President and Chief Executive Officer of Simply Good Foods and its predecessor, Atkins Nutritionals, Inc., for nearly ten years. During his tenure as CEO, he was instrumental in the company's successful entry into the public markets and its transformational acquisition of Quest. Mr. Scalzo possesses over 30 years of experience in leading food and consumer companies. His career includes serving as CEO of WhiteWave Foods Company and holding senior executive positions at Dean Foods, The Gillette Company, and The Coca-Cola Company. He began his career at Procter & Gamble. Mr. Scalzo is credited with leading the transformation of WhiteWave Foods Company into a successful consumer foods company and spearheading a three-year turnaround of The Gillette Company's global personal care business. He is also a partner in Centerview Capital, an investment firm focused on branded packaged goods. Timothy R. Kraft Chief Legal and Corporate Development Officer Timothy R. Kraft serves as the Chief Legal and Corporate Development Officer at The Simply Good Foods Company. Amy C. Held Chief Human Resources Officer Amy C. Held holds the position of Chief Human Resources Officer at The Simply Good Foods Company.AI Analysis | Feedback
The Simply Good Foods Company (SMPL) faces several key risks to its business operations and financial performance.- Declining Atkins Brand Performance: The most significant risk stems from the continued decline in sales and distribution of the Atkins brand. In fiscal year 2025, the Atkins brand was a substantial drag on the company's financial health, necessitating a $60.9 million non-cash impairment charge due to its performance and updated revenue projections. Retail takeaway for Atkins was down significantly, and the company anticipates further declines, partly due to reduced trade investments and distribution losses at key retailers. While other brands like Quest and OWYN are driving growth, the underperformance of Atkins remains a major portfolio management challenge for Simply Good Foods.
- Changing Consumer Preferences and Intense Competition, including GLP-1 Weight-Loss Drugs: Simply Good Foods operates in a highly competitive nutritional snacking industry where consumer preferences can shift rapidly. A significant emerging risk is the increasing popularity and use of GLP-1 weight-loss drugs. If the company cannot effectively communicate how its products support weight management goals in light of these medications, or if these drugs broadly impact the nutritional snacking category, it could materially and adversely affect the business. The company also faces fierce competition from larger players with greater resources and more widely recognized brands.
- Commodity Cost Volatility and Supply Chain Challenges: The company is exposed to risks related to fluctuating commodity costs and potential disruptions in its supply chain. Rising costs for essential ingredients such as whey, cocoa, and plant-based oils can squeeze gross margins. Furthermore, climate change poses financial risks, including potential negative impacts on agricultural productivity, which could lead to decreased availability or increased costs of these key commodities. Such factors could affect the company's supply chain, production schedules, and overall financial results.
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The widespread and accelerating adoption of GLP-1 receptor agonist drugs (e.g., Ozempic, Wegovy) for weight management and diabetes treatment represents a clear emerging threat. These medications significantly reduce appetite and increase satiety, potentially diminishing the consumer demand for diet-specific packaged foods and snacks that Simply Good Foods' brands (Atkins, Quest) cater to, as individuals may experience less hunger and fewer cravings, leading to a reduced need for traditional dietary interventions and products.
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The Simply Good Foods Company (SMPL) operates in the convenient nutrition and healthy snacking markets, primarily offering protein bars, ready-to-drink (RTD) shakes, and other better-for-you snacks and meal replacements under its Atkins, Quest, and OWYN brands.
Addressable Markets for Simply Good Foods' Main Products:
- Protein Bars:
- Global: The global protein bar market was valued at approximately USD 15.26 billion in 2025 and is projected to increase to around USD 23.88 billion by 2034. Other estimates place the global market at USD 15.97 billion in 2024, projected to grow to USD 24.25 billion by 2032.
- U.S.: The U.S. protein bar market size is estimated at USD 4.17 billion in 2025 and is projected to reach approximately USD 6.65 billion by 2034. Another report indicates the U.S. protein bar market size at USD 4.03 billion in 2024.
- Ready-to-Drink (RTD) Protein Shakes/Beverages:
- Global: The global ready-to-drink protein beverages market was approximately USD 1.96 billion in 2025 and is expected to grow to USD 2.85 billion by 2030. Other analyses estimate the market at USD 1.7 billion in 2024, growing to USD 3.4 billion by 2034.
- North America: North America held a significant share of the RTD protein market, with a 38.76% revenue share in 2024. The North American RTD protein market was valued at USD 0.8 billion in 2024, representing 48.10% of the global market.
- Healthy Snacks (includes bars, sweet and salty snacks):
- Global: The global healthy snacks market was valued at approximately USD 97.35 billion in 2024 and is projected to grow to about USD 188.03 billion by 2034. Another estimate places the global market at USD 101.3 billion in 2024.
- U.S.: The U.S. healthy snacks market was valued at approximately USD 31.90 billion in 2024 and is projected to reach USD 54.61 billion by 2033. Other reports indicate the U.S. healthy snacks market size at USD 35.6 billion in 2024.
- Weight Management (relevant for Atkins brand):
- U.S.: The U.S. weight management market size reached USD 82.7 billion in 2024 and is expected to reach USD 130.0 billion by 2033. Another report estimates the total U.S. weight loss market value at USD 90 billion in 2023.
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Simply Good Foods (SMPL) is expected to drive future revenue growth over the next 2-3 years through several key strategies:
-
Continued Growth of the Quest Brand, particularly Salty Snacks: The Quest brand, especially its salty snacks portfolio, is consistently highlighted as a robust organic growth driver. Quest's retail takeaway, particularly in salty snacks, has shown strong increases, with consumption up 31% for the quarter and 34% for the full year in fiscal 2025. The company anticipates that salty snacks will become Quest's largest platform by the end of fiscal year 2026, indicating significant ongoing potential in this segment.
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Leveraging the OWYN Acquisition: The acquisition of Only What You Need (OWYN), a plant-based protein shake brand, is a crucial driver of net sales growth. OWYN significantly contributed to net sales growth in fiscal year 2024 and 2025, and Simply Good Foods expects OWYN's net sales to be in the range of $135-145 million for fiscal year 2025. The company plans to double OWYN's sales within four years through distribution expansion and by appealing to a broader mainstream consumer base. OWYN's retail takeaway increased 24% in Q3 2025, with distribution expanding 18% due to recent gains.
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Strategic Revitalization and Repositioning of the Atkins Brand: Although the Atkins brand has faced declines in recent periods, Simply Good Foods is actively implementing a revitalization plan to reshape it for future profitability. This involves working with retailers to manage product assortment and focusing on making Atkins a more profitable, sustainable business, potentially acting as a "cash cow" to support the growth of other brands. Initiatives include a packaging refresh and a new leadership team dedicated to executing this plan.
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Disruptive Innovation and New Product Development: Simply Good Foods' growth framework is underpinned by "disruptive innovation" and a "rich pipeline of innovation," particularly within the Quest brand. This strategy includes launching new products like the Quest Overload bar platform, which contributed to Quest bar growth. This continuous focus on innovation across its portfolio is expected to capture evolving consumer demands within the nutritional snacking category, which continues to see double-digit growth driven by demand for high-protein, low-sugar, and low-carb options.
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Expansion of Distribution and Market Penetration: The company aims to expand its "physical availability" and gain shelf and merchandising space for its growth brands, Quest and OWYN. This includes driving distribution of existing OWYN products and increasing household penetration of its brands. The consistent expansion of distribution for both Quest and OWYN products across various channels is a key factor in increasing their market reach and, consequently, revenue.
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Share Repurchases
- The Board of Directors approved an additional $150 million to its existing stock repurchase program on October 21, 2025, bringing the total funds allocated for stock repurchasing to $171 million as of October 23, 2025.
- For the full fiscal year 2025, the company repurchased approximately $50.9 million of its stock.
- On April 13, 2022, the company's Board of Directors approved adding $50 million to its existing stock repurchase program, making approximately $76.2 million available under the authorization at that time.
Share Issuance
- On January 10, 2022, Conyers Park Acquisition Corp. exercised 6.7 million private placement warrants on a cashless basis, resulting in the net receipt of 4,830,761 shares of Simply Good Foods common stock and an increase in outstanding shares to 100,963,850.
Outbound Investments
- In June 2024, Simply Good Foods acquired Only What You Need, Inc. (OWYN), a plant-based protein food company, for a cash purchase price of approximately $280.0 million.
- The company actively seeks to identify and evaluate new acquisition opportunities to expand its existing portfolio in complementary snacking categories such as sports/active and adult nutritional snacks, salty snacks, and protein snacks, as well as in the "better-for-you" eating space.
Capital Expenditures
- Capital expenditures for fiscal year 2025 were about $20.5 million, primarily supporting strategic investments to drive growth.
- Historical capital expenditures were $17 million in fiscal year 2021, $12 million in fiscal year 2022, $16 million in fiscal year 2023, and $18 million in fiscal year 2024.
- For fiscal year 2026, projected capital expenditures are $13 million.
Latest Trefis Analyses
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| ARTICLES |
Research & Analysis
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Peer Comparisons
| Peers to compare with: |
Financials
| Median | |
|---|---|
| Name | |
| Mkt Price | 87.25 |
| Mkt Cap | 25.5 |
| Rev LTM | 9,924 |
| Op Inc LTM | 1,402 |
| FCF LTM | 1,102 |
| FCF 3Y Avg | 1,093 |
| CFO LTM | 1,608 |
| CFO 3Y Avg | 1,632 |
Growth & Margins
| Median | |
|---|---|
| Name | |
| Rev Chg LTM | 5.6% |
| Rev Chg 3Y Avg | 7.0% |
| Rev Chg Q | 6.1% |
| QoQ Delta Rev Chg LTM | 1.7% |
| Op Mgn LTM | 13.8% |
| Op Mgn 3Y Avg | 15.0% |
| QoQ Delta Op Mgn LTM | -1.4% |
| CFO/Rev LTM | 12.3% |
| CFO/Rev 3Y Avg | 13.2% |
| FCF/Rev LTM | 9.5% |
| FCF/Rev 3Y Avg | 9.9% |
Valuation
| Median | |
|---|---|
| Name | |
| Mkt Cap | 25.5 |
| P/S | 1.6 |
| P/EBIT | 15.5 |
| P/E | 22.8 |
| P/CFO | 13.1 |
| Total Yield | 5.9% |
| Dividend Yield | 1.2% |
| FCF Yield 3Y Avg | 4.4% |
| D/E | 0.3 |
| Net D/E | 0.2 |
Returns
| Median | |
|---|---|
| Name | |
| 1M Rtn | 10.9% |
| 3M Rtn | 8.0% |
| 6M Rtn | 2.8% |
| 12M Rtn | 3.3% |
| 3Y Rtn | 2.4% |
| 1M Excs Rtn | 11.9% |
| 3M Excs Rtn | 8.1% |
| 6M Excs Rtn | -2.4% |
| 12M Excs Rtn | -9.6% |
| 3Y Excs Rtn | -62.6% |
Price Behavior
Price Behavior
| Market Price | $15.95 | |
| Market Cap ($ Bil) | 1.6 | |
| First Trading Date | 09/10/2014 | |
| Distance from 52W High | -58.0% | |
| 50 Days | 200 Days | |
| DMA Price | $19.18 | $26.20 |
| DMA Trend | down | down |
| Distance from DMA | -16.8% | -39.1% |
| 3M | 1YR | |
| Volatility | 34.8% | 34.9% |
| Downside Capture | -26.07 | 60.66 |
| Upside Capture | -144.51 | -35.69 |
| Correlation (SPY) | -10.2% | 25.3% |
SMPL Betas & Captures as of 1/31/2026
[1] Upside and downside betas calculated using positive and negative benchmark daily returns respectively
| 1M | 2M | 3M | 6M | 1Y | 3Y | |
|---|---|---|---|---|---|---|
| Beta | -0.16 | -0.48 | -0.65 | -0.15 | 0.46 | 0.45 |
| Up Beta | 3.91 | 2.66 | -0.47 | 0.77 | 0.82 | 0.73 |
| Down Beta | 0.38 | -0.27 | -0.37 | 0.22 | 0.27 | 0.30 |
| Up Capture | -196% | -117% | -78% | -80% | -11% | 4% |
| Bmk +ve Days | 11 | 22 | 34 | 71 | 142 | 430 |
| Stock +ve Days | 9 | 22 | 32 | 57 | 118 | 363 |
| Down Capture | -117% | -128% | -85% | 1% | 70% | 76% |
| Bmk -ve Days | 9 | 19 | 27 | 54 | 109 | 321 |
| Stock -ve Days | 11 | 18 | 28 | 65 | 129 | 381 |
[1] Upside and downside betas calculated using positive and negative benchmark daily returns respectively
Based On 1-Year Data
| Annualized Return | Annualized Volatility | Sharpe Ratio | Correlation with SMPL | |
|---|---|---|---|---|
| SMPL | -57.6% | 34.8% | -2.41 | - |
| Sector ETF (XLP) | 13.3% | 14.1% | 0.65 | 41.1% |
| Equity (SPY) | 14.0% | 19.4% | 0.55 | 25.6% |
| Gold (GLD) | 74.3% | 25.3% | 2.17 | -8.8% |
| Commodities (DBC) | 7.0% | 16.7% | 0.24 | -4.7% |
| Real Estate (VNQ) | 7.9% | 16.6% | 0.28 | 36.8% |
| Bitcoin (BTCUSD) | -29.8% | 44.9% | -0.65 | 6.9% |
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Based On 5-Year Data
| Annualized Return | Annualized Volatility | Sharpe Ratio | Correlation with SMPL | |
|---|---|---|---|---|
| SMPL | -11.3% | 32.2% | -0.32 | - |
| Sector ETF (XLP) | 8.9% | 13.1% | 0.46 | 42.4% |
| Equity (SPY) | 13.3% | 17.0% | 0.62 | 38.6% |
| Gold (GLD) | 22.1% | 17.0% | 1.06 | 2.6% |
| Commodities (DBC) | 10.5% | 18.9% | 0.44 | 7.1% |
| Real Estate (VNQ) | 5.2% | 18.8% | 0.18 | 38.4% |
| Bitcoin (BTCUSD) | 8.3% | 57.2% | 0.37 | 14.6% |
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Based On 10-Year Data
| Annualized Return | Annualized Volatility | Sharpe Ratio | Correlation with SMPL | |
|---|---|---|---|---|
| SMPL | 3.0% | 35.8% | 0.20 | - |
| Sector ETF (XLP) | 8.9% | 14.6% | 0.47 | 43.2% |
| Equity (SPY) | 15.6% | 17.9% | 0.75 | 42.2% |
| Gold (GLD) | 15.3% | 15.6% | 0.82 | -0.3% |
| Commodities (DBC) | 8.1% | 17.6% | 0.38 | 14.2% |
| Real Estate (VNQ) | 6.4% | 20.7% | 0.27 | 37.8% |
| Bitcoin (BTCUSD) | 67.9% | 66.7% | 1.07 | 9.5% |
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Returns Analyses
Earnings Returns History
Expand for More| Forward Returns | |||
|---|---|---|---|
| Earnings Date | 1D Returns | 5D Returns | 21D Returns |
| 1/8/2026 | 6.6% | 8.4% | |
| 10/23/2025 | -17.3% | -21.1% | -19.4% |
| 7/10/2025 | -0.1% | 2.3% | -7.2% |
| 4/9/2025 | 9.2% | 13.6% | 8.0% |
| 1/8/2025 | -2.5% | -10.3% | 0.3% |
| 10/24/2024 | 3.3% | 5.2% | 21.3% |
| 10/24/2023 | 6.9% | 13.4% | 20.5% |
| 6/29/2023 | 3.4% | 7.8% | 10.1% |
| ... | |||
| SUMMARY STATS | |||
| # Positive | 8 | 9 | 7 |
| # Negative | 8 | 7 | 8 |
| Median Positive | 5.7% | 7.8% | 10.1% |
| Median Negative | -8.2% | -7.8% | -6.4% |
| Max Positive | 9.2% | 17.0% | 21.3% |
| Max Negative | -17.3% | -21.1% | -20.8% |
SEC Filings
Expand for More| Report Date | Filing Date | Filing |
|---|---|---|
| 11/30/2025 | 01/08/2026 | 10-Q |
| 08/31/2025 | 10/28/2025 | 10-K |
| 05/31/2025 | 07/10/2025 | 10-Q |
| 02/28/2025 | 04/09/2025 | 10-Q |
| 11/30/2024 | 01/08/2025 | 10-Q |
| 08/31/2024 | 10/29/2024 | 10-K |
| 05/31/2024 | 06/27/2024 | 10-Q |
| 02/29/2024 | 04/04/2024 | 10-Q |
| 11/30/2023 | 01/04/2024 | 10-Q |
| 08/31/2023 | 10/24/2023 | 10-K |
| 05/31/2023 | 06/29/2023 | 10-Q |
| 02/28/2023 | 04/05/2023 | 10-Q |
| 11/30/2022 | 01/05/2023 | 10-Q |
| 08/31/2022 | 10/21/2022 | 10-K |
| 05/31/2022 | 06/30/2022 | 10-Q |
| 02/28/2022 | 04/06/2022 | 10-Q |
Insider Activity
Expand for More| # | Owner | Title | Holding | Action | Filing Date | Price | Shares | Transacted Value | Value of Held Shares | Form |
|---|---|---|---|---|---|---|---|---|---|---|
| 1 | Clawson, Michael L | Chief Commercial Officer | Direct | Buy | 11192025 | 20.00 | 5,000 | 100,000 | 752,400 | Form |
| 2 | Matthews, Timothy Allen | VP, Controller and CAO | Direct | Sell | 11122025 | 19.47 | 5,859 | 114,053 | 351,659 | Form |
| 3 | Bealer, Christopher J | Chief Financial Officer | Direct | Buy | 11102025 | 20.01 | 9,946 | 199,019 | 659,650 | Form |
| 4 | Tanner, Geoff E | President and CEO | Direct | Buy | 7232025 | 33.11 | 6,050 | 200,297 | 3,250,776 | Form |
| 5 | Heflin, Stuart E Jr | SVP & General Manager, Quest | Direct | Sell | 4112025 | 37.25 | 5,000 | 186,260 | 478,277 | Form |
External Quote Links
| Y Finance | Barrons |
| TradingView | Morningstar |
| SeekingAlpha | ValueLine |
| Motley Fool | Robinhood |
| CNBC | Etrade |
| MarketWatch | Unusual Whales |
| YCharts | Perplexity Finance |
| FinViz |
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