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    How Can 75 Million Windows 10 Download Boost Microsoft’s Revenues?

    Microsoft (NASDAQ:MSFT) posted on Wednesday that over 75 million users have downloaded Windows 10 to their personal computers and tablets in the first month of its release. This signifies that its program to offer free update for users running Wi...




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    What Is the Significance of Job Cuts at Microsoft’s Phone Division?

    Microsoft (NASDAQ:MSFT) announced on Wednesday that it was writing off 80% of the value of its Nokia acquisition and cutting up to 7,800 jobs, mostly from the phone business. This move is significant as it hints at change in Microsoft’s strategy ...


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    U.S. Digital Advertising Landscape And Key Players (Part 2)

    In our  previous note, we explored the online advertising industry in the U.S. To summarize, the digital advertising market in the U.S. is forecast to grow at a CAGR of 11.3% during 2015 and 2019 to reach $103.3 billion, according to Forrester Re...


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    U.S. Digital Advertising Landscape And Key Players (Part 1)

    In a two-part series of articles, we analyze the digital advertising landscape in the U.S., along with its key players such as  Facebook  (NASDAQ:FB) and Google (NASDAQ: GOOGL ). Sized at $49.5 billion in 2014, the U.S. Internet advertising mark...


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    How Does Microsoft Benefit From Exiting Display Ads Business?

    Microsoft (NASDAQ:MSFT) announced on 29th June that it was handing over reins of its display ads business to AOL. Transfer of the display ads business to AOL signifies the struggle Microsoft has had with online display ads business. We believe th...


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    Why Is Windows 10 Launch In July ’15 Vital For Microsoft?

    Microsoft  (NASDAQ:MSFT) announced that it will release Windows 10 on July 29 th . Furthermore, it said that the OS will be a free update for users running Windows 7 or Windows 8.1 on PCs or notebooks for the first year. In the initial phase, the...



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    Microsoft Earnings Preview: Cloud And Device Revenues In Focus

    Microsoft (NASDAQ:MSFT) is set to announce its Q3 FY 2015 earnings on Thursday, April 23rd.  (Fiscal years end with June.) Microsoft is undergoing change in its business as it focuses less on the aging perpetual license operating systems busines...


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    Restructured Search Deal With Microsoft To Benefit Yahoo

    After month-long talks, Yahoo! (NASDAQ:YHOO) and Microsoft (NASDAQ: MSFT) have restructured their search partnership, which was first established in 2009, and subsequently  extended to 2020. The amended contract gives Yahoo the flexibility to enh...


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    Microsoft Said To Challenge Chromebook With $149 Windows 10 Laptop

    The competition in low  price segment of the PC industry is apparently heating up. News has surfaced that Microsoft (NASDAQ:MSFT) is planning to launch two cheap laptops. The two new Microsoft laptops are priced at $149 and $179  and  are schedul...


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    Why Microsoft Is Tapping The U.S. Debt Market?

    Microsoft (NASDAQ:MSFT) is tapping into the debt markets, issuing a total of  $10.8 billion in various tranches with different amounts and maturities. This offering will allow Microsoft to take advantage of low funding cost as Fed continues to ke...


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    Our Take On Windows 10: What It Could Mean For Microsoft

    Recently, at a launch event, Microsoft (NASDAQ:MSFT) shared more information about Window 10, which was launched for beta testers in September last year. While the operating system is expected to be launched later this year, it will be a free upd...


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