Tearsheet

Smith & Wesson Brands (SWBI)


Market Price (12/28/2025): $10.01 | Market Cap: $444.4 Mil
Sector: Industrials | Industry: Aerospace & Defense

Smith & Wesson Brands (SWBI)


Market Price (12/28/2025): $10.01
Market Cap: $444.4 Mil
Sector: Industrials
Industry: Aerospace & Defense

Investment Highlights Why It Matters Detailed financial logic regarding cash flow yields vs trend-riding momentum.


0 Attractive yield
Total YieldTotal Yield = Earnings Yield + Dividend Yield, Earnings Yield = Net Income / Market Cap Dividend Yield = Total Dividends / Market Cap is 7.4%, Dividend Yield is 5.2%, ERPEquity Risk Premium (ERP) = Total Yield - Risk Free Rate, Reflects the premium above risk free assets offered by the investment. is 3.3%
Weak multi-year price returns
2Y Excs Rtn is -64%, 3Y Excs Rtn is -45%
Weak revenue growth
Rev Chg LTMRevenue Change % Last Twelve Months (LTM) is -9.4%, Rev Chg 3Y AvgRevenue Change % averaged over trailing 3 years is -6.1%, Rev Chg QQuarterly Revenue Change % is -3.9%
1 Attractive cash flow generation
CFO/Rev LTMCash Flow from Operations / Revenue (Sales), Last Twelve Months (LTM) is 11%
  Key risks
SWBI key risks include [1] declining sales and profitability from a downturn in consumer demand, Show more.
2 Low stock price volatility
Vol 12M is 44%
  
3 Megatrend and thematic drivers
Megatrends include Personal Security & Self-Defense. Themes include Firearms Manufacturing.
  
0 Attractive yield
Total YieldTotal Yield = Earnings Yield + Dividend Yield, Earnings Yield = Net Income / Market Cap Dividend Yield = Total Dividends / Market Cap is 7.4%, Dividend Yield is 5.2%, ERPEquity Risk Premium (ERP) = Total Yield - Risk Free Rate, Reflects the premium above risk free assets offered by the investment. is 3.3%
1 Attractive cash flow generation
CFO/Rev LTMCash Flow from Operations / Revenue (Sales), Last Twelve Months (LTM) is 11%
2 Low stock price volatility
Vol 12M is 44%
3 Megatrend and thematic drivers
Megatrends include Personal Security & Self-Defense. Themes include Firearms Manufacturing.
4 Weak multi-year price returns
2Y Excs Rtn is -64%, 3Y Excs Rtn is -45%
5 Weak revenue growth
Rev Chg LTMRevenue Change % Last Twelve Months (LTM) is -9.4%, Rev Chg 3Y AvgRevenue Change % averaged over trailing 3 years is -6.1%, Rev Chg QQuarterly Revenue Change % is -3.9%
6 Key risks
SWBI key risks include [1] declining sales and profitability from a downturn in consumer demand, Show more.

Valuation, Metrics & Events

SWBI Stock


Why The Stock Moved


Qualitative Assessment

AI Analysis | Feedback

Smith & Wesson Brands (SWBI) experienced a stock movement of approximately 25.5% between August 31, 2025, and December 28, 2025, driven by several key factors:

<br><br>

<b>1. Better-than-expected First Quarter Fiscal 2026 Results.</b> Smith & Wesson Brands reported its first quarter fiscal 2026 financial results on September 4, 2025, revealing a net loss of $3.4 million, or $0.08 per share, with net sales down 3.7% compared to the prior year. However, the company highlighted that these results were "better than expected," primarily due to robust retail demand and strong sales driven by new firearm products. This indicated underlying strength despite a seasonal slowdown.

<br><br>

<b>2. Strong Consumer Sell-Through and New Product Performance.</b> The company noted a significant drop in distributor inventory levels during the first quarter of fiscal 2026, signaling strong consumer sell-through. Furthermore, new products were a substantial contributor to sales, accounting for 40% of sales in the second quarter of fiscal 2026. Unit shipments of firearms also increased by 3.3% in a market that saw an overall decline of 2.7%, with handgun sell-through at retail rising by 7.7%.

<br><br>

<b>3. Rescinding of Biden-Era Gun Export Restrictions.</b> On September 29, 2025, the Trump administration's decision to scrap Biden-era gun export restrictions provided a positive catalyst for firearms manufacturers. This news led to an increase in stock prices for Smith & Wesson and other companies in the firearms industry.

<br><br>

<b>4. Positive Reaction to Second Quarter Fiscal 2026 Earnings.</b> Smith & Wesson Brands released its second quarter fiscal 2026 results on December 4, 2025. While sales were down year-over-year, the company reported achieving $15 million in EBITDA and generating over $27 million in operating cash flow. This earnings announcement was met with a positive market reaction, with SWBI gaining 4.03% on the day the news was published.

<br><br>

<b>5. Favorable Analyst Sentiment and Price Targets.</b> Throughout the period, analysts maintained a generally positive outlook on SWBI stock. As of December 26, 2025, some analysts held a "Strong Buy" consensus rating for Smith & Wesson Brands, with an average price target of $11.00, suggesting a potential upside of over 10% from its closing price. This positive sentiment contributed to investor confidence and likely supported the stock's upward movement.

Show more

Stock Movement Drivers

Fundamental Drivers

The 4.3% change in SWBI stock from 9/27/2025 to 12/27/2025 was primarily driven by a 32.3% change in the company's P/E Multiple.
927202512272025Change
Stock Price ($)9.589.994.27%
Change Contribution ByLTMLTM
Total Revenues ($ Mil)471.40466.39-1.06%
Net Income Margin (%)2.66%2.12%-20.13%
P/E Multiple33.8444.7832.35%
Shares Outstanding (Mil)44.2644.40-0.30%
Cumulative Contribution4.27%

LTM = Last Twelve Months as of date shown

Market Drivers

9/27/2025 to 12/27/2025
ReturnCorrelation
SWBI4.3% 
Market (SPY)4.3%25.6%
Sector (XLI)3.0%19.5%

Fundamental Drivers

The 20.2% change in SWBI stock from 6/28/2025 to 12/27/2025 was primarily driven by a 72.3% change in the company's P/E Multiple.
628202512272025Change
Stock Price ($)8.319.9920.18%
Change Contribution ByLTMLTM
Total Revenues ($ Mil)474.66466.39-1.74%
Net Income Margin (%)2.97%2.12%-28.46%
P/E Multiple25.9944.7872.29%
Shares Outstanding (Mil)44.0544.40-0.77%
Cumulative Contribution20.18%

LTM = Last Twelve Months as of date shown

Market Drivers

6/28/2025 to 12/27/2025
ReturnCorrelation
SWBI20.2% 
Market (SPY)12.6%26.9%
Sector (XLI)7.5%26.6%

Fundamental Drivers

The 6.1% change in SWBI stock from 12/27/2024 to 12/27/2025 was primarily driven by a 310.6% change in the company's P/E Multiple.
1227202412272025Change
Stock Price ($)9.429.996.11%
Change Contribution ByLTMLTM
Total Revenues ($ Mil)514.64466.39-9.38%
Net Income Margin (%)7.47%2.12%-71.57%
P/E Multiple10.9144.78310.61%
Shares Outstanding (Mil)44.5244.400.29%
Cumulative Contribution6.10%

LTM = Last Twelve Months as of date shown

Market Drivers

12/27/2024 to 12/27/2025
ReturnCorrelation
SWBI6.1% 
Market (SPY)17.0%26.6%
Sector (XLI)19.2%24.6%

Fundamental Drivers

The 33.7% change in SWBI stock from 12/28/2022 to 12/27/2025 was primarily driven by a 941.4% change in the company's P/E Multiple.
1228202212272025Change
Stock Price ($)7.479.9933.65%
Change Contribution ByLTMLTM
Total Revenues ($ Mil)564.47466.39-17.37%
Net Income Margin (%)14.11%2.12%-84.95%
P/E Multiple4.3044.78941.41%
Shares Outstanding (Mil)45.8144.403.10%
Cumulative Contribution33.53%

LTM = Last Twelve Months as of date shown

Market Drivers

12/28/2023 to 12/27/2025
ReturnCorrelation
SWBI-20.3% 
Market (SPY)48.0%20.4%
Sector (XLI)41.2%21.8%

Return vs. Risk


Price Returns Compared

 202020212022202320242025Total [1]
Returns
SWBI Return138%2%-50%62%-23%5%62%
Peers Return16%38%-12%21%26%16%150%
S&P 500 Return16%27%-19%24%23%18%114%

Monthly Win Rates [3]
SWBI Win Rate67%58%42%42%33%50% 
Peers Win Rate52%65%42%68%57%52% 
S&P 500 Win Rate58%75%42%67%75%73% 

Max Drawdowns [4]
SWBI Max Drawdown-36%-11%-51%0%-25%-21% 
Peers Max Drawdown-34%-5%-26%-7%-9%-23% 
S&P 500 Max Drawdown-31%-1%-25%-1%-2%-15% 


[1] Cumulative total returns since the beginning of 2020
[2] Peers: HPQ, HPE, IBM, CSCO, AAPL.
[3] Win Rate = % of calendar months in which monthly returns were positive
[4] Max drawdown represents maximum peak-to-trough decline within a year
[5] 2025 data is for the year up to 12/26/2025 (YTD)

How Low Can It Go

Unique KeyEventSWBIS&P 500
2022 Inflation Shock2022 Inflation Shock  
2022 Inflation Shock% Loss% Loss-76.4%-25.4%
2022 Inflation Shock% Gain to Breakeven% Gain to Breakeven323.4%34.1%
2022 Inflation ShockTime to BreakevenTime to BreakevenNot Fully Recovered days464 days
2020 Covid Pandemic2020 Covid Pandemic  
2020 Covid Pandemic% Loss% Loss-45.4%-33.9%
2020 Covid Pandemic% Gain to Breakeven% Gain to Breakeven83.2%51.3%
2020 Covid PandemicTime to BreakevenTime to Breakeven80 days148 days
2018 Correction2018 Correction  
2018 Correction% Loss% Loss-77.0%-19.8%
2018 Correction% Gain to Breakeven% Gain to Breakeven335.1%24.7%
2018 CorrectionTime to BreakevenTime to Breakeven298 days120 days
2008 Global Financial Crisis2008 Global Financial Crisis  
2008 Global Financial Crisis% Loss% Loss-92.8%-56.8%
2008 Global Financial Crisis% Gain to Breakeven% Gain to Breakeven1286.1%131.3%
2008 Global Financial CrisisTime to BreakevenTime to Breakeven2,599 days1,480 days

Compare to HPQ, HPE, IBM, CSCO, AAPL

In The Past

Smith & Wesson Brands's stock fell -76.4% during the 2022 Inflation Shock from a high on 7/1/2021. A -76.4% loss requires a 323.4% gain to breakeven.

Preserve Wealth

Limiting losses and compounding gains is essential to preserving wealth over time.

Asset Allocation

Actively managed asset allocation strategies protect wealth. Learn more.

About Smith & Wesson Brands (SWBI)

Smith & Wesson Brands, Inc. designs, manufactures, and sells firearms worldwide. The company offers handguns, including revolvers and pistols; long guns, such as modern sporting rifles, bolt action rifles, and muzzleloaders; handcuffs; suppressors; and other firearm-related products under the Smith & Wesson, M&P, Performance Center, Thompson/Center Arms, and Gemtech brands. It also provides manufacturing services comprising forging, heat treating, rapid prototyping, tooling, finishing, plating, machining, and custom plastic injection molding to other businesses under the Smith & Wesson and Smith & Wesson Precision Components brand names; and sells parts purchased through third parties. The company sells its products to firearm enthusiasts, collectors, hunters, sportsmen, competitive shooters, individuals desiring home and personal protection, law enforcement, security agencies and officers, and military agencies. It markets its products through independent dealers, retailers, in-store retails, and direct to consumers; print, broadcast, and digital advertising campaigns; social and electronic media; and in-store retail merchandising strategies. The company was formerly known as American Outdoor Brands Corporation and changed its name to Smith & Wesson Brands, Inc. in August 2020. Smith & Wesson Brands, Inc. was founded in 1852 and is based in Springfield, Massachusetts.

AI Analysis | Feedback

Here are a few brief analogies for Smith & Wesson Brands (SWBI):

  • It's like the Harley-Davidson for firearms. (Captures an iconic American brand known for a specific, durable, and often lifestyle-associated product.)
  • Think of it as the Ford of firearms. (Describes a long-standing American manufacturer with a broad range of products within its core category, known for reliability and widespread use.)

AI Analysis | Feedback

  • Handguns: A diverse range of pistols and revolvers designed for personal defense, sport shooting, and law enforcement applications.
  • Long Guns: A variety of rifles, including modern sporting rifles, bolt-action rifles, and hunting rifles, as well as shotguns.

AI Analysis | Feedback

Smith & Wesson Brands (SWBI) primarily sells its firearms and related products through a business-to-business (B2B) model to various companies and agencies, which then sell to individual consumers or use the products for their operations. No single customer typically accounts for 10% or more of SWBI's net sales, reflecting a diversified distribution network. Its major customer types include:

  • Wholesale Distributors: These companies purchase firearms in bulk directly from Smith & Wesson and then distribute them to thousands of smaller, independently licensed firearm dealers (FFLs) and some larger retail chains across the United States. Examples of such distributors include RSR Group, Sports South, Davidson's, and Lipsey's. These major distributors are generally privately held companies.

  • Large Retail Chains: Smith & Wesson also sells directly to major sporting goods retailers and specialty firearms stores with multiple locations. These retailers then sell directly to individual consumers. Publicly traded examples include:

    • Academy Sports + Outdoors (Symbol: ASO)
    • Sportsman's Warehouse Holdings, Inc. (Symbol: SPWH)

    Other significant retailers that are privately held include Bass Pro Shops/Cabela's and Palmetto State Armory.

  • Law Enforcement and Government Agencies: Smith & Wesson has a dedicated division that sells firearms directly to domestic and international law enforcement agencies, military units, and other governmental bodies for official use. This segment, while important for brand prestige and specific product lines, typically represents a smaller portion of overall sales compared to the commercial market.

AI Analysis | Feedback

null

AI Analysis | Feedback

Mark P. Smith, President & Chief Executive Officer

Mark P. Smith assumed the role of President and Chief Executive Officer of Smith & Wesson Brands, Inc. in January 2020. He joined the company in 2010 as Vice President of Supply Chain Management and has been a member of the senior executive team since then. Before his tenure at Smith & Wesson, Mr. Smith was a Director with the consulting firm Alvarez & Marsal, where he provided counsel to clients on various business challenges, including bankruptcy turnarounds and mergers & acquisitions. Earlier in his career, he held several operational management positions at Ecolab, Inc. and Bell Aromatics.

Deana L. McPherson, Executive Vice President, Chief Financial Officer, Treasurer, Assistant Secretary and Principal Accounting Officer

Deana L. McPherson was appointed Executive Vice President, Chief Financial Officer, Treasurer, and Assistant Secretary in August 2020. She started her career at Smith & Wesson in June 2007 as Corporate Controller. Subsequently, she advanced to Vice President of Finance and Corporate Controller, and became Chief Accounting Officer in 2017. With over 25 years of experience as a financial professional, Ms. McPherson began her career as a Senior Auditor at Deloitte & Touche LLP. Her prior experience also includes serving as Vice President of Finance for Wood Group and as an Accounting Manager at FiberMark DSI and Rexam DSI.

Kevin Alden Maxwell, Senior Vice President, General Counsel, Chief Compliance Officer and Secretary

Kevin Alden Maxwell has served as Senior Vice President, General Counsel, Chief Compliance Officer, and Secretary for Smith & Wesson Brands, Inc. since November 2021. Prior to joining Smith & Wesson, he was Vice President, Associate General Counsel and Assistant Secretary at WestRock Company from 2016 to 2021. From 2010 to 2016, he held the position of Vice President, Assistant General Counsel and Assistant Secretary at Water Products, Inc.

Susan Jean Cupero, Vice President, Sales

Susan Jean Cupero holds the position of Vice President, Sales at Smith & Wesson Brands, Inc.

AI Analysis | Feedback

The key risks to Smith & Wesson Brands (SWBI) are primarily centered around the challenging regulatory environment, fluctuating consumer demand for firearms, and intense market competition.

  1. Regulatory Uncertainty and Shifting Public Attitudes: As a firearms manufacturer, Smith & Wesson Brands faces significant risks from potential changes in gun control legislation at federal, state, and local levels. A shift in policies could lead to accelerated margin compression, and stricter gun laws are a persistent challenge. The company's business is highly susceptible to political, legislative, and regulatory factors, as well as the actions of social activists.
  2. Declining Consumer Demand and Market Stagnation: Smith & Wesson has been experiencing a downturn in sales and profitability, reflecting a challenging economic environment and shifting consumer behavior. The firearms market has seen a return to "normal" demand levels after a period of elevated sales, leading to a structural decline in the industry partly driven by generational shifts. Macroeconomic pressures, such as inflation and high interest rates, also contribute to softened demand and impact consumer spending patterns. The company has specifically noted a reduction in sales activities regarding long guns.
  3. Intense Competition and Market Share Erosion: Smith & Wesson's market share is under threat from both domestic and foreign competitors, such as Glock, which holds a dominant position in the global handgun market. Maintaining market share leadership and strong product innovation are crucial for the company to differentiate itself in a competitive market and navigate these challenges.

AI Analysis | Feedback

null

AI Analysis | Feedback

Smith & Wesson Brands, Inc. (SWBI) primarily operates in the firearms industry, manufacturing and designing a diverse range of handguns (revolvers and pistols), long guns (modern sporting rifles, pistol caliber carbines, and lever action rifles), firearm suppressors, and other related accessories.

The addressable markets for Smith & Wesson's main products and services are substantial, particularly within the United States and globally for firearms and related equipment:

  • Global Firearms Market: The global firearms market was valued at approximately USD 9.93 billion in 2024 and is projected to reach USD 14.13 billion by 2032, with a Compound Annual Growth Rate (CAGR) of 4.5% from 2025 to 2032. Another estimate places the global firearms market size at USD 41.6 billion in 2024, with a projection to reach USD 68.3 billion by 2033, growing at a CAGR of 5.7% from 2025 to 2033. Yet another report values the global firearms market at USD 41.4 billion in 2023, expecting it to grow to USD 76.3 billion by 2033 at a CAGR of 6.30%.
  • U.S. Firearms Market: The U.S. market for firearms was valued at USD 3.7 billion in 2024. Domestic gun and ammunition manufacturing revenue in the U.S. is projected to be USD 19.6 billion in 2025. North America, dominated by the U.S., held over 40% of the global firearms market share in 2023, contributing USD 16.6 billion in revenue. Approximately 16.1 million firearms were sold in the U.S. in 2024. The U.S. Guns and Ammunition Market is estimated to grow at a CAGR of about 2.3% from 2024 to 2030. The market size for Guns & Ammunition Manufacturing in the U.S. was USD 23.2 billion in 2024 and is projected to be USD 23.5 billion in 2025.
  • Global Handgun Market: The global handgun market was valued at USD 3.6 billion in 2024. The handgun segment led the overall firearms market in 2024 with a 42% share. The global handgun market size was valued at USD 3.12 billion in 2022 and is projected to grow from USD 3.41 billion in 2023 to USD 5.35 billion by 2030, at a CAGR of 6.6%. North America dominated the handgun market with a 43.27% share in 2022.
  • Global Rifle Market: The rifle segment held over 35% of the market share in the firearms industry in 2023. The rifle market is expected to grow at a CAGR of 5.5% in the forecast period.
  • Global Shooting Sports Equipment Market: This market was estimated at USD 38.34 billion in 2024 and is projected to reach USD 53.90 billion by 2030, with a CAGR of 5.9% from 2025 to 2030. North America accounted for a 36.4% revenue share of this global market in 2023.
  • Global Shooting and Gun Accessories Market: Valued at USD 6.45 billion in 2023, this market is expected to grow to USD 12.94 billion by 2033, demonstrating a CAGR of 7.21%. North America held a dominant share of over 40% of this market in 2023, with a revenue of USD 2.58 billion.
  • U.S. Hunting and Target Shooting Economic Impact: Recreational hunting and target shooting collectively generated over USD 106.2 billion in combined retail sales and contributed USD 133 billion to economic growth in the U.S. during 2022. Target shooting alone generated USD 61.2 billion in 2020.

AI Analysis | Feedback

Smith & Wesson Brands (SWBI) is expected to drive future revenue growth over the next two to three years through several key strategies:

  1. New Product Development and Innovation: A primary driver of revenue growth for Smith & Wesson is its continuous focus on new product launches and innovation. New products have significantly contributed to recent sales, accounting for over 41% of Q3 2025 sales and 37.3% of Q1 FY2026 sales. The success of new offerings, such as the 1854 lever action rifle and the Bodyguard 2.0, has been highlighted as a key growth engine. Management has indicated a strategy to "lean into innovation as a point of competitive differentiation and to drive growth," with plans to continue launching new products to meet evolving consumer demands.
  2. Capacity Expansion: To support the increased demand for popular products, Smith & Wesson has planned significant capacity expansion. The company's capital spending, targeted between $25 million and $30 million for the fiscal year, is focused on these capacity expansion initiatives in addition to new product development. This expansion aims to enable higher production volumes and, consequently, increased sales.
  3. Market Share Maintenance and Expansion: Despite challenging market conditions, Smith & Wesson anticipates that its current product lineup and forthcoming new product introductions will allow it to maintain or even expand its market share. This strategic focus on retaining and growing its share within the firearms market is crucial for sustaining and increasing revenue.
  4. Strategic Initiatives and Brand Engagement: The reopening of the Smith & Wesson Academy is a strategic move aimed at enhancing relationships with both law enforcement and consumers. Such initiatives can foster brand loyalty, drive demand from professional markets, and generate consumer interest, indirectly contributing to revenue growth.
  5. Pricing Power from Brand Strength: The company's iconic brand is expected to enable it to maintain strong average selling prices (ASPs), even amidst a tough market environment. While there have been fluctuations in ASPs, the inherent consumer loyalty to the brand helps in maintaining pricing power, which is vital for revenue stability and growth.

AI Analysis | Feedback

Share Repurchases

  • Smith & Wesson Brands authorized a new share repurchase program of up to $50 million in September 2024, valid through September 20, 2025.
  • The company executed significant share repurchases in prior fiscal years, including approximately $50 million in January 2021, $59.94 million in April 2021, and $40 million in July 2021.
  • In fiscal year 2024 (ending April 2024), SWBI repurchased $10.2 million in common stock, and in fiscal year 2025, repurchased $25.5 million.

Share Issuance

  • The number of common shares outstanding for Smith & Wesson Brands has decreased by 2.77% in one year as of November 2025, indicating a net reduction in shares.

Capital Expenditures

  • Capital expenditures were reported as -$21.19 million in the last 12 months.
  • Historically, capital expenditures were $19.0 million in FY2025, $87.8 million in FY2024, $89.4 million in FY2023, and $23.8 million in FY2022.
  • Forecasted capital expenditures are approximately $43 million for FY2026, with an expectation of $20 million to $30 million for the full year FY2025.

Better Bets than Smith & Wesson Brands (SWBI)

Latest Trefis Analyses

Title
0ARTICLES

Trade Ideas

Select ideas related to SWBI. For more, see Trefis Trade Ideas.

Unique KeyDateTickerCompanyCategoryTrade Strategy6M Fwd Rtn12M Fwd Rtn12M Max DD
CNM_11212025_Dip_Buyer_FCFYield11212025CNMCore & MainDip BuyDB | FCFY OPMDip Buy with High FCF Yield and High Margin
Buying dips for companies with high FCF yield and meaningfully high operating margin
18.3%18.3%-1.6%
VRRM_11212025_Dip_Buyer_FCFYield11212025VRRMVerra MobilityDip BuyDB | FCFY OPMDip Buy with High FCF Yield and High Margin
Buying dips for companies with high FCF yield and meaningfully high operating margin
5.5%5.5%-1.2%
LII_11212025_Dip_Buyer_ValueBuy11212025LIILennox InternationalDip BuyDB | P/E OPMDip Buy with Low PE and High Margin
Buying dips for companies with tame PE and meaningfully high operating margin
7.1%7.1%0.0%
ADP_11212025_Monopoly_xInd_xCD_Getting_Cheaper11212025ADPAutomatic Data ProcessingMonopolyMY | Getting CheaperMonopoly-Like with P/S Decline
Large cap with monopoly-like margins or cash flow generation and getting cheaper based on P/S multiple
2.9%2.9%-1.2%
CW_11212025_Quality_Momentum_RoomToRun_10%11212025CWCurtiss-WrightQualityQ | Momentum | UpsideQuality Stocks with Momentum and Upside
Buying quality stocks with strong momentum but still having room to run
5.7%5.7%-0.4%

Recent Active Movers

More From Trefis

Peer Comparisons for Smith & Wesson Brands

Peers to compare with:

Financials

SWBIHPQHPEIBMCSCOAAPLMedian
NameSmith & .HP Hewlett .Internat.Cisco Sy.Apple  
Mkt Price9.9923.2624.49305.0978.16273.4051.32
Mkt Cap0.421.932.6284.9309.24,074.4158.8
Rev LTM46655,29534,29665,40257,696408,62556,496
Op Inc LTM183,6241,64411,54412,991130,2147,584
FCF LTM212,80062711,85412,73396,1847,327
FCF 3Y Avg-52,9781,40011,75313,879100,5037,366
CFO LTM503,6972,91913,48313,744108,5658,590
CFO 3Y Avg553,6723,89613,49814,736111,5598,697

Growth & Margins

SWBIHPQHPEIBMCSCOAAPLMedian
NameSmith & .HP Hewlett .Internat.Cisco Sy.Apple  
Rev Chg LTM-9.4%3.2%13.8%4.5%8.9%6.0%5.2%
Rev Chg 3Y Avg-6.1%-3.9%6.5%2.6%3.7%1.8%2.2%
Rev Chg Q-3.9%4.2%14.4%9.1%7.5%9.6%8.3%
QoQ Delta Rev Chg LTM-1.1%1.1%3.7%2.1%1.8%2.1%2.0%
Op Mgn LTM3.8%6.6%4.8%17.7%22.5%31.9%12.1%
Op Mgn 3Y Avg6.8%7.4%7.2%16.4%24.2%30.8%11.9%
QoQ Delta Op Mgn LTM-0.7%-0.2%-1.4%0.6%0.4%0.1%-0.1%
CFO/Rev LTM10.8%6.7%8.5%20.6%23.8%26.6%15.7%
CFO/Rev 3Y Avg10.9%6.8%12.7%21.4%26.1%28.4%17.1%
FCF/Rev LTM4.5%5.1%1.8%18.1%22.1%23.5%11.6%
FCF/Rev 3Y Avg-0.8%5.5%4.6%18.6%24.6%25.6%12.1%

Valuation

SWBIHPQHPEIBMCSCOAAPLMedian
NameSmith & .HP Hewlett .Internat.Cisco Sy.Apple  
Mkt Cap0.421.932.6284.9309.24,074.4158.8
P/S1.00.41.04.45.410.02.7
P/EBIT21.96.819.925.122.531.322.2
P/E44.88.6572.736.029.941.038.5
P/CFO8.85.911.221.122.537.516.2
Total Yield7.4%14.1%2.3%5.0%5.4%2.8%5.2%
Dividend Yield5.2%2.5%2.1%2.2%2.1%0.4%2.1%
FCF Yield 3Y Avg-0.4%10.6%5.5%6.4%6.0%3.1%5.7%
D/E0.30.50.70.20.10.00.3
Net D/E0.20.30.60.20.00.00.2

Returns

SWBIHPQHPEIBMCSCOAAPLMedian
NameSmith & .HP Hewlett .Internat.Cisco Sy.Apple  
1M Rtn15.7%-1.8%14.4%0.6%2.7%-1.5%1.7%
3M Rtn4.3%-11.9%2.7%7.9%17.0%7.1%5.7%
6M Rtn20.2%-4.0%34.5%6.6%15.2%36.3%17.7%
12M Rtn6.1%-27.0%16.2%40.5%34.5%7.5%11.8%
3Y Rtn33.7%-1.9%71.1%143.1%81.3%120.2%76.2%
1M Excs Rtn14.6%-5.6%12.9%-2.2%-0.0%-3.7%-1.1%
3M Excs Rtn-0.0%-16.2%-1.7%3.6%12.7%2.8%1.4%
6M Excs Rtn7.9%-16.3%22.3%-5.7%3.0%24.0%5.4%
12M Excs Rtn-8.9%-42.9%-0.7%25.0%19.9%-8.4%-4.6%
3Y Excs Rtn-45.3%-83.5%-11.2%59.6%-1.2%28.4%-6.2%

Financials

Segment Financials

Revenue by Segment
$ Mil20252024202320222021
Firearms536    
Handguns 361624756391
Long Guns 74189253102
Other Products & Services 44505037
Total5364798641,059530


Price Behavior

Price Behavior
Market Price$9.99 
Market Cap ($ Bil)0.4 
First Trading Date08/17/1999 
Distance from 52W High-9.4% 
   50 Days200 Days
DMA Price$9.46$8.99
DMA Trendindeterminateindeterminate
Distance from DMA5.6%11.2%
 3M1YR
Volatility55.9%43.9%
Downside Capture154.8191.19
Upside Capture143.9582.79
Correlation (SPY)26.2%26.7%
SWBI Betas & Captures as of 11/30/2025

 1M2M3M6M1Y3Y
Beta1.061.051.021.160.580.56
Up Beta1.431.431.171.020.650.59
Down Beta0.111.031.320.960.380.41
Up Capture11%38%93%95%28%21%
Bmk +ve Days13263974142427
Stock +ve Days9193062119362
Down Capture166%136%80%159%94%90%
Bmk -ve Days7162452107323
Stock -ve Days11223060122375

[1] Upside and downside betas calculated using positive and negative benchmark daily returns respectively
Based On 1-Year Data
 Comparison of SWBI With Other Asset Classes (Last 1Y)
 SWBISector ETFEquityGoldCommoditiesReal EstateBitcoin
Annualized Return5.0%19.3%17.8%72.1%8.6%4.4%-8.2%
Annualized Volatility43.6%18.8%19.4%19.3%15.2%17.0%35.0%
Sharpe Ratio0.230.800.722.700.340.09-0.08
Correlation With Other Assets 24.8%26.6%5.8%12.8%25.2%23.3%

ETFs used for asset classes: Sector ETF = XLI, Equity = SPY, Gold = GLD, Commodities = DBC, Real Estate = VNQ, and Bitcoin = BTCUSD
Smart multi-asset allocation framework can stack odds in your favor. Learn How
Based On 5-Year Data
 Comparison of SWBI With Other Asset Classes (Last 5Y)
 SWBISector ETFEquityGoldCommoditiesReal EstateBitcoin
Annualized Return-6.9%13.8%14.7%18.7%11.5%4.6%30.8%
Annualized Volatility49.2%17.2%17.1%15.5%18.7%18.9%48.6%
Sharpe Ratio0.030.650.700.970.500.160.57
Correlation With Other Assets 28.9%29.0%5.8%6.4%25.6%17.7%

ETFs used for asset classes: Sector ETF = XLI, Equity = SPY, Gold = GLD, Commodities = DBC, Real Estate = VNQ, and Bitcoin = BTCUSD
Smart multi-asset allocation framework can stack odds in your favor. Learn How
Based On 10-Year Data
 Comparison of SWBI With Other Asset Classes (Last 10Y)
 SWBISector ETFEquityGoldCommoditiesReal EstateBitcoin
Annualized Return-3.7%13.5%14.8%15.3%7.0%5.3%69.2%
Annualized Volatility52.1%19.9%18.0%14.7%17.6%20.8%55.8%
Sharpe Ratio0.140.600.710.860.320.220.90
Correlation With Other Assets 15.2%17.8%4.6%7.4%14.4%9.3%

ETFs used for asset classes: Sector ETF = XLI, Equity = SPY, Gold = GLD, Commodities = DBC, Real Estate = VNQ, and Bitcoin = BTCUSD
Smart multi-asset allocation framework can stack odds in your favor. Learn How

Short Interest

Short Interest: As Of Date12152025
Short Interest: Shares Quantity2,776,232
Short Interest: % Change Since 11302025-6.2%
Average Daily Volume1,028,037
Days-to-Cover Short Interest2.70
Basic Shares Quantity44,396,000
Short % of Basic Shares6.3%

Earnings Returns History

Expand for More
 Forward Returns
Earnings Date1D Returns5D Returns21D Returns
12/4/202523.0%23.5% 
9/4/20256.5%14.4%22.4%
6/18/2025-19.8%-19.9%-23.0%
3/6/2025-10.9%-10.9%-16.0%
12/5/2024-20.3%-18.6%-26.1%
9/5/2024-9.4%-9.3%-8.5%
6/20/2024-12.9%-9.9%-6.1%
3/7/202429.4%29.2%33.0%
...
SUMMARY STATS   
# Positive1099
# Negative141515
Median Positive12.7%17.4%22.4%
Median Negative-11.9%-10.9%-15.8%
Max Positive29.4%50.6%33.0%
Max Negative-30.8%-31.3%-26.1%

SEC Filings

Expand for More
Report DateFiling DateFiling
103120251204202510-Q 10/31/2025
7312025904202510-Q 7/31/2025
4302025620202510-K 4/30/2025
1312025306202510-Q 1/31/2025
103120241205202410-Q 10/31/2024
7312024905202410-Q 7/31/2024
4302024620202410-K 4/30/2024
1312024307202410-Q 1/31/2024
103120231207202310-Q 10/31/2023
7312023907202310-Q 7/31/2023
4302023622202310-K 4/30/2023
1312023309202310-Q 1/31/2023
103120221206202210-Q 10/31/2022
7312022908202210-Q 7/31/2022
4302022623202210-K 4/30/2022
1312022303202210-Q 1/31/2022