Scienjoy (SJ)
Market Price (11/18/2025): $0.6502 | Market Cap: $27.0 MilSector: Communication Services | Industry: Interactive Media & Services
Scienjoy (SJ)
Market Price (11/18/2025): $0.6502Market Cap: $27.0 MilSector: Communication ServicesIndustry: Interactive Media & Services
Investment Highlights
Why It Matters
Which of these 2 stories sounds closer for this stock?
1. Generates cash flow
The stock generated 4% or more of the share price (called cash flow yield), and shows moderate 10-15% or more growth.
2. Riding a trend
Think Tesla during the pandemic of 2020 when EVs were riding a cultural high, or Nvidia in the current AI boom, or even Figma. These companies don’t have enough yield, or, enough growth, or both - however - they are riding a trend. They have momentum. These can be more volatile - they don’t have the floor of strong cash flow
| Attractive yieldTotal YieldTotal Yield = Earnings Yield + Dividend Yield, Earnings Yield = Net Income / Market Cap Dividend Yield = Total Dividends / Market Cap is 42%, ERPEquity Risk Premium (ERP) = Total Yield - Risk Free Rate, Reflects the premium above risk free assets offered by the investment. is 37% | Weak multi-year price returns2Y Excs Rtn is -127%, 3Y Excs Rtn is -130% | Penny stockMkt Price is 0.7 |
| Cash is significant % of market capNet D/ENet Debt/Equity. Debt net of cash. Negative indicates net cash. Equity is taken as the Market Capitalization is -1067% | Weak revenue growthRev Chg LTMRevenue Change % Last Twelve Months (LTM) is -11%, Rev Chg 3Y AvgRevenue Change % averaged over trailing 3 years is -11%, Rev Chg QQuarterly Revenue Change % is -6.9% | |
| Megatrend and thematic driversMegatrends include Social Media & Creator Economy, and Digital Content & Streaming. Themes include Social Media Platforms, Creator Economy Monetization, Show more. |
| Attractive yieldTotal YieldTotal Yield = Earnings Yield + Dividend Yield, Earnings Yield = Net Income / Market Cap Dividend Yield = Total Dividends / Market Cap is 42%, ERPEquity Risk Premium (ERP) = Total Yield - Risk Free Rate, Reflects the premium above risk free assets offered by the investment. is 37% |
| Cash is significant % of market capNet D/ENet Debt/Equity. Debt net of cash. Negative indicates net cash. Equity is taken as the Market Capitalization is -1067% |
| Megatrend and thematic driversMegatrends include Social Media & Creator Economy, and Digital Content & Streaming. Themes include Social Media Platforms, Creator Economy Monetization, Show more. |
| Weak multi-year price returns2Y Excs Rtn is -127%, 3Y Excs Rtn is -130% |
| Penny stockMkt Price is 0.7 |
| Weak revenue growthRev Chg LTMRevenue Change % Last Twelve Months (LTM) is -11%, Rev Chg 3Y AvgRevenue Change % averaged over trailing 3 years is -11%, Rev Chg QQuarterly Revenue Change % is -6.9% |
Market Valuation & Key Metrics
SJ Stock
Why The Stock Moved
Qualitative Assessment
AI Generated Analysis | Feedback
Here are the key points for why Scienjoy (SJ) stock moved by -22.6% from approximately July 31, 2025, to November 14, 2025:
1. Scienjoy reported a significant decrease in its second quarter and first half 2025 financial results. Total revenues for the three months ended June 30, 2025, decreased to RMB349.0 million (US$48.7 million) from RMB374.8 million in the same period of 2024. Gross profit also saw a decline to RMB63.7 million (US$8.9 million) from RMB64.7 million, and net income fell to RMB22.7 million (US$3.2 million) from RMB33.4 million year-over-year.
2. The company received a Nasdaq notification regarding minimum bid price deficiency in mid-July 2025. On July 15, 2025, Scienjoy Holding Corporation announced that it had received a letter from Nasdaq concerning its failure to meet the minimum bid price requirement for continued listing.
Stock Movement Drivers
Return vs. Risk
Price Returns Compared
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | Total [1] | |
|---|---|---|---|---|---|---|---|
| Returns | |||||||
| SJ Return | - | - | -65% | 77% | -70% | -37% | -89% |
| Peers Return | 37% | -10% | -10% | 16% | 6% | -16% | 13% |
| S&P 500 Return | 16% | 27% | -19% | 24% | 23% | 13% | 107% |
Monthly Win Rates [3] | |||||||
| SJ Win Rate | - | 0% | 42% | 58% | 42% | 60% | |
| Peers Win Rate | 15% | 10% | 8% | 12% | 10% | 49% | |
| S&P 500 Win Rate | 58% | 75% | 42% | 67% | 75% | 70% | |
Max Drawdowns [4] | |||||||
| SJ Max Drawdown | - | - | -76% | 0% | -78% | -55% | |
| Peers Max Drawdown | -9% | -12% | -12% | 0% | -6% | -19% | |
| S&P 500 Max Drawdown | -31% | -1% | -25% | -1% | -2% | -15% | |
[1] Cumulative total returns since the beginning of 2020
[2] Peers: Z, TTGT, GIBO, NXDR, STUB.
[3] Win Rate = % of calendar months in which monthly returns were positive
[4] Max drawdown represents maximum peak-to-trough decline within a year
[5] 2025 data is for the year up to 11/17/2025 (YTD)
How Low Can It Go
| Event | SJ | S&P 500 |
|---|---|---|
| 2022 Inflation Shock | ||
| % Loss | -81.0% | -25.4% |
| % Gain to Breakeven | 425.9% | 34.1% |
| Time to Breakeven | Not Fully Recovered days | 464 days |
Compare to Z, TTGT, GIBO, NXDR, STUB
In The Past
Scienjoy's stock fell -81.0% during the 2022 Inflation Shock from a high on 2/4/2022. A -81.0% loss requires a 425.9% gain to breakeven.
Preserve Wealth
Limiting losses and compounding gains is essential to preserving wealth over time.
Asset Allocation
Actively managed asset allocation strategies protect wealth. Learn more.
Latest Trefis Analyses
| Title | Topic | |
|---|---|---|
| DASHBOARDS | ||
| Would You Still Hold Scienjoy Stock If It Fell 30%? | Return |
| Title | |
|---|---|
| ARTICLES |
Trade Ideas
Select past ideas related to SJ. For more, see Trefis Trade Ideas.
| Date | Ticker | Company | Category | Trade Strategy | 6M Fwd Rtn | 12M Fwd Rtn | 12M Max DD |
|---|---|---|---|---|---|---|---|
| 10032025 | TTD | Trade Desk | Dip Buy | DB | CFO/Rev | Low D/EDip Buy with High Cash Flow MarginsBuying dips for companies with significant cash flows from operations and reasonable debt / market cap | -22.0% | -22.0% | -22.0% |
| 10032025 | CABO | Cable One | Special | Short Squeeze PotentialShort Squeeze PotentialHas potential for a short squeeze. High short interest, rising short interest and high debt. | -40.0% | -40.0% | -40.0% |
| 09122025 | DV | DoubleVerify | Dip Buy | DB | FCFY OPMDip Buy with High FCF Yield and High MarginBuying dips for companies with high FCF yield and meaningfully high operating margin | -21.4% | -21.4% | -27.9% |
| 07312025 | CMCSA | Comcast | Monopoly | MY | Getting CheaperMonopoly-Like with P/S DeclineLarge cap with monopoly-like margins or cash flow generation and getting cheaper based on P/S multiple | -17.2% | -17.2% | -17.9% |
| 05312025 | PINS | Monopoly | MY | Getting CheaperMonopoly-Like with P/S DeclineLarge cap with monopoly-like margins or cash flow generation and getting cheaper based on P/S multiple | -18.0% | -18.0% | -18.0% |
| Date | Ticker | Company | Category | Trade Strategy | 6M Fwd Rtn | 12M Fwd Rtn | 12M Max DD |
|---|---|---|---|---|---|---|---|
| 10032025 | TTD | Trade Desk | Dip Buy | DB | CFO/Rev | Low D/EDip Buy with High Cash Flow MarginsBuying dips for companies with significant cash flows from operations and reasonable debt / market cap | -22.0% | -22.0% | -22.0% |
| 10032025 | CABO | Cable One | Special | Short Squeeze PotentialShort Squeeze PotentialHas potential for a short squeeze. High short interest, rising short interest and high debt. | -40.0% | -40.0% | -40.0% |
| 09122025 | DV | DoubleVerify | Dip Buy | DB | FCFY OPMDip Buy with High FCF Yield and High MarginBuying dips for companies with high FCF yield and meaningfully high operating margin | -21.4% | -21.4% | -27.9% |
| 07312025 | CMCSA | Comcast | Monopoly | MY | Getting CheaperMonopoly-Like with P/S DeclineLarge cap with monopoly-like margins or cash flow generation and getting cheaper based on P/S multiple | -17.2% | -17.2% | -17.9% |
| 05312025 | PINS | Monopoly | MY | Getting CheaperMonopoly-Like with P/S DeclineLarge cap with monopoly-like margins or cash flow generation and getting cheaper based on P/S multiple | -18.0% | -18.0% | -18.0% |
Research & Analysis
Invest in Strategies
Wealth Management
Peer Comparisons for Scienjoy
Financials
| Median | |
|---|---|
| Name | |
| Mkt Price | 3.39 |
| Mkt Cap | 0.5 |
| Rev LTM | 837 |
| Op Inc LTM | -70 |
| FCF LTM | 8 |
| FCF 3Y Avg | 76 |
| CFO LTM | 9 |
| CFO 3Y Avg | 177 |
Growth & Margins
| Median | |
|---|---|
| Name | |
| Rev Chg LTM | 6.6% |
| Rev Chg 3Y Avg | 5.1% |
| Rev Chg Q | 10.7% |
| QoQ Delta Rev Chg LTM | 2.6% |
| Op Mgn LTM | -10.3% |
| Op Mgn 3Y Avg | -8.5% |
| QoQ Delta Op Mgn LTM | 1.0% |
| CFO/Rev LTM | 3.5% |
| CFO/Rev 3Y Avg | 1.3% |
| FCF/Rev LTM | 3.2% |
| FCF/Rev 3Y Avg | -3.4% |
Valuation
| Median | |
|---|---|
| Name | |
| Mkt Cap | 0.5 |
| P/S | 1.8 |
| P/EBIT | -4.1 |
| P/E | -5.3 |
| P/CFO | 39.7 |
| Total Yield | -5.0% |
| Dividend Yield | 0.0% |
| FCF Yield 3Y Avg | 1.4% |
| D/E | 0.2 |
| Net D/E | -0.3 |
Returns
| Median | |
|---|---|
| Name | |
| 1M Rtn | -11.3% |
| 3M Rtn | -18.4% |
| 6M Rtn | -35.9% |
| 12M Rtn | -18.9% |
| 3Y Rtn | 15.1% |
| 1M Excs Rtn | -11.4% |
| 3M Excs Rtn | -21.2% |
| 6M Excs Rtn | -47.8% |
| 12M Excs Rtn | -29.0% |
| 3Y Excs Rtn | -53.6% |
Returns Analyses
SEC Filings
Expand for More| Report Date | Filing Date | Filing |
|---|---|---|
| 6302025 | 8272025 | 6-K 6/30/2025 |
| 3312025 | 6042025 | 6-K 3/31/2025 |
| 12312024 | 4222025 | 20-F 12/31/2024 |
| 9302024 | 11252024 | 6-K 9/30/2024 |
| 6302024 | 8292024 | 6-K 6/30/2024 |
| 3312024 | 6062024 | 6-K 3/31/2024 |
| 12312023 | 4262024 | 20-F 12/31/2023 |
| 9302023 | 12152023 | 6-K 9/30/2023 |
| 6302023 | 9062023 | 6-K 6/30/2023 |
| 3312023 | 6262023 | 6-K 3/31/2023 |
| 12312022 | 4282023 | 20-F 12/31/2022 |
| 9302022 | 12122022 | 6-K 9/30/2022 |
| 6302022 | 9152022 | 6-K 6/30/2022 |
| 3312022 | 6302022 | 6-K 3/31/2022 |
| 12312021 | 5162022 | 20-F 12/31/2021 |
| 9302021 | 11222021 | 6-K 9/30/2021 |
External Quote Links
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| MarketWatch | Unusual Whales |
| YCharts | Perplexity Finance |
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