TechTarget is like a B2B version of Amazon's recommendation engine, identifying companies actively researching enterprise technology and connecting them with relevant vendors.

TechTarget is like Ziff Davis (publisher of PCMag) for enterprise IT, using its content network to identify active IT buyers and connect them with tech vendors.

• Priority Engine™: An intent data platform that provides sales and marketing teams with intelligence on active tech buyers and accounts.
• Custom Content Services: Creation of targeted content assets (e.g., whitepapers, webinars) designed to engage specific technology buyer audiences.
• Media and Advertising Solutions: Digital advertising opportunities across their network of tech-specific websites to reach professional IT and business audiences.
• Lead Generation Programs: Demand generation services that deliver qualified leads to technology vendors based on identified buyer intent.
• Brand and Thought Leadership Programs: Services designed to build brand awareness and establish market authority for technology companies among key decision-makers.

TechTarget (symbol: TTGT) primarily sells its services to other companies, specifically technology vendors. It provides these companies with marketing and sales intelligence solutions, including intent data, content marketing, lead generation, and brand awareness programs to reach IT professionals and decision-makers.

While TechTarget typically serves a broad base of technology companies and does not usually disclose specific "major" customers that constitute a significant portion of its revenue, its customer base includes a wide array of leading enterprise technology providers that utilize its platforms to reach potential buyers. Examples of the types of prominent companies that are customers of TechTarget's services include:

• Microsoft (MSFT)
• IBM (IBM)
• Oracle (ORCL)
• Salesforce (CRM)
• Cisco Systems (CSCO)
• Dell Technologies (DELL)
• Hewlett Packard Enterprise (HPE)

null

Gary Nugent, Chief Executive Officer
Gary Nugent became the Chief Executive Officer of Informa TechTarget in December 2024. He previously served as the CEO of the Informa Tech division of Informa from January 2019 to December 2024. Nugent brings over 25 years of general management, sales, and marketing experience within the Information and Communication Technology (ICT) sector, having lived and worked in multiple international locations. His prior experience includes serving as Head of the Managed Services Business and Head of Marketing at Alcatel-Lucent. He joined Informa in 2014 as Commercial Director for the Business Intelligence division.

Daniel T. Noreck, Chief Financial Officer and Treasurer
Daniel T. Noreck serves as the Chief Financial Officer and Treasurer at Informa TechTarget. Prior to this, he held the same roles at TechTarget from December 2016 to December 2024. Before joining TechTarget, Noreck was the CFO and Treasurer of Providence and Worcester Railroad Company, Inc. (NYSE: PWX), a publicly traded regional railroad, from September 2010 to December 2016. He also has 16 years of experience as a public accountant. Additionally, he has served as a director and chair of the audit committee of Capital Properties, Inc., a publicly traded property leasing company, since April 2021.

Steve Niemiec, Chief Revenue Officer
Steve Niemiec is the Chief Revenue Officer at Informa TechTarget. He previously held the positions of Chief Operating Officer and Chief Revenue Officer at TechTarget since January 2023, overseeing the company's Sales, Customer Success, and Sales Operations groups. Niemiec started his career with TechTarget in 2003 as an Account Manager and progressed through various senior leadership roles, including Senior Vice President of Global Sales. His expertise lies in global sales strategies and account management.

Sean Tierney, Chief Technology Officer
Sean Tierney serves as the Chief Technology Officer, responsible for overseeing the company's technology strategy and the integration of innovative solutions. He became CTO in 2016, following more than 16 years as Senior Vice President of Product Development and Technology at TechTarget.

John Steinert, Chief Marketing Officer
John Steinert is the Chief Marketing Officer, responsible for driving the company's marketing strategy and demand generation efforts. He has a professional background that includes significant roles at Mercer, Pitney Bowes, and SAP, where he developed expertise in demand generation and CRM strategy.

The emergence of advanced Artificial Intelligence (AI) tools, particularly Large Language Models (LLMs) and generative AI, poses a clear emerging threat to TechTarget by impacting its core value propositions in two primary ways:

• Democratization of Content Creation: Generative AI empowers tech vendors and other market participants to rapidly produce high-quality, targeted content at a significantly lower cost and time investment. This can reduce their reliance on TechTarget's content marketing services and its network of specialized websites to attract and engage enterprise technology buyers. The increased volume of AI-generated content could also potentially dilute the perceived value and uniqueness of TechTarget's proprietary content.
• Alternative Buyer Intent Signal Generation: TechTarget's value is heavily predicated on its first-party buyer intent data gathered from user engagement across its network of websites. As AI capabilities advance, tech vendors can increasingly leverage their internal data (e.g., CRM, product usage, website analytics) combined with AI-driven analysis of broader external data sources (e.g., public web data, social media, review sites, news) to generate sophisticated buyer intent signals. This offers alternative or supplementary methods for identifying in-market buyers, potentially diminishing the unique advantage and necessity of TechTarget's specific intent data offerings.

Share Repurchases

• TechTarget repurchased approximately $417.0 million of convertible notes on January 24, 2025, utilizing cash, liquidated investments, and a related-party revolving credit facility.
• In early 2025, an offer was made to repurchase all of the 2025 and 2026 Convertible Senior Notes for cash, with all but $7,000 aggregate principal amount of the 2026 notes tendered.
• Approximately $409 million of outstanding convertible debt was repurchased in early 2025 via a tender offer, using about $259 million of cash.

Share Issuance

• Shares outstanding were 72,157,906 as of November 5, 2025, and 71,460,169 as of December 31, 2024.
• The transaction with Informa PLC, completed on December 2, 2024, involved legacy TechTarget common stock holders receiving $11.6955 in cash and one share of Informa TechTarget common stock per share.
• Restructuring charges in Q3 2025 included $4.3 million related to Restricted Stock Unit (RSU) accelerations, implying share issuances through RSU vesting.

Inbound Investments

• Informa PLC combined its digital businesses with TechTarget, creating Informa TechTarget, with Informa PLC becoming the majority shareholder, in a transaction completed on December 2, 2024.

Outbound Investments

• The merger with Informa Tech's digital businesses on December 2, 2024, represents a significant strategic expansion by TechTarget.
• TechTarget acquired BrightTALK Limited and its subsidiary BrightTALK, Inc. as of December 23, 2020.
• The company reported $921.6 million of goodwill impairments across Canalys, Industry Dive, NetLine, Bluefin Legacy, and legacy TechTarget units for the first nine months of 2025, indicating previous acquisitions of these entities.

Capital Expenditures

• Capital expenditures totaled $14.7 million in 2023, $14.0 million in 2022, and $12.6 million in 2021.
• The primary focus of capital expenditures in 2021, 2022, and 2023 was on internal-use software and website development costs, along with computer equipment and related software for hosting websites.
• TechTarget continues to invest in Artificial Intelligence Engine Optimization (AIEO), Search Engine Optimization (SEO), and various audience development and engagement strategies.