Here are 1-2 brief analogies for PNC Financial Services:

• JPMorgan Chase for the Mid-Atlantic and Midwest regions.

• Bank of America for the Eastern U.S.

• Retail Banking Services: Offers checking and savings accounts, credit cards, mortgages, and personal loans to individual consumers.
• Commercial Banking Services: Provides loans, lines of credit, treasury management, and payment solutions for small and medium-sized businesses.
• Corporate & Institutional Banking Services: Delivers comprehensive financing, capital markets, and advisory services to large corporations and institutional clients.
• Wealth Management Services: Offers investment management, financial planning, trust, and private banking services to high-net-worth individuals and families.
• Asset Management Services: Provides investment management and advisory solutions to institutional clients, including corporations, endowments, and foundations.

PNC Financial Services (symbol: PNC) primarily serves a diverse customer base, encompassing both individuals and businesses. However, given its extensive retail branch network and significant focus on consumer and small business banking, as well as wealth management for individuals, it can be categorized as primarily serving individuals and individual-related entities through various categories.

The major categories of customers that PNC serves include:

• Individual Consumers: This category encompasses a wide range of individuals utilizing PNC's retail banking services for everyday needs, including checking and savings accounts, credit cards, mortgages, auto loans, and personal loans.
• Small Business Owners: PNC provides banking and financial services tailored for small and micro-businesses, such as business checking and savings accounts, lines of credit, term loans, merchant services, and payroll solutions. These customers are often owner-operators whose business finances are closely tied to their personal finances.
• High-Net-Worth Individuals and Families: Through its Asset Management Group, PNC offers comprehensive wealth management services, including financial planning, investment management, trust and estate planning, and private banking services to affluent individuals and multi-generational families.

• FIS (FIS)
• Amazon.com (AMZN)
• Microsoft (MSFT)
• Visa (V)
• Mastercard (MA)

The following are clear emerging threats to PNC Financial Services:

1. The rise of digital-first challenger banks and specialized fintech companies: These entities are aggressively competing for market share in retail banking, deposits, and lending. Companies like Chime, SoFi, and Varo offer seamless digital experiences, often with lower fees and specialized features, directly appealing to digitally native customers and younger demographics. Their agile, branchless models allow for lower operating costs and faster innovation, challenging PNC's traditional branch-based infrastructure and fee-generating services.

2. Expansion of Big Tech companies into financial services: Companies such as Apple and Google are leveraging their massive user bases, strong brand loyalty, and technological ecosystems to offer financial products and services. Examples include Apple Card (a credit card offered in partnership with Goldman Sachs) and widely adopted mobile payment solutions like Apple Pay and Google Pay. These offerings directly compete with PNC's credit card business and payment processing revenues, threatening to disintermediate PNC from its customers' daily financial transactions and relationships.

PNC Financial Services (symbol: PNC) operates primarily within the United States, offering a diverse range of financial products and services across several key segments. The addressable markets for these main products and services in the U.S. are substantial.

Retail Banking

PNC's Retail Banking segment provides a comprehensive suite of financial products and services to individual consumers and small businesses, including checking and savings accounts, credit cards, mortgages, and personal loans. The United States retail banking market is valued at USD 0.87 trillion in 2025 and is projected to reach USD 1.08 trillion by 2030, growing at a Compound Annual Growth Rate (CAGR) of 4.22% during this period.

Corporate & Institutional Banking

This segment serves large corporations, government entities, and non-profit organizations with offerings such as commercial lending, treasury management, and capital markets services. The US commercial banking market is estimated to be USD 732.5 billion in 2025 and is forecasted to grow to USD 915.45 billion by 2030, with a CAGR of 4.56%.

Asset Management Group (Wealth Management)

PNC's Asset Management Group provides investment management, wealth planning, and fiduciary services to high-net-worth individuals, families, and institutions. The U.S. wealth management market held approximately USD 64.4 trillion in assets under management (AUM) in 2024, with projections indicating a rise to USD 87.35 trillion by 2028. Globally, assets under management reached USD 162 trillion in 2025, with the United States accounting for 54.2% of this total.

Residential Mortgage Banking

PNC's residential mortgage banking segment focuses on originating, servicing, and selling residential mortgage loans. While the residential mortgage banking market can be considered a component of the broader retail banking sector, specific market sizing for the residential mortgage banking services in the U.S. as a standalone market was not distinctly available. PNC originated approximately $34.8 billion in mortgages in 2021.

Expected Drivers of Future Revenue Growth for PNC Financial Services (PNC)

PNC Financial Services is anticipated to drive future revenue growth over the next two to three years through several key strategies, including expanding its loan portfolio, increasing non-interest income from various fee-based services, strategic market expansion, and ongoing investments in technology and digital transformation.

1. Growth in Net Interest Income (NII) Driven by Loan Expansion and Asset Repricing

PNC projects an increase in its Net Interest Income (NII), with full-year 2025 guidance raised to approximately 7% year-over-year. This growth is primarily fueled by a projected 1% increase in average loans for fiscal year 2025, an improvement from earlier stable forecasts. Commercial loan growth, in particular, has been strong, driven by new production in corporate banking and business credit, as well as higher loan utilization rates in expansion markets. Furthermore, the bank expects NII growth to continue into 2026, benefiting from the repricing of fixed-rate assets and stable funding costs. The net interest margin also showed improvement, reaching 2.80% in Q2 2025 and 2.79% in Q3 2025, with a target to approach 2.90% by year-end 2025 and potentially exceed 3% next year.

2. Expansion in Non-Interest Income, Particularly Fee-Based Services

PNC anticipates continued growth in non-interest income, with an expected full-year increase of approximately 4-5% for 2025. This is supported by robust performance in fee-generating activities. Non-interest income rose 8% in Q3 2025, with fee income specifically increasing by 9%. Key areas contributing to this growth include capital markets and advisory services, which saw a $15 million increase in Q2 2025, and card and cash management revenue, which grew by $45 million due to higher consumer transaction volumes and treasury management product revenue. The bank's asset management and brokerage services have also demonstrated a consistent uptrend, with revenue increasing in the first nine months of 2025 compared to the same period in 2024.

3. Strategic Market Expansion Through New Branch Openings and Acquisitions

PNC is actively pursuing strategic market expansion to broaden its customer base and market share. A significant driver is the acquisition of FirstBank in Colorado for an implied consideration of $4.1 billion, which is expected to close in early 2026 and bolster PNC's presence in Colorado and Arizona. Additionally, PNC is committing $1.5 billion over five years to open more than 200 new branches and renovate existing locations, with a focus on high-growth regions like the Southeast and Southwest to increase density and relevance in these areas. This expansion strategy includes a "digital-first approach" complemented by a strong physical presence.

4. Continued Investment in Technology and Digital Transformation

PNC is in the fourth year of a five-year, $1.2 billion plan dedicated to modernizing its infrastructure and enhancing technological and operational capabilities for digital transformation. These investments are aimed at improving customer service, personalizing financial products, automating internal processes, and ultimately boosting operational efficiencies while reducing costs. The bank's digital strategy is already yielding results, with 60% of retail customers utilizing non-teller channels. Strategic priorities include leveraging technology to provide best-in-class client service and ensuring safety and soundness, supporting a long-term commitment to growth.

Share Repurchases

• PNC authorized a 100 million common share repurchase plan in the second quarter of 2022.
• As of September 30, 2024, approximately 42.6 million shares remained available under the authorized repurchase program.
• In the third quarter of 2025, PNC repurchased $0.3 billion of common shares, with expected repurchase activity for the fourth quarter of 2025 anticipated to be between $300 million and $400 million.

Share Issuance

• PNC has engaged in net common equity repurchases over the last several years rather than significant issuances.
• Net common equity repurchases were approximately $3.663 billion in 2022, $579 million in 2023, and $618 million in 2024.

Outbound Investments

• In October 2023, PNC acquired a portfolio of capital commitments facilities from Signature Bridge Bank, N.A., representing approximately $16.0 billion in total commitments, including $9.0 billion of funded loans.
• On September 8, 2025, PNC announced a definitive agreement to acquire FirstBank Holding Company for an implied consideration of $4.1 billion, with the transaction expected to close in early 2026.
• This acquisition is strategically aimed at expanding PNC's branch network and market presence, particularly in Colorado and Arizona.

Capital Expenditures

• PNC has consistently invested in technology and branch expansion to drive organic growth and enhance the customer experience.
• These investments align with strategic initiatives to leverage technology for efficiencies and expand the banking franchise into new markets and digital platforms.