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JFB is like the 'expansion engine' for national franchise brands, similar to how FedEx helps countless e-commerce businesses rapidly expand their reach across the country.

JFB is a growing regional developer-builder, blending commercial franchise construction with luxury residential and multifamily development, much like a smaller, more diversified version of a company such as Lennar or Toll Brothers, but with a strong commercial niche.

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• Commercial Construction & Contracting: Provides general contracting services for commercial retail buildouts, shopping centers, and improvements, with a significant focus on national franchise locations.
• Real Estate Development: Acts as a general contractor for, and intends to invest in, multi-family properties (apartments, townhomes) and other commercial real estate projects.
• Residential Construction: Focuses on custom luxury home builds, residential remodeling, and state-of-the-art equestrian facilities, primarily in South Florida.

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JFB Construction (JFB) primarily sells its services to other companies, specifically franchisors and franchisees. Its major customers are:

• Planet Fitness (PLNT): This is JFB's most significant franchise client, accounting for 50% and 52% of total revenue during fiscal years 2023 and 2022, respectively, and 25% year-to-date.
• Other notable franchise clients include: Orange Theory Fitness, European Wax Center, Massage Envy, V/O Medspa, Arby’s, Tropical Smoothie Cafe, Amazing Lash Studio, Starbucks (SBUX), and Save-A-Lot.

In its residential construction segment, JFB Construction serves individuals seeking:

• Custom home builds in South Florida.
• Luxury residential projects, including state-of-the-art equestrian facilities, primarily in South Florida.
• Residential remodeling projects in South Florida.

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Joseph Frank Basile III, Chief Executive Officer

Joseph Frank Basile III is a third-generation developer and general contractor with over a decade of experience in construction and development, land acquisition, and other entrepreneurial ventures. He founded JFB Construction & Development Inc. in 2014 and has overseen the company's growth from its inception. Mr. Basile has extensive experience in land acquisition and development, with multiple properties owned and in the development phase, including retail centers, multifamily properties, and office buildings. He is involved with other business ventures such as laundromats, franchise ventures, and private lending. Mr. Basile also owns and manages several real estate holding companies and beneficially owns entities related to aviation and hospitality.

Ruben Calderon, Chief Financial Officer & Treasurer

Ruben Calderon, born in New York, graduated from Baruch College in NYC. He worked for a corporate accounting firm shortly after graduating before opening his own accounting firm in 2008, which he grew to serve over 5,000 personal and business clients. Mr. Calderon has demonstrated confidence in JFB's long-term strategy and growth potential through personal stock purchases.

Bill Dyer, Chief Operating Officer

Bill Dyer is a seasoned leader with over 30 years of experience in the development and construction industry. He has a strong background in real estate development, civil engineering, and general contracting, having overseen major projects and guided teams across multiple sectors nationwide. Before becoming COO of JFB Construction Holdings, Mr. Dyer held senior leadership roles with several respected firms, where he directed large-scale development initiatives and managed operations, budgets, and strategic growth.

Jesus Rolon, Chief Construction Officer

Jesus Rolon was appointed as Chief Construction Officer effective May 5, 2025. He brings extensive experience and bilingual skills to the role, with a deep understanding of commercial construction and corporate franchise requirements. Prior to joining JFB Construction, Mr. Rolon served as the Director of Design and Construction at Planet Fitness Corporate, where he managed a $44 million capital expenditure budget and oversaw the expansion of corporate club locations. His experience also includes roles as a Senior Project Manager at Save A Lot Food stores and a Project Manager at Specialty Restaurant Development for an Applebee's franchise. Mr. Rolon holds a degree in computer-aided drafting and design and is a certified draftsman and a State Certified Building Contractor in Florida.

Ed McWhorter, Vice President of Construction

Ed McWhorter serves as the Vice President of Construction at JFB Construction. He possesses 30 years of performance-driven construction experience in various sectors, including commercial construction, retail centers, tenant improvements, commercial office buildings, parking garages, hospitality, student housing, multi-family residences, civil, and infrastructure improvements throughout the southeast. Mr. McWhorter is proficient in all project phases, from design to client turnover, and has a proven ability to interact productively with all project stakeholders.

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Risk of High Revenue Concentration: JFB Construction heavily relies on its franchise construction segment, particularly one significant client, Planet Fitness. Franchise buildout and remodeling accounted for 81% and 63% of revenue in fiscal years 2023 and 2022, respectively, with Planet Fitness alone representing 50% and 52% of total revenue in those same periods. This client also accounts for 25% of total revenues year-to-date. A disruption to this relationship or the broader franchise segment could significantly impact the company’s consistent revenue sources.

Risks Associated with Real Estate Development Expansion: The company plans to expand its real estate development segment, including direct investments or joint ventures in projects like low-rise apartments and townhomes. While these offer opportunities for additional revenue, they involve considerable capital commitments, exposure to market volatility, project delays, and other inherent risks of real estate development. The illiquid nature of these investments means capital can be tied up for extended periods, limiting the company's financial flexibility.

Challenges of Market Expansion and Competition: As JFB Construction expands into new territories, its established reputation will be less known to new clients. This will necessitate competing with other construction companies that have operated in those regions for years and have already built reliable networks of clients, vendors, and contractors. While the company intends to leverage its existing franchise industry relationships, establishing a strong foothold in unfamiliar markets presents a significant competitive challenge.

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JFB Construction (JFB) is expected to drive future revenue growth over the next 2-3 years through several key strategies:

1. Geographic Expansion of Commercial Contracting: JFB plans to expand its commercial contracting segment beyond its historical focus in the Southern Atlantic region to more of the United States, targeting states with increased population and GDP growth such as Florida, Texas, and South Carolina.

2. Expansion and Diversification of Real Estate Development: The company intends to leverage its success in South Florida to expand its real estate development segment into other southern and U.S. markets. Additionally, JFB aims to diversify its development portfolio beyond apartment complexes and townhouses to potentially include mixed-use buildings, hotels, and commercial properties.

3. Increased Bonding Capacity: JFB believes that enhanced bonding capacity will be crucial for expanding operations, allowing the company to bid on public and large private projects. This increased capacity is expected to enable the pursuit of more high-value contracts, particularly in government and infrastructure sectors, thereby enhancing revenue opportunities.

4. Leveraging and Expanding Franchise Relationships: JFB anticipates consistent and reliable revenue from its commercial contracting division by continuing to build on established relationships with corporate franchisors and franchisees for national brands. The company's strategy includes offering efficient solutions for expanding franchisee and franchisor businesses by being the preferred contractor for multiple locations.

5. Growth in Residential Construction with a Focus on Luxury Projects: The company has increased its focus on the growth of its residential construction segment in South Florida, emphasizing custom home builds and luxury residential projects, including state-of-the-art equestrian facilities, to diversify its service offerings.

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Outbound Investments

• JFB Construction intends to invest directly or through joint ventures in real estate development projects, specifically apartment complexes and townhouses, with potential future expansion into mixed-use buildings, hotels, and commercial properties.
• These capital-intensive investments are aimed at generating additional revenues through selling completed projects at a premium, generating rental income, and vertically integrating by securing construction contracts associated with the projects.

Capital Expenditures

• The primary focus of capital expenditures is to fund new projects and increase the company's bond-ability, which is crucial for bidding on public and large private projects.
• JFB Construction's expansion and growth goals include undertaking more capital-intensive projects, with an intent to use increased access to capital from an offering to fund these new ventures.