Howard Hughes Corporation operates as a real estate company engaged in the development of master planned communities and other strategic real estate development opportunities across the United States. The Company operates its business in two lines of business: Master Planned Communities and Strategic Development. Its Master Planned Communities segment consists of the development and sale of residential and commercial land, primarily in large-scale projects in and around Columbia, Maryland; Houston, Texas; and Las Vegas, Nevada. Its Strategic Development segment is made up of near, medium and long-term real estate properties and development projects. Howard Hughes Corporation is headquartered in Wacker Drive, Chicago.
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Here are 1-3 brief analogies for The Howard Hughes Corporation (HHH):
- Imagine Disney, but they develop and manage entire communities (mini-cities) rather than theme parks.
- It's like Simon Property Group, but instead of malls, they develop and manage entire master-planned communities that include homes, offices, and retail.
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Master Planned Communities (MPCs): Develops and manages large-scale, mixed-use communities offering diverse residential, commercial, and recreational properties.
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Operating Assets: Owns and manages a portfolio of income-generating commercial properties, including office buildings, retail centers, multi-family residences, and hospitality venues, predominantly within its master planned communities.
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Howard Hughes Holdings Inc. (symbol: HHH) is a real estate development and management company primarily focused on master-planned communities, as well as owning and operating various commercial properties (office, retail, hospitality) and multi-family residential assets.
Given its business model, HHH primarily sells to other companies, particularly homebuilders who purchase land parcels within HHH's master-planned communities (like The Woodlands, Bridgeland, Summerlin, and Ward Village) to construct residential homes. They also lease commercial space to various businesses.
Major customer companies for Howard Hughes Holdings Inc. include a variety of national and regional homebuilders. While the specific mix of builders can vary by community and market cycle, some of the prominent public homebuilders that frequently purchase land from HHH and operate within its communities include:
- D.R. Horton, Inc. (Symbol: DHI)
- Lennar Corporation (Symbol: LEN)
- PulteGroup, Inc. (Symbol: PHM)
- Meritage Homes Corporation (Symbol: MTH)
- Taylor Morrison Home Corporation (Symbol: TMHC)
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The management team of Howard Hughes Holdings Inc. (HHH) includes the following key members:
David R. O'Reilly, Chief Executive Officer
David R. O'Reilly has served as the Chief Executive Officer and a Director of Howard Hughes Holdings Inc. since December 2020. He is responsible for driving sustainable growth and unlocking long-term value across the company's portfolio. O'Reilly joined Howard Hughes in 2016 as Chief Financial Officer, and was promoted to President in June 2020, and then served as Interim CEO in September 2020 before his permanent appointment. As the architect of the company's 2019 Transformation Plan, he led initiatives that included significant reductions in overhead, the sale of non-core assets, and a renewed focus on its highly profitable master planned communities (MPCs). Prior to joining Howard Hughes, Mr. O'Reilly served as Executive Vice President, Chief Investment Officer of Parkway Properties, Inc., a publicly traded office REIT, and was also its Chief Financial Officer. His career also includes roles as Executive Vice President of Banyan Street Capital and Director of Capital Markets for Eola Capital LLC. He also worked in investment banking as a Senior Vice President at Barclays Capital Inc. and Lehman Brothers, where he was involved in financial advisory, mergers and acquisitions, leveraged buyouts, IPOs, and CMBS transactions.
L. Jay Cross, President
L. Jay Cross joined The Howard Hughes Corporation as President in December 2020. He brings over 30 years of diversified real estate and corporate business experience. Prior to his role at Howard Hughes, Mr. Cross served as President of Related Hudson Yards from 2008 to 2020, where he led the development efforts for the Hudson Yards site in New York City. His experience also includes serving as President of the New York Jets LLC, where he was involved in the development of the $1.3 billion MetLife Stadium. He was also President of Business Operations for the Miami Heat NBA Basketball Club, overseeing the development of the American Airlines Arena, and was responsible for the Air Canada Centre in Toronto. He has held senior positions with Marlborough Properties Inc. and The Prudential Insurance Company of America's real estate investment operations.
Carlos Olea, Chief Financial Officer
Carlos Olea was appointed Chief Financial Officer of The Howard Hughes Corporation in January 2022. He has been with the company since 2017, having served as Chief Accounting Officer since 2019. In this role, he oversaw financial accounting strategy and operations across HHC's portfolio. Before joining Howard Hughes, Mr. Olea was the Chief Accounting Officer for Carr Properties, a Washington, D.C.-based owner-operator and developer, from 2014 to 2017. He also held positions as a Senior Manager with the Advisory Services practice of Ernst and Young and as a Director of Technical Accounting and Financial Reporting with AvalonBay Communities.
David Michael Striph, President, Asset Management and Operations
David Michael Striph serves as the President of Asset Management and Operations at Howard Hughes Holdings Inc..
Ben Hakim, President
Ben Hakim is listed as President at Howard Hughes Holdings.
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The clear emerging threat for Howard Hughes (HHH) is the fundamental shift in demand for traditional commercial real estate, particularly office and ancillary retail spaces, driven by the widespread adoption of remote and hybrid work models. This ongoing change in how companies and employees utilize physical space poses a direct challenge to HHH's business model, which relies significantly on developing, leasing, and managing commercial properties within its master-planned communities. This mirrors historical disruptions where new behaviors or technologies (like streaming video) diminished the need for established offerings (like physical video rentals), as demand for and the value of conventional commercial space are being re-evaluated in this evolving work environment.
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The Howard Hughes Corporation (HHH) operates primarily in three segments: Master Planned Communities (MPCs), Operating Assets (retail, office, and multifamily properties), and Strategic Developments (residential condominiums and commercial property projects). The addressable markets for their main products and services are within the United States.
The addressable markets for Howard Hughes (HHH) main products or services in the U.S. are:
* **Residential Real Estate (including Master Planned Communities and Residential Condominiums):** The U.S. residential real estate market size was an estimated **USD 976.41 billion in 2024**. This is derived from the total U.S. real estate market size of USD 1.71 trillion in 2024, with the residential property segment accounting for 57.1% of that market. While Master Planned Communities are a specific type of residential development, a distinct overall market size in monetary value for MPCs separate from the broader residential market is not readily available. However, in 2024, top 50 master-planned communities in the U.S. sold approximately 34,000 new homes.
* **Commercial Real Estate (including Retail, Office, Multifamily Properties, and Commercial Property Projects):** The U.S. commercial real estate market size is projected to be **USD 1.70 trillion in 2025** and was estimated at **USD 1.66 trillion in 2025** by another source. In terms of revenue, the U.S. commercial real estate market size was valued at **USD 746.93 billion in 2024**.
The addressable markets for Howard Hughes (HHH) main products or services are as follows:
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Residential Real Estate (including Master Planned Communities and Residential Condominiums):
The addressable market for residential real estate in the U.S. was approximately USD 976.41 billion in 2024. This figure is based on the total U.S. real estate market size of USD 1.71 trillion in 2024, with the residential property segment constituting 57.1% of that market. While specific market sizing for Master Planned Communities as a standalone segment in monetary value is not available, the top 50 master-planned communities in the U.S. sold around 34,000 new homes in 2024.
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Commercial Real Estate (including Retail, Office, Multifamily Properties, and Commercial Property Projects):
The U.S. commercial real estate market size is estimated to be USD 1.70 trillion in 2025, with another estimate placing it at USD 1.66 trillion in 2025. In terms of revenue, the U.S. commercial real estate market was valued at USD 746.93 billion in 2024.
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Howard Hughes Holdings Inc. (HHH) is poised for future revenue growth over the next 2-3 years, driven by several key factors stemming from its core real estate operations and a significant strategic transformation.
Here are 3-5 expected drivers of future revenue growth:
- Continued Strength in Master Planned Communities (MPC) Residential Land Sales: Howard Hughes anticipates robust demand from homebuilders for residential land within its Master Planned Communities. The company projects its MPC Earnings Before Taxes (EBT) to grow by 5-10% year-over-year in 2025, targeting approximately $375 million, with an even more optimistic forecast reaching $430 million in FY 2025, representing a 20-25% increase over FY 2024. This growth is supported by strong demand for new homes, limited supply of existing homes, and low inventories of vacant developed lots in its MPCs.
- Growth in Net Operating Income (NOI) from Operating Assets: The company expects continued improvement in Net Operating Income from its diversified portfolio of operating assets, including retail, multifamily, and office properties. Total Operating Assets NOI reached a record $257 million in 2024, with expectations to stabilize at $353 million. Incremental NOI improvement is specifically anticipated in 2026 as office build-outs are completed and free rent periods expire. Multifamily assets have shown strong performance, with same-store NOI growth of 14% year-over-year from Q2 2024 to Q2 2025.
- Future Revenue from Strategic Developments and Condominium Sales: Howard Hughes has demonstrated strong performance in its strategic developments, particularly with condominium projects. The delivery of Victoria Place in Ward Village contributed significantly to adjusted condo gross profit in 2024, and strong pre-sales from other towers in Hawaii and Texas represent substantial future revenues. More recently, the launch of new luxury residential towers at Ward Village reported $1.2 billion in sales, indicating ongoing demand for its condominium offerings.
- Acquisition and Growth of New Businesses (Diversification Strategy): Following a transformative $900 million investment from Pershing Square, Howard Hughes is strategically pivoting to become a diversified holding company. This new structure creates capacity for future business investments beyond its traditional real estate focus. The company has explicitly stated its plan to potentially acquire an insurance operation using a portion of the $900 million from the holding company, excess cash from the real estate subsidiary, and potentially debt issuance, which would introduce new revenue streams.
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Capital Allocation Decisions (Last 3-5 Years)
Share Repurchases
- Howard Hughes Holdings Inc. repurchased approximately $498 million of its common shares between 2021 and June 2025.
- Share repurchases were particularly significant in 2022, totaling approximately $391 million.
- As of August 2025, future share repurchases are considered unlikely due to the company's transformation into a diversified holding company.
Share Issuance
- In May 2025, Pershing Square purchased 9 million newly issued shares of HHH common stock for $900 million, at a price of $100 per share. This investment increased Pershing Square's ownership to 46.9% of shares outstanding.
- In 2020, Howard Hughes launched an equity offering where Pershing Square purchased $500 million of the total $600 million in stock sold to investors.
Inbound Investments
- In May 2025, Pershing Square made a significant inbound investment of $900 million into Howard Hughes Holdings Inc., acquiring newly issued shares. This investment is intended to transform HHH into a diversified holding company.
- This capital infusion from Pershing Square is expected to improve Howard Hughes' credit profile and enhance its strategic and financial flexibility.
Outbound Investments
- The $900 million capital infusion from Pershing Square in May 2025 is intended to enable Howard Hughes Holdings to acquire controlling stakes in high-quality, durable growth public and private companies, transitioning it into a diversified holding company.
Capital Expenditures
- As of June 2025, the remaining equity contribution needed to fund current projects was approximately $279 million, which will not all be spent in 2025.
- Howard Hughes' master planned communities (MPCs) have seen an increase in gross asset value from $3.7 billion to $4.8 billion in 2025, despite selling $2.7 billion in land since 2017.