Gartner, Inc. operates as a research and advisory company in the United States, Canada, Europe, the Middle East, Africa, and internationally. It operates through three segments: Research, Conferences, and Consulting. The Research segment delivers its research primarily through a subscription service that include on-demand access to published research content, data and benchmarks, and direct access to a network of research experts. The Conferences segment offers business professionals in an organization the opportunity to learn, share, and network. The Consulting segment offers market research, custom analysis, and on-the-ground support services. This segment also offers actionable solutions for IT-related priorities, including IT cost optimization, digital transformation, and IT sourcing optimization. Gartner, Inc. was founded in 1979 and is headquartered in Stamford, Connecticut.
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1. Bloomberg for IT professionals
2. Consumer Reports for enterprise technology
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- Gartner Research: Provides clients with access to in-depth research reports, proprietary methodologies (like Magic Quadrants), data, and expert analysis across various technology and business domains to support strategic decision-making.
- Gartner Conferences: Hosts industry conferences worldwide, offering attendees opportunities for learning, networking, and direct engagement with Gartner analysts and technology providers.
- Gartner Consulting: Delivers customized consulting engagements, helping organizations execute technology strategies, improve operational efficiency, and achieve specific business outcomes.
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Gartner (symbol: IT) primarily sells its research, advisory, and conference services to other companies and organizations, making it a B2B company. It does not sell primarily to individuals.
Gartner does not publicly disclose a list of its major customers by name due to client confidentiality and the nature of its diversified subscription-based business model. Their revenue comes from a vast number of clients across nearly every industry and geographic region, rather than a reliance on a handful of "major" customers whose names would be disclosed.
However, Gartner's customer base typically consists of a broad range of enterprises and organizations, which can be categorized as follows:
- Large and Medium-Sized Corporations: These include companies across virtually all industries globally, such as technology, finance, retail, healthcare, manufacturing, automotive, and more. Key decision-makers and teams within these organizations (e.g., CIOs, CMOs, CFOs, HR leaders, supply chain executives) leverage Gartner's insights for strategic planning, technology investment decisions, market analysis, and operational improvement.
- Technology and Service Providers: Companies that develop and sell technology products or services to other businesses are also significant clients. They utilize Gartner's research to understand market trends, competitive landscapes, customer needs, and to validate their own strategies and product roadmaps.
- Government Agencies and Public Sector Organizations: Various governmental bodies and public institutions engage Gartner for independent research and advice on IT strategy, procurement, digital transformation initiatives, and policy-making.
Gartner's clients are typically senior leaders and their teams across diverse business functions who require objective insights, expert guidance, and market intelligence to achieve their strategic and operational objectives.
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Eugene A. Hall — Chairman of the Board & Chief Executive Officer
Eugene Hall has served as Gartner's Chief Executive Officer and a director since August 2004, and Chairman of the Board since July 2024. Before joining Gartner, he was a senior executive at Automatic Data Processing (ADP), a Fortune 500 global technology and service company, where he most recently served as President of the Employers Services Major Accounts Division. Prior to ADP, he spent 16 years at McKinsey & Company, most recently as a director.
Craig Safian — Executive Vice President & Chief Financial Officer
Craig Safian has been the Chief Financial Officer of Gartner Inc. since June 2014 and Executive Vice President since April 2017. He joined Gartner in 2002 and has held numerous leadership positions within the company, including Group Vice President of Global Finance Strategy & Corporate Development, Group Vice President of Strategy, and Managing Vice President of Financial Planning & Analysis. Prior to Gartner, he held finance positions at Headstrong (now part of Genpact) and Bristol-Myers Squibb, and was an accountant for Friedman, LLP. Mr. Safian previously served as President of CEB, Inc., a company that was subsequently acquired by Gartner.
Robin Kranich — Executive Vice President & Chief Human Resources Officer
Robin Kranich joined Gartner in 1994 and has accumulated experience in various sales, operational, and general manager roles throughout her tenure.
Yvonne Genovese — Executive Vice President, Research & Advisory
Yvonne Genovese serves as an Executive Vice President for Research & Advisory at Gartner.
Scott Hensel — Executive Vice President, Global Services & Delivery
Scott Hensel is the Executive Vice President of Global Services & Delivery. He holds a bachelor's degree from Brown University and an M.B.A. from the Wharton School at the University of Pennsylvania.
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Gartner (symbol: IT) faces several key risks inherent to its business model of providing technology research and advisory services:
- Maintaining Competitiveness and Innovation in a Rapidly Evolving Technology Landscape: Gartner operates in a highly competitive and fast-changing environment, requiring continuous innovation and enhancement of its products and services. The rapid evolution of technology, especially artificial intelligence (AI), presents a significant risk if the company cannot adapt quickly enough to new trends and offer relevant insights. Failure to do so could adversely affect business results and its ability to renew subscription-based services, which are a major revenue source.
- Macroeconomic and Industry Downturns: Global economic conditions, including inflation and geopolitical tensions, could negatively impact the demand for Gartner's products and services. A volatile low-growth macroeconomic environment has been identified as a top emerging risk. Such conditions can particularly affect the company's Conferences segment, a significant portion of its revenue.
- Legal, Regulatory, and Data Privacy Risks: Gartner must navigate a complex and evolving regulatory landscape, particularly concerning data privacy and the increasing scrutiny around artificial intelligence (AI) governance. Non-compliance with these regulations could result in significant penalties and damage to the company's reputation. The ethical and secure use of AI and the management of associated data risks are becoming increasingly critical.
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The rapid advancement and adoption of Artificial Intelligence (AI) and Generative AI tools represent a clear emerging threat to Gartner's core business model of providing proprietary research and advisory services.
These AI technologies are increasingly capable of synthesizing vast datasets, identifying market trends, generating detailed reports, and offering data-driven recommendations with speed and scale that challenge traditional human-centric analysis. As enterprises increasingly deploy and leverage AI for internal research, competitive analysis, and strategic decision-making, the unique value proposition of Gartner's subscription-based human analyst insights could be diminished, particularly for more generalized or commoditized information. This could lead to a reduction in demand for Gartner's services or significant downward pressure on their premium pricing model, similar to how digital streaming services disrupted physical media rental businesses.
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Gartner (NYSE: IT) is expected to drive future revenue growth over the next two to three years through several key initiatives and market trends:
- Strong Client Engagement and Retention: Gartner consistently reports robust enterprise client retention and improved contract renewal rates, which are fundamental to its subscription-based revenue model. This sustained client loyalty provides a stable and growing revenue base.
- Growing Demand for AI Insights and Tools: The company is experiencing significant demand for AI-related insights and has actively developed over 6,000 AI insights documents and enhanced its AI-driven tool, AskGartner. This focus on AI-powered offerings and advisory services is a key growth area.
- Expansion of the Research (Insights) Segment: The Insights segment, Gartner's primary revenue and profit driver, is forecast for continued growth, with expectations for FX-neutral research subscription revenue growth near 8%. Management anticipates contract value growth to re-accelerate in 2026 to high single digits, with a return to double-digit growth by 2027.
- Growth in the Conferences Segment: Gartner's Conferences segment has demonstrated significant revenue growth and increased attendance, highlighting a strong demand for in-person industry insights and networking opportunities. The company plans for 53 in-person destination conferences, indicating continued investment and expected growth in this area.
- Increased Sales Headcount: Gartner views increasing its sales headcount as a critical investment for long-term, sustained double-digit growth. The company plans for mid-to-high single-digit sales headcount growth in 2025, which is an essential part of its operating plan to expand its client base and service reach.
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Share Repurchases
- Gartner repurchased approximately $1.5 billion of its stock year-to-date through the end of September 2025, with $1.1 billion occurring in Q3 2025.
- In 2024, the company repurchased $735 million in shares.
- The board authorized an additional $1 billion for share repurchases on September 10, 2025, complementing an existing $6 billion program that had approximately $450 million remaining as of August 2025.
Share Issuance
- Gartner's capital allocation strategy prioritizes offsetting equity dilution.
- The number of shares outstanding has consistently declined over the period, from 82.5 million in 2021 to 77.15 million in November 2025, indicating that repurchases have outweighed any issuance.
Outbound Investments
- Gartner's capital allocation strategy includes "tuck-in acquisitions."
- The company made notable acquisitions such as Pulse Q&A in 2021 and UpCity in 2022.
- Net acquisitions/divestitures were reported as -$0.01 billion in 2022, $0.157 billion in 2023, and -$0.002 billion in 2024, reflecting a focus on smaller, strategic deals.
Capital Expenditures
- A November 2025 analysis indicated that Gartner's capital expenditures fund approximately 2% of its revenue.