The **Tesla for home power backup and energy independence**, combining robust generators with modern solar and battery storage.

The **ADT of home power**, providing ultimate security and peace of mind against power outages with comprehensive energy solutions.

Like **Ring** for your electricity, providing smart monitoring and backup power to ensure your home never goes dark.

• Home Standby Generators: Permanently installed systems that automatically provide backup electricity to homes during power outages.
• Portable Generators: Mobile power sources offering temporary electricity for recreational use, job sites, or emergency backup.
• Commercial & Industrial Generators: Large-scale power generation solutions designed for robust primary or backup power in businesses and industrial facilities.
• PWRcell Energy Storage Systems: Integrated solutions combining solar inverters with battery storage to capture and store solar energy for later use or backup power.
• Smart Home Energy Management Solutions: Hardware and software systems enabling homeowners to monitor, control, and optimize their energy consumption and generation.

Generac Holdings Inc. (GNRC) primarily sells its products to other companies, which then distribute them to end-users (including individuals and commercial businesses). Generac's major customers are large retail chains and a network of independent distributors and dealers.

Based on Generac's financial filings and public information, key major customer companies that are publicly traded include:

• The Home Depot, Inc. (Symbol: HD) - A major North American retailer for Generac's residential and portable power products.
• Lowe's Companies, Inc. (Symbol: LOW) - Another significant North American retailer carrying Generac's residential and portable power products.

Generac also sells through a broad network of independent distributors and dealers for its various product lines, including residential, commercial, and industrial power solutions. While these distributors and dealers are crucial to Generac's sales strategy, they are generally private companies and do not have public stock symbols.

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Aaron P. Jagdfeld, Chairman, President & CEO

Aaron P. Jagdfeld is Generac's Chairman, President, and Chief Executive Officer, having been appointed CEO in September 2008 and Chairman in February 2016. He is the third CEO in the company's history since its founding in 1959. Mr. Jagdfeld began his career at Generac in 1994 within the finance department and became Chief Financial Officer in 2002. In 2007, he was appointed President, overseeing sales, marketing, engineering, and product development. Under his leadership, Generac has grown significantly, expanding into a global energy technology company with diversified products, including clean energy and connected devices. Prior to joining Generac, he worked in the audit practice of Deloitte & Touche in Milwaukee from 1993 to 1994. He also serves as a director at The Hillman Group and Milwaukee World Festival, Inc.

York A. Ragen, Chief Financial Officer

York A. Ragen has served as Generac's Chief Financial Officer since September 2008. Before becoming CFO, Mr. Ragen held positions as Director of Finance and Vice President of Finance at Generac. He joined Generac in 2005. Prior to Generac, Mr. Ragen was Vice President, Corporate Controller at APW Ltd., which was a spin-off from Applied Power Inc. (now Enerpac Tool Group). He began his career in the audit practice of Arthur Andersen in Milwaukee, Wisconsin. Mr. Ragen holds a Bachelor of Business Administration in Accounting from the University of Wisconsin-Whitewater.

Norman Taffe, President, Energy Technology

Norman Taffe became President of Energy Technology in August 2022. Before joining Generac, Mr. Taffe was Executive Vice President North America Residential of SunPower Corporation from 2018 to 2021. His prior roles at SunPower included Executive Vice President - Products and Vice President of Power Plant Products and Solutions from 2013 to 2018. Mr. Taffe also held various engineering and marketing management roles at Cypress Semiconductor from 1989 to 2012, including Executive Vice President – Consumer & Computation Devices. He earned a Bachelor of Science in Electrical Engineering from the University of Michigan and an Executive MBA from Harvard Business School.

Raj Kanuru, Executive Vice President, General Counsel & Secretary

Raj Kanuru serves as Generac's Executive Vice President, General Counsel & Secretary. He has been the company's principal legal and compliance officer since joining Generac in 2013. Previously, Mr. Kanuru served as in-house counsel at Caterpillar Inc.

Rhonda Matschke, Executive Vice President, Human Resources

Rhonda Matschke has served as Generac's Executive Vice President, Human Resources since December 2017. She joined Generac in 2008, previously holding roles as Senior Vice President of Human Resources and Vice President of Human Resources.

Here are the key risks to Generac (GNRC):

1. Softness in the Residential Segment and Fluctuating Demand: Generac's core business is heavily reliant on its residential segment, which has experienced weakness due to factors such as fewer power outages and a general slowdown in consumer spending. This has directly impacted the company's revenue, led to missed earnings expectations, and necessitated revisions to its financial outlook.
2. Supply Chain Disruptions and Increased Costs: Generac has consistently faced challenges related to its supply chain, including component shortages, raw material price volatility, and the impact of tariffs. These issues have resulted in higher procurement costs, delayed product deliveries, and pressure on the company's profit margins.
3. Increasing Competition and Market Shifts: Generac operates in a competitive environment, particularly as it expands into new areas like energy storage and data center solutions. The company faces the challenge of securing vendor status with major clients and maintaining market share, especially in its Commercial & Industrial (C&I) segment, where underperformance has been noted.

The increasing viability and adoption of residential battery energy storage systems (BESS) coupled with solar photovoltaic (PV) systems poses a clear emerging threat. These integrated clean energy solutions offer silent, emission-free, and often more autonomous backup power compared to traditional fossil-fuel generators. As battery technology advances, costs decline, and consumer demand for energy independence and sustainability grows, BESS combined with solar directly competes with and can in many scenarios displace the traditional value proposition of Generac's core home standby generator products for blackout resilience and energy management. While Generac has entered this market with its PWRcell system, the rapid pace of innovation and market penetration by companies whose primary expertise is in battery technology and clean energy software could challenge Generac's established market share and historical competitive advantages in the evolving landscape of home energy solutions.

Generac (symbol: GNRC) participates in several key markets for its products and services. The estimated addressable market sizes for their main offerings are as follows:

• Residential Standby Generators:
  • North America: USD 3.5 billion in 2024, projected to reach USD 7.6 billion by 2034.
  • U.S.: USD 2.9 billion in 2024.
  • Global: USD 6.03 billion in 2024, anticipated to reach USD 10.99 billion by 2032.
• Residential Energy Technology Solutions (a broad category including solar inverters, energy storage, energy management, and EV charging):
  • Approximately USD 13 billion (U.S./North America, based on context).
• Residential Battery Storage (PWRcell):
  • USD 250 million potential market segment (U.S./North America, based on context).
• EV Charging Infrastructure:
  • Expected Market Size by 2025: USD 1.2 billion (U.S./North America, based on context).
• Renewable Energy Integration Systems:
  • USD 4.2 billion market potential (region not specified, likely global or North America).
• Smart Home Energy Management:
  • USD 2.8 billion potential market (region not specified, likely global or North America).
• Industrial and Commercial Generator Systems:
  • Global Industrial Generator Market: USD 21.5 billion in 2024, projected to reach USD 42.4 billion by 2034.
• Data Center Market (for high-output diesel generators):
  • Potential USD 5 billion opportunity by 2026 (Global).
• Virtual Power Plant (VPP):
  • Global: USD 1.6 billion in 2023, projected to reach USD 5.5 billion by 2029.
  • U.S.: USD 815.01 million in 2024.

Generac Holdings Inc. (GNRC) is anticipated to experience future revenue growth over the next two to three years driven by several key factors:

1. Elevated Demand for Residential Backup Power Solutions: The increasing frequency and severity of power outages, coupled with deteriorating power grid quality, are expected to continue driving demand for Generac's home standby and portable generators. Residential product sales demonstrated robust growth in Q3 2024, fueled by significant outage activity. While a weaker outage environment impacted Q3 2025 residential generator sales, the long-term "mega-trends" of lower power quality and more severe weather patterns are seen as ongoing challenges that will support sustained demand for backup power solutions.
2. Expansion of Residential Energy Technology Solutions: Generac is investing in and seeing growth from its clean energy offerings, such as the PWRcell 2 and PWRmicro, as well as its ecobee smart home energy management solutions. Residential energy technology solutions showed growth in Q3 2024, and ecobee is projected to deliver positive EBITDA for the full year 2025, marking a significant strategic milestone. The company is actively building out a "smart ecosystem of energy products" aimed at enhancing efficiency and savings for residential customers.
3. Significant Growth in the Data Center Market: The substantial increase in data center power demand is identified as a major driver for Generac's Commercial & Industrial (C&I) segment. Generac reported initial shipments of large-megawatt generators to data center customers in Q3 2025, with the backlog for these products doubling over the prior 90 days to over $300 million. Analysts anticipate significant upside in the C&I segment, with some projections indicating this part of the business could double by 2029, driven by the expanding need for reliable power in data centers.
4. Strengthening and Expansion of the Distribution Network: Generac's efforts to grow its residential dealer network are crucial for capturing increased demand for home standby generators. The residential dealer count increased in Q3 2024, and further growth is expected, particularly in regions impacted by severe weather, which supports a higher baseline level of demand for their products and plays a critical role in distribution.

Share Repurchases

• Generac authorized a share repurchase program of up to $500 million in August 2022. [cite: 8 in prior turn]
• The company repurchased approximately $153 million worth of its common stock during 2024.
• As of June 30, 2025, approximately $200 million remained under the current repurchase program.

Share Issuance

• The specific dollar amount of shares issued over the last 3-5 years is not readily available in the provided information.

Outbound Investments

• In February 2023, Generac acquired REFUstor, a Germany-based company specializing in battery storage hardware and software for the commercial/industrial energy storage vertical. [cite: 5 in prior turn]
• In 2021, Generac acquired ecobee Inc for $770 million, which provides sustainable smart-home solutions. Other acquisitions in 2021 included Off Grid Energy Ltd, Tank Utility, Chilicon Power, and Deep Sea Electronics.
• In 2024, Generac made several acquisitions, including Wolverine, Ageto, the C&I BESS product offering from SunGrid Solutions Inc., and Huntington, with a combined preliminary purchase price of $46.265 million.

Capital Expenditures

• Generac's annual capital expenditures were $62 million in 2020, $110 million in 2021, $84 million in 2022, $126 million in 2023, and $137 million in 2024.
• Expected capital expenditures for 2025 are projected to be approximately 3% to 3.5% of forecasted net sales. [cite: 4, 7 in prior turn]
• The increase in projected 2025 capital expenditures is due to incremental investment for data center capacity expansion. [cite: 7 in prior turn]