1. Amazon for freelance services

2. eBay for digital services

• Fiverr Marketplace: An online platform connecting businesses and individuals with freelancers offering a wide range of digital services, such as graphic design, writing, and programming.
• Fiverr Pro: A premium tier within the marketplace providing access to hand-vetted, top-tier freelancers for businesses seeking high-quality, professional services.
• Fiverr Business: A dedicated platform designed for teams and businesses to efficiently manage freelance projects, collaborate with freelancers, and streamline their hiring process.
• Fiverr Workspace: A suite of business management tools for freelancers, enabling them to create proposals, manage contracts, send invoices, and track their work.

Fiverr International (symbol: FVRR) primarily serves individuals and small businesses looking to purchase freelance services rather than selling to major corporate entities with specific symbols. Its customer base can be broadly categorized into the following:

• Small Businesses & Startups: These customers leverage Fiverr to access a wide range of services for their operational and growth needs. This includes services like website development, graphic design, digital marketing campaigns, content creation, and administrative support, allowing them to scale without the overhead of hiring full-time employees.
• Entrepreneurs & Solopreneurs: Individuals launching new ventures, running their own consultancies, or managing personal brands frequently use Fiverr to find specialized talent. They often seek services such as logo creation, social media management, blog writing, virtual assistance, and business plan development to support their independent operations.
• Individuals & Creators: This category encompasses a diverse group including content creators (e.g., YouTubers, podcasters, streamers) who need video editing, animation, or voice-over services; students seeking assistance with academic projects; or individuals looking for services for personal use, such as custom illustrations, personalized gifts, or resume writing.

• Amazon.com, Inc. (Symbol: AMZN)
• PayPal Holdings, Inc. (Symbol: PYPL)
• Stripe, Inc.

Micha Kaufman, Founder, Chief Executive Officer & Director

Micha Kaufman is the co-founder and CEO of Fiverr, a position he has held since the company's inception in 2009. He also serves as the Chairperson of Fiverr's board of directors. Prior to co-founding Fiverr, Kaufman was an accomplished entrepreneur who founded and led several other technology ventures, including Keynesis Ltd., Invisia Ltd., and Spotback Ltd. He has also been a member of the Advisory Board of Cerca Partners LP, a venture capital firm, since November 2016. Kaufman holds an LL.B degree from Haifa University in Israel.

Ofer Katz, President and Chief Financial Officer

Ofer Katz has served as Fiverr's President since February 2021 and as Chief Financial Officer since July 2017, having initially joined as CFO under a consulting contract in February 2011. Before his tenure at Fiverr, Katz founded Nextage Ltd., a financial services firm, in 2001, where he was CEO from 2001 to 2016 and currently serves as Co-CEO. In his role at Nextage, he acted as chief financial officer for a number of companies, including Wix.com Ltd., Adallom Technologies Ltd. (which was acquired by Microsoft Corporation), Wilocity (acquired by Qualcomm Incorporated), and Onavo (acquired by Facebook, Inc.). He is also a General Partner at Cerca Partners, a venture capital firm he co-founded. Katz earned a B.A. from Tel Aviv University in Israel.

Hila Klein, Chief Operating Officer

Hila Klein was appointed as Fiverr's Chief Operating Officer in April 2019. She brings a strong background as a product and technology executive, having most recently served as Senior Vice President, Head of Product Technologies Division at 888 Holdings. Klein has over 15 years of leadership experience.

Gali Arnon, Chief Business Officer, Marketplace

Gali Arnon was promoted to Chief Business Officer, Marketplace, in November 2023, after serving as Fiverr's Chief Marketing Officer for six years. She joined Fiverr in 2017, playing a key role in developing the company into a globally recognized brand and guiding it through its successful IPO. In her role as CBO, she oversees the core marketplace operations and strategic business initiatives. Prior to Fiverr, Arnon held executive positions, including CEO, at the ad tech company Brightcom, and served as VP of Professional Services at 888 Holdings. She also previously served as CEO of Wall Street Institute Israel. Arnon holds a BA in Communication and Psychology and an MBA, both from Tel Aviv University.

Matti Yahav, Chief Marketing Officer

Matti Yahav became Fiverr's Chief Marketing Officer in November 2023, bringing over 20 years of marketing experience to the company. Before joining Fiverr, he was the Chief Commercial Officer at HoneyBook from June 2022 to October 2023. Earlier in his career, he spent over seven years on the Global Management Team at SodaStream, including five years as CMO, and held various marketing roles at Nestle. Yahav holds a Bachelor of Arts in Economics and Business and a master's degree in business administration from Tel Aviv University.

• The rapid advancement and adoption of generative artificial intelligence (AI) tools, which can automate or significantly simplify tasks traditionally performed by human freelancers. This directly reduces the demand for various services offered on Fiverr's platform, such as basic graphic design, content writing, translation, and voiceovers, by allowing buyers to generate their own content or requiring less human input.
• Increasing global regulatory scrutiny over the classification of independent contractors. Governments worldwide are debating and implementing legislation that could redefine the employment status of freelancers, potentially forcing platforms like Fiverr to bear higher costs related to benefits, payroll taxes, and compliance, thereby eroding its business model dependent on flexible, independent contractor relationships.

Fiverr International (symbol: FVRR) operates an online marketplace connecting freelancers with clients for digital services across more than 700 categories. These categories include graphic and design, digital marketing, writing and translation, video and animation, music and audio, programming and tech, business, data, lifestyle, and photography.

The addressable markets for Fiverr's main products and services are as follows:

• United States: The freelancing market in the United States, as identified by Fiverr, is valued at $247 billion.
• Global (broader market context):
  • The global gig economy market size was $556.7 billion in 2024, with projections to more than triple to $1,847 billion by 2032.
  • The global online freelance market was valued at USD 6.26 trillion in 2023 and is poised to grow to USD 24.78 trillion by 2032.
  • The global freelance platforms market size was estimated at USD 5.58 billion in 2024 and is projected to reach USD 14.39 billion by 2030.

Fiverr International (FVRR) is expected to drive future revenue growth over the next 2-3 years through several key initiatives and market trends:

1. Surging Demand for AI-Related Services: Fiverr is strategically positioned to capitalize on the growing demand for AI-related services, which includes areas like AI agents, workflow automation, and vibe coding. This segment has shown significant growth and is a key focus for the company's innovation and marketplace offerings.
2. Upmarket Expansion and Focus on Higher-Value Projects: The company is actively pursuing an upmarket strategy, aiming to attract larger businesses and more complex, higher-value projects. This includes initiatives such as Managed Services and Dynamic Matching, which contribute to a higher average project size and increased spend per buyer. This strategic shift is intended to grow the customer wallet size and reduce dependence on smaller businesses.
3. Expansion and Adoption of Value-Added Services and New Products: Fiverr is expanding its revenue streams through the continued development and adoption of value-added services and new products. Key examples include Seller Plus, Fiverr Go, Fiverr Ads, and strategic partnerships like the AI-powered Shopify Store Builder and AutoDS integrations. These offerings contribute significantly to the "Services revenue" segment, which has demonstrated robust growth.

Share Repurchases

• Fiverr International authorized an additional $100 million share repurchase program on March 11, 2025.
• The company's Board of Directors initially authorized a $100 million share repurchase program on April 1, 2024, marking its first-ever such program.
• Fiverr intends to utilize its strong cash position and cash flow to execute share repurchases and to pay down convertible notes maturing in November 2025.

Share Issuance

• In October 2020, Fiverr priced a private offering of $400 million in 0% Convertible Senior Notes due 2025.
• The estimated net proceeds from this convertible notes offering were approximately $388.8 million, potentially rising to $447.3 million if initial purchasers fully exercised their option for additional notes.
• Fiverr conducted a public offering of $100 million in ordinary shares, intending to use the proceeds for working capital and growth funding. An additional secondary offering raised at least $120 million, with a net raise of $133 million after underwriters' fees.

Outbound Investments

• In 2024, Fiverr acquired AutoDS Ltd. and Praetolia Ltd.
• Fiverr acquired CreativeLive, an online learning platform, in 2021 to expand its educational resources.

Capital Expenditures

• Capital expenditures were reported as $1.3 million in fiscal year 2024, $1.05 million in fiscal year 2023, and $1.2 million in fiscal year 2022.
• These expenditures primarily consist of purchases of property and equipment, alongside capitalized software costs.