• Digimarc is like the 'Intel Inside' for product packaging, providing invisible digital watermarks that make retail checkout faster and products smarter.
• Think of Digimarc as a foundational digital ID and authentication system for physical goods, much like how VeriSign provided digital certificates to authenticate websites.

• Digimarc Barcode for Retail & CPG: A technology that embeds imperceptible digital codes into product packaging for faster scanning, improved inventory management, and enhanced supply chain efficiency.
• Digimarc Validate: A solution providing authentication and anti-counterfeiting capabilities for high-value items, including banknotes and secure documents.
• Digimarc Engage: A platform that connects consumers to digital content and experiences by scanning digitally watermarked products, facilitating brand interaction and insights.

Digimarc (DMRC) primarily sells its advanced digital watermarking technologies and related solutions to other companies, operating on a business-to-business (B2B) model.

According to Digimarc's financial disclosures (e.g., their most recent 10-K filing), no single customer accounted for 10% or more of their total net revenues for the past several fiscal years. This indicates a diversified customer base rather than reliance on a few individually "major" customers that are typically disclosed by name.

Therefore, instead of specific named companies, Digimarc's primary customers can be categorized by the industries and types of businesses that license and integrate their technology and collectively form their customer base:

• Retailers: Companies that operate retail stores, particularly those in grocery and general merchandise, utilize Digimarc's technology to enhance checkout efficiency, improve inventory management, reduce shrink, and facilitate consumer engagement through smart packaging.
• Consumer Packaged Goods (CPG) Brands: Manufacturers of consumer goods license Digimarc's solutions to embed digital watermarks into their product packaging. This enables improved supply chain traceability, brand protection, consumer interaction, and participation in advanced recycling initiatives.
• Packaging Converters and Printers: These companies, which produce packaging materials for CPG brands, integrate Digimarc's technology into their printing processes to create digitally watermarked packaging.
• Recycling Facilities and Waste Management Companies: Through the "Digimarc Recycle" program, waste sorting facilities deploy specialized sorting equipment that can identify Digimarc-enhanced packaging, leading to more efficient and accurate separation of recyclable materials.

• Amazon.com, Inc. (AMZN)

1. High Cash Burn and Unprofitability: Digimarc faces significant financial challenges due to a high cash burn rate and persistent unprofitability, with forecasts indicating it will remain unprofitable for at least the next three years. As of September 30, 2025, the company's cash, cash equivalents, and marketable securities had declined significantly from the end of 2024. If Digimarc misses its target for achieving cash flow neutrality in Q4 2025, it faces a short cash runway, potentially forcing a capital raise or shareholder dilution in 2026.

2. Revenue Instability and Customer Concentration: The company has experienced declining Annual Recurring Revenue (ARR) and overall revenue due to the expiration and renegotiation of significant commercial contracts. For example, a major commercial contract lapse contributed to a $5.8 million decrease in ARR, and another contract renegotiation could lead to a reduction of up to $3 million in annual revenue. Historically, a small number of customers have accounted for a substantial portion of Digimarc's revenue, making the business vulnerable to revenue shocks from further contract losses or renegotiations.

3. Slow Market Adoption and Competition: Digimarc's growth is challenged by slow enterprise adoption cycles for its digital watermarking technology, particularly in emerging markets like recycling and gift card fraud prevention. This slow adoption acts as a headwind, potentially delaying anticipated growth in recurring SaaS revenues and positive cash flow. Additionally, the company faces competition from cheaper alternatives, which could impact its ability to defend premium pricing and achieve scalability.

Digimarc (DMRC) provides a suite of enterprise software and services primarily focused on digital identifiers like serialized QR codes and digital watermarks, addressing areas such as counterfeiting, product authenticity, recycling accuracy, supply chain traceability, and consumer engagement. The addressable markets for their main products and services are as follows:

• Brand Protection and Authentication (relevant to Digimarc Validate and Digimarc Barcode): The global authentication and brand protection market was valued at USD 2.9 billion in 2023 and is projected to reach USD 4.3 billion by 2028, growing at a CAGR of 8.3% during the forecast period. Another estimate puts the global market size at USD 2.99 billion in 2024, projected to grow to USD 7.64 billion by 2032 with a CAGR of 12.80%. North America held the largest share of this market, valued at USD 0.92 billion in 2023 and USD 1.00 billion in 2024. This market addresses threats like product forgery and counterfeiting. Digimarc's solutions in this area utilize digital watermarks and serialized digital identities for product authentication and supply chain insights.

• Digital Identity Solutions (relevant to Digimarc Engage and broader digital identification): The global digital identity solutions market was valued at USD 42.12 billion in 2024 and is projected to reach USD 133.19 billion by 2030, at a CAGR of 21.2% from 2024 to 2030. This market is driven by the increasing need for secure access to digital platforms and protection against cyber threats. Digimarc's offerings, including Digimarc Engage, aim to provide seamless and secure omnichannel experiences by connecting physical and digital domains.

• Recycling (relevant to Digimarc Recycle): While a specific global market size for advanced plastic recycling sorting technologies utilizing digital watermarks is not explicitly stated in the search results, Digimarc Recycle aims to revolutionize the sorting and recycling of plastic waste worldwide. In the U.S. alone, 51 million tons of plastic waste were generated in 2021, with only 5-9% being fully recycled annually. Digimarc Recycle is now widely available globally and is offered to qualified partners for less than $1 per capita per year, indicating its broad applicability across various geographies to address plastic pollution.

Digimarc (DMRC) anticipates several key drivers for its future revenue growth over the next 2-3 years, primarily stemming from the expansion and adoption of its digital watermarking technologies in various authentication and identification markets.

1. Growth in Gift Card Protection Solutions: Digimarc expects significant Annual Recurring Revenue (ARR) growth from its gift card protection solutions in 2025. The company has achieved widespread adoption with major brands, including Target and Home Depot, for its anti-fraud technology embedded into gift cards. This solution targets a substantial market, aiming to address billions in annual fraud losses.
2. Expansion in Product Authentication: Digimarc is focusing on expanding its product authentication solutions, which include physical anti-counterfeit measures and supply chain traceability. This involves closing upsell opportunities with existing customers and expanding into new geographies and industries, such as a multi-year deal with a European packaging company projected to generate substantial ARR starting in 2026. The company is also piloting applications in the pharmaceutical industry and has launched new digitized security labels to enhance brand protection.
3. Advancements in Digital Authentication and AI Content Verification: Digimarc's proprietary digital watermarking technology is being leveraged to address emerging challenges in digital trust, including AI-generated content verification, leak detection, internal compliance, piracy prevention, and royalty monitoring. The company is well-positioned to capitalize on AI advancements and its co-leadership in the C2PA standard, with significant growth contributions expected in 2026 and beyond.
4. Engagement in HolyGrail 2.0 and Recycling Initiatives: The company is actively involved in the HolyGrail 2.0 initiative and other recycling projects, which are contributing to its service revenue. Growing regulatory pressure and consumer demand for recycling efficiency and product traceability are driving major packaging companies to adopt Digimarc's digital watermarking solutions through multi-year contracts, expanding its addressable market and supporting long-term SaaS revenue growth.

Share Repurchases

• In 2024, Digimarc repurchased $3.4 million of its shares to satisfy tax withholding obligations related to stock-based compensation.
• In 2023, the company purchased $2.724 million of common stock.

Share Issuance

• In 2024, Digimarc raised $32.5 million through a registered direct stock offering.
• In 2022, Digimarc issued 2.25 million shares of its common stock at a price of $25.90 per share, resulting in gross cash proceeds of $58.3 million.

Outbound Investments

• On January 3, 2022, Digimarc acquired EVRYTHNG.
• The acquisition of EVRYTHNG involved the use of $4.0 million in cash for closing costs and an additional $3.0 million for outstanding payables of EVRYTHNG, partially offset by $0.5 million of cash acquired.

Capital Expenditures

• For the fiscal year 2024, capital expenditures for the purchase of property and equipment totaled $0.212 million.
• For the fiscal year 2023, capital expenditures for the purchase of property and equipment amounted to $0.314 million.
• The primary focus of capital expenditures is on enhancing digital watermarking technologies and expanding the Digimarc Illuminate SaaS platform for improved product inspection, consumer engagement, and recycling processes.