• Like Axon, but specializing in vehicle and body cameras for public safety and commercial fleets.
• Like Motorola Solutions, but focused exclusively on public safety video and evidence management.

• Body-Worn Cameras: Portable cameras designed for law enforcement and security personnel to record interactions and events.
• In-Car Video Systems: Integrated video recording systems for police vehicles and commercial fleets, capturing events inside and outside the vehicle.
• Fleet Management Software: Software platforms for managing, storing, and analyzing video data and operational insights from body cameras and in-car systems.
• Thermal Scanners: Non-contact infrared devices used for rapid temperature screening of individuals in various settings.
• Disinfection Products and Services: Advanced solutions for sanitization and disinfection, often targeting air and surface pathogens in commercial and public spaces.

Digital Ally (DGLY) primarily sells its products and services to other companies and organizations (B2B) rather than directly to individuals.

Due to the nature of its business, which often involves contracts with numerous governmental entities and commercial organizations across various jurisdictions, Digital Ally typically does not publicly disclose the names of specific major customers. Their customer base is generally diversified across many entities rather than being concentrated with a few named corporations. Instead, they serve broad categories of organizations.

Based on their public filings and business descriptions, Digital Ally's major customer categories include:

• Law Enforcement Agencies: This category encompasses various governmental entities such as city police departments, county sheriff's offices, state highway patrols, and other federal and local law enforcement bodies. These agencies purchase in-car cameras, body-worn cameras, and related video solutions.
• Commercial Fleet Operators: This includes a diverse range of companies that manage commercial vehicle fleets, such as taxi companies, school bus operators (often through school districts or private transportation companies), trucking companies, and other businesses utilizing vehicles for commercial purposes. These customers leverage Digital Ally's solutions for fleet management, driver safety, and incident recording.
• Private Security Companies: Firms providing private security services utilize Digital Ally's surveillance and video recording equipment for their operations and personnel.

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Stanton Ross, Chief Executive Officer

Stanton E. Ross has served as Chairman and Chief Executive Officer of Digital Ally, Inc. since September 1, 2005. He was the President and founder of Kansas Microwave, Inc. from 1985 to 1987. Mr. Ross also founded and served as President of Midwest Financial, a financial services corporation, from 1991 to March 1992. From March 1992 to June 2005, he was the Chairman and President of Infinity, Inc., a publicly held oil and gas production and service company. Mr. Ross is currently also the President and Chief Executive Officer of Kustom Entertainment, Inc. and the Chairman of American Noble Gas, Inc. since 2023. Kustom Entertainment was acquired by Clover Leaf Capital Corp. from Digital Ally, Inc. in October 2023.

Thomas Heckman, Chief Financial Officer

Thomas J. Heckman has served as CFO, Secretary, Treasurer, and Vice President of Digital Ally, Inc. since 2008. From 1983 until 2001, Mr. Heckman was employed by Deloitte & Touche, LLP, where he spent six years as an Accounting and Auditing Partner in the Kansas City office, specializing in IPOs and public reporting entities. He assisted companies in preparing for public offerings and was involved in numerous initial/secondary financings and merger/acquisition transactions for public and private companies. From 2001 to 2007, Mr. Heckman provided consulting and business investment services to publicly traded and private companies, during which he was involved in the successful completion of initial public offerings, reverse mergers, and other transactions. He is also currently the Chief Executive & Financial Officer of American Noble Gas, Inc. since 2023.

Brody Green, President

Brody Green is the President of Digital Ally, responsible for optimizing the company's innovation, growth, and profit. Prior to this role, he served as the Chief Accounting Officer of Digital Ally. Before joining Digital Ally, Mr. Green worked in the audit practice for a large auditing, consulting, financial advisory, risk management, and tax services organization, gaining expertise in SEC financial reporting and compliance.

Peng Han, Chief Operating Officer

Peng Han serves as the Chief Operating Officer of Digital Ally. He is responsible for overseeing the company's operations.

The primary clear emerging threat for Digital Ally (DGLY) is the increasing dominance and comprehensive ecosystem strategy of its main competitor, Axon Enterprise (AXON). Axon has aggressively expanded its integrated offering beyond body-worn cameras and in-car systems to include robust evidence management software (Axon Evidence.com), and increasingly, services like Axon Records and Axon Dispatch. This "all-in-one" platform approach, often bundled into multi-year subscription services, creates a highly sticky environment for law enforcement agencies, making it significantly more challenging for Digital Ally to compete effectively. Agencies are increasingly seeking streamlined solutions from a single vendor, which can marginalize Digital Ally to a smaller market share or niche segments, akin to how integrated platforms disrupted more fragmented market players in the past.

Digital Ally (DGLY) operates in several markets with various products and services. The addressable market sizes for its main offerings are identified below:

• Body-Worn Cameras (BWCs): The global market for police body cameras was projected at USD 4.01 billion in 2024 and is anticipated to reach USD 41.87 billion by 2033, growing at a Compound Annual Growth Rate (CAGR) of 34.8%. Another estimate places the global body-worn camera market size at USD 1.65 billion in 2024, projected to reach USD 4.25 billion by 2034 with a CAGR of approximately 9.90%. The U.S. is considered the most mature and largest regional market for BWCs.
• In-Car Digital Video Systems (Vehicle Cameras/Dashboard Cameras): The global dashboard camera market was valued at USD 4.56 billion in 2024 and is anticipated to grow at a CAGR of 21.20% from 2025 to 2034, reaching USD 29.07 billion by 2034. For the broader global vehicle cameras market, the CAGR is projected at 10.3% from 2025 to 2032. North America holds the second-largest share of the global dashboard camera market.
• LIDAR Speed Guns (Radar Speed Detectors/Vehicle Speed Monitoring Devices): The global radar speed detector market was valued at USD 3.36 billion in 2024 and is expected to grow to USD 5.5 billion by 2035, with a CAGR of about 4.5%. Similarly, the global vehicle speed monitoring device market is projected to grow from USD 2.74 billion in 2024 to USD 5.97 billion by 2035, indicating a CAGR of 7.32%.
• ThermoVu (Thermal Cameras): The global thermal camera market size was valued at USD 3.91 billion in 2024 and is expected to reach USD 8.29 billion by 2034, with a CAGR of 7.80%. Another report indicates the global thermal camera market size was valued at USD 4.58 billion in 2023 and is poised to grow to USD 8.64 billion by 2032 at a CAGR of 7.3%. North America is a dominant region in this market, holding a 47% share of the global thermal camera market in 2024, and the U.S. thermal camera market was evaluated at USD 1.69 billion in 2024, projected to reach around USD 4.27 billion by 2034.
• Revenue Cycle Management (Medical Billing Services): Digital Ally's medical billing subsidiaries fall within the broader medical products/devices market. The global medical devices market was valued at USD 525.8 billion in 2023 and is projected to reach USD 957.8 billion by 2033, growing at a CAGR of 6.2% from 2024 to 2033. Another report estimates the global medical devices market to be USD 681.57 billion in 2025 and forecast to reach USD 955.49 billion by 2030. The U.S. medical device manufacturers market size is expected to reach USD 360.1 billion by 2030, with a CAGR of 5.9% from 2025 to 2030.
• Shield Disinfectants and Cleansers: null
• TicketSmarter.com (Online Ticketing Marketplace): null

Here are 3-5 expected drivers of future revenue growth for Digital Ally (DGLY) over the next 2-3 years:

1. Growth in Video Solutions Segment: Digital Ally anticipates revenue growth from its Video Solutions segment, driven by increasing subscription revenues and the market adoption of new product models, such as the FirstVU Pro and FirstVU II. The company has secured new contracts for advanced video surveillance products for law enforcement, homeland security, and commercial applications, alongside a focus on backlog reduction and improved operational efficiency.
2. Expansion in the Entertainment Segment (TicketSmarter): The TicketSmarter business, a wholly-owned subsidiary, is expected to continue contributing to revenue growth. This segment focuses on primary and secondary ticketing for live events and concerts, and the company maintains a strategic focus on expanding within the entertainment sector.
3. Revenue Cycle Management (RCM) Segment Growth: Digital Ally is pursuing a "roll-up strategy" in its medical billing and Revenue Cycle Management segment, which has shown dramatically increased gross margins. This strategy involves providing working capital and back-office services to healthcare organizations, indicating potential for growth through strategic acquisitions and operational improvements.
4. Launch of New Patented Products and Technologies: The company has recently been granted six new patents by the USPTO, strengthening its intellectual property in video technology and safety solutions. These patents cover diverse applications including redundant mobile video recording, breath analyzer systems, driver tracking and analysis, and portable video and imaging systems, which could lead to new product launches and expanded market offerings.
5. Backlog Reduction and New Contract Wins: Digital Ally has made significant progress in reducing its backlog and securing new contracts for its video surveillance products. These new contracts are anticipated to generate additional revenues in the coming quarters, underscoring the growing demand for its technology across multiple sectors.

Share Repurchases

• Digital Ally authorized a stock buy-back program for up to $10.0 million of its common stock on December 6, 2021.
• This program commenced immediately and was scheduled to run through December 31, 2022.

Share Issuance

• On February 14, 2025, Digital Ally closed an underwritten public offering, generating approximately $15.0 million in gross proceeds.
• The net proceeds of approximately $13.48 million from the February 2025 offering were designated for working capital, general corporate purposes, and the repayment of short-term merchant advances and senior secured promissory notes.
• The company executed a 1-for-100 reverse stock split, effective May 23, 2025, which reduced the number of outstanding shares from approximately 166.8 million to about 1.67 million.

Inbound Investments

• On September 15, 2025, Digital Ally entered a financing agreement, raising $750,000 through the sale of Senior Secured Convertible Notes and warrants.

Outbound Investments

• Digital Ally made an acquisition of TicketSmarter®, LLC, a national ticket broker.
• The company formed Digital Ally Healthcare, Inc., a medical records company.

Capital Expenditures

• In the last 12 months, Digital Ally's capital expenditures were approximately -$224,064.