WeShop (WSHP)


Market Price (5/30/2026): $6.78 | Market Cap: $-
Sector: Communication Services | Industry: Interactive Media & Services

WeShop (WSHP)


Market Price (5/30/2026): $6.78
Market Cap: $-
Sector: Communication Services
Industry: Interactive Media & Services

Investment Highlights Why It Matters Detailed financial logic regarding cash flow yields vs trend-riding momentum.

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Megatrend and thematic drivers
Megatrends include E-commerce & Digital Retail, and Social Media & Creator Economy. Themes include Online Marketplaces, Social Media Platforms, Show more.

Weak multi-year price returns
2Y Excs Rtn is -122%, 3Y Excs Rtn is -161%

High stock price volatility
Vol 12M is 736%

Key risks
WSHP key risks include [1] critical liquidity constraints and ongoing net losses, Show more.

0 Megatrend and thematic drivers
Megatrends include E-commerce & Digital Retail, and Social Media & Creator Economy. Themes include Online Marketplaces, Social Media Platforms, Show more.
1 Weak multi-year price returns
2Y Excs Rtn is -122%, 3Y Excs Rtn is -161%
2 High stock price volatility
Vol 12M is 736%
3 Key risks
WSHP key risks include [1] critical liquidity constraints and ongoing net losses, Show more.

Valuation, Metrics & Events

Price Chart

Why The Stock Moved

Qualitative Assessment

AI Analysis | Feedback

Updated on 5/1/2026
WeShop (WSHP) stock has lost about 90% since 1/31/2026 because of the following key factors:

1. WeShop reported significantly poor financial performance for the full year 2025, characterized by very low revenue and substantial net losses. For the fiscal year ended December 31, 2025, the company recorded revenue of just £423,000 (approximately $0.53 million USD) and a net loss of £62.7 million (approximately $78.4 million USD). A large portion of this loss, £53.7 million, was attributed to non-cash share-based compensation expenses. Furthermore, the company maintained a precarious financial position with "thin cash of roughly $102,600 and negative working capital." This weak financial standing has significantly eroded investor confidence and contributed to the stock's decline.

2. The stock has been subject to extreme volatility and is largely viewed as a highly speculative "story stock" rather than a fundamentally sound investment. WeShop's stock is described as a "classic momentum battleground" and a "growth narrative, not a value play." During the specified period, it experienced dramatic price swings, such as an explosion from a $5–$7 range to a high of $40.87 on April 16, 2026, before closing at $14.265 the same day. A 270.2% surge on April 16, 2026, was attributed primarily to "trading-driven" factors and potential "squeeze-style rally" due to a small public float and high short-borrow costs. This speculative nature and rapid price movements without solid underlying fundamentals contribute to sharp downturns after short-lived spikes, reflecting investor uncertainty regarding its long-term viability.

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Stock Movement Drivers

Fundamental Drivers

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Market Drivers

1/31/2026 to 5/29/2026
ReturnCorrelation
WSHP-89.0% 
Market (SPY)9.6%29.4%
Sector (XLC)-3.3%33.5%

Fundamental Drivers

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Market Drivers

10/31/2025 to 5/29/2026
ReturnCorrelation
WSHP  
Market (SPY)11.5%9.1%
Sector (XLC)1.4%1.0%

Fundamental Drivers

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Market Drivers

4/30/2025 to 5/29/2026
ReturnCorrelation
WSHP  
Market (SPY)38.0%9.1%
Sector (XLC)22.7%1.0%

Fundamental Drivers

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Market Drivers

4/30/2023 to 5/29/2026
ReturnCorrelation
WSHP  
Market (SPY)89.0%9.1%
Sector (XLC)99.6%1.0%

Return vs. Risk

Price Returns Compared

 202120222023202420252026Total [1]
Returns
WSHP Return----214%-93%-77%
Peers Return7%-48%47%14%19%4%15%
S&P 500 Return27%-19%24%23%16%10%101%

Monthly Win Rates [3]
WSHP Win Rate----50%20% 
Peers Win Rate50%30%62%52%55%56% 
S&P 500 Win Rate75%42%67%75%67%60% 

Max Drawdowns [4]
WSHP Max Drawdown------95% 
Peers Max Drawdown-32%-60%-33%-31%-33%-31% 
S&P 500 Max Drawdown-5%-25%-10%-8%-19%-9% 


[1] Cumulative total returns since the beginning of 2021
[2] Peers: PINS, ETSY, EBAY, AMZN, SHOP.
[3] Win Rate = % of calendar months in which monthly returns were positive
[4] Max drawdown represents maximum peak-to-trough decline within a year
[5] 2026 data is for the year up to 5/29/2026 (YTD)

How Low Can It Go

WSHP has limited trading history. Below is the Communication Services sector ETF (XLC) in its place.

EventXLCS&P 500
2025 US Tariff Shock
  % Loss-17.7%-18.8%
  % Gain to Breakeven21.5%23.1%
  Time to Breakeven63 days79 days
2022 Inflation Shock & Fed Tightening
  % Loss-38.7%-24.5%
  % Gain to Breakeven63.1%32.4%
  Time to Breakeven470 days427 days
2020 COVID-19 Crash
  % Loss-30.1%-33.7%
  % Gain to Breakeven43.2%50.9%
  Time to Breakeven112 days140 days
Q4 2018 Fed Policy Error / Growth Scare
  % Loss-20.2%-19.2%
  % Gain to Breakeven25.3%23.8%
  Time to Breakeven109 days105 days

Compare to PINS, ETSY, EBAY, AMZN, SHOP

In The Past

State Street Communication Services Select Sector SPDR ETF's stock fell -17.7% during the 2025 US Tariff Shock. Such a loss loss requires a 21.5% gain to breakeven.

Preserve Wealth

Limiting losses and compounding gains is essential to preserving wealth.

Asset Allocation

Actively managed asset allocation strategies protect wealth. Learn more.

WSHP has limited trading history. Below is the Communication Services sector ETF (XLC) in its place.

EventXLCS&P 500
2022 Inflation Shock & Fed Tightening
  % Loss-38.7%-24.5%
  % Gain to Breakeven63.1%32.4%
  Time to Breakeven470 days427 days
2020 COVID-19 Crash
  % Loss-30.1%-33.7%
  % Gain to Breakeven43.2%50.9%
  Time to Breakeven112 days140 days
Q4 2018 Fed Policy Error / Growth Scare
  % Loss-20.2%-19.2%
  % Gain to Breakeven25.3%23.8%
  Time to Breakeven109 days105 days

Compare to PINS, ETSY, EBAY, AMZN, SHOP

In The Past

State Street Communication Services Select Sector SPDR ETF's stock fell -17.7% during the 2025 US Tariff Shock. Such a loss loss requires a 21.5% gain to breakeven.

Preserve Wealth

Limiting losses and compounding gains is essential to preserving wealth.

Asset Allocation

Actively managed asset allocation strategies protect wealth. Learn more.

About WeShop (WSHP)

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AI Analysis | Feedback

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AI Analysis | Feedback

WeShop (WSHP) provides the following major services:
  • Social Commerce Platform: WeShop operates a social commerce platform that allows users to create shops, share products, and earn a share of the revenue from purchases made through their recommendations.
  • E-commerce Integration: The platform integrates with various retailers and brands, enabling users to shop from a wide range of products directly within the WeShop ecosystem.

AI Analysis | Feedback

WeShop (WSHP) operates as a social commerce platform where individuals can share products, make purchases, and earn rewards. As such, the company primarily serves individual users.

The up to three categories of customers that WeShop serves are:

  • Influencers and Recommenders: Individuals who actively use the platform to share products, create shoppable content, and leverage their social networks to drive sales, thereby earning a share of the purchase price.
  • Discovery Shoppers: Individuals who come to the platform seeking product recommendations from their peers, influencers, or the wider WeShop community. They are motivated by social discovery and the desire to find trusted products.
  • Value-Seeking Online Shoppers: General online consumers who are looking for a rewarding shopping experience. They are drawn to WeShop's model of earning cashback or rewards on purchases, either their own or those made through their recommendations.

AI Analysis | Feedback

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AI Analysis | Feedback

Paul Ellerbeck Chief Executive Officer & Director

Paul Ellerbeck has served as a director on the Board since November 2021 and has held executive roles as both CTO and CEO, primarily focusing on building WeShop's innovative technology platform. He is a technologist with three decades of experience, having been involved in developing "world firsts" with Sir Stelios Haji-Ioannou's easyGroup incubator, which was responsible for developing easyJet. Ellerbeck also served as CTO at DMGT (Daily Mail and General Trust), where he helped oversee and deliver DMGT's acquisition of Zoopla, leading to its successful public float.

Alfie Greenway Chief Financial Officer

Alfie Greenway was appointed Chief Financial Officer of WeShop on August 30, 2024. He brings extensive experience in financial management across various regulated jurisdictions, including the Financial Conduct Authority (FCA) and Jersey Financial Services Commission (JFSC). Greenway began his career in audit and tax and is a fellow member of both the Association of Chartered Certified Accountants and the Association of Accounting Technicians, as well as a chartered member of the Chartered Institute for Securities & Investment (CISI). He has held CFO roles in both regulated and unregulated businesses, ranging from hospitality to financial services, with experience in retail-focused companies overseeing large and complex corporate structures.

John Foley Executive Chairman

John Foley has served as Executive Chairman of WeShop since December 2024. A qualified Barrister and Chartered Accountant, Mr. Foley is an experienced investor and director, having served on UK listed public company Boards for over 30 years. He was Chief Executive of two UK listed public companies between 1992 and 2006 and Chairman of three UK listed public companies between 2007 and 2022. He has considerable experience developing businesses into larger, successful operations attractive to institutional owners. Foley co-founded and was Chairman of Premier Technical Services Group Ltd (PTSG), which became majority-owned by private equity firms Warburg Pincus and Macquarie Capital in 2022. He was also Chairman of SEC Newgate Group, a global strategic communications and advocacy services provider, until 2023 when Investcorp became its majority owner.

John Garner Founder, Head of Strategy and Vision

John Garner is a founder of WeShop and serves as the Head of Strategy and Vision. He articulated the company's founding principle: "WeShop was founded on a simple but powerful belief, that shoppers should share in the value they create." He has expressed a vision for a community-ownership platform designed to "put money back into the hands of the people" by enabling customers to share in the company's profits.

Richard Griffiths Founder

Richard Griffiths is a founder of WeShop and was described as having a vision for a community-ownership platform designed to allow customers to share in the company's profits. He has held executive chairman positions at Sarossa Plc, ORA Capital Partners Ltd., and Blake Holdings Ltd. (Jersey), and was previously Chairman at Sarossa Capital Ltd., Evolution Capital Ltd., and Executive Chairman at The Evolution Group PLC. As an angel investor, Mr. Griffiths has a portfolio of three companies, primarily focusing on sectors like Life Sciences and Healthcare, with notable investments in Circassia Pharmaceuticals and Idox Group. He has also had two portfolio exits, namely Idox Group and Circassia Pharmaceuticals.

AI Analysis | Feedback

The key risks to WeShop (WSHP) include its critical liquidity constraints and ongoing net losses, an extreme overvaluation fueled by speculative trading, and a structurally low-margin business model that challenges its ability to achieve profitability amid intense competition.

  1. Critical Liquidity Constraints and Ongoing Net Losses: WeShop has demonstrated significant financial challenges, including a lack of profitability, negative EBITDA, and negative earnings per share. The company has reported substantial net losses, and its negative Return on Equity indicates that losses are eroding shareholder equity rather than contributing to it. Furthermore, WeShop has less than one year of cash runway, suggesting a heavy reliance on external funding. Its financial health is rated as poor due to high debt levels and potential liquidity issues, as reflected by a low current ratio.
  2. Extreme Overvaluation and Speculative Trading: The company's stock has been characterized by extreme overvaluation, driven by speculative trading and interest often associated with "meme stocks." Despite weak fundamental performance and business traction, its valuation has soared, with analysts pointing out that the stock may still be overvalued even after significant price corrections. Concerns have also been raised regarding its direct listing method, which may allow insiders to sell shares easily without traditional lock-up periods, potentially contributing to market volatility.
  3. Structurally Low-Margin Business Model and Intense Competition: WeShop's unique "ShareBack" program, which rewards users with equity by returning 80% of affiliate fees, inherently leads to structurally low gross margins, estimated at no more than 20% initially. This business model creates a significant hurdle for achieving profitability, especially in a highly competitive e-commerce landscape dominated by established giants such as Amazon and Facebook. The company has also shown minimal or declining revenue growth, further intensifying concerns about its long-term viability against strong market players.

AI Analysis | Feedback

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AI Analysis | Feedback

WeShop (WSHP) operates a social commerce platform that integrates e-commerce, social interaction, and community ownership, allowing users to earn equity through their shopping and referral activities. The platform partners with numerous retailers, offering a wide array of products.

The addressable market for WeShop's main product, social commerce, is substantial both globally and in the U.S.

  • The global social commerce market was valued at approximately $1.5 trillion to $2 trillion in 2025. It is projected to grow significantly, with estimates ranging from $7.55 trillion by 2031 to $17.83 trillion by 2033, exhibiting CAGRs between 21.53% and 37.4% during different forecast periods.
  • In the U.S., the social commerce market size was estimated at $114.7 billion in 2025. The U.S. market is projected to reach $188.3 billion by 2030, growing at a CAGR of 10.4%, and is expected to grow significantly at a CAGR of 33.4% from 2026 to 2033.

AI Analysis | Feedback

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Expected Drivers of Future Revenue Growth for WeShop (WSHP)

  • U.S. Market Expansion: WeShop anticipates significant revenue growth from its planned launch and expansion of its app in the U.S. market, partnering with hundreds of retailers. This move into a large new market follows a successful pilot in the UK, where it generated over $140 million in sales. The company is actively building its U.S. leadership team to accelerate this expansion.
  • Increased Customer Adoption and Engagement via ShareBack™ Program: A core driver is the growth in its user base and increased engagement through its unique ShareBack™ rewards program. This program incentivizes users to shop and refer friends by offering WePoints, which convert into equity in WeShop, fostering customer loyalty and repeat purchases. Promotional campaigns, such as "Shopping Starts Here" in the UK, are designed to boost customer acquisition and Gross Merchandise Volume (GMV).
  • Expansion of Retail Partnerships and Product Catalog: WeShop's revenue is directly tied to the volume of sales made through its platform, which is facilitated by its extensive network of retail partners and product offerings. Expanding these partnerships, both in existing and new markets like the U.S., and continuously adding more products across various categories (e.g., pet essentials, health & fitness, electronics) will drive commission-based revenue.
  • Monetization through Advertising: As a social commerce platform, WeShop generates revenue from advertising. As the platform gains more users and sees increased engagement, the opportunities and value derived from advertising on its network are expected to grow, contributing to overall revenue.
  • Leveraging Social Commerce and Peer-to-Peer Recommendations: WeShop's model is built on the premise that peer recommendations drive product discovery and sales more effectively than traditional advertising. By fostering a community-owned social shopping network, the company aims for organic growth and reduced customer acquisition costs as shareholder-shoppers refer new users, thereby increasing transaction volume and associated revenues.
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AI Analysis | Feedback

Share Issuance

  • WeShop Holdings Limited (WSHP) commenced trading on the Nasdaq Capital Market in November 2025, marking its public debut through a direct listing.
  • The company's proprietary ShareBack™ rewards program allows users to earn WePoints, which convert into shares of WeShop stock for everyday purchases and referrals.
  • Over 50% of WeShop's shares have been allocated to a trust for distribution to its shoppers, emphasizing its community-owned model.

Capital Expenditures

  • In the 12 months leading up to March 10, 2026, WeShop Holdings reported capital expenditures of -$8,751.
  • The company's business model, which leverages existing retailer infrastructure, suggests a lower need for significant capital expenditures such as warehousing or distribution expansion.

Trade Ideas

Select ideas related to WSHP.

Unique KeyDateTickerCompanyCategoryTrade Strategy6M Fwd Rtn12M Fwd Rtn12M Max DD
CMCSA_4242026_Dip_Buyer_FCFYield04242026CMCSAComcastDip BuyDB | FCFY OPMDip Buy with High FCF Yield and High Margin
Buying dips for companies with high FCF yield and meaningfully high operating margin
-1.9%-1.9%-2.9%
TTD_4022026_Dip_Buyer_High_CFO_Margins_ExInd_DE04022026TTDTrade DeskDip BuyDB | CFO/Rev | Low D/EDip Buy with High Cash Flow Margins
Buying dips for companies with significant cash flows from operations and reasonable debt / market cap
7.0%7.0%-8.9%
ETSY_3272026_Dip_Buyer_FCFYield03272026ETSYEtsyDip BuyDB | FCFY OPMDip Buy with High FCF Yield and High Margin
Buying dips for companies with high FCF yield and meaningfully high operating margin
36.0%36.0%0.0%
META_3272026_Dip_Buyer_ValueBuy03272026METAMeta PlatformsDip BuyDB | P/E OPMDip Buy with Low PE and High Margin
Buying dips for companies with tame PE and meaningfully high operating margin
16.4%16.4%0.0%
CARG_3062026_Insider_Buying_GTE_1Mil_EBITp+DE_V203062026CARGCarGurusInsiderInsider Buys | Low D/EStrong Insider Buying
Companies with strong insider buying in the last 1 month, positive operating income and reasonable debt / market cap
8.3%8.3%-8.3%

Recent Active Movers

Peer Comparisons

Peers to compare with:

Financials

WSHPPINSETSYEBAYAMZNSHOPMedian
NameWeShop PinterestEtsy eBay Amazon.c.Shopify  
Mkt Price6.7120.0567.92109.27270.64118.7188.59
Mkt Cap-12.86.549.02,907.5154.749.0
Rev LTM-4,3742,86411,604742,77612,36611,604
Op Inc LTM-3224082,27285,4222,1052,105
FCF LTM-1,2076731,687-2,4722,1201,207
FCF 3Y Avg-9766791,84921,3461,6331,633
CFO LTM-1,2497252,173148,5312,1472,147
CFO 3Y Avg-1,0027262,309120,5271,6581,658

Growth & Margins

WSHPPINSETSYEBAYAMZNSHOPMedian
NameWeShop PinterestEtsy eBay Amazon.c.Shopify  
Rev Chg LTM-16.3%3.2%12.5%14.2%31.8%14.2%
Rev Chg 3Y Avg-15.6%2.9%5.8%12.3%28.0%12.3%
Rev Chg Q-17.8%3.1%19.5%16.6%34.3%17.8%
QoQ Delta Rev Chg LTM-3.6%0.7%4.5%3.6%7.0%3.6%
Op Inc Chg LTM-62.1%-0.4%-1.1%19.2%45.9%19.2%
Op Inc Chg 3Y Avg-131.1%3.3%1.3%108.4%164.0%108.4%
Op Mgn LTM-7.4%14.3%19.6%11.5%17.0%14.3%
Op Mgn 3Y Avg-4.9%13.8%20.6%10.2%12.4%12.4%
QoQ Delta Op Mgn LTM--0.2%0.7%-0.9%0.3%0.7%0.3%
CFO/Rev LTM-28.5%25.3%18.7%20.0%17.4%20.0%
CFO/Rev 3Y Avg-26.3%25.9%21.7%18.1%16.9%21.7%
FCF/Rev LTM-27.6%23.5%14.5%-0.3%17.1%17.1%
FCF/Rev 3Y Avg-25.7%24.3%17.4%3.5%16.6%17.4%

Valuation

WSHPPINSETSYEBAYAMZNSHOPMedian
NameWeShop PinterestEtsy eBay Amazon.c.Shopify  
Mkt Cap-12.86.549.02,907.5154.749.0
P/S-2.92.34.23.912.53.9
P/Op Inc-39.616.021.534.073.534.0
P/EBIT-39.615.819.324.673.524.6
P/E-38.223.024.032.0116.232.0
P/CFO-10.29.022.519.672.119.6
Total Yield-2.6%4.4%5.3%3.1%0.9%3.1%
Dividend Yield-0.0%0.0%1.1%0.0%0.0%0.0%
FCF Yield 3Y Avg-6.0%12.0%5.7%1.1%1.3%5.7%
D/E-0.10.50.10.10.00.1
Net D/E--0.00.30.10.0-0.00.0

Returns

WSHPPINSETSYEBAYAMZNSHOPMedian
NameWeShop PinterestEtsy eBay Amazon.c.Shopify  
1M Rtn-23.5%1.6%-2.4%5.6%2.9%-2.1%-0.2%
3M Rtn-65.2%17.0%23.8%21.0%28.9%-1.7%19.0%
6M Rtn-95.2%-23.2%25.3%32.8%16.0%-25.2%-3.6%
12M Rtn-77.8%-35.4%28.2%52.8%31.6%10.2%19.2%
3Y Rtn-77.8%-17.9%-17.7%165.5%122.5%104.0%43.2%
1M Excs Rtn-29.7%-4.6%-8.6%-0.7%-3.3%-8.3%-6.5%
3M Excs Rtn-75.4%6.9%13.6%10.8%18.7%-11.9%8.8%
6M Excs Rtn-107.6%-33.4%13.8%21.2%5.8%-36.6%-13.8%
12M Excs Rtn-106.5%-64.9%3.3%24.7%3.5%-17.9%-7.3%
3Y Excs Rtn-160.6%-98.5%-105.7%81.7%52.5%20.7%-38.9%

Comparison Analyses

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Financials

Segment Financials

Revenue by Segment
$ Mil20252024
Single segment10
Total10


Operating Income by Segment
$ Mil20252024
Single segment-61 
Total-61 


Net Income by Segment
$ Mil20252024
Single segment-61 
Total-61 


Short Interest

Short Interest: As Of Date5152026
Short Interest: Shares Quantity0.2 Mil
Short Interest: % Change Since 4302026-11.6%
Average Daily Volume0.1 Mil
Days-to-Cover Short Interest1.7 days

Earnings Returns History

Updated 5/29/2026
Expand for More
 Forward Returns
Earnings Date1D Returns5D Returns21D Returns
SUMMARY STATS   
# Positive000
# Negative000
Median Positive   
Median Negative   
Max Positive   
Max Negative   

SEC Filings

Expand for More
Report DateFiling DateFiling
12/31/202504/30/202620-F
06/30/202511/14/2025424B4
12/31/202304/24/2025DRS/A
Core Cache Last Updated: 5/29/2026