Here are 1-3 brief analogies to describe Dayforce:

• A Workday for companies needing real-time, unified HR and payroll.

• The modern, cloud-based ADP for comprehensive human capital management.

• Workforce Management: Provides tools for employee scheduling, time and attendance tracking, and labor forecasting to optimize staffing.
• Payroll: Offers comprehensive payroll processing, tax compliance, and global payroll capabilities for accurate and timely compensation.
• Human Resources (HR): Encompasses core HR functionalities, talent acquisition (recruiting), performance management, and learning and development tools.
• Benefits Administration: Manages employee benefits enrollment, eligibility, and compliance, integrating with other HCM modules.

Dayforce (symbol: DAY) primarily sells its human capital management (HCM) software and services to other companies (B2B).

While Dayforce serves a broad range of businesses, from mid-market to large enterprises across various industries, some notable public companies that have been identified as customers include:

• Aritzia Inc. (symbol: ATZ.TO)
• The Cheesecake Factory Incorporated (symbol: CAKE)
• Denny's Corporation (symbol: DENN)
• GFL Environmental Inc. (symbol: GFL)
• Ruth's Hospitality Group, Inc. (symbol: RUTH)

• Amazon.com Inc. (Symbol: AMZN)
• Alphabet Inc. (Symbol: GOOGL)

David Ossip, Chair and CEO

David Ossip is a transformational technology leader and serial entrepreneur with over 30 years of experience building and leading successful Human Capital Management (HCM) technology companies. He founded Dayforce, a highly successful SaaS-based workforce management software company, which was acquired by Ceridian in 2012. Following the acquisition, he led Ceridian's transformation, with a focus on the Dayforce HCM offering, becoming CEO of Ceridian in 2013 and Chairman in 2015. Under his leadership, Dayforce completed the largest technology IPO in Canadian history in April 2018. Prior to Dayforce, Ossip founded Business Machine Interfaces, which was acquired by Amano in 1997, and Workbrain in 1999, which went public in 2003 and was subsequently acquired by Infor Global Solutions in 2007. He also serves as an investor, advisor, and mentor within the Canadian business and technology communities.

Jeremy Johnson, Executive Vice President, Chief Financial Officer

Jeremy Johnson is responsible for Dayforce's global finance functions, including accounting, financial reporting, financial planning & analysis, tax, and investor relations. He first joined Dayforce (then Ceridian) in 2012, spending nearly a decade within its finance team and playing a key role in scaling the finance function through rapid growth periods. Most recently, and prior to rejoining Dayforce, he served as CFO and interim CEO at SmartRecruiters, Inc., where he led global finance, legal, and privacy. His previous experience includes finance, accounting, and audit positions at Capella Education Company and KPMG, where his early responsibilities included SEC reporting and managing disclosure committees, providing a strong foundation in financial reporting and regulatory compliance.

Joe Korngiebel, Executive Vice President, Chief Strategy, Product, and Technology Officer

Joe Korngiebel leads Dayforce's innovation strategy, product development, and technology teams, aiming to ensure the company's innovations surpass customer expectations and disrupt the industry. Before joining Dayforce in 2020, Joe served as Chief Technology Officer at Workday, following a 14-year tenure that included roles as Senior Vice President of Experience Technology, Vice President of Mobile Applications, and Founder of Workday Labs. He has also held senior roles at Oracle and PeopleSoft.

Steve Holdridge, President and Chief Operating Officer

Steve Holdridge oversees all go-to-market and operations functions globally for Dayforce, including Customer, Digital, Marketing and Communications, Revenue, and Transformation organizations. He brings over 30 years of experience in driving sales and customer experience teams to success. Prior to joining Dayforce in 2020, he held global leadership roles at prominent technology firms such as MicroStrategy, Infor, Oracle, and Price Waterhouse.

Chris Armstrong, Executive Vice President, Chief Customer Officer

Chris Armstrong is responsible for the end-to-end customer experience at Dayforce, ensuring optimal delivery at every customer touchpoint. Since joining Dayforce in 2004, he has held several leadership positions, including Chief Operating Officer, where he was instrumental in driving scale, efficiency, and growth for the company's global operations.

One clear emerging threat to Dayforce is the rise of unified employee systems, exemplified by companies like Rippling.

While Dayforce specializes in a unified Human Capital Management (HCM) platform encompassing HR, payroll, benefits, and workforce management, Rippling extends this "single system of record" philosophy to include IT and finance functionalities (e.g., device management, app provisioning, corporate card management) alongside traditional HR services. This broader integration of employee-related operations across HR, IT, and Finance offers a compelling value proposition to businesses looking to further consolidate their systems and data points.

Rippling has demonstrated rapid growth and secured substantial funding, enabling it to aggressively expand its product capabilities and market reach, increasingly moving into the mid-market and enterprise segments where Dayforce is a strong player. This expansion, coupled with a distinct approach to unifying more aspects of the employee lifecycle under a single platform, poses a disruptive challenge by redefining the scope of what a comprehensive "employee system" should entail, potentially drawing customers who seek an even more integrated solution than traditional HCM providers offer.

Dayforce (NYSE: DAY) operates within the Human Capital Management (HCM) software industry, offering a comprehensive platform that includes payroll, workforce management, benefits, HR, and talent management services. The addressable markets for its main products and services are substantial globally and within the United States.

• Human Capital Management (HCM) Software Market:
  • The global HCM software market was valued at approximately $58.7 billion in 2024 and is projected to reach $81.1 billion by 2029.
  • Another estimate places the global HCM software market size at $43.02 billion in 2025, with a projection to reach $64.91 billion by 2030.
  • The total spend on HCM solutions globally is projected to reach $34.3 billion in the next 12 months (from May 2024).
  • In the United States, the HCM software market is projected to be around $13.3 billion in the next 12 months (from May 2024), representing 38.9% of the global market.
  • The U.S. human capital management market size reached $6.1 billion in 2024 and is expected to grow to $9.5 billion by 2033.
• Payroll Software Market:
  • The global payroll applications market was $8.4 billion in 2024 and is projected to grow to $11.1 billion by 2029.
  • The global HR payroll software market was estimated at $8.1 billion in 2024 and is projected to grow to $26.09 billion by 2035.
  • The global payroll and HR software market was valued at $8.32 billion in 2024 and is expected to reach $11.99 billion by 2033.
  • The global cloud-based payroll software market is estimated to be $11.7 billion in 2024 and is expected to reach $23.3 billion by the end of 2031.
  • In the United States, the HR & Payroll Software market was $16.0 billion in 2024.
  • The United States payroll services market size is $8.44 billion in 2025 and is forecast to expand to $11.06 billion by 2030.
• Workforce Management (WFM) Software Market:
  • The global workforce management market size was valued at $8.07 billion in 2022 and is projected to reach $19.35 billion by 2030.
  • Another estimate indicates the global workforce management software market size was $8.8 billion in 2023 and is expected to grow to $18.2 billion by 2032.
  • The global workforce management market is projected to reach $9.3 billion by 2025.
  • The workforce management market is projected to grow from $9.7 billion in 2025 to $22.4 billion by 2035.
  • In North America, the workforce management software market size is estimated at $7.92 billion in 2025 and is expected to reach $11.06 billion by 2030.

Dayforce (NYSE: DAY) is expected to drive future revenue growth over the next 2-3 years through several key strategies:

1. Customer Acquisition and Expansion: Dayforce is focused on expanding its customer base, particularly by targeting and winning larger enterprise clients. The company reported 6,984 customers live on its platform as of June 30, 2025, an increase of 4.9% year-over-year, and has seen a 10.4% increase in Dayforce recurring revenue per customer for the trailing twelve months ended June 30, 2025. Executives have highlighted a substantial market opportunity for organizations seeking modern human capital management (HCM) systems.
2. Product Innovation and AI Integration: Continuous innovation and the launch of new products and features, with a strong emphasis on artificial intelligence (AI), are central to Dayforce's growth strategy. Recent innovations include the introduction of Dayforce Learning in August 2024, the rollout of cashless tips in the Dayforce Wallet, and the launch of Dayforce AI Agents in November 2024, designed to automate tasks across the HCM suite. The company also introduced enhanced AI-driven scheduling and advanced predictive analytics in its 2025 Workforce Management updates and made Dayforce Strategic Workforce Planning available in October 2025, accelerated by the acquisition of Agentnoon.
3. Market Penetration and Global Expansion: Dayforce is actively pursuing growth by moving upmarket to secure larger customers and by expanding its international presence. The company aims to build a foundation to serve global clients, emphasizing a strategic approach to global payroll. This includes penetrating emerging markets where demand for sophisticated HCM solutions is increasing.
4. Leveraging Strategic Partnerships: Dayforce is expanding its ecosystem through strategic partnerships, particularly with system integrators. This approach allows Dayforce to leverage its partners' implementation and sales capabilities, thereby extending its market reach and accelerating customer adoption. This strategy is contributing to a shift in professional services revenue to these system integrator partners.

Share Repurchases

• Dayforce announced a $500 million share repurchase program in July 2024 with no expiration date.
• During Q1 2025, Dayforce repurchased approximately $30 million worth of shares under the $500 million program, bringing the total to more than $66 million returned to stockholders under this program to date.
• In Q2 2025, the company repurchased an additional $20.8 million of common stock, making the year-to-date total $51.2 million, or nearly 900,000 shares.

Share Issuance

• For the six months ended June 30, 2025, Dayforce recorded proceeds from the issuance of common stock under share-based compensation plans totaling $8.9 million.
• For the six months ended June 30, 2024, proceeds from the issuance of common stock under share-based compensation plans were $27.4 million.

Inbound Investments

• In August 2025, Dayforce entered into a definitive agreement with Thoma Bravo to become a privately held company in an all-cash transaction valued at US$12.3 billion.
• As part of this transaction, Dayforce stockholders will receive US$70.00 per share in cash, which represents a 32% premium over the unaffected share price on August 15, 2025.
• The transaction includes a significant minority investment from a wholly-owned subsidiary of the Abu Dhabi Investment Authority (ADIA).

Capital Expenditures

• For the fiscal year ended December 31, 2023, capital expenditures totaled $114.4 million, with a primary focus on software and technology development ($95.3 million) and property, plant, and equipment ($14.3 million).
• For the six months ended June 30, 2025, capital expenditures were $54.4 million, predominantly for software and technology ($47.8 million) and property, plant, and equipment ($7.9 million).
• For the six months ended June 30, 2024, capital expenditures were also $54.4 million, with $47.7 million allocated to software and technology and $6.7 million to property, plant, and equipment.