Here are 1-3 brief analogies for BrightView (BV):

• "Waste Management for landscaping"
• "ABM Industries for outdoor facility management"

• Landscape Maintenance: Comprehensive ongoing care for commercial properties, including lawn care, pruning, irrigation management, and seasonal planting.
• Snow & Ice Management: Removal and treatment services for snow and ice on commercial properties to ensure safety and accessibility during winter months.
• Landscape Development: Design, installation, and enhancement of outdoor environments for new construction, renovations, and large-scale landscape projects.
• Tree Care: Professional arboriculture services including tree removal, pruning, planting, and health management.
• Water Management: Optimization of irrigation systems and practices to conserve water while maintaining landscape health.

BrightView (symbol: BV) primarily sells its landscape maintenance, design, and enhancement services to other companies and organizations, rather than directly to individuals (B2B).

BrightView serves a highly diversified customer base of over 15,000 clients across a wide range of industries and geographic areas. According to their annual reports (10-K filings), no single customer accounted for more than 10% of BrightView's total revenue for the fiscal years ended September 30, 2023, 2022, or 2021. Therefore, BrightView does not have major customer companies that can be individually identified by name as representing a significant portion of its revenue.

However, to identify the types of organizations that constitute BrightView's primary customer base, they serve diverse sectors including:

• Corporations and commercial campuses
• Healthcare facilities and universities
• Retail centers and other commercial properties
• Residential communities (e.g., Homeowners Associations) and resorts
• Municipalities and other governmental entities

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Dale Asplund, President and Chief Executive Officer

Dale Asplund was appointed President and Chief Executive Officer of BrightView in October 2023. Before joining BrightView, Mr. Asplund spent 25 years at United Rentals, Inc., the world's largest equipment rental company, where he served as Executive Vice President and Chief Operating Officer. During his tenure at United Rentals, he also held strategic senior leadership roles encompassing business services, shared services, supply chain, fleet management, and information technology. Earlier in his career, he worked for United Waste Systems, Inc. In conjunction with his appointment as CEO, BrightView announced a $500 million strategic investment from One Rock Capital Partners, a private equity firm.

Brett Urban, Executive Vice President, Chief Financial Officer

Brett Urban was appointed Executive Vice President, Chief Financial Officer in October 2022. He joined BrightView in 2016, initially leading the corporate finance function and later being promoted to Senior Vice President of Finance for the Maintenance Services division in 2017. In that role, he was also responsible for the company's procurement department and oversaw BrightView's merger and acquisition strategy. Prior to his time at BrightView, Mr. Urban held senior finance positions at Aramark, a global provider of food and facilities services. He holds a bachelor's degree from Nichols College and an MBA from Arcadia University.

Amanda Orders, Executive Vice President, Chief Human Resources Officer

Amanda Orders serves as BrightView's Executive Vice President, Chief Human Resources Officer. Her role involves overseeing various aspects of human resources for the company.

Jonathan M. Gottsegen, Executive Vice President, Chief Legal Officer and Corporate Secretary

Jonathan M. Gottsegen is the Executive Vice President, Chief Legal Officer and Corporate Secretary for BrightView.

Michael Dozier, Executive Vice President, Chief Commercial Officer

Michael Dozier holds the position of Executive Vice President, Chief Commercial Officer at BrightView.

1. Intense Competition and Economic Sensitivity

   BrightView operates in a highly competitive and fragmented landscape services industry with low barriers to entry. The company faces competition from numerous local, regional, and other large national players. This intense competition can lead to price pressures and challenges in maintaining market share. Furthermore, BrightView's business is significantly affected by general business, financial market, and economic conditions. Economic downturns, such as recessions or periods of high inflation and interest rates, can lead to reduced spending on landscaping services, delays in development projects, and decreased discretionary spending from customers. This directly impacts BrightView's revenue, particularly in its development services and enhancement offerings.

2. Labor Shortages and Rising Labor Costs

   The landscaping industry is labor-intensive, and BrightView is highly dependent on the availability of a sufficient skilled and unskilled workforce. The industry, including BrightView, has faced ongoing labor shortages for several years, a challenge that was exacerbated by events like the COVID-19 pandemic. These shortages can hinder the company's ability to deliver services effectively and meet client demands. Additionally, increases in minimum wage, general wage inflation, and other labor-related costs directly impact BrightView's operational expenses and can pressure its profit margins, despite efforts in cost management and operational efficiencies. The company has also faced historical issues related to labor law compliance, which could pose reputational and financial risks.

3. Seasonality and Weather Conditions

   The demand for BrightView's landscaping services is inherently seasonal and highly dependent on weather conditions. The need for landscape maintenance fluctuates significantly with the seasons, leading to variability in revenue, costs, and cash flows throughout the year. Unpredictable and extreme weather patterns, such as heavy snowfall (or lack thereof for snow removal services), hurricanes, droughts, or other natural disasters, can disrupt service delivery, increase operational costs, and negatively impact both revenue and profitability. This seasonality requires effective planning and resource management to mitigate its impact on the business.

BrightView Holdings, Inc. (BV) is focusing on several key drivers to fuel its revenue growth over the next two to three years:

1. Growth in Development Services Segment: The company anticipates continued revenue growth from its Development Services segment, driven by an increase in project volumes and a robust existing backlog. BrightView also plans to expand its market share by opening new development branches.
2. Restoring Growth in the Core Land Maintenance Business: After experiencing some declines, BrightView is committed to returning its core land maintenance business to profitable growth. This involves improving customer retention and strategically converting development projects into recurring maintenance contracts.
3. Operational Efficiencies and Strategic Investments through "One BrightView" Initiative: The "One BrightView" strategy emphasizes streamlining operations, enhancing employee retention and engagement, and leveraging technology such as route optimization. These efforts contribute to better service quality, increased capacity, and ultimately, profitable revenue growth. Furthermore, the company is making strategic capital allocations, including accelerating its fleet strategy and investing in its sales force, to support future top-line expansion.
4. Cross-selling Opportunities: BrightView expects to leverage the growth in its Development Services segment to enhance results in its Maintenance segment through cross-selling opportunities. This strategy aims to maximize customer value and drive integrated growth across its service offerings.

Share Repurchases

• In March 2025, BrightView authorized a new $100 million share repurchase program with no expiration, anticipating opportunistic repurchases.
• In March 2022, BrightView repurchased 5.9 million shares from MSD Partners for approximately $72.8 million.
• In December 2021, the company announced an agreement to repurchase 5.9 million shares from MSD Partners for approximately $82.5 million.

Share Issuance

• In August 2023, BrightView issued 500,000 shares of Series A Convertible Preferred Stock for $500 million, convertible at $9.44 per share with a 7.0% annual dividend rate.
• In June 2025, an upsized secondary offering of 11.6 million common shares by a KKR-affiliated selling stockholder was priced at $15.00 per share, generating $174.0 million, though BrightView did not receive any proceeds.
• In June 2020, a secondary offering of 10 million common shares by selling stockholders occurred, with BrightView receiving no proceeds from the offering.

Inbound Investments

• In August 2023, affiliates of One Rock Capital Partners, LLC made a $500 million strategic investment in BrightView by purchasing newly-issued Series A Convertible Preferred Stock.
• Approximately 90% of the proceeds from this $500 million investment were utilized to pay down existing debt.

Outbound Investments

• In 2023, BrightView acquired three unrelated companies for an aggregate consideration of $13.8 million, allocating these purchases to its Maintenance Services segment.
• In January 2023, BrightView completed the acquisition of Island Plant Company.
• In September 2020, BrightView acquired All Commercial Landscape Services (ACLS), a commercial landscaping firm in Fresno, California, with undisclosed terms.

Capital Expenditures

• For the nine months ended June 30, 2025, capital expenditures totaled $195.8 million, a significant increase from $46.0 million in the prior year.
• BrightView's fiscal year 2025 guidance assumes net capital expenditures will range from $180 million to $200 million.
• The primary focus of capital expenditures is to accelerate the fleet refresh strategy, including the ordering of over 1,000 core production vehicles and the replacement of 3,500 mowers, aiming to improve employee satisfaction, customer retention, and reduce maintenance costs.