TROOPS, Inc., together with its subsidiaries, engages in the money lending business in Hong Kong and Australia. The company offers mortgage, personal, and corporate loans. It also develops, operates, and manages an online financial marketplace that connects financial institutions and users through its mobile application, which provides financial technology solutions, including application programming interface (API) services. In addition, the company offers SaaS and app development, project-based consulting, API consulting, and maintenance and support services. Further, it invests in real properties; and provides property leasing and management services. The company was formerly known as SGOCO Group, Ltd. and changed its name to TROOPS, Inc. in November 2021. SGOCO Group, Ltd. TROOPS, Inc. was founded in 2005 and is headquartered in Tsuen Wan, Hong Kong.
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Analogy 1: Workday for operational talent.
Analogy 2: Palantir for workforce intelligence.
Analogy 3: ServiceNow for human capital workflows.
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I am unable to identify major products or services for "TROOPS" (symbol: TROO) because it does not appear to be a real publicly traded company.
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TROOPS (TROO) Customer Information
TROOPS (TROO) Customer Information
Please note: The public company TROOPS with the symbol TROO does not appear to be a real, currently listed public company based on available financial databases and market information. Public companies typically have specific and verifiable listings on stock exchanges.
As this company does not seem to exist in real-world public company data, I am unable to identify its major customers, whether they be other companies or specific categories of individuals, nor can I provide their symbols.
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Damian Thurnheer, President and Chief Executive Officer
Damian Thurnheer was appointed President and Chief Executive Officer of TROOPS, Inc. in June 2024. Prior to this role, he served as a Director at TROOPS, Inc. from December 2021 to June 2024. Mr. Thurnheer is also noted as the founder of Apiguru Pty Ltd. He holds a direct ownership of 0.46% of the company's shares.
Chung Hang Lui, Chief Financial Officer
Chung Hang Lui serves as the Chief Financial Officer for TROOPS, Inc.
Wing Ling Tommy Lui, Chief Technology Officer
Wing Ling Tommy Lui holds the position of Chief Technology Officer at TROOPS, Inc.
Tony Zhong, Vice President, Finance
Tony Zhong is the Vice President of Finance for TROOPS, Inc.
Rui Wu, Director
Rui Wu serves as a Director for TROOPS, Inc. He was appointed to the Board of Directors in June 2024, bringing experience from Riches Holdings Ltd. and a strong financial background.
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The addressable markets for TROOPS (symbol: TROO) main products and services are as follows:
Money Lending Services
- Hong Kong: The licensed money lending market in Hong Kong reached approximately USD 6.3 billion (HK$49.5 billion) by the end of 2022. The broader consumer lending market in Hong Kong was valued at USD 313.5 billion (HKD2.4 trillion) in 2020 and is forecast to reach USD 426.9 billion (HKD3.3 trillion) in 2025.
- China: The overall loan market in China was valued at USD 34.34 trillion in 2024 and is projected to reach USD 52.78 trillion by 2030. The digital lending platforms market in China recorded revenues of USD 3.6 billion in 2024. Another source indicates the China digital lending platform market was valued at USD 669.32 million in 2024, projected to reach USD 3,038.58 million by 2032.
- Australia: The personal loan market in Australia was valued at approximately USD 1.1 billion (AUD 1.66 billion) in 2024 and is projected to reach approximately USD 8.6 billion (AUD 13.16 billion) by 2034. The consumer lending market in Australia grew to USD 1.5 trillion (AUD2.0 trillion) in 2020 and is forecast to reach USD 1.8 trillion (AUD2.5 trillion) in 2025.
Property Lease and Management
- Hong Kong: The total revenue of property management services in Hong Kong grew to approximately USD 7.6 billion (HK$59.2 billion) in 2016 and was forecasted to reach approximately USD 9.8 billion (HK$76.9 billion) in 2021.
- Australia: The property management market in Australia reached USD 8.1 billion in 2024 and is projected to reach USD 11.0 billion by 2033. The commercial real estate market in Australia is valued at USD 52.33 billion in 2025 and is forecast to reach USD 67.81 billion by 2030.
Financial Technology Solutions and Services (including API services and online financial marketplace)
- Global Fintech Market: The global fintech market size was valued at USD 218.8 billion in 2024 and is estimated to reach USD 828.4 billion by 2033. Other estimates place the global fintech market size at USD 340.10 billion in 2024, projected to reach USD 1,126.64 billion by 2032.
- Global API Banking Market: The global API banking market is expected to reach USD 131.7 billion by 2030. Separately, the financial data exchange API integration market reached USD 3.42 billion globally in 2024 and is forecasted to attain USD 25.09 billion by 2033.
- Global Online Financial Marketplace / Online Trading Platform Market: The global online trading platform market size was valued at USD 10.15 billion in 2024 and is projected to grow to USD 16.71 billion by 2032. Separately, the top 100 global online marketplaces are projected to reach USD 3.832 trillion in total Gross Merchandise Value (GMV) by the end of 2024.
Environmental Protection and Energy Saving Technologies
- Global Environmental Technology Market: The global environmental technology market size is estimated to be USD 714.74 billion in 2025 and is expected to reach USD 1,054.29 billion by 2032. Another source states the market was valued at USD 918.4 billion in 2024, projected to reach USD 2,715.27 billion by 2033.
- Global Energy Efficient Devices Market: The global energy efficient devices market size was USD 294.7 billion in 2024 and is expected to reach USD 723.6 billion by 2034. Another report values this market at approximately USD 973.85 billion in 2023, with a projection to reach USD 1.73 trillion in 2033.
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Expected Drivers of Future Revenue Growth for TROOPS (TROO)
Over the next 2-3 years, TROOPS (TROO) is expected to drive revenue growth through several key initiatives:
- Expansion into New Markets and Services: The company is strategically expanding into co-living and co-working spaces in Asia and the United Kingdom. This initiative aims to diversify income streams and tap into high-growth markets, with the co-working market projected for significant compound annual growth, particularly in the Asia-Pacific region.
- Growth in Core Business Segments: Continued growth is anticipated from its primary revenue-generating activities, which include consultancy services for insurance products and money lending. These segments currently represent the largest portions of TROO's revenue.
- Increased Customer Acquisition and Business Volume: TROOPS has demonstrated a surge in revenue driven by expansion efforts, indicating an ongoing focus on increasing its customer base and overall business volume, particularly within its money-lending operations.
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Share Repurchases
- TROOPS, Inc. repurchased 4,400,000 shares at US$0.90 per share, totaling US$3,960,000, with the transaction closing on July 24, 2025.
- This strategic repurchase aims to enhance shareholder value by reducing outstanding shares and strengthening the company's capital structure.
Inbound Investments
- TROOPS, Inc. received an initial tranche of a strategic investment exceeding US$10 million from Wang & Lee Group, Inc., expected to be complete by mid-April 2025.
- The investment is aimed at integrating cutting-edge AI, IoT, and blockchain technologies across TROOPS' portfolio to create smarter, greener communities.
- The partnership plans to deploy AI-driven advertising platforms, IoT smart home devices, and a blockchain-based ESG rewards system, with potential scaling across up to 200 buildings.
Outbound Investments
- On August 14, 2025, TROOPS, Inc. signed a non-binding Memorandum of Understanding (MOU) to acquire a portfolio of UK property assets valued at approximately £40 million.
- On July 16, 2025, a wholly-owned subsidiary, Giant Connection Limited, entered into a Letter of Intent (LOI) to acquire a 49% equity interest in Y Concept Holding Limited, the Hong Kong parent company of The Cara Hotel, a co-living and co-working space in Malaysia, with the transaction to be settled through convertible notes.
- On July 14, 2025, a wholly-owned subsidiary, Giant Connection Limited, entered into an LOI to acquire 49% share ownership of WORK, Inc., a British Virgin Islands co-working space operator with operations in Taiwan, with a path to full ownership.
Capital Expenditures
- TROOPS, Inc. had cash flow from investing activities of $0.49 million for the fiscal year ending December 31, 2024.