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Investment Highlights Market Valuation Price Chart Return vs. Risk About SHOT Interactive Breakdown Better Bets vs. SHOT Latest Trefis Analyses Trade Ideas Recent Active Movers More From Trefis Peer Financials Peer Growth & Margins Peer Valuation Peer Returns Peer Analyses FDIC Bank Data Financials Segment Financials Price Behavior Short Interest Earnings Returns History SEC Filings Insider Activity Industry Resource Links External Quote Links

Safety Shot (SHOT)

Market Price (10/31/2025): $0.22 | Market Cap: $18.3 Mil
Sector: Consumer Staples | Industry: Household Products

Safety Shot (SHOT)

Market Price (10/31/2025): $0.22
Market Cap: $18.3 Mil
Sector: Consumer Staples
Industry: Household Products

Investment Highlights Why It Matters Which of these 2 stories sounds closer for this stock?

1. Generates cash flow

The stock generated 4% or more of the share price (called cash flow yield), and shows moderate 10-15% or more growth.

2. Riding a trend

Think Tesla during the pandemic of 2020 when EVs were riding a cultural high, or Nvidia in the current AI boom, or even Figma. These companies don’t have enough yield, or, enough growth, or both - however - they are riding a trend. They have momentum. These can be more volatile - they don’t have the floor of strong cash flow

0 Cash is significant % of market cap
Net D/ENet Debt/Equity. Debt net of cash. Negative indicates net cash. Equity is taken as the Market Capitalization is -25%		  Not profitable at operating income level
Op Inc LTMOperating Income, Last Twelve Months is -28 Mil, Op Mgn LTMOperating Margin = Operating Income / Revenue Reflects profitability before taxes and before impact of capital structure (interest payments). is -7497%
1   Expensive valuation multiples
P/SPrice/Sales ratio is 85x
2   Weak revenue growth
Rev Chg LTMRevenue Change % Last Twelve Months (LTM) is -63%, Rev Chg QQuarterly Revenue Change % is -94%
3   Not cash flow generative
CFO/Rev LTMCash Flow from Operations / Revenue (Sales), Last Twelve Months (LTM) is -3497%, FCF/Rev LTMFree Cash Flow / Revenue (Sales), Last Twelve Months (LTM) is -3549%
4   Valuation getting more expensive
P/S 6M Chg %Price/Sales change over 6 months. Declining P/S indicates valuation has become less expensive. is 88%
5   Yield minus risk free rate is negative
ERPEquity Risk Premium (ERP) = Total Yield - Risk Free Rate, Reflects the premium above risk free assets offered by the investment. is -58%
0 Cash is significant % of market cap
Net D/ENet Debt/Equity. Debt net of cash. Negative indicates net cash. Equity is taken as the Market Capitalization is -25%
1 Not profitable at operating income level
Op Inc LTMOperating Income, Last Twelve Months is -28 Mil, Op Mgn LTMOperating Margin = Operating Income / Revenue Reflects profitability before taxes and before impact of capital structure (interest payments). is -7497%
2 Expensive valuation multiples
P/SPrice/Sales ratio is 85x
3 Weak revenue growth
Rev Chg LTMRevenue Change % Last Twelve Months (LTM) is -63%, Rev Chg QQuarterly Revenue Change % is -94%
4 Not cash flow generative
CFO/Rev LTMCash Flow from Operations / Revenue (Sales), Last Twelve Months (LTM) is -3497%, FCF/Rev LTMFree Cash Flow / Revenue (Sales), Last Twelve Months (LTM) is -3549%
5 Valuation getting more expensive
P/S 6M Chg %Price/Sales change over 6 months. Declining P/S indicates valuation has become less expensive. is 88%
6 Yield minus risk free rate is negative
ERPEquity Risk Premium (ERP) = Total Yield - Risk Free Rate, Reflects the premium above risk free assets offered by the investment. is -58%

Market Valuation & Key Metrics

SHOTS&P 500
REVENUE GROWTHPOOR
Rev LTM ($ Bil)0.0
Rev Chg Q-93.7%6.5%
Rev Chg LTM-63.0%5.4%
Rev Chg 3Y Avg159.5%5.3%
PROFITABILITYVERY POOR
Op Inc LTM ($ Bil)-0.0
CFO LTM ($ Bil)-0.0
Net Inc LTM ($ Bil)-0.0
Op Mgn LTM-7,496.7%18.7%
CFO/Rev LTM-3,496.9%20.3%
Net Inc Mgn-4,589.1%12.7%
VALUATIONVERY HIGH
P/S48.03.2
P/CFO-1.415.3
P/FCF-1.420.3
P/E-1.023.6
STABILITYGOOD
Debt/Equity0.580.21
Cash/Assets0.440.07

SHOT Stock

   
   
   
   
   
   
   
Factor Drivers of Stock Movement
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Return vs. Risk

Price Returns Compared

 202020212022202320242025Total [1]
Returns
SHOT Return--83%-14%445%-79%-69%-91%
Peers Return2%23%-7%17%-2%-43%-25%
S&P 500 Return16%27%-19%24%23%16%110%

Monthly Win Rates [3]
SHOT Win Rate0%25%42%50%25%44% 
Peers Win Rate22%25%13%22%27%27% 
S&P 500 Win Rate58%75%42%67%75%67% 

Max Drawdowns [4]
SHOT Max Drawdown--84%-33%-58%-84%-67% 
Peers Max Drawdown-14%-0%-14%-1%-8%-42% 
S&P 500 Max Drawdown-31%-1%-25%-1%-2%-15% 

[1] Cumulative total returns since the beginning of 2020
[2] Peers: IPAR, CENT, DSY, PTNM, RAY.
[3] Win Rate = % of calendar months in which monthly returns were positive
[4] Max drawdown represents maximum peak-to-trough decline within a year
[5] 2025 data is for the year up to 10/30/2025 (YTD)

How Low Can It Go

Unique KeyEventSHOTS&P 500
2022 Inflation Shock2022 Inflation Shock  
2022 Inflation Shock% Loss% Loss-96.0%-25.4%
2022 Inflation Shock% Gain to Breakeven% Gain to Breakeven2393.8%34.1%
2022 Inflation ShockTime to BreakevenTime to BreakevenNot Fully Recovered days464 days
2020 Covid Pandemic2020 Covid Pandemic  
2020 Covid Pandemic% Loss% Loss-34.4%-33.9%
2020 Covid Pandemic% Gain to Breakeven% Gain to Breakeven52.5%51.3%
2020 Covid PandemicTime to BreakevenTime to Breakeven34 days148 days

Compare to IPAR, CENT, DSY, PTNM, RAY


In The Past

Safety Shot's stock fell -96.0% during the 2022 Inflation Shock from a high on 2/10/2021. A -96.0% loss requires a 2393.8% gain to breakeven.

Preserve Wealth

Limiting losses and compounding gains is essential to preserving wealth over time.

Asset Allocation

Actively managed asset allocation strategies protect wealth. Learn more.

About Safety Shot (SHOT)

Better Bets than Safety Shot (SHOT)

 SHOTBetter Performance than SHOT
MetricValueIndustry (Household Products)
Rev Chg LTM-63.0%UL (11.1%), CL (0.1%), KMB (-3.1%), CHD (1.1%), CLX (0.2%)
Rev Chg 3Y Avg159.5%
Op Mgn LTM-7496.7%UL (14.4%), CL (21.7%), KMB (16.7%), CHD (17.8%), CLX (16.7%)
CFO/Rev LTM-3496.9%UL (12.4%), CL (19.6%), KMB (15.2%), CHD (17.7%), CLX (13.8%)
FCF/Rev LTM-3548.6%UL (12.4%), CL (16.9%), KMB (11.1%), CHD (15.3%), CLX (10.7%)
Total Yield-53.7%UL (3.8%), CL (7.6%), KMB (10.2%), CHD (3.3%), CLX (8.0%)
 SHOTBetter Performance than SHOT
MetricValueAll Other Sectors
Rev Chg LTM-63.0%NVDA (71.6%), AAPL (6.0%), MSFT (15.6%), GOOGL (13.4%), AMZN (10.9%)
Rev Chg 3Y Avg159.5%NBIS (160.6%), RIVN (183.6%), BBIO (727.6%), AGNC (161.9%), QXO (1115.2%)
Op Mgn LTM-7496.7%NVDA (58.1%), AAPL (31.9%), MSFT (46.3%), GOOGL (32.2%), AMZN (11.4%)
CFO/Rev LTM-3496.9%NVDA (46.6%), AAPL (26.6%), MSFT (50.0%), GOOGL (39.3%), AMZN (18.1%)
FCF/Rev LTM-3548.6%NVDA (43.6%), AAPL (23.5%), MSFT (26.6%), GOOGL (19.1%), AMZN (2.0%)
Total Yield-53.7%NVDA (1.8%), AAPL (2.8%), MSFT (3.3%), GOOGL (3.9%), AMZN (3.0%)
 Best Bets In Consumer Staples Sector
 SHOTMO PM MNST PG STZ CL HSY FIZZ SMPL KO
What You Pay           
P/E-1.910.926.341.320.918.521.322.716.918.622.8
P/EBIT-2.08.214.831.316.010.714.718.213.312.117.0
What You Get           
Rev Chg Q-93.7%0.2%9.4%11.1%3.0%-15.0%1.0%26.0%0.3%-1.8%5.1%
Rev Chg LTM-63.0%-0.2%7.5%3.7%1.2%-5.6%0.1%2.5%0.5%9.0%2.8%
Rev Chg 3Y Avg159.5%-0.9%8.0%8.5%1.8%0.7%4.2%5.2%1.7%7.5%4.0%
FCF/Rev 3Y Avg-3,112.1%42.7%24.9%21.4%18.0%17.0%15.4%13.9%13.9%13.1%13.9%

[1] Choosing top 10 best bets from each sector quarterly is an alpha producing strategy vs sector benchmark
[2] Historical annualized return of 8.7%, alpha of 1.4%, and sharpe of 0.5

Latest Trefis Analyses

Trade Ideas

Select past ideas related to SHOT. For more, see Trefis Trade Ideas.

Unique KeyDateTickerCompanyCategoryTrade Strategy6M Fwd Rtn12M Fwd Rtn12M Max DD
IPAR_9302025_Dip_Buyer_FCFYield09302025IPARInterparfumsDip BuyDB | FCFY OPMDip Buy with High FCF Yield and High Margin
Buying dips for companies with high FCF yield and meaningfully high operating margin		-9.1%-9.1%-9.1%
TAP_9302025_Dip_Buyer_FCFYield09302025TAPMolson Coors BeverageDip BuyDB | FCFY OPMDip Buy with High FCF Yield and High Margin
Buying dips for companies with high FCF yield and meaningfully high operating margin		-3.5%-3.5%-3.8%
STZ_7312025_Monopoly_xInd_xCD_Getting_Cheaper07312025STZConstellation BrandsMonopolyMY | Getting CheaperMonopoly-Like with P/S Decline
Large cap with monopoly-like margins or cash flow generation and getting cheaper based on P/S multiple		-22.2%-22.2%-22.2%
SJM_6302025_Dip_Buyer_FCFYield06302025SJMJM SmuckerDip BuyDB | FCFY OPMDip Buy with High FCF Yield and High Margin
Buying dips for companies with high FCF yield and meaningfully high operating margin		5.3%5.3%0.0%
BF-B_5312025_Dip_Buyer_ValueBuy05312025BF-BBrown-FormanDip BuyDB | P/E OPMDip Buy with Low PE and High Margin
Buying dips for companies with tame PE and meaningfully high operating margin		-18.7%-18.7%-22.4%
Unique KeyDateTickerCompanyCategoryTrade Strategy6M Fwd Rtn12M Fwd Rtn12M Max DD
IPAR_9302025_Dip_Buyer_FCFYield09302025IPARInterparfumsDip BuyDB | FCFY OPMDip Buy with High FCF Yield and High Margin
Buying dips for companies with high FCF yield and meaningfully high operating margin		-9.1%-9.1%-9.1%
TAP_9302025_Dip_Buyer_FCFYield09302025TAPMolson Coors BeverageDip BuyDB | FCFY OPMDip Buy with High FCF Yield and High Margin
Buying dips for companies with high FCF yield and meaningfully high operating margin		-3.5%-3.5%-3.8%
STZ_7312025_Monopoly_xInd_xCD_Getting_Cheaper07312025STZConstellation BrandsMonopolyMY | Getting CheaperMonopoly-Like with P/S Decline
Large cap with monopoly-like margins or cash flow generation and getting cheaper based on P/S multiple		-22.2%-22.2%-22.2%
SJM_6302025_Dip_Buyer_FCFYield06302025SJMJM SmuckerDip BuyDB | FCFY OPMDip Buy with High FCF Yield and High Margin
Buying dips for companies with high FCF yield and meaningfully high operating margin		5.3%5.3%0.0%
BF-B_5312025_Dip_Buyer_ValueBuy05312025BF-BBrown-FormanDip BuyDB | P/E OPMDip Buy with Low PE and High Margin
Buying dips for companies with tame PE and meaningfully high operating margin		-18.7%-18.7%-22.4%

Recent Active Movers

1 Week Top Gainers

#TickerCompany1W RtnYTD Rtn
1INBXInhibrx Biosciences176.8%409.8%
2PUMPProPetro71.2%16.2%
3RNAAvidity Biosciences43.5%139.6%
4DYNDyne Therapeutics42.8%-0.0%
5GCIGannett39.3%3.8%
6FORMFormFactor38.3%34.7%
7MBXMBX Biosciences35.1%18.2%
8BBNXBeta Bionics33.8% 
9GHGuardant Health33.3%202.5%
10LUMNLumen Technologies32.7%94.7%

1 Week Top Losers

#TickerCompany1W RtnYTD Rtn
1PMIPicard Medical-75.2%5106.3%
2LRNStride-56.1%-35.8%
3NTLAIntellia Therapeutics-52.6%5.2%
4FMCFMC-48.7%-66.6%
5FIFiserv-47.4%-68.3%
6VRNSVaronis Systems-43.8%-21.2%
7THRYThryv-33.4%-44.8%
8NFENew Fortress Energy-30.5%-91.9%
9AKBAAkebia Therapeutics-29.5%10.5%
10UAMYUnited States Antimony-28.9%371.2%

1 Month Top Gainers

#TickerCompany1M RtnYTD Rtn
1PRAXPraxis Precision Medicines279.1%161.2%
2INBXInhibrx Biosciences131.0%409.8%
3PUMPProPetro99.6%16.2%
4DYNDyne Therapeutics88.4%-0.0%
5VICRVicor85.4%89.2%
6CELCCelcuity74.6%503.2%
7GLUEMonte Rosa Therapeutics73.5%87.5%
8NVTSNavitas Semiconductor72.1%251.8%
9LUMNLumen Technologies70.3%94.7%
10BALYBallys63.4%4.1%

1 Month Top Losers

#TickerCompany1M RtnYTD Rtn
1PMIPicard Medical-62.9%5106.3%
2LRNStride-53.8%-35.8%
3FMCFMC-51.0%-66.6%
4FIFiserv-48.3%-68.3%
5NFENew Fortress Energy-43.6%-91.9%
6VGVenture Global-41.7% 
7OGNOrganon-40.2%-55.0%
8VRNSVaronis Systems-39.5%-21.2%
9ITGRInteger-38.5%-52.2%
10LENZLENZ Therapeutics-37.9%5.5%

Recent Active Movers

1 Week Top Gainers

#TickerCompany1W RtnYTD Rtn
1INBXInhibrx Biosciences176.8%409.8%
2PUMPProPetro71.2%16.2%
3RNAAvidity Biosciences43.5%139.6%
4DYNDyne Therapeutics42.8%-0.0%
5GCIGannett39.3%3.8%
6FORMFormFactor38.3%34.7%
7MBXMBX Biosciences35.1%18.2%
8BBNXBeta Bionics33.8% 
9GHGuardant Health33.3%202.5%
10LUMNLumen Technologies32.7%94.7%

1 Week Top Losers

#TickerCompany1W RtnYTD Rtn
1PMIPicard Medical-75.2%5106.3%
2LRNStride-56.1%-35.8%
3NTLAIntellia Therapeutics-52.6%5.2%
4FMCFMC-48.7%-66.6%
5FIFiserv-47.4%-68.3%
6VRNSVaronis Systems-43.8%-21.2%
7THRYThryv-33.4%-44.8%
8NFENew Fortress Energy-30.5%-91.9%
9AKBAAkebia Therapeutics-29.5%10.5%
10UAMYUnited States Antimony-28.9%371.2%

More From Trefis

Research & Analysis

Invest in Strategies

Wealth Management

Peer Comparisons for Safety Shot

Financials

SHOTIPARCENTDSYPTNMRAYMedian
NameSafety S.Interpar.Central .Big Tree.Pitanium Raytech  
Mkt Price-89.4131.210.61-0.1815.91
Mkt Cap0.02.91.9---1.9
Rev LTM01,4593,120---1,459
Op Inc LTM-28280224---224
FCF LTM-13158312---158
FCF 3Y Avg-1375277---75
CFO LTM-13219353---219
CFO 3Y Avg-13133325---133

Growth & Margins

SHOTIPARCENTDSYPTNMRAYMedian
NameSafety S.Interpar.Central .Big Tree.Pitanium Raytech  
Rev Chg LTM-63.0%7.0%-4.9%----4.9%
Rev Chg 3Y Avg159.5%14.9%-2.5%---14.9%
Rev Chg Q-93.7%-2.4%-3.6%----3.6%
QoQ Delta Rev Chg LTM-63.7%-0.6%-1.1%----1.1%
Op Mgn LTM-7,496.7%19.2%7.2%---7.2%
Op Mgn 3Y Avg-6,406.2%18.9%6.9%---6.9%
QoQ Delta Op Mgn LTM-4,381.2%-0.3%0.7%----0.3%
CFO/Rev LTM-3,496.9%15.0%11.3%---11.3%
CFO/Rev 3Y Avg-3,020.6%9.7%10.1%---9.7%
FCF/Rev LTM-3,548.6%10.9%10.0%---10.0%
FCF/Rev 3Y Avg-3,112.1%5.4%8.6%---5.4%

Valuation

SHOTIPARCENTDSYPTNMRAYMedian
NameSafety S.Interpar.Central .Big Tree.Pitanium Raytech  
Mkt Cap0.02.91.9---1.9
P/S85.52.00.6---2.0
P/EBIT-2.010.58.0---8.0
P/E-1.917.814.0---14.0
P/CFO-2.413.15.5---5.5
Total Yield-53.7%9.1%7.2%---7.2%
Dividend Yield0.0%3.5%0.0%---0.0%
FCF Yield 3Y Avg-47.3%1.8%12.3%---1.8%
D/E0.30.10.7---0.3
Net D/E-0.30.00.4---0.0

Returns

SHOTIPARCENTDSYPTNMRAYMedian
NameSafety S.Interpar.Central .Big Tree.Pitanium Raytech  
1M Rtn--9.1%-4.4%-41.4%--64.1%-25.2%
3M Rtn--25.3%-20.0%-50.2%--93.3%-37.7%
6M Rtn--16.9%-8.0%-55.7%--91.5%-36.3%
12M Rtn--26.1%-8.7%-82.1%--88.8%-54.1%
3Y Rtn-18.3%-5.7%---6.3%
1M Excs Rtn--6.8%-5.1%-42.4%--65.8%-24.6%
3M Excs Rtn--33.2%-29.2%-58.1%--102.9%-45.7%
6M Excs Rtn--38.7%-29.7%-77.4%--113.3%-58.0%
12M Excs Rtn--43.5%-26.0%-102.6%--105.4%-73.0%
3Y Excs Rtn--57.0%-79.5%----68.2%

Financials

$ Mil | FY: 12/312025Q22025Q12024Q42024Q32024Q22024Q12023Q42023Q32023Q22023Q12022Q42022Q3
Period End6/30/20253/31/202512/31/20249/30/20246/30/20243/31/202412/31/20239/30/20236/30/20233/31/202312/31/20229/30/2022
Filing Date8/14/20255/15/20253/28/202511/14/20248/14/20245/15/20244/1/202411/16/20238/14/20235/12/20234/3/202311/14/2022
Key Financials Quarterly            
Total Revenue0000100000-00
Ebitda14-5-13-11-8-16-6-7-1-1-8-2
Operating Income-4-5-7-12-8-15-6-4-2-1-7-2
Net Income13-5-14-12-8-16-6-8-0-1-9-2
EPS0.16-0.08-0.22-0.21-0.16-0.33-0.15-0.26-0.01-0.05-0.39-0.10
Key Financials TTM            
Total Revenue TTM011110000345
Ebitda TTM-16-37-48-41-36-29-14-17-12-12-14-22
Operating Income TTM-28-33-42-41-33-27-13-14-12-11-12-11
Net Income TTM-17-39-49-42-37-29-15-18-13-14-15-24
Growth Rates Quarterly            
Total Revenue Growth-93.7%-75.3%37.3%828.0%2947.6%390.8%2870.4%-86.1%-99.2%-95.2%-100.3%-87.6%
EBITDA Growth269.5%67.1%-129.7%-60.9%-1405.0%-1181.2%32.6%-262.2%38.4%57.8%50.7%45.1%
Operating Income Growth48.8%64.5%-28.5%-182.2%-381.8%-1129.9%18.9%-109.8%-95.6%33.7%-2.7%45.5%
Net Income Growth261.6%66.0%-138.4%-54.2%-2201.0%-1098.2%33.4%-231.8%75.0%55.2%49.7%51.5%
Margins Quarterly            
EBITDA Margin30336.1%-12143.9%-7025.3%-10392.3%-1133.0%-9089.3%-4199.4%-59937.5%-2294.3%-3481.8%--2299.8%
Operating Income Margin-9588.0%-12803.3%-3900.0%-10561.8%-1184.5%-8890.6%-4167.6%-34732.4%-7492.0%-3547.6%--2300.4%
Net Income Margin29756.5%-12652.7%-7427.8%-10823.8%-1165.0%-9180.9%-4278.0%-65153.7%-1543.0%-3760.4%--2729.0%
Cash & Debt            
Total Cash1911132577746
Total Debt1166032233333
Net Debt / (Cash)-855-1-1-0-3-5-5-4-2-4
Cash Flows Quarterly            
FCF from Operations-2-5-2-5-6-6-6-2-1-1-1-1
Cash Flows TTM            
FCF from Operations TTM-13-17-19-23-20-15-10-6-5-5-6-8
Returns to Shareholders Quarterly            
Dividends000000000000
Share Repurchases-0-0-0-0-0-0-0-0-0-0-00
Return on Invested Capital (ROIC) Quarterly            
ROIC-14.1%-17.3%-24.1%-43.5%-35.2%-70.0%-31.1%-26.7%-13.2%-9.2%-51.9%-16.9%
Return on Invested Capital (ROIC) TTM            
ROIC TTM-23.3%-26.1%-35.9%-38.1%-34.8%-30.6%-17.7%-22.5%-22.2%-20.4%-21.9%-24.4%

Segment Financials

Revenue by Segment

$ Mil20242023202220212020
Single segment00  0
Sales and development of cannabidiol (CBD) based skin and wellness care and therapeutic products  01 
Sales of merchandise sold to theme parks  30 
Total00310


Price Behavior

SHOT Betas & Captures as of 9/30/2025

 1M2M3M6M1Y3Y
Beta1.63-0.940.420.831.120.96
Up Beta-0.90-3.23-2.100.771.060.74
Down Beta-6.72-21.28-14.76-0.010.690.66
Up Capture-250%-11%504%135%44%91%
Bmk +ve Days13233574144420
Stock +ve Days6122652101336
Down Capture988%895%613%194%153%108%
Bmk -ve Days8192952107330
Stock -ve Days15303771145391

[1] Upside and downside betas calculated using positive and negative benchmark daily returns respectively

Returns Analyses

SEC Filings

Expand for More

Report DateFiling DateFiling
6302025814202510-Q 6/30/2025
3312025515202510-Q 3/31/2025
12312024328202510-K 12/31/2024
93020241114202410-Q 9/30/2024
6302024814202410-Q 6/30/2024
3312024515202410-Q 3/31/2024
12312023401202410-K 12/31/2023
93020231116202310-Q 9/30/2023
6302023814202310-Q 6/30/2023
3312023512202310-Q 3/31/2023
12312022403202310-K 12/31/2022
93020221114202210-Q 9/30/2022
6302022815202210-Q 6/30/2022
3312022516202210-Q 3/31/2022
12312021331202210-K 12/31/2021
93020211112202110-Q 9/30/2021

Insider Activity

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External Quote Links


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