monday.com Ltd., together with its subsidiaries, develops software applications in the United States, Europe, the Middle East, Africa, and internationally. It provides Work OS, a cloud-based visual work operating system that consists of modular building blocks used and assembled to create software applications and work management tools. The company also offers product solutions for marketing, CRM, project management, software development, and other fields; and business development, presale, and customer success services. It serves organizations, educational or government institution, and distinct business unit of an organization. The company was formerly known as DaPulse Labs Ltd. and changed its name to monday.com Ltd. in November 2017. monday.com Ltd. was incorporated in 2012 and is headquartered in Tel Aviv-Yafo, Israel.
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- The Shopify for building and managing your team's internal workflows and projects.
- A more visual, customizable, and powerful version of Asana or Trello for managing diverse team projects.
- A collaborative and visual upgrade to using Excel spreadsheets or Microsoft Project for managing team work.
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- monday Work Management: A customizable work operating system designed to help teams plan, manage, and track projects and workflows across various departments.
- monday sales CRM: A customer relationship management (CRM) platform built to manage sales pipelines, track customer interactions, and streamline sales processes.
- monday dev: A solution tailored for software development teams to manage agile sprints, track bugs, plan roadmaps, and facilitate collaboration.
- monday marketer: A platform designed for marketing teams to plan campaigns, manage content, track performance, and streamline creative workflows.
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Monday.com (MNDY) operates on a software-as-a-service (SaaS) model, serving a vast and diverse customer base across numerous industries. As such, it does not typically have "major customers" in the traditional sense where a significant portion of its revenue is concentrated in a few client accounts. Instead, its customer base consists of hundreds of thousands of organizations, ranging from small businesses to large enterprises globally.
However, Monday.com does count many prominent public companies among its users, which it often highlights in its marketing and investor materials. These companies leverage Monday.com's work operating system for various functions across different departments. Examples of such publicly known customer companies include:
- The Coca-Cola Company (NYSE: KO)
- Genpact (NYSE: G)
- Hulu (A streaming service, primarily owned by The Walt Disney Company (NYSE: DIS))
- Universal Music Group (AMS: UMG)
- Bayer AG (ETR: BAYN)
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- Amazon.com, Inc. (Symbol: AMZN)
- Stripe, Inc.
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Roy Mann Co-Founder & Co-CEO
Roy Mann co-founded Monday.com (initially called dapulse) in 2012. He has served as CEO and a member of the board of directors since 2012. Before Monday.com, Mann was a senior technology leader at Wix.com from 2010 to 2012. He is also a serial entrepreneur, having co-founded SaveAnAlien.com, where he led technology vision and operations, and ntt.co.il, where he served as CEO. Wix.com, where he previously worked, had its IPO in 2013.
Eran Zinman Co-Founder & Co-CEO
Eran Zinman co-founded Monday.com (formerly dapulse) with Roy Mann in 2012. He has served as Co-Chief Executive Officer since 2020 and as a board member since 2018. Prior to becoming Co-CEO, he served as the company's Chief Technology Officer from 2012 to 2020. Eran previously gained experience as an R&D Manager at Conduit Mobile (now Como) at Conduit Ltd. and was also the Co-Founder and CEO of Othersay.
Eliran Glazer Chief Financial Officer
Eliran Glazer has served as Chief Financial Officer of Monday.com since 2021, overseeing the company's Finance, Accounting, Treasury, and Investor Relations teams. He joined Monday.com just four months before its IPO in June 2021. Prior to Monday.com, he served as CFO of Lightricks Ltd. He also previously held CFO positions at Nex Markets, including through its acquisition by CME Group, and at Traiana, which was acquired by Nex Group (formerly ICAP).
Shiran Nawi Chief People and Legal Officer
Shiran Nawi has served as Monday.com's Chief People and Legal Officer since 2023. In this role, she is responsible for all aspects of HR and legal affairs, including talent acquisition and development, employee experience, and the company's global corporate legal strategy and compliance. She previously served as the General Counsel for Monday.com since 2018. Before joining Monday.com, Shiran Nawi was a senior legal counsel at Wix.com Ltd.
Daniel Lereya Chief Product and Technology Officer
Daniel Lereya has served as Monday.com's Chief Product and Technology Officer since 2023. Before this role, he was the Vice President of R&D and Product, leading the global R&D and Product teams. Prior to joining Monday.com, Daniel served as a software team leader and software engineer at International Business Machines Corp. (NYSE: IBM) and as a software engineer at SAP SE (NYSE: SAP).
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The rapid advancement and integration of Artificial Intelligence (AI) into productivity and workflow management tools, particularly by large technology companies with existing enterprise ecosystems.
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Monday.com (MNDY) addresses a significant and growing global market for its work operating system (Work OS) and related products.
- The total addressable market (TAM) for Monday.com's offerings was estimated at $56.1 billion globally in 2020 and projected to grow to $87.6 billion by 2024, representing a 4-year compound annual growth rate (CAGR) of 12%.
- More recent estimates indicate the total addressable market is growing at 14% annually to over $100 billion across four main areas: work management, CRM, service management, and software development.
- Specifically, Monday.com has identified the following market sizes (global):
- Work Management: $45 billion
- CRM (Customer Relationship Management): $30 billion
- DEV (Software Development): $17 billion
- Service Management (SERV): $9 billion
- Monday Service, a new product set to officially launch by the end of 2024, is anticipated to tap into an $11 billion market opportunity within the service management sector.
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Monday.com (MNDY) is strategically positioned for significant revenue growth over the next 2-3 years, driven by several key initiatives:
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Expansion of Multi-Product Strategy: Monday.com is aggressively pursuing a multi-product approach, extending its platform beyond core work management into specialized verticals such as CRM, Dev, and Service. The company has already seen substantial success with monday CRM, surpassing $100 million in annual recurring revenue (ARR) within three years of its launch, and monday Service is experiencing rapid growth. This strategy is expected to broaden its total addressable market and create significant cross-sell and upsell opportunities within its existing customer base.
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Integration and Monetization of AI Capabilities: A major growth driver is the company's deep investment in artificial intelligence. Monday.com has introduced advanced AI-powered features like "monday magic," "monday vibe," "monday sidekick," "monday agents," and "monday Expert," aiming to enhance user engagement, improve customer retention, and facilitate platform expansion. The company is also pioneering a pay-per-use model for certain AI features, which is anticipated to generate additional revenue streams as AI adoption increases.
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Upmarket Momentum and Enterprise Customer Acquisition: Monday.com is increasingly focused on attracting and expanding its footprint within larger enterprise accounts, particularly those generating over $100,000 in annual recurring revenue (ARR). This strategic shift towards upmarket customers is expected to lead to higher average deal sizes and more durable earnings growth, contributing to sustained top-line expansion.
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Continued Customer Base Expansion and Seat Growth: The company plans to continue growing its overall customer base through its acquisition engine, while also emphasizing growth from existing customers. This includes encouraging current users to upgrade to higher-value plans, purchase additional products, and increase the number of seats they utilize within their organizations.
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Pricing Optimization: Monday.com is implementing a pricing optimization initiative, which is projected to yield approximately $80 million in additional revenues through 2026. Furthermore, the company is exploring changes to its pricing model, moving beyond a sole reliance on seat-based charges to potentially introduce new pricing structures that could further boost revenue growth.
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Share Repurchases
- Monday.com announced a share repurchase program of up to $870 million on September 15, 2025.
- The company may repurchase ordinary shares through various methods, including open market purchases and trading plans.
Share Issuance
- Monday.com completed its Initial Public Offering (IPO) in June 2021, raising approximately $574 million.
- At the time of its IPO, the company had 43,559,876 shares outstanding.
Inbound Investments
- During its IPO in June 2021, Salesforce's investment arm and Zoom Video Communications each agreed to buy $75 million of Monday.com stock in a private placement.
Outbound Investments
- Monday.com is exploring Mergers & Acquisitions (M&A) opportunities as part of its capital allocation strategy, balancing it with reinvestment in the business and shareholder returns.
Capital Expenditures
- Monday.com's capital expenditures have shown variability over the last few years, with reported figures including 19.48, 15.24, and 10.46 (in millions USD).
- Research and development costs surged to 20% of revenues in the second quarter of 2025, up from 16% a year earlier, reflecting heavier AI-related investment.
- The company is investing in MondayDB for improved scalability and performance.
