1. A major regional bank, much like PNC Financial Services.

2. Similar to US Bancorp, but with a stronger focus on the Northeast and Midwest U.S.

KeyCorp (KEY) provides a range of financial products and services, primarily categorized as follows:

• Deposit Accounts: Offers checking, savings, money market, and certificate of deposit accounts for individuals and businesses.
• Lending Services: Provides various loan products including mortgages, auto loans, personal loans, small business loans, and commercial real estate and business loans.
• Credit Cards: Issues consumer and business credit cards with different reward programs and features.
• Wealth Management & Investment Services: Delivers financial planning, investment advisory, trust, and estate management services for high-net-worth clients.
• Treasury Management Services: Offers businesses solutions for cash management, payment processing, fraud prevention, and liquidity management.
• Capital Markets & Investment Banking: Provides advisory services for mergers and acquisitions, debt and equity underwriting, and institutional sales and trading.

KeyCorp (NYSE: KEY) is a financial services company that primarily sells banking and financial products and services to a broad base of individuals, small businesses, and large corporations, rather than having a few major customer companies that it sells products or services to. As a bank holding company, its customers are those who utilize its financial offerings.

Its customer base can be broadly categorized into the following three groups:

• Individuals and Consumers: This category includes everyday individuals who utilize KeyCorp for personal banking needs such as checking and savings accounts, credit cards, mortgages, auto loans, student loans, and wealth management services through Key Private Bank and Key Investment Services.
• Small Businesses: KeyCorp provides financial solutions for small businesses, including business loans, lines of credit, treasury management services, payment processing, and payroll services. These services help small enterprises manage their finances and grow their operations.
• Middle Market and Large Corporate Clients / Institutional Clients: This segment encompasses larger businesses, corporations, government entities, and institutional clients. KeyCorp offers a comprehensive suite of services including corporate banking, commercial real estate financing, equipment leasing, and investment banking services through KeyBanc Capital Markets, which provides capital raising, M&A advisory, and other strategic financial solutions.

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Christopher M. Gorman, Chairman and Chief Executive Officer

Christopher M. Gorman assumed the role of Chairman and Chief Executive Officer of KeyCorp in May 2020. He brings over 30 years of experience in financial services to his position. Prior to his current role, Gorman served as KeyCorp's Chief Operating Officer and President of Banking. He was instrumental in leading Key's integration of First Niagara Financial Group, which marked the largest acquisition in Key's history. Earlier in his career, Gorman led KeyBanc Capital Markets and held various leadership roles at McDonald Investments, a registered broker-dealer that KeyCorp acquired in 1998. He was involved with McDonald Investments when it was acquired by KeyCorp.

Clark H.I. Khayat, Chief Financial Officer

Clark H.I. Khayat was appointed Chief Financial Officer of KeyCorp in May 2023, succeeding Don Kimble upon his retirement. Before becoming CFO, he served as Executive Vice President and Chief Strategy Officer at KeyCorp. In this capacity, he was responsible for leading corporate strategy and heading commercial payments, establishing Key's enterprise payments and fintech partnership strategies. Khayat also played a role in overseeing niche acquisitions such as Laurel Road, Cain Brothers, and Pacific Crest Securities. Earlier in his career, he was a Managing Director and Co-founder of Occom Ridge Partners, LLC. He also held senior leadership positions in strategy and finance at National City Corporation (now PNC) and served as an Engagement Manager at McKinsey & Company.

Amy G. Brady, Chief Information Officer

Amy G. Brady has served as KeyCorp's Chief Information Officer since 2012. In her role, she leads the company's Technology, Operations, and Services organization, overseeing all shared services for technology, operations, data, servicing, cyber, and physical security, as well as procurement. Prior to joining KeyCorp, Brady was the Chief Information Officer, Enterprise Technology and Operations, at Bank of America, where she had a 25-year career holding various leadership roles in consumer-commercial and global technology & operations.

Mohit Ramani, Chief Risk Officer

Mohit Ramani assumed the role of Chief Risk Officer at KeyCorp in January 2025. Prior to joining KeyCorp, Ramani held several positions at Truist Financial Corporation, including Deputy Chief Risk Officer, Chief Business Unit Risk Officer, and Chief Credit Officer.

The following are clear emerging threats for KeyCorp:

• The growing market penetration of digital-first neobanks and fintech companies. These agile competitors offer streamlined user experiences, often with lower fees and innovative digital services, directly challenging KeyCorp's consumer banking division for deposits, loans, and primary customer relationships, particularly among younger, digitally-native demographics.

• The expansion of Big Tech companies into traditional financial services. Giants like Apple, Amazon, and Google are leveraging their massive user bases, technological capabilities, and ecosystem integration to offer banking-like products such as high-yield savings accounts (e.g., Apple Savings) and credit solutions. These initiatives represent a clear threat by potentially siphoning off KeyCorp's high-value customers and disintermediating traditional banks from core financial interactions.

KeyCorp (symbol: KEY) operates as a financial services company primarily through its subsidiary, KeyBank National Association, offering a diverse range of retail and commercial banking products and services. The addressable markets for KeyCorp's main products and services in the U.S. are substantial:

Consumer Bank Segment (U.S. Market)

• Retail Banking (Deposits and Accounts, Personal Loans, General Consumer Lending): The United States retail banking market is valued at approximately USD 0.87 trillion in 2025 and is projected to reach USD 1.08 trillion by 2030.
• Residential Mortgages: The U.S. home loan market was valued at USD 2.29 trillion in 2025 and is forecasted to grow to USD 3.02 trillion by 2030. Americans collectively owe $12.94 trillion on mortgages as of Q2 2025.
• Home Equity Loans (HELOC): Outstanding HELOC balances in the U.S. totaled $411 billion in the second quarter of 2025.
• Credit Cards: The U.S. credit card market size was USD 190 billion in 2024 and is expected to grow to USD 388.4 billion by 2032. Total revolving credit card debt in the U.S. exceeded $1.18 trillion in 2025.
• Student Loans (including refinancing): Student loan debt in the United States totals $1.814 trillion as of 2025, with federal student loan debt at $1.661 trillion. The broader student loan market, including both federal and private loans, was valued at $3,933.18 billion in 2021 and is estimated to reach $8,750.75 billion by 2031.
• Digital Banking: The U.S. digital banking market valuation is estimated at USD 235.94 billion in 2024 and is projected to reach USD 541.32 billion by 2035. The North America digital banking market size was valued at USD 8.67 billion in 2024 and is anticipated to reach USD 8.92 billion in 2025.
• Wealth Management: The U.S. wealth management market had the largest assets under management (AUM) globally, with $64.4 trillion in 2024, expected to reach $87.35 trillion by 2028. In 2025, the United States holds 54.2% of global AUM, which reached $162 trillion.

Commercial Bank Segment (U.S. Market)

• Commercial Lending (including Real Estate Capital): Total commercial real estate (CRE) mortgage borrowing and lending in the U.S. is estimated to have totaled $498 billion in 2024. The U.S. commercial real estate market size is valued at USD 1.70 trillion in 2025 and is forecast to reach USD 1.94 trillion by 2030. The U.S. real estate loan market was valued at USD 3.5 trillion in 2024.
• Commercial Leasing: The market size of the Commercial Leasing industry in the United States was an estimated $265.2 billion in 2025.
• Treasury and Payment Solutions (Cash Management, Payment Processing, Merchant Services, Commercial Card): The cash management system market in the U.S. is valued at USD 20.35 billion in 2025 and is forecast to grow to USD 28.67 billion by 2030. The U.S. Cash Management Services Market size was valued at around USD 388.19 million in 2024 and is projected to reach USD 629.22 million in 2030.
• Capital Markets / Investment Banking: The U.S. investment banking market is valued at USD 54.74 billion in 2025 and is forecasted to reach USD 66.15 billion by 2030. The United States investment banking market had a market share of USD 42,644.25 million in 2024. The United States contributed over 45% of global investment banking revenues in 2025.

KeyCorp (NYSE: KEY) anticipates several key drivers for its revenue growth over the next two to three years, stemming from strategic initiatives, market positioning, and operational efficiencies:

1. Net Interest Income (NII) Growth and Net Interest Margin (NIM) Expansion: KeyCorp expects continued tailwinds for its net interest income, with projections for full-year NII to increase approximately 22% from 2024. The company aims to achieve a net interest margin of 3.25% or higher by 2027. This expansion is driven by disciplined balance sheet management, including remixing low-yielding assets into higher-yielding commercial loans, and proactive management of deposit pricing.
2. Growth in Fee-Based Businesses: A significant driver of future revenue is the continued growth in KeyCorp's noninterest income, particularly from its fee-based businesses. The company forecasts adjusted noninterest income to rise by 5%-6% year-over-year from 2024. Key areas of focus include investment banking and debt placement, which maintain near record-level pipelines, as well as wealth management, with a target of $100 billion in assets under management by 2030, and commercial payments.
3. Commercial Loan and Relationship Household Growth: KeyCorp emphasizes an organic relationship strategy to drive growth. The bank is focused on growing relationship households, which has contributed to client deposit growth. Furthermore, the company projects an increase in ending loans by approximately 2% by the end of 2025, with commercial loans specifically expected to grow around 5%.
4. Benefits from Scotiabank Investment and Securities Portfolio Repositioning: The strategic minority investment from Scotiabank, initiated in late 2024 with the final tranche expected in the first quarter of 2025, along with the related securities portfolio repositioning, is anticipated to continue enhancing future net interest income and overall margins.
5. Investments in Technology and Frontline Staff: KeyCorp is strategically investing in technology and expanding its human capital to foster future growth. The company plans to increase its frontline bankers, including investment bankers, middle market relationship managers, payments advisors, and wealth managers, by 10% in 2025, indicating a commitment to bolstering sales and service capabilities.

Share Repurchases

• KeyCorp temporarily suspended share repurchases through the second quarter of 2020 due to the COVID-19 pandemic.
• In September 2021, KeyCorp entered into an accelerated share repurchase program to repurchase up to $585 million of its common stock.
• The Board of Directors authorized a new share repurchase program of up to $1.0 billion of common shares, intended to commence in the second half of 2025.

Share Issuance

• In August 2024, KeyCorp announced an agreement for Scotiabank to make a strategic minority investment of approximately $2.8 billion, representing around 14.9% pro forma common stock ownership.
• The initial tranche of this investment, totaling approximately $0.8 billion, was completed in August 2024.
• The final tranche of approximately $2.0 billion was completed in December 2024, following Federal Reserve approval.

Inbound Investments

• KeyCorp received a strategic minority investment of approximately $2.8 billion from The Bank of Nova Scotia ("Scotiabank"), which was announced in August 2024 and finalized in two tranches by December 2024.

Outbound Investments

• KeyBank acquired AQN Strategies in March 2021.
• KeyBank acquired XUP Payments in November 2021.
• KeyBank acquired GradFin in May 2022.

Capital Expenditures

• KeyCorp has been making incremental investments in technology and talent.
• Increases in personnel and technology-related investments were noted in the first quarter of 2025.
• The company plans to increase its frontline bankers and client advisers by approximately 10% in 2025.