GoPro (GPRO)
Market Price (12/4/2025): $1.845 | Market Cap: $293.2 MilSector: Consumer Discretionary | Industry: Consumer Electronics
GoPro (GPRO)
Market Price (12/4/2025): $1.845Market Cap: $293.2 MilSector: Consumer DiscretionaryIndustry: Consumer Electronics
Investment Highlights
Why It Matters
Which of these 2 stories sounds closer for this stock?
1. Generates cash flow
The stock generated 4% or more of the share price (called cash flow yield), and shows moderate 10-15% or more growth.
2. Riding a trend
Think Tesla during the pandemic of 2020 when EVs were riding a cultural high, or Nvidia in the current AI boom, or even Figma. These companies don’t have enough yield, or, enough growth, or both - however - they are riding a trend. They have momentum. These can be more volatile - they don’t have the floor of strong cash flow
| Megatrend and thematic driversMegatrends include Experience Economy & Premiumization, and Social Media & Creator Economy. Themes include Travel & Leisure Tech, and Creator Economy Monetization. | Weak multi-year price returns2Y Excs Rtn is -99%, 3Y Excs Rtn is -138% | Not profitable at operating income levelOp Inc LTMOperating Income, Last Twelve Months is -89 Mil, Op Mgn LTMOperating Margin = Operating Income / Revenue Reflects profitability before taxes and before impact of capital structure (interest payments). is -14% |
| Meaningful short interestShort Interest % of Basic SharesShort Interest % of Basic Shares = (Short Interest Quantity) / (Basic Shares Outstanding). A high fraction of short interest can indicate potential risk of a short squeeze. is 12% | Stock price has recently run up significantly6M Rtn6 month market price return is 170% | |
| Weak revenue growthRev Chg LTMRevenue Change % Last Twelve Months (LTM) is -27%, Rev Chg 3Y AvgRevenue Change % averaged over trailing 3 years is -17%, Rev Chg QQuarterly Revenue Change % is -37% | ||
| Not cash flow generativeCFO/Rev LTMCash Flow from Operations / Revenue (Sales), Last Twelve Months (LTM) is -9.4%, FCF/Rev LTMFree Cash Flow / Revenue (Sales), Last Twelve Months (LTM) is -9.9% | ||
| Valuation getting more expensiveP/S 6M Chg %Price/Sales change over 6 months. Declining P/S indicates valuation has become less expensive. is 290% | ||
| Yield minus risk free rate is negativeERPEquity Risk Premium (ERP) = Total Yield - Risk Free Rate, Reflects the premium above risk free assets offered by the investment. is -40% | ||
| High stock price volatilityVol 12M is 104% |
| Megatrend and thematic driversMegatrends include Experience Economy & Premiumization, and Social Media & Creator Economy. Themes include Travel & Leisure Tech, and Creator Economy Monetization. |
| Weak multi-year price returns2Y Excs Rtn is -99%, 3Y Excs Rtn is -138% |
| Meaningful short interestShort Interest % of Basic SharesShort Interest % of Basic Shares = (Short Interest Quantity) / (Basic Shares Outstanding). A high fraction of short interest can indicate potential risk of a short squeeze. is 12% |
| Not profitable at operating income levelOp Inc LTMOperating Income, Last Twelve Months is -89 Mil, Op Mgn LTMOperating Margin = Operating Income / Revenue Reflects profitability before taxes and before impact of capital structure (interest payments). is -14% |
| Stock price has recently run up significantly6M Rtn6 month market price return is 170% |
| Weak revenue growthRev Chg LTMRevenue Change % Last Twelve Months (LTM) is -27%, Rev Chg 3Y AvgRevenue Change % averaged over trailing 3 years is -17%, Rev Chg QQuarterly Revenue Change % is -37% |
| Not cash flow generativeCFO/Rev LTMCash Flow from Operations / Revenue (Sales), Last Twelve Months (LTM) is -9.4%, FCF/Rev LTMFree Cash Flow / Revenue (Sales), Last Twelve Months (LTM) is -9.9% |
| Valuation getting more expensiveP/S 6M Chg %Price/Sales change over 6 months. Declining P/S indicates valuation has become less expensive. is 290% |
| Yield minus risk free rate is negativeERPEquity Risk Premium (ERP) = Total Yield - Risk Free Rate, Reflects the premium above risk free assets offered by the investment. is -40% |
| High stock price volatilityVol 12M is 104% |
Valuation, Metrics & Events
GPRO Stock
Why The Stock Moved
Qualitative Assessment
AI Generated Analysis | Feedback
Here are five key points that contributed to GoPro's stock movement from approximately August 31, 2025, to December 4, 2025:
1. Launch and Acclaim for New Cameras, particularly the MAX2
GoPro generated significant market excitement with the September 2025 launch of its new Hero 14 and MAX2 360 cameras. The MAX2, in particular, garnered top industry awards and an Emmy in early December 2025, being celebrated for its True 8K 360 video and advanced AI editing capabilities, which likely boosted investor confidence.
2. Growth of AI Data Licensing Program
The company’s innovative AI Training Licensing initiative gained substantial traction during this period. The program allows GoPro subscribers to monetize their cloud-based video content for training AI models, with GoPro sharing the license revenue. This new, diversified revenue stream was highlighted as a significant opportunity for the company.
Stock Movement Drivers
Return vs. Risk
Price Returns Compared
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | Total [1] | |
|---|---|---|---|---|---|---|---|
| Returns | |||||||
| GPRO Return | 91% | 25% | -52% | -30% | -69% | 56% | -61% |
| Peers Return | 57% | 4% | -39% | 29% | 37% | -0% | 77% |
| S&P 500 Return | 16% | 27% | -19% | 24% | 23% | 16% | 112% |
Monthly Win Rates [3] | |||||||
| GPRO Win Rate | 58% | 42% | 33% | 17% | 17% | 50% | |
| Peers Win Rate | 58% | 43% | 42% | 53% | 50% | 50% | |
| S&P 500 Win Rate | 58% | 75% | 42% | 67% | 75% | 70% | |
Max Drawdowns [4] | |||||||
| GPRO Max Drawdown | -54% | -10% | -54% | -51% | -69% | -56% | |
| Peers Max Drawdown | -52% | -11% | -47% | -13% | -15% | -33% | |
| S&P 500 Max Drawdown | -31% | -1% | -25% | -1% | -2% | -15% | |
[1] Cumulative total returns since the beginning of 2020
[2] Peers: MTX, KODK, GRMN, SONO, TBCH. See GPRO Returns vs. Peers.
[3] Win Rate = % of calendar months in which monthly returns were positive
[4] Max drawdown represents maximum peak-to-trough decline within a year
[5] 2025 data is for the year up to 12/3/2025 (YTD)
How Low Can It Go
| Event | GPRO | S&P 500 |
|---|---|---|
| 2022 Inflation Shock | ||
| % Loss | -82.1% | -25.4% |
| % Gain to Breakeven | 457.2% | 34.1% |
| Time to Breakeven | Not Fully Recovered days | 464 days |
| 2020 Covid Pandemic | ||
| % Loss | -55.0% | -33.9% |
| % Gain to Breakeven | 122.4% | 51.3% |
| Time to Breakeven | 72 days | 148 days |
| 2018 Correction | ||
| % Loss | -71.1% | -19.8% |
| % Gain to Breakeven | 245.9% | 24.7% |
| Time to Breakeven | 522 days | 120 days |
| 2008 Global Financial Crisis | ||
| % Loss | -55.0% | -56.8% |
| % Gain to Breakeven | 122.2% | 131.3% |
| Time to Breakeven | 888 days | 1480 days |
Compare to MTX, KODK, GRMN, SONO, TBCH
In The Past
GoPro's stock fell -82.1% during the 2022 Inflation Shock from a high on 3/19/2021. A -82.1% loss requires a 457.2% gain to breakeven.
Preserve Wealth
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Asset Allocation
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Latest Trefis Analyses
| Title | Topic | Date | |
|---|---|---|---|
| DASHBOARDS | |||
| Would You Still Hold GoPro Stock If It Fell 30%? | Return | ||
| GoPro vs. Minerals Technologies: With Return Forecast Of 14%, Minerals Technologies Is A Better Bet | Peer Comparison | ||
| GoPro vs. S&P500 Correlation | Correlation | ||
| GoPro Price Volatility | Volatility | ||
| Better Bet Than GPRO Stock: Pay Less Than GoPro To Get More From Stock CLF | Better Bets | ||
| GoPro (GPRO) Stock Has 48% Chance Of Rise In The Next One Month | |||
| Better Bet Than GPRO Stock: Pay Less Than GoPro To Get More From S&P 500 Stocks MGM, PXD | Better Bets | ||
| [2/3/2023] GoPro (GPRO) Shares Moved -12% Today (Extremely rare event) | |||
| Dates Cached For GPRO | |||
| GoPro vs. Small Cap Stocks: Which Is A Better Investment? | Investment Theme Comparisons | ||
| ARTICLES | |||
| An Overview Of GoPro’s 2017 Performance | January 10th, 2018 |
Trade Ideas
Select past ideas related to GPRO. For more, see Trefis Trade Ideas.
| Date | Ticker | Company | Category | Trade Strategy | 6M Fwd Rtn | 12M Fwd Rtn | 12M Max DD |
|---|---|---|---|---|---|---|---|
| 11302025 | BBWI | Bath & Body Works | Dip Buy | DB | Insider Buys | Low D/EDip Buy with Strong Insider BuyingBuying dips for companies with strong insider buying in the last 1 month, positive operating income and reasonable debt / market cap | 6.8% | 6.8% | 0.0% |
| 11262025 | HRB | H&R Block | Dip Buy | DB | FCFY OPMDip Buy with High FCF Yield and High MarginBuying dips for companies with high FCF yield and meaningfully high operating margin | 0.5% | 0.5% | 0.0% |
| 11262025 | LRN | Stride | Dip Buy | DB | FCFY OPMDip Buy with High FCF Yield and High MarginBuying dips for companies with high FCF yield and meaningfully high operating margin | -2.6% | -2.6% | -2.6% |
| 11212025 | ABNB | Airbnb | Dip Buy | DB | FCFY OPMDip Buy with High FCF Yield and High MarginBuying dips for companies with high FCF yield and meaningfully high operating margin | 3.7% | 3.7% | 0.0% |
| 11212025 | MTN | Vail Resorts | Dip Buy | DB | FCFY OPMDip Buy with High FCF Yield and High MarginBuying dips for companies with high FCF yield and meaningfully high operating margin | 1.3% | 1.3% | -1.6% |
| Date | Ticker | Company | Category | Trade Strategy | 6M Fwd Rtn | 12M Fwd Rtn | 12M Max DD |
|---|---|---|---|---|---|---|---|
| 11302025 | BBWI | Bath & Body Works | Dip Buy | DB | Insider Buys | Low D/EDip Buy with Strong Insider BuyingBuying dips for companies with strong insider buying in the last 1 month, positive operating income and reasonable debt / market cap | 6.8% | 6.8% | 0.0% |
| 11262025 | HRB | H&R Block | Dip Buy | DB | FCFY OPMDip Buy with High FCF Yield and High MarginBuying dips for companies with high FCF yield and meaningfully high operating margin | 0.5% | 0.5% | 0.0% |
| 11262025 | LRN | Stride | Dip Buy | DB | FCFY OPMDip Buy with High FCF Yield and High MarginBuying dips for companies with high FCF yield and meaningfully high operating margin | -2.6% | -2.6% | -2.6% |
| 11212025 | ABNB | Airbnb | Dip Buy | DB | FCFY OPMDip Buy with High FCF Yield and High MarginBuying dips for companies with high FCF yield and meaningfully high operating margin | 3.7% | 3.7% | 0.0% |
| 11212025 | MTN | Vail Resorts | Dip Buy | DB | FCFY OPMDip Buy with High FCF Yield and High MarginBuying dips for companies with high FCF yield and meaningfully high operating margin | 1.3% | 1.3% | -1.6% |
Research & Analysis
Invest in Strategies
Wealth Management
Peer Comparisons for GoPro
| Peers to compare with: |
Financials
| Median | |
|---|---|
| Name | |
| Mkt Price | 16.52 |
| Mkt Cap | 1.3 |
| Rev LTM | 1,228 |
| Op Inc LTM | 17 |
| FCF LTM | 45 |
| FCF 3Y Avg | 40 |
| CFO LTM | 66 |
| CFO 3Y Avg | 67 |
Growth & Margins
| Median | |
|---|---|
| Name | |
| Rev Chg LTM | -1.6% |
| Rev Chg 3Y Avg | -2.5% |
| Rev Chg Q | -5.9% |
| QoQ Delta Rev Chg LTM | -1.6% |
| Op Mgn LTM | 3.8% |
| Op Mgn 3Y Avg | 0.2% |
| QoQ Delta Op Mgn LTM | -0.6% |
| CFO/Rev LTM | 8.2% |
| CFO/Rev 3Y Avg | 8.1% |
| FCF/Rev LTM | 4.4% |
| FCF/Rev 3Y Avg | 4.8% |
Valuation
| Median | |
|---|---|
| Name | |
| Mkt Cap | 1.3 |
| P/S | 0.9 |
| P/EBIT | 9.3 |
| P/E | 7.4 |
| P/CFO | 9.2 |
| Total Yield | 0.8% |
| Dividend Yield | 0.0% |
| FCF Yield 3Y Avg | 3.9% |
| D/E | 0.4 |
| Net D/E | 0.3 |
Returns
| Median | |
|---|---|
| Name | |
| 1M Rtn | 2.7% |
| 3M Rtn | 9.5% |
| 6M Rtn | 25.1% |
| 12M Rtn | 6.9% |
| 3Y Rtn | 22.2% |
| 1M Excs Rtn | 2.7% |
| 3M Excs Rtn | 4.6% |
| 6M Excs Rtn | 10.4% |
| 12M Excs Rtn | -11.3% |
| 3Y Excs Rtn | -41.6% |
Comparison Analyses
Returns Analyses
SEC Filings
Expand for More| Report Date | Filing Date | Filing |
|---|---|---|
| 9302025 | 11062025 | 10-Q 9/30/2025 |
| 6302025 | 8112025 | 10-Q 6/30/2025 |
| 3312025 | 5122025 | 10-Q 3/31/2025 |
| 12312024 | 3172025 | 10-K 12/31/2024 |
| 9302024 | 11072024 | 10-Q 9/30/2024 |
| 6302024 | 8062024 | 10-Q 6/30/2024 |
| 3312024 | 5072024 | 10-Q 3/31/2024 |
| 12312023 | 2092024 | 10-K 12/31/2023 |
| 9302023 | 11072023 | 10-Q 9/30/2023 |
| 6302023 | 8032023 | 10-Q 6/30/2023 |
| 3312023 | 5092023 | 10-Q 3/31/2023 |
| 12312022 | 2102023 | 10-K 12/31/2022 |
| 9302022 | 11032022 | 10-Q 9/30/2022 |
| 6302022 | 8042022 | 10-Q 6/30/2022 |
| 3312022 | 5052022 | 10-Q 3/31/2022 |
| 12312021 | 2112022 | 10-K 12/31/2021 |
External Quote Links
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