GoPro (GPRO)
Market Price (2/23/2026): $0.8056 | Market Cap: $128.0 MilSector: Consumer Discretionary | Industry: Consumer Electronics
GoPro (GPRO)
Market Price (2/23/2026): $0.8056Market Cap: $128.0 MilSector: Consumer DiscretionaryIndustry: Consumer Electronics
Investment Highlights Why It Matters Detailed financial logic regarding cash flow yields vs trend-riding momentum.
| Valuation becoming less expensiveP/S 6M Chg %Price/Sales change over 6 months. Declining P/S indicates valuation has become less expensive. is -56% | Weak multi-year price returns2Y Excs Rtn is -105%, 3Y Excs Rtn is -153% | Penny stockMkt Price is 0.8 |
| Megatrend and thematic driversMegatrends include Experience Economy & Premiumization, and Social Media & Creator Economy. Themes include Travel & Leisure Tech, and Creator Economy Monetization. | Meaningful short interestShort Interest % of Basic SharesShort Interest % of Basic Shares = (Short Interest Quantity) / (Basic Shares Outstanding). A high fraction of short interest can indicate potential risk of a short squeeze. is 12% | Not profitable at operating income levelOp Inc LTMOperating Income, Last Twelve Months is -89 Mil, Op Mgn LTMOperating Margin = Operating Income / Revenue Reflects profitability before taxes and before impact of capital structure (interest payments). is -14% |
| Debt is significantNet D/ENet Debt/Equity. Debt net of cash. Negative indicates net cash. Equity is taken as the Market Capitalization is 114% | ||
| Weak revenue growthRev Chg LTMRevenue Change % Last Twelve Months (LTM) is -27%, Rev Chg 3Y AvgRevenue Change % averaged over trailing 3 years is -17%, Rev Chg QQuarterly Revenue Change % is -37% | ||
| Not cash flow generativeCFO/Rev LTMCash Flow from Operations / Revenue (Sales), Last Twelve Months (LTM) is -9.4%, FCF/Rev LTMFree Cash Flow / Revenue (Sales), Last Twelve Months (LTM) is -9.9% | ||
| Yield minus risk free rate is negativeERPEquity Risk Premium (ERP) = Total Yield - Risk Free Rate, Reflects the premium above risk free assets offered by the investment. is -99% | ||
| High stock price volatilityVol 12M is 103% | ||
| Key risksGPRO key risks include [1] intense competition from action cameras and substituting smartphones, Show more. |
| Valuation becoming less expensiveP/S 6M Chg %Price/Sales change over 6 months. Declining P/S indicates valuation has become less expensive. is -56% |
| Megatrend and thematic driversMegatrends include Experience Economy & Premiumization, and Social Media & Creator Economy. Themes include Travel & Leisure Tech, and Creator Economy Monetization. |
| Weak multi-year price returns2Y Excs Rtn is -105%, 3Y Excs Rtn is -153% |
| Meaningful short interestShort Interest % of Basic SharesShort Interest % of Basic Shares = (Short Interest Quantity) / (Basic Shares Outstanding). A high fraction of short interest can indicate potential risk of a short squeeze. is 12% |
| Penny stockMkt Price is 0.8 |
| Not profitable at operating income levelOp Inc LTMOperating Income, Last Twelve Months is -89 Mil, Op Mgn LTMOperating Margin = Operating Income / Revenue Reflects profitability before taxes and before impact of capital structure (interest payments). is -14% |
| Debt is significantNet D/ENet Debt/Equity. Debt net of cash. Negative indicates net cash. Equity is taken as the Market Capitalization is 114% |
| Weak revenue growthRev Chg LTMRevenue Change % Last Twelve Months (LTM) is -27%, Rev Chg 3Y AvgRevenue Change % averaged over trailing 3 years is -17%, Rev Chg QQuarterly Revenue Change % is -37% |
| Not cash flow generativeCFO/Rev LTMCash Flow from Operations / Revenue (Sales), Last Twelve Months (LTM) is -9.4%, FCF/Rev LTMFree Cash Flow / Revenue (Sales), Last Twelve Months (LTM) is -9.9% |
| Yield minus risk free rate is negativeERPEquity Risk Premium (ERP) = Total Yield - Risk Free Rate, Reflects the premium above risk free assets offered by the investment. is -99% |
| High stock price volatilityVol 12M is 103% |
| Key risksGPRO key risks include [1] intense competition from action cameras and substituting smartphones, Show more. |
Qualitative Assessment
AI Analysis | Feedback
1. Deteriorating Financial Performance and Revenue Decline: GoPro reported a worse-than-expected loss of $0.09 per share for Q3 2025, missing analyst consensus estimates, alongside a significant 37% year-over-year decline in revenue to $163 million. This indicated a substantial weakening of its core business, with retail channel revenue falling 41% and direct-to-consumer revenue dropping 22%. The company also posted a negative adjusted EBITDA of $8 million.
2. Weakening Subscription Service and Subscriber Base: Contrary to its strategic shift toward a recurring revenue model, GoPro's subscription and service revenue decreased by 3% year-over-year in Q3 2025. The subscriber count also saw a 5% year-over-year decline, reaching 2.42 million, signaling weak customer demand and undermining investor confidence in a key growth driver.
Show more
Stock Movement Drivers
Fundamental Drivers
The -59.1% change in GPRO stock from 10/31/2025 to 2/22/2026 was primarily driven by a -52.8% change in the company's P/S Multiple.| (LTM values as of) | 10312025 | 2222026 | Change |
|---|---|---|---|
| Stock Price ($) | 1.97 | 0.81 | -59.1% |
| Change Contribution By: | |||
| Total Revenues ($ Mil) | 747 | 651 | -12.9% |
| P/S Multiple | 0.4 | 0.2 | -52.8% |
| Shares Outstanding (Mil) | 158 | 159 | -0.7% |
| Cumulative Contribution | -59.1% |
Market Drivers
10/31/2025 to 2/22/2026| Return | Correlation | |
|---|---|---|
| GPRO | -59.1% | |
| Market (SPY) | 1.1% | 46.2% |
| Sector (XLY) | -2.1% | 38.6% |
Fundamental Drivers
The -37.6% change in GPRO stock from 7/31/2025 to 2/22/2026 was primarily driven by a -24.0% change in the company's P/S Multiple.| (LTM values as of) | 7312025 | 2222026 | Change |
|---|---|---|---|
| Stock Price ($) | 1.29 | 0.81 | -37.6% |
| Change Contribution By: | |||
| Total Revenues ($ Mil) | 780 | 651 | -16.6% |
| P/S Multiple | 0.3 | 0.2 | -24.0% |
| Shares Outstanding (Mil) | 156 | 159 | -1.6% |
| Cumulative Contribution | -37.6% |
Market Drivers
7/31/2025 to 2/22/2026| Return | Correlation | |
|---|---|---|
| GPRO | -37.6% | |
| Market (SPY) | 9.4% | 37.0% |
| Sector (XLY) | 6.3% | 33.2% |
Fundamental Drivers
The -17.2% change in GPRO stock from 1/31/2025 to 2/22/2026 was primarily driven by a -27.4% change in the company's Total Revenues ($ Mil).| (LTM values as of) | 1312025 | 2222026 | Change |
|---|---|---|---|
| Stock Price ($) | 0.97 | 0.81 | -17.2% |
| Change Contribution By: | |||
| Total Revenues ($ Mil) | 896 | 651 | -27.4% |
| P/S Multiple | 0.2 | 0.2 | 17.9% |
| Shares Outstanding (Mil) | 154 | 159 | -3.3% |
| Cumulative Contribution | -17.2% |
Market Drivers
1/31/2025 to 2/22/2026| Return | Correlation | |
|---|---|---|
| GPRO | -17.2% | |
| Market (SPY) | 15.6% | 30.5% |
| Sector (XLY) | 1.8% | 32.2% |
Fundamental Drivers
The -86.9% change in GPRO stock from 1/31/2023 to 2/22/2026 was primarily driven by a -76.1% change in the company's P/S Multiple.| (LTM values as of) | 1312023 | 2222026 | Change |
|---|---|---|---|
| Stock Price ($) | 6.15 | 0.81 | -86.9% |
| Change Contribution By: | |||
| Total Revenues ($ Mil) | 1,164 | 651 | -44.1% |
| P/S Multiple | 0.8 | 0.2 | -76.1% |
| Shares Outstanding (Mil) | 156 | 159 | -2.0% |
| Cumulative Contribution | -86.9% |
Market Drivers
1/31/2023 to 2/22/2026| Return | Correlation | |
|---|---|---|
| GPRO | -86.9% | |
| Market (SPY) | 75.9% | 33.9% |
| Sector (XLY) | 61.7% | 35.3% |
Price Returns Compared
| 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | Total [1] | |
|---|---|---|---|---|---|---|---|
| Returns | |||||||
| GPRO Return | 25% | -52% | -30% | -69% | 29% | -43% | -90% |
| Peers Return | 9% | -21% | 44% | 73% | 8% | -4% | 121% |
| S&P 500 Return | 27% | -19% | 24% | 23% | 16% | 0% | 83% |
Monthly Win Rates [3] | |||||||
| GPRO Win Rate | 42% | 33% | 17% | 17% | 42% | 0% | |
| Peers Win Rate | 50% | 35% | 62% | 58% | 54% | 38% | |
| S&P 500 Win Rate | 75% | 42% | 67% | 75% | 67% | 50% | |
Max Drawdowns [4] | |||||||
| GPRO Max Drawdown | -10% | -54% | -51% | -69% | -56% | -43% | |
| Peers Max Drawdown | -16% | -39% | -1% | -10% | -21% | -15% | |
| S&P 500 Max Drawdown | -1% | -25% | -1% | -2% | -15% | -1% | |
[1] Cumulative total returns since the beginning of 2021
[2] Peers: GRMN, AAPL, AXON, KODK. See GPRO Returns vs. Peers.
[3] Win Rate = % of calendar months in which monthly returns were positive
[4] Max drawdown represents maximum peak-to-trough decline within a year
[5] 2026 data is for the year up to 2/20/2026 (YTD)
How Low Can It Go
| Event | GPRO | S&P 500 |
|---|---|---|
| 2022 Inflation Shock | ||
| % Loss | -82.1% | -25.4% |
| % Gain to Breakeven | 457.2% | 34.1% |
| Time to Breakeven | Not Fully Recovered days | 464 days |
| 2020 Covid Pandemic | ||
| % Loss | -55.0% | -33.9% |
| % Gain to Breakeven | 122.4% | 51.3% |
| Time to Breakeven | 72 days | 148 days |
| 2018 Correction | ||
| % Loss | -71.1% | -19.8% |
| % Gain to Breakeven | 245.9% | 24.7% |
| Time to Breakeven | 522 days | 120 days |
| 2008 Global Financial Crisis | ||
| % Loss | -55.0% | -56.8% |
| % Gain to Breakeven | 122.2% | 131.3% |
| Time to Breakeven | 888 days | 1,480 days |
Compare to GRMN, AAPL, AXON, KODK
In The Past
GoPro's stock fell -82.1% during the 2022 Inflation Shock from a high on 3/19/2021. A -82.1% loss requires a 457.2% gain to breakeven.
Preserve Wealth
Limiting losses and compounding gains is essential to preserving wealth.
Asset Allocation
Actively managed asset allocation strategies protect wealth. Learn more.
About GoPro (GPRO)
AI Analysis | Feedback
Here are 1-3 brief analogies to describe GoPro:
- Garmin for video cameras.
- Yeti for cameras.
AI Analysis | Feedback
Here are GoPro's major products:- Action Cameras: A line of rugged, waterproof, and compact digital cameras designed for capturing immersive video and photos, often during sports and outdoor activities.
- Accessories: A wide variety of mounts, protective housings, batteries, charging devices, and other peripherals designed to enhance the functionality and usability of their cameras.
- Subscription Services: A subscription offering cloud storage for camera footage, advanced editing tools via the Quik app, and camera replacement services.
AI Analysis | Feedback
GoPro (GPRO) Major Customers
GoPro, Inc. (GPRO) primarily sells its action cameras and related accessories directly to individual consumers rather than primarily to other businesses as major customers.
The company serves several categories of individual customers who seek to capture immersive and durable footage of their experiences. These categories include:
- Action Sports Enthusiasts: This core demographic comprises individuals engaged in a wide range of extreme and adventure sports such as surfing, snowboarding, skiing, mountain biking, motocross, skydiving, SCUBA diving, and more. They use GoPros to document their performance, share their adrenaline-fueled experiences, and analyze their techniques.
- Travelers and Adventure Seekers: People who explore the world, embark on outdoor adventures like hiking, camping, kayaking, or participate in other travel experiences, utilize GoPro cameras to capture rugged, high-quality video and photos of their journeys in challenging environments where traditional cameras might be unsuitable.
- Content Creators and Vloggers: A significant segment includes amateur and semi-professional content creators, YouTubers, and social media influencers who use GoPro cameras for their unique perspectives, wide-angle shots, and durability, especially when filming action-oriented content, outdoor activities, or "point-of-view" footage. This also extends to everyday users who want to create dynamic personal videos.
AI Analysis | Feedback
- Sony (SONY)
- Jabil (JBL)
- Flex (FLEX)
- Ambarella (AMBA)
AI Analysis | Feedback
Nicholas Woodman, Chief Executive Officer and Chairman
Nicholas Woodman founded GoPro in 2002. Before GoPro, he founded an online gaming company called Funbug.com in 1998, which was unsuccessful by 2001. He also started a website named EmpowerAll.com that aimed to sell electronics with minimal markup, though it did not fully launch. The inspiration for GoPro, a 35mm film-based wrist camera, came to him during an international surfing trip following Funbug.com's failure. He received initial investments from his parents to help launch GoPro.
Brian McGee, Executive Vice President, Chief Financial Officer, Chief Operating Officer
Brian McGee has served as GoPro's Chief Financial Officer since March 2016 and as Chief Operating Officer since February 2020. Prior to joining GoPro, he held various positions at Qualcomm from May 2011 to September 2015, including Vice President, Business Operations. He was also the Vice President, General Manager Global Powerline Business at Atheros Communications from December 2009 to May 2011. From January 2007 to December 2009, McGee was the Senior Vice President, Chief Financial Officer, and Treasurer at Intellon, a publicly traded fabless semiconductor company that was later acquired by Atheros Communications. Additionally, he served as Vice President Finance and Chief Financial Officer of Lexar, a publicly traded digital media storage company, from 2003 to 2006.
Jason Stephen, Vice President, General Counsel & Corporate Secretary
Jason Stephen was promoted to Vice President, General Counsel & Corporate Secretary of GoPro in May 2025. He previously served as Deputy General Counsel & Assistant Corporate Secretary from November 2020 to May 2025, and Associate General Counsel & Assistant Corporate Secretary from September 2017 to November 2020. Before joining GoPro, he was Corporate Division Counsel at Bose Corporation from 2008 to 2015.
Dean Jahnke, Senior Vice President, Global Sales, Channel Marketing and Retail Experience
Dean Jahnke serves as Senior Vice President, Global Sales, Channel Marketing and Retail Experience at GoPro.
Pablo Lema, Senior Vice President, Product Management
Pablo Lema holds the position of Senior Vice President, Product Management at GoPro.
AI Analysis | Feedback
Key Risks to GoPro's Business
GoPro (GPRO) faces several significant risks that challenge its business model and financial stability. These include intense market competition and the pervasive substitution by smartphone cameras, ongoing operating losses and declining revenue, and a fundamental dependency on a niche market.
The most significant risk to GoPro's business is the intense competition within the action camera market and the increasing quality of smartphone cameras, which serve as a viable substitute for many consumers. The market is highly competitive, with numerous brands like DJI, Sony, Garmin, and Insta360 offering similar products, often at competitive prices, directly threatening GoPro's market share. The continuous advancement of smartphone camera technology further exacerbates this threat, as many consumers now prefer using their smartphones for capturing moments, reducing the need for a dedicated action camera. This competitive pressure contributes to market saturation and declining demand for GoPro's products.
Closely related and stemming from the market challenges are GoPro's substantial operating losses and declining revenue. The company has incurred significant operating losses in recent years, with revenue decreasing considerably. For instance, in 2024, GoPro reported an operating loss of $135.0 million and a revenue decrease from $1.09 billion in 2023 to $801.5 million. The financial health of the company remains a concern, characterized by a high debt-to-equity ratio and tight liquidity. There is uncertainty regarding the company's ability to achieve and sustain profitability, and a "short cash runway" raises concerns about potential shareholder dilution.
Finally, GoPro's business is highly dependent on a niche market of action sports and adventure enthusiasts. This reliance limits its potential customer base and makes the company vulnerable to shifts in consumer interest and market trends. This limited product diversification amplifies the impact of intense competition and technological advancements, as the company's core offerings cater to a specific segment rather than a broader consumer market.
AI Analysis | Feedback
The aggressive and innovative competition from companies like Insta360 poses a clear emerging threat. Insta360 has rapidly gained significant market share by introducing feature-rich action cameras and 360-degree cameras that directly compete with GoPro's flagship products, often at competitive price points and with innovative designs (e.g., modular systems). Their strong focus on cutting-edge stabilization, software features, and versatile form factors challenges GoPro's traditional dominance in the action camera market, actively eroding its market position.
AI Analysis | Feedback
GoPro's Addressable Markets
GoPro's main products and services operate within several addressable markets, primarily action cameras, 360-degree cameras, low-light cameras, video editing software, and subscription services.
Action Cameras
- Market Size: The global action camera market was valued at USD 4.66 billion in 2025 and is projected to reach USD 14.48 billion by 2034.
- Region: Global
- Market Size: The North America action camera market was valued at USD 1.4 billion in 2024 and is projected to reach USD 3.1 billion by 2034.
- Region: North America
- Market Size: The U.S. action camera market size was evaluated at USD 594.80 million in 2025 and is projected to be worth around USD 907.97 million by 2034.
- Region: U.S.
360-Degree Cameras
- Market Size: GoPro estimates the total addressable market (TAM) for 360-degree cameras to be nearly 2 million units annually.
- Region: Global
Low-Light Capable Cameras
- Market Size: GoPro estimates the total addressable market (TAM) for low-light capable cameras to be 2.0 to 2.5 million units annually.
- Region: Global
Video Editing Software
- Market Size: The global video editing software market generated USD 3.54 billion in 2025 and is projected to reach USD 4.78 billion by 2030.
- Region: Global
GoPro Subscription Service
- Market Size: GoPro's subscription service had 2.47 million subscribers at the end of Q1 2025.
- Market Size: Subscription and service revenue was $27 million in Q3 2025.
- Region: Global
Gimbals
- Market Size: null
Accessories and Mounts
- Market Size: null
AI Analysis | Feedback
GoPro (GPRO) anticipates several key drivers for future revenue growth over the next two to three years, focusing on product innovation, expanding its service offerings, and strategic operational efficiencies:
-
Launch of New and Diversified Products: GoPro introduced several new hardware products in Q3 2025, including the MAX2 8K 360 camera, the compact LIT HERO lifestyle camera, and the AI-powered Fluid Pro gimbal. These new offerings are expected to significantly diversify GoPro's product lineup and expand its total addressable market (TAM). The MAX2 360 camera alone is projected to open a new growth segment estimated at nearly 2 million units annually. The company also plans further new product launches in 2026, including those based on the new GP3 processor, which are expected to drive additional growth.
-
Growth in Subscription Services: The GoPro subscription and service business continues to be a significant growth area. The company reported 4% year-over-year revenue growth in Q1 2025 and 11% in Q3 2024 for its subscription segment. GoPro expects renewed subscriber and associated revenue growth in 2026, driven by camera unit growth and new editing and content management features. Average Revenue Per User (ARPU) for subscriptions is also expected to grow by 5% in 2026. The company aims to maintain approximately 2.4 million subscribers by the end of 2025 and projects growth to 2.4 million subscribers (up 2%) by the end of 2026.
-
Strategic Operational Efficiency and Price Adjustments: GoPro is focused on returning to revenue growth and profitability by Q4 2025 and into 2026. To achieve this, the company has significantly reduced operating expenses for 2025 to approximately $250 million, down from $360 million in 2024. Furthermore, GoPro plans to offset anticipated tariff costs in 2026 through "modest price increases" and continued diversification of its supply chain. Supply chain optimizations are also expected to help mitigate margin pressures from tariffs and rising component costs.
AI Analysis | Feedback
Share Repurchases
- The Board of Directors authorized a $100.0 million share repurchase program on January 27, 2022, followed by an additional $40.0 million authorization on February 9, 2023.
- As of September 30, 2025, $60.4 million remained authorized under the current stock repurchase program.
- GoPro did not repurchase any shares during the three and nine months ended September 30, 2025, and 2024.
Share Issuance
- In November 2020, GoPro priced $125.0 million in aggregate principal amount of 1.25% convertible senior notes due 2025, with an option for initial purchasers to acquire an additional $18.75 million.
- In Q2 2025, GoPro issued 11.1 million warrants to purchase shares of common stock at an exercise price of $1.25 as part of a $50 million second-lien credit facility.
- Proceeds from the issuance of common stock were approximately $0.7 million for the nine months ended September 30, 2025, and $2.15 million for the nine months ended September 30, 2024.
Inbound Investments
- On November 5, 2025, The Woodman Family Trust, affiliated with GoPro's CEO, made a $2 million investment in Class A Common Stock.
Outbound Investments
- GoPro acquired Forcite Helmet Systems, a manufacturer of smart helmets, in January 2024.
Capital Expenditures
- GoPro's capital expenditures for fiscal years ending December 2020 to 2024 averaged $3.974 million, with a peak of $5.545 million in 2021 and a low of $1.52 million in 2023.
- The latest twelve months capital expenditures as of June 2025 amounted to $4.142 million.
- The primary focus of capital expenditures is on strategic investments in product innovation to drive growth, further diversifying the supply chain, and exploring domestic production for some products.
Latest Trefis Analyses
Trade Ideas
Select ideas related to GPRO.
| Date | Ticker | Company | Category | Trade Strategy | 6M Fwd Rtn | 12M Fwd Rtn | 12M Max DD |
|---|---|---|---|---|---|---|---|
| 01302026 | LULU | Lululemon Athletica | Dip Buy | DB | FCFY OPMDip Buy with High FCF Yield and High MarginBuying dips for companies with high FCF yield and meaningfully high operating margin | 1.1% | 1.1% | -2.8% |
| 01302026 | KSS | Kohl's | Special | Short Squeeze PotentialShort Squeeze PotentialHas potential for a short squeeze. High short interest, rising short interest and high debt. | 13.6% | 13.6% | -1.0% |
| 01022026 | AAP | Advance Auto Parts | Special | Short Squeeze PotentialShort Squeeze PotentialHas potential for a short squeeze. High short interest, rising short interest and high debt. | 51.3% | 51.3% | -0.4% |
| 12192025 | KTB | Kontoor Brands | Dip Buy | DB | FCFY OPMDip Buy with High FCF Yield and High MarginBuying dips for companies with high FCF yield and meaningfully high operating margin | 5.2% | 5.2% | -10.3% |
| 12192025 | COUR | Coursera | Dip Buy | DB | FCF Yield | Low D/EDip Buy with High Free Cash Flow YieldBuying dips for companies with significant free cash flow yield (FCF / Market Cap) and reasonable debt / market cap | -21.8% | -21.8% | -24.2% |
Research & Analysis
Invest in Strategies
Wealth Management
Peer Comparisons
| Peers to compare with: |
Financials
| Median | |
|---|---|
| Name | |
| Mkt Price | 248.90 |
| Mkt Cap | 34.0 |
| Rev LTM | 2,558 |
| Op Inc LTM | 12 |
| FCF LTM | 145 |
| FCF 3Y Avg | 166 |
| CFO LTM | 244 |
| CFO 3Y Avg | 241 |
Growth & Margins
| Median | |
|---|---|
| Name | |
| Rev Chg LTM | 10.1% |
| Rev Chg 3Y Avg | 4.1% |
| Rev Chg Q | 11.7% |
| QoQ Delta Rev Chg LTM | 2.7% |
| Op Mgn LTM | 1.1% |
| Op Mgn 3Y Avg | 4.8% |
| QoQ Delta Op Mgn LTM | -0.4% |
| CFO/Rev LTM | 9.5% |
| CFO/Rev 3Y Avg | 12.4% |
| FCF/Rev LTM | 5.7% |
| FCF/Rev 3Y Avg | 8.7% |
Valuation
| Median | |
|---|---|
| Name | |
| Mkt Cap | 34.0 |
| P/S | 6.9 |
| P/EBIT | 26.9 |
| P/E | 33.1 |
| P/CFO | 28.8 |
| Total Yield | 0.9% |
| Dividend Yield | 0.0% |
| FCF Yield 3Y Avg | 0.5% |
| D/E | 0.1 |
| Net D/E | 0.0 |
Returns
| Median | |
|---|---|
| Name | |
| 1M Rtn | 4.4% |
| 3M Rtn | -2.5% |
| 6M Rtn | 6.4% |
| 12M Rtn | 8.1% |
| 3Y Rtn | 113.7% |
| 1M Excs Rtn | 4.9% |
| 3M Excs Rtn | -5.4% |
| 6M Excs Rtn | 1.0% |
| 12M Excs Rtn | -12.2% |
| 3Y Excs Rtn | 42.0% |
Comparison Analyses
Price Behavior
| Market Price | $0.81 | |
| Market Cap ($ Bil) | 0.1 | |
| First Trading Date | 12/29/2006 | |
| Distance from 52W High | -72.0% | |
| 50 Days | 200 Days | |
| DMA Price | $1.32 | $1.39 |
| DMA Trend | up | down |
| Distance from DMA | -39.2% | -42.2% |
| 3M | 1YR | |
| Volatility | 59.9% | 103.4% |
| Downside Capture | 564.89 | 258.29 |
| Upside Capture | 66.73 | 224.50 |
| Correlation (SPY) | 41.6% | 30.1% |
| 1M | 2M | 3M | 6M | 1Y | 3Y | |
|---|---|---|---|---|---|---|
| Beta | 2.35 | 2.23 | 2.85 | 3.44 | 1.66 | 1.68 |
| Up Beta | 0.22 | -0.26 | 3.94 | 3.50 | 0.41 | 0.81 |
| Down Beta | 1.72 | 1.22 | 2.64 | 4.51 | 2.15 | 1.83 |
| Up Capture | 81% | 111% | 80% | 331% | 601% | 485% |
| Bmk +ve Days | 11 | 22 | 34 | 71 | 142 | 430 |
| Stock +ve Days | 6 | 12 | 21 | 48 | 106 | 306 |
| Down Capture | 585% | 484% | 337% | 259% | 158% | 113% |
| Bmk -ve Days | 9 | 19 | 27 | 54 | 109 | 321 |
| Stock -ve Days | 11 | 26 | 36 | 71 | 137 | 399 |
[1] Upside and downside betas calculated using positive and negative benchmark daily returns respectively
Based On 1-Year Data
| Annualized Return | Annualized Volatility | Sharpe Ratio | Correlation with GPRO | |
|---|---|---|---|---|
| GPRO | -6.8% | 103.2% | 0.37 | - |
| Sector ETF (XLY) | 4.5% | 24.2% | 0.13 | 31.9% |
| Equity (SPY) | 13.5% | 19.4% | 0.53 | 30.2% |
| Gold (GLD) | 74.5% | 25.6% | 2.15 | 5.7% |
| Commodities (DBC) | 7.2% | 16.9% | 0.25 | 12.7% |
| Real Estate (VNQ) | 7.1% | 16.7% | 0.24 | 20.1% |
| Bitcoin (BTCUSD) | -29.7% | 44.9% | -0.65 | 18.6% |
Smart multi-asset allocation framework can stack odds in your favor. Learn How
Based On 5-Year Data
| Annualized Return | Annualized Volatility | Sharpe Ratio | Correlation with GPRO | |
|---|---|---|---|---|
| GPRO | -37.2% | 66.6% | -0.43 | - |
| Sector ETF (XLY) | 7.5% | 23.7% | 0.28 | 40.4% |
| Equity (SPY) | 13.4% | 17.0% | 0.62 | 38.9% |
| Gold (GLD) | 22.6% | 17.1% | 1.08 | 10.3% |
| Commodities (DBC) | 10.9% | 19.0% | 0.46 | 10.1% |
| Real Estate (VNQ) | 5.0% | 18.8% | 0.17 | 32.5% |
| Bitcoin (BTCUSD) | 7.4% | 57.1% | 0.35 | 20.4% |
Smart multi-asset allocation framework can stack odds in your favor. Learn How
Based On 10-Year Data
| Annualized Return | Annualized Volatility | Sharpe Ratio | Correlation with GPRO | |
|---|---|---|---|---|
| GPRO | -22.6% | 64.9% | -0.12 | - |
| Sector ETF (XLY) | 14.3% | 21.9% | 0.60 | 41.1% |
| Equity (SPY) | 16.1% | 17.9% | 0.77 | 40.0% |
| Gold (GLD) | 14.8% | 15.6% | 0.79 | 6.4% |
| Commodities (DBC) | 8.6% | 17.6% | 0.40 | 16.4% |
| Real Estate (VNQ) | 7.0% | 20.7% | 0.30 | 31.5% |
| Bitcoin (BTCUSD) | 68.0% | 66.7% | 1.07 | 13.8% |
Smart multi-asset allocation framework can stack odds in your favor. Learn How
Earnings Returns History
Expand for More| Forward Returns | |||
|---|---|---|---|
| Earnings Date | 1D Returns | 5D Returns | 21D Returns |
| 11/6/2025 | -10.0% | -11.2% | 10.0% |
| 8/11/2025 | -3.8% | 8.4% | 24.4% |
| 5/12/2025 | -2.2% | -1.8% | 39.7% |
| 2/6/2025 | -16.8% | -23.1% | -35.9% |
| 8/6/2024 | -12.1% | -3.0% | -4.5% |
| 5/7/2024 | -7.3% | -3.8% | -19.6% |
| 2/7/2024 | -11.0% | -17.6% | -19.0% |
| 11/7/2023 | 17.9% | 28.0% | 32.1% |
| ... | |||
| SUMMARY STATS | |||
| # Positive | 7 | 8 | 9 |
| # Negative | 16 | 15 | 14 |
| Median Positive | 4.0% | 5.7% | 24.4% |
| Median Negative | -9.9% | -11.2% | -17.0% |
| Max Positive | 17.9% | 28.0% | 54.0% |
| Max Negative | -19.1% | -23.8% | -35.9% |
SEC Filings
Expand for More| Report Date | Filing Date | Filing |
|---|---|---|
| 09/30/2025 | 11/06/2025 | 10-Q |
| 06/30/2025 | 08/11/2025 | 10-Q |
| 03/31/2025 | 05/12/2025 | 10-Q |
| 12/31/2024 | 03/17/2025 | 10-K |
| 09/30/2024 | 11/07/2024 | 10-Q |
| 06/30/2024 | 08/06/2024 | 10-Q |
| 03/31/2024 | 05/07/2024 | 10-Q |
| 12/31/2023 | 02/09/2024 | 10-K |
| 09/30/2023 | 11/07/2023 | 10-Q |
| 06/30/2023 | 08/03/2023 | 10-Q |
| 03/31/2023 | 05/09/2023 | 10-Q |
| 12/31/2022 | 02/10/2023 | 10-K |
| 09/30/2022 | 11/03/2022 | 10-Q |
| 06/30/2022 | 08/04/2022 | 10-Q |
| 03/31/2022 | 05/05/2022 | 10-Q |
| 12/31/2021 | 02/11/2022 | 10-K |
Insider Activity
Expand for More| # | Owner | Title | Holding | Action | Filing Date | Price | Shares | Transacted Value | Value of Held Shares | Form |
|---|---|---|---|---|---|---|---|---|---|---|
| 1 | McGee, Brian | EVP, CFO and COO | Direct | Sell | 11242025 | 1.57 | 4,579 | 7,189 | 1,215,007 | Form |
| 2 | Stephen, Jason Christopher | VP, GC and Corporate Secretary | Direct | Sell | 11202025 | 1.52 | 26,011 | 39,565 | 218,603 | Form |
| 3 | Brumder, William George | Direct | Sell | 9262025 | 2.49 | 12,000 | 29,880 | 26,986,620 | Form | |
| 4 | McGee, Brian | EVP, CFO and COO | Direct | Sell | 8212025 | 1.24 | 150,043 | 186,563 | 969,820 | Form |
| 5 | Jahnke, Dean | SVP, Global Sales, CM, RE | Direct | Sell | 2202025 | 0.86 | 6,323 | 5,414 | 304,439 | Form |
External Quote Links
| Y Finance | Barrons |
| TradingView | Morningstar |
| SeekingAlpha | ValueLine |
| Motley Fool | Robinhood |
| CNBC | Etrade |
| MarketWatch | Unusual Whales |
| YCharts | Perplexity Finance |
| FinViz |
Prefer one of these to Trefis? Tell us why.