Tearsheet

Investment Highlights Why It Matters Detailed financial logic regarding cash flow yields vs trend-riding momentum.

0

Valuation becoming less expensive
P/S 6M Chg %Price/Sales change over 6 months. Declining P/S indicates valuation has become less expensive. is -33%

Megatrend and thematic drivers
Megatrends include Experience Economy & Premiumization, and Social Media & Creator Economy. Themes include Travel & Leisure Tech, and Creator Economy Monetization.

Weak multi-year price returns
2Y Excs Rtn is -61%, 3Y Excs Rtn is -141%

Meaningful short interest
Short Interest % of Basic SharesShort Interest % of Basic Shares = (Short Interest Quantity) / (Basic Shares Outstanding). A high fraction of short interest can indicate potential risk of a short squeeze. is 11%

Not profitable at operating income level
Op Inc LTMOperating Income, Last Twelve Months is -62 Mil, Op Mgn LTMOperating Margin = Operating Income / Revenue Reflects profitability before taxes and before impact of capital structure (interest payments). is -9.5%

Stock price has recently run up significantly
12M Rtn12 month market price return is 183%

Weak revenue growth
Rev Chg LTMRevenue Change % Last Twelve Months (LTM) is -19%, Rev Chg 3Y AvgRevenue Change % averaged over trailing 3 years is -16%

Not cash flow generative
CFO/Rev LTMCash Flow from Operations / Revenue (Sales), Last Twelve Months (LTM) is -3.2%, FCF/Rev LTMFree Cash Flow / Revenue (Sales), Last Twelve Months (LTM) is -3.7%

Yield minus risk free rate is negative
ERPEquity Risk Premium (ERP) = Total Yield - Risk Free Rate, Reflects the premium above risk free assets offered by the investment. is -46%

High stock price volatility
Vol 12M is 115%

Key risks
GPRO key risks include [1] intense competition from action cameras and substituting smartphones, Show more.

0 Valuation becoming less expensive
P/S 6M Chg %Price/Sales change over 6 months. Declining P/S indicates valuation has become less expensive. is -33%
1 Megatrend and thematic drivers
Megatrends include Experience Economy & Premiumization, and Social Media & Creator Economy. Themes include Travel & Leisure Tech, and Creator Economy Monetization.
2 Weak multi-year price returns
2Y Excs Rtn is -61%, 3Y Excs Rtn is -141%
3 Meaningful short interest
Short Interest % of Basic SharesShort Interest % of Basic Shares = (Short Interest Quantity) / (Basic Shares Outstanding). A high fraction of short interest can indicate potential risk of a short squeeze. is 11%
4 Not profitable at operating income level
Op Inc LTMOperating Income, Last Twelve Months is -62 Mil, Op Mgn LTMOperating Margin = Operating Income / Revenue Reflects profitability before taxes and before impact of capital structure (interest payments). is -9.5%
5 Stock price has recently run up significantly
12M Rtn12 month market price return is 183%
6 Weak revenue growth
Rev Chg LTMRevenue Change % Last Twelve Months (LTM) is -19%, Rev Chg 3Y AvgRevenue Change % averaged over trailing 3 years is -16%
7 Not cash flow generative
CFO/Rev LTMCash Flow from Operations / Revenue (Sales), Last Twelve Months (LTM) is -3.2%, FCF/Rev LTMFree Cash Flow / Revenue (Sales), Last Twelve Months (LTM) is -3.7%
8 Yield minus risk free rate is negative
ERPEquity Risk Premium (ERP) = Total Yield - Risk Free Rate, Reflects the premium above risk free assets offered by the investment. is -46%
9 High stock price volatility
Vol 12M is 115%
10 Key risks
GPRO key risks include [1] intense competition from action cameras and substituting smartphones, Show more.

Valuation, Metrics & Events

Price Chart

Why The Stock Moved

Qualitative Assessment

AI Analysis | Feedback

GoPro (GPRO) stock has remained largely at the same level since 12/31/2025 because of the following key factors:

1. Significant Earnings Miss and Negative Guidance in Q4 2025.

GoPro reported an earnings per share (EPS) of -$0.02 for Q4 2025, missing the Zacks Consensus Estimate of $0.04. Revenue for the quarter also fell short, coming in at $201.67 million against analyst estimates of $244.69 million. Following this, the company provided negative Q1 2026 EPS guidance, projecting a range of -$0.23 to -$0.17.

2. Aggressive Cost Restructuring Counteracted by Margin Pressures.

The company initiated a major restructuring, including a 23% reduction in its workforce, expected to incur $11.5–$15 million in charges through 2026, aimed at improving operating leverage. However, this was set against a backdrop of substantial margin pressure from tariffs and rising memory costs, which were anticipated to result in an approximate 500 basis point drag on profitability.

Show more
Holding a concentrated position? Know your true downside before the momentum shifts.
Protect Your Wealth →

Stock Movement Drivers

Fundamental Drivers

The -0.7% change in GPRO stock from 12/31/2025 to 4/21/2026 was primarily driven by a -1.3% change in the company's Shares Outstanding (Mil).
(LTM values as of)123120254212026Change
Stock Price ($)1.411.40-0.7%
Change Contribution By: 
Total Revenues ($ Mil)6516520.1%
P/S Multiple0.30.30.5%
Shares Outstanding (Mil)159161-1.3%
Cumulative Contribution-0.7%

LTM = Last Twelve Months as of date shown

Market Drivers

12/31/2025 to 4/21/2026
ReturnCorrelation
GPRO-0.7% 
Market (SPY)-5.4%40.8%
Sector (XLB)14.2%22.6%

Fundamental Drivers

The -34.0% change in GPRO stock from 9/30/2025 to 4/21/2026 was primarily driven by a -22.8% change in the company's P/S Multiple.
(LTM values as of)93020254212026Change
Stock Price ($)2.121.40-34.0%
Change Contribution By: 
Total Revenues ($ Mil)747652-12.7%
P/S Multiple0.40.3-22.8%
Shares Outstanding (Mil)158161-2.0%
Cumulative Contribution-34.0%

LTM = Last Twelve Months as of date shown

Market Drivers

9/30/2025 to 4/21/2026
ReturnCorrelation
GPRO-34.0% 
Market (SPY)-2.9%46.6%
Sector (XLB)16.1%22.6%

Fundamental Drivers

The 111.2% change in GPRO stock from 3/31/2025 to 4/21/2026 was primarily driven by a 169.8% change in the company's P/S Multiple.
(LTM values as of)33120254212026Change
Stock Price ($)0.661.40111.2%
Change Contribution By: 
Total Revenues ($ Mil)801652-18.7%
P/S Multiple0.10.3169.8%
Shares Outstanding (Mil)155161-3.7%
Cumulative Contribution111.2%

LTM = Last Twelve Months as of date shown

Market Drivers

3/31/2025 to 4/21/2026
ReturnCorrelation
GPRO111.2% 
Market (SPY)16.3%30.3%
Sector (XLB)22.2%25.2%

Fundamental Drivers

The -72.2% change in GPRO stock from 3/31/2023 to 4/21/2026 was primarily driven by a -51.6% change in the company's P/S Multiple.
(LTM values as of)33120234212026Change
Stock Price ($)5.031.40-72.2%
Change Contribution By: 
Total Revenues ($ Mil)1,094652-40.4%
P/S Multiple0.70.3-51.6%
Shares Outstanding (Mil)155161-3.6%
Cumulative Contribution-72.2%

LTM = Last Twelve Months as of date shown

Market Drivers

3/31/2023 to 4/21/2026
ReturnCorrelation
GPRO-72.2% 
Market (SPY)63.3%33.4%
Sector (XLB)35.5%30.1%

Return vs. Risk

Price Returns Compared

 202120222023202420252026Total [1]
Returns
GPRO Return25%-52%-30%-69%29%-9%-85%
Peers Return9%-21%44%73%8%14%164%
S&P 500 Return27%-19%24%23%16%4%89%

Monthly Win Rates [3]
GPRO Win Rate42%33%17%17%42%25% 
Peers Win Rate50%35%62%58%54%44% 
S&P 500 Win Rate75%42%67%75%67%50% 

Max Drawdowns [4]
GPRO Max Drawdown-10%-54%-51%-69%-56%-56% 
Peers Max Drawdown-16%-39%-1%-10%-21%-18% 
S&P 500 Max Drawdown-1%-25%-1%-2%-15%-7% 


[1] Cumulative total returns since the beginning of 2021
[2] Peers: GRMN, AAPL, AXON, KODK. See GPRO Returns vs. Peers.
[3] Win Rate = % of calendar months in which monthly returns were positive
[4] Max drawdown represents maximum peak-to-trough decline within a year
[5] 2026 data is for the year up to 4/21/2026 (YTD)

How Low Can It Go

Unique KeyEventGPROS&P 500
2022 Inflation Shock2022 Inflation Shock  
2022 Inflation Shock% Loss% Loss-82.1%-25.4%
2022 Inflation Shock% Gain to Breakeven% Gain to Breakeven457.2%34.1%
2022 Inflation ShockTime to BreakevenTime to BreakevenNot Fully Recovered days464 days
2020 Covid Pandemic2020 Covid Pandemic  
2020 Covid Pandemic% Loss% Loss-55.0%-33.9%
2020 Covid Pandemic% Gain to Breakeven% Gain to Breakeven122.4%51.3%
2020 Covid PandemicTime to BreakevenTime to Breakeven72 days148 days
2018 Correction2018 Correction  
2018 Correction% Loss% Loss-71.1%-19.8%
2018 Correction% Gain to Breakeven% Gain to Breakeven245.9%24.7%
2018 CorrectionTime to BreakevenTime to Breakeven522 days120 days
2008 Global Financial Crisis2008 Global Financial Crisis  
2008 Global Financial Crisis% Loss% Loss-55.0%-56.8%
2008 Global Financial Crisis% Gain to Breakeven% Gain to Breakeven122.2%131.3%
2008 Global Financial CrisisTime to BreakevenTime to Breakeven888 days1,480 days

Compare to GRMN, AAPL, AXON, KODK

In The Past

GoPro's stock fell -82.1% during the 2022 Inflation Shock from a high on 3/19/2021. A -82.1% loss requires a 457.2% gain to breakeven.

Preserve Wealth

Limiting losses and compounding gains is essential to preserving wealth.

Asset Allocation

Actively managed asset allocation strategies protect wealth. Learn more.

About GoPro (GPRO)

GoPro, Inc. develops and sells cameras, mountable and wearable accessories, and subscription services and software in the United States and internationally. The company offers cloud connected HERO10 Black, HERO9 Black, and HERO8 Black waterproof cameras; MAX, a 360-degree waterproof camera; GoPro, a subscription service that includes full access to the Quik app, cloud storage supporting source video and photo quality, camera replacement, and damage protection; Quik subscription provides access to editing tools, which allows users to edit photos, videos, and create cinematic stories; and Quik app, a mobile app that enable users to get their favorite photos and videos with footage from any phone or camera. It also offers mounts and accessories comprising equipment-based mounts consisting of helmet, handlebar, roll bar, and tripod mounts that enable consumers to wear the mount on their bodies, such as wrist housings, magnetic swivel clips, chest harnesses, and head straps; media, display, and light mods; spare batteries, dive filters, and charging accessories and cables; and lifestyle gears. In addition, the company provides mobile and web applications that provides media workflow for archiving, editing, multi-clip story creation, and sharing content on the fly. GoPro, Inc. markets and sells its products through retailers and distributors, as well as through its GoPro.com website. The company was formerly known as Woodman Labs, Inc. and changed its name to GoPro, Inc. in February 2014. GoPro, Inc. was founded in 2002 and is headquartered in San Mateo, California.

AI Analysis | Feedback

Here are 1-3 brief analogies to describe GoPro:

  • Apple for action cameras
  • Yeti for cameras

AI Analysis | Feedback

  • Cameras: GoPro offers a line of waterproof action cameras, including the HERO series, and the 360-degree MAX camera.
  • Mounts and Accessories: The company provides a wide array of equipment-based and wearable mounts, media mods, spare batteries, and charging accessories for its cameras.
  • Quik App: This mobile and web application enables users to edit, archive, create multi-clip stories, and share photos and videos from any device.
  • GoPro Subscription Service: A comprehensive service that includes full access to the Quik app, cloud storage, camera replacement, and damage protection.
  • Quik Subscription: This subscription provides enhanced access to advanced editing tools within the Quik app for crafting cinematic content.

AI Analysis | Feedback

GoPro (GPRO) primarily sells its products and services to individuals. Based on its product offerings and marketing, its major customer categories include:

  • Action and Adventure Enthusiasts: This core demographic includes individuals engaged in extreme sports, outdoor activities, and travel who require durable, waterproof, and mountable cameras to capture their experiences from unique and immersive perspectives (e.g., surfers, skiers, hikers, divers, bikers).
  • Content Creators and Vloggers: Individuals who produce video content for social media platforms and online channels often utilize GoPro cameras for their portability, ease of use, and ability to capture high-quality footage in dynamic environments, suitable for vlogging, tutorials, and lifestyle content. The accompanying Quik app and subscription services enhance their workflow.
  • Casual Users and Travelers: Many individuals and families use GoPro cameras to document vacations, family events, and everyday life due to their ruggedness, portability, and user-friendly interface, especially when seeking a wide-angle perspective or recording in challenging conditions where traditional cameras might be vulnerable.

AI Analysis | Feedback

null

AI Analysis | Feedback

Here is the management team information for GoPro, Inc.:

Nicholas Woodman, Chief Executive Officer and Chairman

Mr. Woodman founded GoPro in 2002 and has served as Chief Executive Officer and a member of the board of directors since 2004, and as Chairman since January 2014. Prior to founding GoPro, he started an online gaming company called Funbug.com, which failed in 2001, and an earlier venture named EmpowerAll.com. His background includes his father co-founding the investment bank Robertson Stephens and his mother remarrying a General Partner of U.S. Venture Partners.

Brian McGee, Executive Vice President, Chief Financial Officer, Chief Operating Officer

Mr. McGee has served as GoPro's Chief Operating Officer since February 2020, and as Executive Vice President, Chief Financial Officer since February 2018. He joined GoPro in September 2015. Effective March 17, 2026, Mr. McGee will transition to President and Chief Operating Officer, and Brian Tratt will assume the role of Chief Financial Officer. Before joining GoPro, Mr. McGee held various positions at Qualcomm from May 2011 to September 2015, including Vice President, Business Operations.

Dean Jahnke, Senior Vice President, Global Sales, Channel Marketing and Retail Experience

Mr. Jahnke has served as Senior Vice President, Global Sales & Channel Marketing since January 1, 2022, and has held various sales leadership roles at GoPro since March 2014. Before joining GoPro, he was Senior Sales Manager of Western Digital from August 2008 to March 2014 and Senior Merchant at Best Buy from June 2000 to August 2008.

Rick Loughery, Vice President, Global Marketing and Communications

Mr. Loughery has served as GoPro's Vice President of Global Marketing and Communications since January 2019, adding oversight of Brand, Lifestyle, and Product Marketing in May 2020. Prior to GoPro, he co-founded Three-Forty Communications in November 2005, an agency that worked with early-stage technology companies, and sold it to Dig Communications in January 2007, where he then served as Senior Vice President.

Tim Betry, Senior Vice President, People and Places

Mr. Betry has served as GoPro's Senior Vice President, People and Places since August 2020. From September 2018 to August 2020, he was GoPro's Senior Director of People. Before GoPro, he ran global Talent Acquisition for RhythmOne, a multi-channel media and advertising company, and currently serves as an Advisor for People Tech Partners.

AI Analysis | Feedback

The key risks to GoPro's business include:

  1. Intensified Competition and Market Saturation: GoPro faces significant challenges from a highly competitive market, including the continuous improvement of smartphone cameras that offer a viable alternative for many consumers, and strong competition from other action camera manufacturers like DJI and Insta360. This intense competition contributes to declining demand for GoPro's products, leading to reduced market share and pressure to innovate continually.

  2. Declining Financial Performance and Liquidity Concerns: GoPro has consistently reported revenue declines and operating losses in recent years, indicating sustained business pressure. The company's liquidity position is also a concern, with current liabilities sometimes outweighing current assets, suggesting potential short-term liquidity challenges and a high probability of financial distress.

  3. Dependence on a Niche Market: GoPro's core business remains heavily reliant on the action sports and adventure enthusiast market. While the company has attempted to expand its appeal, this dependency limits its potential customer base and makes it vulnerable to shifts in consumer interest, which could lead to declining sales if the market for action cameras shrinks.

AI Analysis | Feedback

null

AI Analysis | Feedback

GoPro, Inc. (GPRO) operates within several addressable markets for its main products and services, including action cameras, mounts and accessories, and subscription-based software and cloud services.

Cameras (HERO series, MAX camera)

The global action camera market, a primary segment for GoPro's cameras, was valued at approximately USD 7.34 billion in 2025 and is projected to grow to USD 19.63 billion by 2034, demonstrating a Compound Annual Growth Rate (CAGR) of 11.56% during the forecast period. Another estimate placed the global action camera market size at USD 7,272.0 million in 2025, with a projection to reach USD 18,044.1 million by 2033, growing at a CAGR of 12.1%. North America is a significant region within this market, holding over 34% of the global action camera market share.

The broader global wearable camera market, which includes action cameras, was valued at approximately USD 12.02 billion in 2025. This market is anticipated to expand to USD 42.0 billion by 2034, exhibiting a CAGR of 14.91% over the forecast period. In 2022, the global wearable camera market size was approximately USD 8 billion and was expected to grow at a CAGR of 14.4% from 2023 to 2030, reaching USD 22.83 billion by 2030. North America held the largest revenue share in the wearable camera market, accounting for approximately 42.7% in 2022 and around 38% more recently.

Mounts and Accessories

The global camera accessories market, which includes equipment-based mounts, spare batteries, and other accessories offered by GoPro, was valued at around USD 4.79 billion in 2025. It is predicted to increase to approximately USD 19.29 billion by 2035, growing at a CAGR of 14.95% from 2026 to 2035. Another report estimated the global camera accessories market size to be USD 6,418.5 million in 2025 and projected it to reach USD 13,892.74 million by 2030, with a CAGR of 16.70% during the forecast period. North America plays a leading role in this market, commanding approximately 35% of global revenue in 2024 and 41% in 2025.

Subscription Services and Software (GoPro subscription, Quik app)

GoPro's own subscription service surpassed 2.5 million subscribers by the end of Q3 2023. As of Q1 2025, the company had 2.47 million subscribers, with an expected 2.4 million by year-end 2025. In Q1 2025, the revenue generated from subscriptions and services was USD 27 million, with a full-year 2025 guidance of approximately USD 105 million. The gross margin for GoPro's subscription services exceeded 70%.

The global video editing software market, which is relevant for GoPro's Quik app and subscription, was valued at approximately USD 2.43 billion in 2025. This market is projected to reach USD 3.73 billion by 2033, growing at a CAGR of 5.2% from 2025 to 2033. Other estimates place the global video editing software market at USD 3.25 billion in 2024, with a projection to grow to USD 4.83 billion by 2032 at a CAGR of 5.8% from 2025-2032. Another report stated the market size was USD 2.52 billion in 2025, with a forecast to grow to USD 3.41 billion in 2030 at a CAGR of 6.2%.

AI Analysis | Feedback

GoPro (GPRO) is expected to drive future revenue growth over the next 2-3 years through a strategic focus on expanding its subscription services, launching a diversified suite of new products, and enhancing its retail channel presence. Here are the key drivers: * **Growth in Subscription and Service Revenue:** GoPro is heavily focused on expanding its high-margin subscription and service revenue. This includes growing its subscriber base, improving Average Revenue Per User (ARPU) through new tiers and family plans, and expanding the camera-agnostic Quik app to a broader market of smartphone users. Subscription and service revenue grew 10% year over year to $107 million in fiscal year 2024, with a gross margin exceeding 70%. The company anticipates a 10% increase in subscription and service revenue by 2026, driven by ARPU improvements, even with a projected slight decline in the total number of subscribers. * **Launch of New and Diversified Products:** GoPro plans to introduce a range of new hardware products beyond its traditional HERO line. This includes the delayed Max 2.0 360 camera, a new entry-level product called HERO, the LIT HERO camera, and the Fluid Pro AI gimbal. A significant driver will be the launch of new GP3 processor-based cameras in Q2 2026, which are expected to deliver substantial improvements in pixel processing power, low-light performance, power efficiency, and longer runtimes, aiming to enhance market competitiveness and drive sales growth. * **Expansion and Optimization of Retail Channel Presence:** The company is rebalancing its distribution strategy, shifting towards stronger retail partnerships to restore shelf presence globally, particularly in EMEA and APAC regions. This involves increasing door counts and implementing improved merchandising efforts to reaccelerate unit sell-in and capture new customers. * **AI Content Licensing Initiatives:** GoPro is actively pursuing AI content licensing initiatives, which are expected to diversify revenue streams. The company has an AI training program working with select partners, with plans to recognize revenue from this in Q1 2026 and make initial payouts to participating subscribers later that year.

AI Analysis | Feedback

Share Repurchases

  • GoPro's board authorized an additional $40 million in share repurchases on February 15, 2023, bringing the cumulative remaining authorized amount for repurchase of Class A common stock to $100 million as of February 9, 2023.
  • In 2022, the company repurchased $40 million of its Class A common stock.
  • Quarterly share repurchases included $9.99 million in Q4 2023, $10.00 million in Q3 2023, $15.01 million in Q2 2023, and $5.00 million in Q1 2023.

Share Issuance

  • GoPro faces potential dilution risk from the exercise of outstanding warrants and convertible debentures, including a sizable 2025 warrant issuance.
  • In March 2026, GoPro entered a financing deal for up to $50 million in convertible debentures maturing on August 26, 2027, which are convertible into Class A shares.
  • The number of shares outstanding increased in 2021 (+3.69%), 2024 (+2.66%), and 2025 (+2.48%).

Inbound Investments

  • On November 13, 2025, GoPro's Founder and CEO, Nicholas Woodman, made a direct investment of $2 million by purchasing Class A common stock through an affiliated trust, signaling confidence in the company's product diversification strategy and 2026 product pipeline.

Capital Expenditures

  • GoPro's capital expenditures for fiscal years ending December 2020 to 2024 averaged $3.974 million, peaking in December 2021 at $5.545 million.
  • Capital expenditures were $5.545 million in 2021, $3.447 million in 2022, $1.52 million in 2023, and $4.039 million in 2024.
  • For 2025 and into 2026, the company plans strategic investments in product innovation, intellectual property protection, and supply chain diversification, including exploring domestic production for some products. These investments target new hardware such as HERO13 Black, MAX2, LIT HERO, and an AI-driven GP3 system-on-chip.

Better Bets vs. GoPro (GPRO)

Trade Ideas

Select ideas related to GPRO.

Unique KeyDateTickerCompanyCategoryTrade Strategy6M Fwd Rtn12M Fwd Rtn12M Max DD
AXTA_3272026_Dip_Buyer_FCFYield03272026AXTAAxalta Coating SystemsDip BuyDB | FCFY OPMDip Buy with High FCF Yield and High Margin
Buying dips for companies with high FCF yield and meaningfully high operating margin
3.2%3.2%-0.6%
IFF_3272026_Insider_Buying_GTE_1Mil_EBITp+DE_V203272026IFFInternational Flavors & FragrancesInsiderInsider Buys | Low D/EStrong Insider Buying
Companies with strong insider buying in the last 1 month, positive operating income and reasonable debt / market cap
2.2%2.2%-0.1%
IP_3132026_Insider_Buying_GTE_1Mil_EBITp+DE_V203132026IPInternational PaperInsiderInsider Buys | Low D/EStrong Insider Buying
Companies with strong insider buying in the last 1 month, positive operating income and reasonable debt / market cap
-4.2%-4.2%-9.4%
ARIS_3062026_Dip_Buyer_FCFYield03062026ARISAris MiningDip BuyDB | FCFY OPMDip Buy with High FCF Yield and High Margin
Buying dips for companies with high FCF yield and meaningfully high operating margin
-3.9%-3.9%-16.7%
EMN_3062026_Dip_Buyer_FCFYield03062026EMNEastman ChemicalDip BuyDB | FCFY OPMDip Buy with High FCF Yield and High Margin
Buying dips for companies with high FCF yield and meaningfully high operating margin
9.8%9.8%-6.0%

Recent Active Movers

Peer Comparisons

Peers to compare with:

Financials

GPROGRMNAAPLAXONKODKMedian
NameGoPro Garmin Apple Axon Ent.Eastman . 
Mkt Price1.40265.49266.17404.9213.11265.49
Mkt Cap0.251.13,925.532.01.332.0
Rev LTM6527,246435,6172,7801,0692,780
Op Inc LTM-621,876141,070-62-128-62
FCF LTM-241,363123,32475446446
FCF 3Y Avg-631,262109,497178130178
CFO LTM-211,633135,472211480480
CFO 3Y Avg-601,481120,066270170270

Growth & Margins

GPROGRMNAAPLAXONKODKMedian
NameGoPro Garmin Apple Axon Ent.Eastman . 
Rev Chg LTM-18.7%15.1%10.1%33.5%2.5%10.1%
Rev Chg 3Y Avg-15.7%14.4%4.1%32.8%-3.8%4.1%
Rev Chg Q0.4%16.6%15.7%38.5%9.0%15.7%
QoQ Delta Rev Chg LTM0.1%4.4%4.7%8.7%2.3%4.4%
Op Inc Chg LTM51.2%17.7%12.2%-206.0%-1,063.6%12.2%
Op Inc Chg 3Y Avg-103.2%23.3%7.4%-66.6%-344.1%-66.6%
Op Mgn LTM-9.5%25.9%32.4%-2.2%-12.0%-2.2%
Op Mgn 3Y Avg-10.9%24.0%31.6%3.5%-3.9%3.5%
QoQ Delta Op Mgn LTM4.2%0.3%0.4%-1.1%-13.1%0.3%
CFO/Rev LTM-3.2%22.5%31.1%7.6%44.9%22.5%
CFO/Rev 3Y Avg-7.4%23.9%29.5%13.1%15.9%15.9%
FCF/Rev LTM-3.7%18.8%28.3%2.7%41.7%18.8%
FCF/Rev 3Y Avg-7.7%20.4%27.0%8.9%12.1%12.1%

Valuation

GPROGRMNAAPLAXONKODKMedian
NameGoPro Garmin Apple Axon Ent.Eastman . 
Mkt Cap0.251.13,925.532.01.332.0
P/S0.37.09.011.51.27.0
P/Op Inc-3.627.227.8-515.3-9.9-3.6
P/EBIT-2.727.227.8282.6-25.327.2
P/E-2.430.733.3256.6-9.930.7
P/CFO-10.931.329.0151.42.629.0
Total Yield-41.5%4.6%3.4%0.4%-10.1%0.4%
Dividend Yield0.0%1.3%0.4%0.0%0.0%0.0%
FCF Yield 3Y Avg-31.2%3.8%3.1%0.5%14.9%3.1%
D/E0.40.00.00.10.20.1
Net D/E0.1-0.10.00.0-0.10.0

Returns

GPROGRMNAAPLAXONKODKMedian
NameGoPro Garmin Apple Axon Ent.Eastman . 
1M Rtn123.8%14.3%7.3%-18.4%67.4%14.3%
3M Rtn8.5%32.8%8.0%-34.7%87.8%8.5%
6M Rtn-36.4%6.5%1.5%-42.7%104.5%1.5%
12M Rtn183.3%44.4%38.4%-25.3%119.2%44.4%
3Y Rtn-69.0%187.5%63.6%79.9%281.1%79.9%
1M Excs Rtn115.3%5.7%-1.2%-27.0%58.9%5.7%
3M Excs Rtn4.6%28.8%4.1%-38.7%83.9%4.6%
6M Excs Rtn-36.4%1.5%-0.3%-45.6%93.5%-0.3%
12M Excs Rtn132.7%7.9%2.0%-61.4%81.2%7.9%
3Y Excs Rtn-140.7%113.5%-7.3%10.1%187.5%10.1%

Comparison Analyses

Financials

Segment Financials

Revenue by Segment
$ Mil20252024202320222021
Single Segment1,0051,0941,1618921,195
Total1,0051,0941,1618921,195


Price Behavior

Price Behavior
Market Price$1.40 
Market Cap ($ Bil)0.2 
First Trading Date12/29/2006 
Distance from 52W High-51.4% 
   50 Days200 Days
DMA Price$0.84$1.42
DMA Trendindeterminatedown
Distance from DMA65.9%-1.3%
 3M1YR
Volatility125.5%114.8%
Downside Capture0.301.07
Upside Capture158.67291.51
Correlation (SPY)31.5%33.6%
GPRO Betas & Captures as of 3/31/2026

 1M2M3M6M1Y3Y
Beta5.003.323.043.111.731.74
Up Beta10.424.583.674.000.550.86
Down Beta2.332.482.293.792.241.91
Up Capture540%209%167%108%543%499%
Bmk +ve Days7162765139424
Stock +ve Days9182449110308
Down Capture440%338%329%244%164%113%
Bmk -ve Days12233358110323
Stock -ve Days13243671134398

[1] Upside and downside betas calculated using positive and negative benchmark daily returns respectively
Based On 1-Year Data
Annualized
Return
Annualized
Volatility
Sharpe
Ratio
Correlation
with GPRO
GPRO161.9%115.0%1.34-
Sector ETF (XLB)30.3%16.7%1.4125.0%
Equity (SPY)23.7%12.7%1.5236.6%
Gold (GLD)41.4%27.5%1.252.9%
Commodities (DBC)22.4%16.2%1.257.5%
Real Estate (VNQ)14.2%13.8%0.7221.2%
Bitcoin (BTCUSD)-10.4%42.7%-0.1421.8%

Smart multi-asset allocation framework can stack odds in your favor. Learn How
Based On 5-Year Data
Annualized
Return
Annualized
Volatility
Sharpe
Ratio
Correlation
with GPRO
GPRO-34.9%69.9%-0.33-
Sector ETF (XLB)7.1%18.9%0.2734.1%
Equity (SPY)10.8%17.1%0.4938.6%
Gold (GLD)21.6%17.8%0.997.8%
Commodities (DBC)10.9%18.8%0.4710.4%
Real Estate (VNQ)4.1%18.8%0.1231.3%
Bitcoin (BTCUSD)3.8%56.4%0.2920.4%

Smart multi-asset allocation framework can stack odds in your favor. Learn How
Based On 10-Year Data
Annualized
Return
Annualized
Volatility
Sharpe
Ratio
Correlation
with GPRO
GPRO-19.3%66.7%-0.04-
Sector ETF (XLB)10.8%20.6%0.4736.6%
Equity (SPY)13.9%17.9%0.6739.7%
Gold (GLD)13.7%15.9%0.716.2%
Commodities (DBC)8.2%17.6%0.3916.0%
Real Estate (VNQ)5.4%20.7%0.2331.1%
Bitcoin (BTCUSD)68.0%66.9%1.0713.9%

Smart multi-asset allocation framework can stack odds in your favor. Learn How

Short Interest

Short Interest: As Of Date3312026
Short Interest: Shares Quantity18.3 Mil
Short Interest: % Change Since 3152026-15.1%
Average Daily Volume3.3 Mil
Days-to-Cover Short Interest5.5 days
Basic Shares Quantity161.1 Mil
Short % of Basic Shares11.3%

Earnings Returns History

Expand for More
 Forward Returns
Earnings Date1D Returns5D Returns21D Returns
3/5/2026-24.0%-26.2%-21.9%
11/6/2025-10.0%-11.2%10.0%
8/11/2025-3.8%8.4%24.4%
5/12/2025-2.2%-1.8%39.7%
2/6/2025-16.8%-23.1%-35.9%
8/6/2024-12.1%-3.0%-4.5%
5/7/2024-7.3%-3.8%-19.6%
2/7/2024-11.0%-17.6%-19.0%
...
SUMMARY STATS   
# Positive789
# Negative161514
Median Positive4.0%5.7%24.4%
Median Negative-10.5%-12.4%-18.9%
Max Positive17.9%28.0%54.0%
Max Negative-24.0%-26.2%-35.9%

SEC Filings

Expand for More
Report DateFiling DateFiling
12/31/202503/12/202610-K
09/30/202511/06/202510-Q
06/30/202508/11/202510-Q
03/31/202505/12/202510-Q
12/31/202403/17/202510-K
09/30/202411/07/202410-Q
06/30/202408/06/202410-Q
03/31/202405/07/202410-Q
12/31/202302/09/202410-K
09/30/202311/07/202310-Q
06/30/202308/03/202310-Q
03/31/202305/09/202310-Q
12/31/202202/10/202310-K
09/30/202211/03/202210-Q
06/30/202208/04/202210-Q
03/31/202205/05/202210-Q

Insider Activity

Expand for More
#OwnerTitleHoldingActionFiling DatePriceSharesTransacted
Value
Value of
Held Shares
Form
1McGee, BrianEVP, CFO and COODirectSell112420251.574,5797,1891,215,007Form
2Stephen, Jason ChristopherVP, GC and Corporate SecretaryDirectSell112020251.5226,01139,565218,603Form
3Brumder, William GeorgeDirectSell92620252.4912,00029,88026,986,620Form
4McGee, BrianEVP, CFO and COODirectSell82120251.24150,043186,563969,820Form
5Jahnke, DeanSVP, Global Sales, CM, REDirectSell22020250.866,3235,414304,439Form