GoPro (GPRO)
Market Price (6/21/2026): $0.792 | Market Cap: $129.3 MilSector: Consumer Discretionary | Industry: Consumer Electronics
GoPro (GPRO)
Market Price (6/21/2026): $0.792Market Cap: $129.3 MilSector: Consumer DiscretionaryIndustry: Consumer Electronics
Investment Highlights Why It Matters Detailed financial logic regarding cash flow yields vs trend-riding momentum.
Valuation becoming less expensiveP/S 6M Chg %Price/Sales change over 6 months. Declining P/S indicates valuation has become less expensive. is -40% Megatrend and thematic driversMegatrends include Experience Economy & Premiumization, and Social Media & Creator Economy. Themes include Travel & Leisure Tech, and Creator Economy Monetization. | Weak multi-year price returns2Y Excs Rtn is -85%, 3Y Excs Rtn is -153% Meaningful short interestShort Interest % of Basic SharesShort Interest % of Basic Shares = (Short Interest Quantity) / (Basic Shares Outstanding). A high fraction of short interest can indicate potential risk of a short squeeze. is 11% | Penny stockMkt Price is 0.8 Not profitable at operating income levelOp Inc LTMOperating Income, Last Twelve Months is -94 Mil, Op Mgn LTMOperating Margin = Operating Income / Revenue Reflects profitability before taxes and before impact of capital structure (interest payments). is -15% Weak revenue growthRev Chg LTMRevenue Change % Last Twelve Months (LTM) is -21%, Rev Chg 3Y AvgRevenue Change % averaged over trailing 3 years is -16%, Rev Chg QQuarterly Revenue Change % is -26% Yield minus risk free rate is negativeERPEquity Risk Premium (ERP) = Total Yield - Risk Free Rate, Reflects the premium above risk free assets offered by the investment. is -103% High stock price volatilityVol 12M is 117% Key risksGPRO key risks include [1] intense competition from action cameras and substituting smartphones, Show more. |
| Valuation becoming less expensiveP/S 6M Chg %Price/Sales change over 6 months. Declining P/S indicates valuation has become less expensive. is -40% |
| Megatrend and thematic driversMegatrends include Experience Economy & Premiumization, and Social Media & Creator Economy. Themes include Travel & Leisure Tech, and Creator Economy Monetization. |
| Weak multi-year price returns2Y Excs Rtn is -85%, 3Y Excs Rtn is -153% |
| Meaningful short interestShort Interest % of Basic SharesShort Interest % of Basic Shares = (Short Interest Quantity) / (Basic Shares Outstanding). A high fraction of short interest can indicate potential risk of a short squeeze. is 11% |
| Penny stockMkt Price is 0.8 |
| Not profitable at operating income levelOp Inc LTMOperating Income, Last Twelve Months is -94 Mil, Op Mgn LTMOperating Margin = Operating Income / Revenue Reflects profitability before taxes and before impact of capital structure (interest payments). is -15% |
| Weak revenue growthRev Chg LTMRevenue Change % Last Twelve Months (LTM) is -21%, Rev Chg 3Y AvgRevenue Change % averaged over trailing 3 years is -16%, Rev Chg QQuarterly Revenue Change % is -26% |
| Yield minus risk free rate is negativeERPEquity Risk Premium (ERP) = Total Yield - Risk Free Rate, Reflects the premium above risk free assets offered by the investment. is -103% |
| High stock price volatilityVol 12M is 117% |
| Key risksGPRO key risks include [1] intense competition from action cameras and substituting smartphones, Show more. |
Qualitative Assessment
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GoPro (GPRO) stock has lost about 20% since 2/28/2026 because of the following key factors:
1. Poor Fiscal Q1 2026 Financial Performance and Withdrawn Guidance. GoPro reported a significant revenue miss in fiscal Q1 2026 (ended March 31, 2026), with revenue falling 26% year-over-year to $99 million, missing analyst estimates of $137.5 million by 28%. The company also reported a non-GAAP net loss of $(0.35) per share, substantially wider than the estimated loss of $(0.03) per share. Furthermore, GAAP gross margin collapsed to 4.3% from 32.1% in the prior year quarter, partly due to a $24.5 million charge for component purchase commitments and a $4.5 million sale of slow-moving inventory. Following these results, management withdrew all forward-looking guidance for the full year, signaling increased uncertainty.
2. "Going Concern" Warning and Looming Debt Issues. On June 1, 2026, GoPro refiled its financial statements with an auditor's "going concern" explanatory paragraph from PricewaterhouseCoopers, indicating "substantial doubt" about the company's ability to continue operations. This warning was attributed to ongoing losses, negative cash flow, and anticipated non-compliance with restrictive debt covenants. The company highlighted potential triggering events of default on its $50 million second-lien term loan, a revolving credit facility, and $50 million in convertible debentures, which contain cross-default provisions that could accelerate the entire debt load.
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GoPro (GPRO) stock has lost about 20% since 2/28/2026 because of the following key factors:
1. Poor Fiscal Q1 2026 Financial Performance and Withdrawn Guidance. GoPro reported a significant revenue miss in fiscal Q1 2026 (ended March 31, 2026), with revenue falling 26% year-over-year to $99 million, missing analyst estimates of $137.5 million by 28%. The company also reported a non-GAAP net loss of $(0.35) per share, substantially wider than the estimated loss of $(0.03) per share. Furthermore, GAAP gross margin collapsed to 4.3% from 32.1% in the prior year quarter, partly due to a $24.5 million charge for component purchase commitments and a $4.5 million sale of slow-moving inventory. Following these results, management withdrew all forward-looking guidance for the full year, signaling increased uncertainty.
2. "Going Concern" Warning and Looming Debt Issues. On June 1, 2026, GoPro refiled its financial statements with an auditor's "going concern" explanatory paragraph from PricewaterhouseCoopers, indicating "substantial doubt" about the company's ability to continue operations. This warning was attributed to ongoing losses, negative cash flow, and anticipated non-compliance with restrictive debt covenants. The company highlighted potential triggering events of default on its $50 million second-lien term loan, a revolving credit facility, and $50 million in convertible debentures, which contain cross-default provisions that could accelerate the entire debt load.
3. Significant Macroeconomic Headwinds and Rising Component Costs. Macroeconomic challenges in the consumer electronics sector, particularly an AI-driven memory chip shortage, led to an "unprecedented" surge in component costs, increasing 80% to 115% in a single week in late March 2026. These rising memory costs, coupled with broader supply chain constraints and fluctuating tariffs, directly impacted GoPro's gross margins and earnings, contributing to the poor Q1 2026 performance.
4. Strategic Review and Workforce Reduction Amidst Market Skepticism. On May 11, 2026, GoPro announced its Board of Directors authorized a process to review strategic alternatives, including a potential sale of the company. Concurrently, management announced a planned workforce reduction of approximately 23%, with expected severance charges of $11.5 million to $15.0 million. Despite the launch of new products like the Mission 1 Series cameras aimed at higher-end markets and exploration into defense and aerospace, the market remains skeptical that these initiatives will translate into meaningful margin or volume improvements and improved earnings or cash flow growth in the short term.
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Stock Movement Drivers
Fundamental Drivers
The -18.4% change in GPRO stock from 2/28/2026 to 6/20/2026 was primarily driven by a -11.5% change in the company's P/S Multiple.| (LTM values as of) | 2282026 | 6202026 | Change |
|---|---|---|---|
| Stock Price ($) | 0.97 | 0.79 | -18.4% |
| Change Contribution By: | |||
| Total Revenues ($ Mil) | 651 | 616 | -5.3% |
| P/S Multiple | 0.2 | 0.2 | -11.5% |
| Shares Outstanding (Mil) | 159 | 163 | -2.6% |
| Cumulative Contribution | -18.4% |
Market Drivers
2/28/2026 to 6/20/2026| Return | Correlation | |
|---|---|---|
| GPRO | -18.4% | |
| Market (SPY) | 9.2% | 37.5% |
| Sector (XLY) | 0.5% | 38.8% |
Fundamental Drivers
The -51.5% change in GPRO stock from 11/30/2025 to 6/20/2026 was primarily driven by a -47.5% change in the company's P/S Multiple.| (LTM values as of) | 11302025 | 6202026 | Change |
|---|---|---|---|
| Stock Price ($) | 1.63 | 0.79 | -51.5% |
| Change Contribution By: | |||
| Total Revenues ($ Mil) | 651 | 616 | -5.3% |
| P/S Multiple | 0.4 | 0.2 | -47.5% |
| Shares Outstanding (Mil) | 159 | 163 | -2.6% |
| Cumulative Contribution | -51.5% |
Market Drivers
11/30/2025 to 6/20/2026| Return | Correlation | |
|---|---|---|
| GPRO | -51.5% | |
| Market (SPY) | 9.9% | 35.5% |
| Sector (XLY) | -0.5% | 36.6% |
Fundamental Drivers
The 19.1% change in GPRO stock from 5/31/2025 to 6/20/2026 was primarily driven by a 57.4% change in the company's P/S Multiple.| (LTM values as of) | 5312025 | 6202026 | Change |
|---|---|---|---|
| Stock Price ($) | 0.66 | 0.79 | 19.1% |
| Change Contribution By: | |||
| Total Revenues ($ Mil) | 780 | 616 | -21.0% |
| P/S Multiple | 0.1 | 0.2 | 57.4% |
| Shares Outstanding (Mil) | 156 | 163 | -4.1% |
| Cumulative Contribution | 19.1% |
Market Drivers
5/31/2025 to 6/20/2026| Return | Correlation | |
|---|---|---|
| GPRO | 19.1% | |
| Market (SPY) | 28.1% | 33.5% |
| Sector (XLY) | 10.5% | 34.5% |
Fundamental Drivers
The -81.2% change in GPRO stock from 5/31/2023 to 6/20/2026 was primarily driven by a -66.3% change in the company's P/S Multiple.| (LTM values as of) | 5312023 | 6202026 | Change |
|---|---|---|---|
| Stock Price ($) | 4.20 | 0.79 | -81.2% |
| Change Contribution By: | |||
| Total Revenues ($ Mil) | 1,052 | 616 | -41.4% |
| P/S Multiple | 0.6 | 0.2 | -66.3% |
| Shares Outstanding (Mil) | 155 | 163 | -4.8% |
| Cumulative Contribution | -81.2% |
Market Drivers
5/31/2023 to 6/20/2026| Return | Correlation | |
|---|---|---|
| GPRO | -81.2% | |
| Market (SPY) | 85.7% | 32.6% |
| Sector (XLY) | 58.4% | 33.9% |
Price Returns Compared
| 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | Total [1] | |
|---|---|---|---|---|---|---|---|
| Returns | |||||||
| GPRO Return | 25% | -52% | -30% | -69% | 29% | -43% | -90% |
| Peers Return | 9% | -21% | 44% | 73% | 8% | 3% | 137% |
| S&P 500 Return | 27% | -19% | 24% | 23% | 16% | 8% | 98% |
Monthly Win Rates [3] | |||||||
| GPRO Win Rate | 42% | 33% | 17% | 17% | 42% | 17% | |
| Peers Win Rate | 50% | 35% | 62% | 58% | 54% | 37% | |
| S&P 500 Win Rate | 75% | 42% | 67% | 75% | 67% | 50% | |
Max Drawdowns [4] | |||||||
| GPRO Max Drawdown | -37% | -56% | -62% | -69% | -58% | -58% | |
| Peers Max Drawdown | -37% | -44% | -22% | -17% | -33% | -28% | |
| S&P 500 Max Drawdown | -5% | -25% | -10% | -8% | -19% | -9% | |
[1] Cumulative total returns since the beginning of 2021
[2] Peers: GRMN, AAPL, AXON, KODK. See GPRO Returns vs. Peers.
[3] Win Rate = % of calendar months in which monthly returns were positive
[4] Max drawdown represents maximum peak-to-trough decline within a year
[5] 2026 data is for the year up to 6/18/2026 (YTD)
How Low Can It Go
| Event | GPRO | S&P 500 |
|---|---|---|
| 2025 US Tariff Shock | ||
| % Loss | -43.1% | -18.8% |
| % Gain to Breakeven | 75.7% | 23.1% |
| Time to Breakeven | 60 days | 79 days |
| 2024 Yen Carry Trade Unwind | ||
| % Loss | -23.7% | -7.8% |
| % Gain to Breakeven | 31.0% | 8.5% |
| Time to Breakeven | 83 days | 18 days |
| 2020 COVID-19 Crash | ||
| % Loss | -50.4% | -33.7% |
| % Gain to Breakeven | 101.7% | 50.9% |
| Time to Breakeven | 65 days | 140 days |
| Q4 2018 Fed Policy Error / Growth Scare | ||
| % Loss | -39.4% | -19.2% |
| % Gain to Breakeven | 65.1% | 23.8% |
| Time to Breakeven | 101 days | 105 days |
| 2011 US Debt Ceiling Crisis & European Contagion | ||
| % Loss | -15.8% | -17.9% |
| % Gain to Breakeven | 18.7% | 21.8% |
| Time to Breakeven | 170 days | 123 days |
| 2010 Eurozone Sovereign Debt Crisis / Flash Crash | ||
| % Loss | -10.8% | -15.4% |
| % Gain to Breakeven | 12.2% | 18.2% |
| Time to Breakeven | 6 days | 125 days |
In The Past
GoPro's stock fell -43.1% during the 2025 US Tariff Shock. Such a loss loss requires a 75.7% gain to breakeven.
Preserve Wealth
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Asset Allocation
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| Event | GPRO | S&P 500 |
|---|---|---|
| 2025 US Tariff Shock | ||
| % Loss | -43.1% | -18.8% |
| % Gain to Breakeven | 75.7% | 23.1% |
| Time to Breakeven | 60 days | 79 days |
| 2024 Yen Carry Trade Unwind | ||
| % Loss | -23.7% | -7.8% |
| % Gain to Breakeven | 31.0% | 8.5% |
| Time to Breakeven | 83 days | 18 days |
| 2020 COVID-19 Crash | ||
| % Loss | -50.4% | -33.7% |
| % Gain to Breakeven | 101.7% | 50.9% |
| Time to Breakeven | 65 days | 140 days |
| Q4 2018 Fed Policy Error / Growth Scare | ||
| % Loss | -39.4% | -19.2% |
| % Gain to Breakeven | 65.1% | 23.8% |
| Time to Breakeven | 101 days | 105 days |
| 2008-2009 Global Financial Crisis | ||
| % Loss | -50.8% | -53.4% |
| % Gain to Breakeven | 103.3% | 114.4% |
| Time to Breakeven | 832 days | 1085 days |
In The Past
GoPro's stock fell -43.1% during the 2025 US Tariff Shock. Such a loss loss requires a 75.7% gain to breakeven.
Preserve Wealth
Limiting losses and compounding gains is essential to preserving wealth.
Asset Allocation
Actively managed asset allocation strategies protect wealth. Learn more.
About GoPro (GPRO)
GoPro, Inc. (GPRO) is a technology company specializing in creating products that enable users to capture and share immersive experiences. Its core business revolves around developing and selling rugged, high-definition action cameras, along with a comprehensive ecosystem of accessories and complementary software and subscription services.
The company's primary hardware offerings include its popular HERO series waterproof cameras, such as the HERO10, HERO9, and HERO8 Black, known for their durability and advanced video capabilities. It also offers the MAX, a 360-degree camera. Beyond cameras, GoPro provides an extensive range of mountable and wearable accessories like helmet, handlebar, and chest mounts, as well as specialized "mods" (media, display, light) and essential items like batteries and charging accessories. Complementing its hardware, GoPro offers subscription services like "GoPro," which includes cloud storage, full access to the Quik editing app, and camera replacement, alongside the standalone "Quik" app for mobile editing and content creation.
GoPro primarily serves consumers globally who seek to document their adventures, sports activities, travel, and daily life with high-quality, versatile cameras and easy-to-use editing tools. The company distributes its products internationally through a multi-channel approach, leveraging both traditional retailers and distributors, as well as its direct-to-consumer website, GoPro.com.
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Here are 1-3 brief analogies to describe GoPro:
- Apple for action cameras
- Yeti for cameras
AI Analysis | Feedback
- Cameras: GoPro offers a line of waterproof action cameras, including the HERO series, and the 360-degree MAX camera.
- Mounts and Accessories: The company provides a wide array of equipment-based and wearable mounts, media mods, spare batteries, and charging accessories for its cameras.
- Quik App: This mobile and web application enables users to edit, archive, create multi-clip stories, and share photos and videos from any device.
- GoPro Subscription Service: A comprehensive service that includes full access to the Quik app, cloud storage, camera replacement, and damage protection.
- Quik Subscription: This subscription provides enhanced access to advanced editing tools within the Quik app for crafting cinematic content.
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GoPro (GPRO) primarily sells its products and services to individuals. Based on its product offerings and marketing, its major customer categories include:
- Action and Adventure Enthusiasts: This core demographic includes individuals engaged in extreme sports, outdoor activities, and travel who require durable, waterproof, and mountable cameras to capture their experiences from unique and immersive perspectives (e.g., surfers, skiers, hikers, divers, bikers).
- Content Creators and Vloggers: Individuals who produce video content for social media platforms and online channels often utilize GoPro cameras for their portability, ease of use, and ability to capture high-quality footage in dynamic environments, suitable for vlogging, tutorials, and lifestyle content. The accompanying Quik app and subscription services enhance their workflow.
- Casual Users and Travelers: Many individuals and families use GoPro cameras to document vacations, family events, and everyday life due to their ruggedness, portability, and user-friendly interface, especially when seeking a wide-angle perspective or recording in challenging conditions where traditional cameras might be vulnerable.
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Nicholas Woodman, Chief Executive Officer and Chairman
Mr. Woodman founded GoPro in 2002 and has served as Chief Executive Officer and a member of the board of directors since 2004, and as Chairman since January 2014. Prior to founding GoPro, he started an online gaming company called Funbug.com, which failed in 2001, and an earlier venture named EmpowerAll.com. His background includes his father co-founding the investment bank Robertson Stephens and his mother remarrying a General Partner of U.S. Venture Partners.
Brian McGee, Executive Vice President, Chief Financial Officer, Chief Operating Officer
Mr. McGee has served as GoPro's Chief Operating Officer since February 2020, and as Executive Vice President, Chief Financial Officer since February 2018. He joined GoPro in September 2015. Effective March 17, 2026, Mr. McGee will transition to President and Chief Operating Officer, and Brian Tratt will assume the role of Chief Financial Officer. Before joining GoPro, Mr. McGee held various positions at Qualcomm from May 2011 to September 2015, including Vice President, Business Operations.
Dean Jahnke, Senior Vice President, Global Sales, Channel Marketing and Retail Experience
Mr. Jahnke has served as Senior Vice President, Global Sales & Channel Marketing since January 1, 2022, and has held various sales leadership roles at GoPro since March 2014. Before joining GoPro, he was Senior Sales Manager of Western Digital from August 2008 to March 2014 and Senior Merchant at Best Buy from June 2000 to August 2008.
Rick Loughery, Vice President, Global Marketing and Communications
Mr. Loughery has served as GoPro's Vice President of Global Marketing and Communications since January 2019, adding oversight of Brand, Lifestyle, and Product Marketing in May 2020. Prior to GoPro, he co-founded Three-Forty Communications in November 2005, an agency that worked with early-stage technology companies, and sold it to Dig Communications in January 2007, where he then served as Senior Vice President.
Tim Betry, Senior Vice President, People and Places
Mr. Betry has served as GoPro's Senior Vice President, People and Places since August 2020. From September 2018 to August 2020, he was GoPro's Senior Director of People. Before GoPro, he ran global Talent Acquisition for RhythmOne, a multi-channel media and advertising company, and currently serves as an Advisor for People Tech Partners.
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The key risks to GoPro's business include:
-
Intensified Competition and Market Saturation: GoPro faces significant challenges from a highly competitive market, including the continuous improvement of smartphone cameras that offer a viable alternative for many consumers, and strong competition from other action camera manufacturers like DJI and Insta360. This intense competition contributes to declining demand for GoPro's products, leading to reduced market share and pressure to innovate continually.
-
Declining Financial Performance and Liquidity Concerns: GoPro has consistently reported revenue declines and operating losses in recent years, indicating sustained business pressure. The company's liquidity position is also a concern, with current liabilities sometimes outweighing current assets, suggesting potential short-term liquidity challenges and a high probability of financial distress.
-
Dependence on a Niche Market: GoPro's core business remains heavily reliant on the action sports and adventure enthusiast market. While the company has attempted to expand its appeal, this dependency limits its potential customer base and makes it vulnerable to shifts in consumer interest, which could lead to declining sales if the market for action cameras shrinks.
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GoPro, Inc. (GPRO) operates within several addressable markets for its main products and services, including action cameras, mounts and accessories, and subscription-based software and cloud services.
Cameras (HERO series, MAX camera)
The global action camera market, a primary segment for GoPro's cameras, was valued at approximately USD 7.34 billion in 2025 and is projected to grow to USD 19.63 billion by 2034, demonstrating a Compound Annual Growth Rate (CAGR) of 11.56% during the forecast period. Another estimate placed the global action camera market size at USD 7,272.0 million in 2025, with a projection to reach USD 18,044.1 million by 2033, growing at a CAGR of 12.1%. North America is a significant region within this market, holding over 34% of the global action camera market share.
The broader global wearable camera market, which includes action cameras, was valued at approximately USD 12.02 billion in 2025. This market is anticipated to expand to USD 42.0 billion by 2034, exhibiting a CAGR of 14.91% over the forecast period. In 2022, the global wearable camera market size was approximately USD 8 billion and was expected to grow at a CAGR of 14.4% from 2023 to 2030, reaching USD 22.83 billion by 2030. North America held the largest revenue share in the wearable camera market, accounting for approximately 42.7% in 2022 and around 38% more recently.
Mounts and Accessories
The global camera accessories market, which includes equipment-based mounts, spare batteries, and other accessories offered by GoPro, was valued at around USD 4.79 billion in 2025. It is predicted to increase to approximately USD 19.29 billion by 2035, growing at a CAGR of 14.95% from 2026 to 2035. Another report estimated the global camera accessories market size to be USD 6,418.5 million in 2025 and projected it to reach USD 13,892.74 million by 2030, with a CAGR of 16.70% during the forecast period. North America plays a leading role in this market, commanding approximately 35% of global revenue in 2024 and 41% in 2025.
Subscription Services and Software (GoPro subscription, Quik app)
GoPro's own subscription service surpassed 2.5 million subscribers by the end of Q3 2023. As of Q1 2025, the company had 2.47 million subscribers, with an expected 2.4 million by year-end 2025. In Q1 2025, the revenue generated from subscriptions and services was USD 27 million, with a full-year 2025 guidance of approximately USD 105 million. The gross margin for GoPro's subscription services exceeded 70%.
The global video editing software market, which is relevant for GoPro's Quik app and subscription, was valued at approximately USD 2.43 billion in 2025. This market is projected to reach USD 3.73 billion by 2033, growing at a CAGR of 5.2% from 2025 to 2033. Other estimates place the global video editing software market at USD 3.25 billion in 2024, with a projection to grow to USD 4.83 billion by 2032 at a CAGR of 5.8% from 2025-2032. Another report stated the market size was USD 2.52 billion in 2025, with a forecast to grow to USD 3.41 billion in 2030 at a CAGR of 6.2%.
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Share Repurchases
- GoPro's board authorized an additional $40 million in share repurchases on February 15, 2023, bringing the cumulative remaining authorized amount for repurchase of Class A common stock to $100 million as of February 9, 2023.
- In 2022, the company repurchased $40 million of its Class A common stock.
- Quarterly share repurchases included $9.99 million in Q4 2023, $10.00 million in Q3 2023, $15.01 million in Q2 2023, and $5.00 million in Q1 2023.
Share Issuance
- GoPro faces potential dilution risk from the exercise of outstanding warrants and convertible debentures, including a sizable 2025 warrant issuance.
- In March 2026, GoPro entered a financing deal for up to $50 million in convertible debentures maturing on August 26, 2027, which are convertible into Class A shares.
- The number of shares outstanding increased in 2021 (+3.69%), 2024 (+2.66%), and 2025 (+2.48%).
Inbound Investments
- On November 13, 2025, GoPro's Founder and CEO, Nicholas Woodman, made a direct investment of $2 million by purchasing Class A common stock through an affiliated trust, signaling confidence in the company's product diversification strategy and 2026 product pipeline.
Capital Expenditures
- GoPro's capital expenditures for fiscal years ending December 2020 to 2024 averaged $3.974 million, peaking in December 2021 at $5.545 million.
- Capital expenditures were $5.545 million in 2021, $3.447 million in 2022, $1.52 million in 2023, and $4.039 million in 2024.
- For 2025 and into 2026, the company plans strategic investments in product innovation, intellectual property protection, and supply chain diversification, including exploring domestic production for some products. These investments target new hardware such as HERO13 Black, MAX2, LIT HERO, and an AI-driven GP3 system-on-chip.
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Peer Comparisons
| Peers to compare with: |
Financials
| Median | |
|---|---|
| Name | |
| Mkt Price | 234.20 |
| Mkt Cap | 33.9 |
| Rev LTM | 2,983 |
| Op Inc LTM | -24 |
| FCF LTM | 460 |
| FCF 3Y Avg | 182 |
| CFO LTM | 488 |
| CFO 3Y Avg | 278 |
Growth & Margins
| Median | |
|---|---|
| Name | |
| Rev Chg LTM | 12.8% |
| Rev Chg 3Y Avg | 5.6% |
| Rev Chg Q | 14.2% |
| QoQ Delta Rev Chg LTM | 3.0% |
| Op Inc Chg LTM | 15.7% |
| Op Inc Chg 3Y Avg | -60.4% |
| Op Mgn LTM | -0.8% |
| Op Mgn 3Y Avg | 3.3% |
| QoQ Delta Op Mgn LTM | 0.6% |
| CFO/Rev LTM | 23.4% |
| CFO/Rev 3Y Avg | 14.2% |
| FCF/Rev LTM | 19.4% |
| FCF/Rev 3Y Avg | 10.4% |
Valuation
| Median | |
|---|---|
| Name | |
| Mkt Cap | 33.9 |
| P/S | 6.0 |
| P/Op Inc | -1.4 |
| P/EBIT | 22.8 |
| P/E | 26.0 |
| P/CFO | 25.8 |
| Total Yield | 0.6% |
| Dividend Yield | 0.0% |
| FCF Yield 3Y Avg | 3.4% |
| D/E | 0.1 |
| Net D/E | 0.0 |
Returns
| Median | |
|---|---|
| Name | |
| 1M Rtn | -2.3% |
| 3M Rtn | 20.1% |
| 6M Rtn | 9.1% |
| 12M Rtn | 19.0% |
| 3Y Rtn | 100.4% |
| 1M Excs Rtn | -2.3% |
| 3M Excs Rtn | 2.6% |
| 6M Excs Rtn | -1.6% |
| 12M Excs Rtn | -5.0% |
| 3Y Excs Rtn | 3.4% |
Comparison Analyses
Price Behavior
| Market Price | $0.79 | |
| Market Cap ($ Bil) | 0.1 | |
| First Trading Date | 12/29/2006 | |
| Distance from 52W High | -72.6% | |
| 50 Days | 200 Days | |
| DMA Price | $1.13 | $1.40 |
| DMA Trend | down | up |
| Distance from DMA | -30.1% | -43.6% |
| 3M | 1YR | |
| Volatility | 125.0% | 117.3% |
| Downside Capture | 308.80 | 387.23 |
| Upside Capture | 243.92 | 267.18 |
| Correlation (SPY) | 33.9% | 32.4% |
| 1M | 2M | 3M | 6M | 1Y | 3Y | |
|---|---|---|---|---|---|---|
| Beta | 3.06 | 2.21 | 3.69 | 3.08 | 3.35 | 1.83 |
| Up Beta | -3.90 | 0.52 | 2.96 | 3.04 | 2.37 | 0.95 |
| Down Beta | -1.58 | -2.65 | 2.36 | 1.85 | 3.91 | 1.90 |
| Up Capture | 160% | 478% | 619% | 411% | 1144% | 992% |
| Bmk +ve Days | 13 | 28 | 36 | 67 | 141 | 432 |
| Stock +ve Days | 8 | 21 | 30 | 52 | 109 | 314 |
| Down Capture | 1201% | 455% | 357% | 276% | 200% | 114% |
| Bmk -ve Days | 7 | 13 | 27 | 57 | 109 | 318 |
| Stock -ve Days | 11 | 18 | 31 | 67 | 131 | 391 |
[1] Upside and downside betas calculated using positive and negative benchmark daily returns respectively
Based On 1-Year Data
| Annualized Return | Annualized Volatility | Sharpe Ratio | Correlation with GPRO | |
|---|---|---|---|---|
| GPRO | -7.4% | 117.2% | 0.45 | - |
| Sector ETF (XLY) | 12.3% | 18.4% | 0.49 | 33.8% |
| Equity (SPY) | 26.5% | 12.4% | 1.61 | 32.5% |
| Gold (GLD) | 24.2% | 27.5% | 0.77 | 10.9% |
| Commodities (DBC) | 19.8% | 18.8% | 0.83 | -3.9% |
| Real Estate (VNQ) | 11.0% | 13.7% | 0.52 | 19.1% |
| Bitcoin (BTCUSD) | -40.0% | 42.5% | -1.08 | 20.3% |
Smart multi-asset allocation framework can stack odds in your favor. Learn How
Based On 5-Year Data
| Annualized Return | Annualized Volatility | Sharpe Ratio | Correlation with GPRO | |
|---|---|---|---|---|
| GPRO | -42.8% | 71.5% | -0.48 | - |
| Sector ETF (XLY) | 7.1% | 23.8% | 0.26 | 38.6% |
| Equity (SPY) | 13.5% | 17.1% | 0.62 | 37.4% |
| Gold (GLD) | 17.1% | 18.3% | 0.76 | 8.9% |
| Commodities (DBC) | 7.5% | 19.4% | 0.29 | 5.4% |
| Real Estate (VNQ) | 1.9% | 18.9% | 0.00 | 30.5% |
| Bitcoin (BTCUSD) | 11.0% | 54.2% | 0.40 | 20.2% |
Smart multi-asset allocation framework can stack odds in your favor. Learn How
Based On 10-Year Data
| Annualized Return | Annualized Volatility | Sharpe Ratio | Correlation with GPRO | |
|---|---|---|---|---|
| GPRO | -23.3% | 67.5% | -0.10 | - |
| Sector ETF (XLY) | 12.6% | 22.1% | 0.52 | 40.5% |
| Equity (SPY) | 15.3% | 18.0% | 0.73 | 39.0% |
| Gold (GLD) | 12.3% | 16.1% | 0.63 | 7.3% |
| Commodities (DBC) | 5.9% | 18.0% | 0.26 | 12.8% |
| Real Estate (VNQ) | 5.3% | 20.7% | 0.22 | 31.1% |
| Bitcoin (BTCUSD) | 60.0% | 66.8% | 1.00 | 13.9% |
Smart multi-asset allocation framework can stack odds in your favor. Learn How
Earnings Returns History
Updated 6/12/2026| Forward Returns | |||
|---|---|---|---|
| Earnings Date | 1D Returns | 5D Returns | 21D Returns |
| 5/11/2026 | -14.4% | -18.9% | -40.2% |
| 3/5/2026 | -24.0% | -26.2% | -21.9% |
| 11/6/2025 | -10.0% | -11.2% | 10.0% |
| 8/11/2025 | -3.8% | 8.4% | 24.4% |
| 5/12/2025 | -2.2% | -1.8% | 39.7% |
| 2/6/2025 | -16.8% | -23.1% | -35.9% |
| 8/6/2024 | -12.1% | -3.0% | -4.5% |
| 5/7/2024 | -7.3% | -3.8% | -19.6% |
| ... | |||
| SUMMARY STATS | |||
| # Positive | 6 | 7 | 8 |
| # Negative | 17 | 16 | 15 |
| Median Positive | 6.0% | 7.4% | 19.2% |
| Median Negative | -11.0% | -12.7% | -19.0% |
| Max Positive | 17.9% | 28.0% | 39.7% |
| Max Negative | -24.0% | -26.2% | -40.2% |
| Forward Returns | |||
|---|---|---|---|
| Earnings Date | 1D Returns | 5D Returns | 21D Returns |
| 5/11/2026 | -14.4% | -18.9% | -40.2% |
| 3/5/2026 | -24.0% | -26.2% | -21.9% |
| 11/6/2025 | -10.0% | -11.2% | 10.0% |
| 8/11/2025 | -3.8% | 8.4% | 24.4% |
| 5/12/2025 | -2.2% | -1.8% | 39.7% |
| 2/6/2025 | -16.8% | -23.1% | -35.9% |
| 8/6/2024 | -12.1% | -3.0% | -4.5% |
| 5/7/2024 | -7.3% | -3.8% | -19.6% |
| 2/7/2024 | -11.0% | -17.6% | -19.0% |
| 11/7/2023 | 17.9% | 28.0% | 32.1% |
| 8/3/2023 | -9.8% | -5.1% | -11.7% |
| 5/9/2023 | -8.9% | -13.0% | -4.1% |
| 2/2/2023 | -11.9% | -14.2% | -18.9% |
| 11/3/2022 | -1.8% | 7.4% | 8.8% |
| 8/4/2022 | -4.1% | -1.9% | -13.7% |
| 5/5/2022 | -18.3% | -23.8% | -22.4% |
| 2/3/2022 | 4.0% | 4.0% | -9.2% |
| 11/4/2021 | 7.9% | 17.8% | 14.0% |
| 8/5/2021 | 0.2% | 3.9% | -1.6% |
| 5/6/2021 | 3.4% | -10.9% | 7.0% |
| 2/4/2021 | -19.1% | -21.1% | -23.2% |
| 11/5/2020 | 15.7% | 2.3% | 31.4% |
| 8/6/2020 | -11.2% | -12.4% | -26.1% |
| SUMMARY STATS | |||
| # Positive | 6 | 7 | 8 |
| # Negative | 17 | 16 | 15 |
| Median Positive | 6.0% | 7.4% | 19.2% |
| Median Negative | -11.0% | -12.7% | -19.0% |
| Max Positive | 17.9% | 28.0% | 39.7% |
| Max Negative | -24.0% | -26.2% | -40.2% |
SEC Filings
Expand for More| Report Date | Filing Date | Filing |
|---|---|---|
| 03/31/2026 | 05/11/2026 | 10-Q |
| 12/31/2025 | 03/12/2026 | 10-K |
| 09/30/2025 | 11/06/2025 | 10-Q |
| 06/30/2025 | 08/11/2025 | 10-Q |
| 03/31/2025 | 05/12/2025 | 10-Q |
| 12/31/2024 | 03/17/2025 | 10-K |
| 09/30/2024 | 11/07/2024 | 10-Q |
| 06/30/2024 | 08/06/2024 | 10-Q |
| 03/31/2024 | 05/07/2024 | 10-Q |
| 12/31/2023 | 02/09/2024 | 10-K |
| 09/30/2023 | 11/07/2023 | 10-Q |
| 06/30/2023 | 08/03/2023 | 10-Q |
| 03/31/2023 | 05/09/2023 | 10-Q |
| 12/31/2022 | 02/10/2023 | 10-K |
| 09/30/2022 | 11/03/2022 | 10-Q |
| 06/30/2022 | 08/04/2022 | 10-Q |
| Report Date | Filing Date | Filing |
|---|---|---|
| 03/31/2026 | 05/11/2026 | 10-Q |
| 12/31/2025 | 03/12/2026 | 10-K |
| 09/30/2025 | 11/06/2025 | 10-Q |
| 06/30/2025 | 08/11/2025 | 10-Q |
| 03/31/2025 | 05/12/2025 | 10-Q |
| 12/31/2024 | 03/17/2025 | 10-K |
| 09/30/2024 | 11/07/2024 | 10-Q |
| 06/30/2024 | 08/06/2024 | 10-Q |
| 03/31/2024 | 05/07/2024 | 10-Q |
| 12/31/2023 | 02/09/2024 | 10-K |
| 09/30/2023 | 11/07/2023 | 10-Q |
| 06/30/2023 | 08/03/2023 | 10-Q |
| 03/31/2023 | 05/09/2023 | 10-Q |
| 12/31/2022 | 02/10/2023 | 10-K |
| 09/30/2022 | 11/03/2022 | 10-Q |
| 06/30/2022 | 08/04/2022 | 10-Q |
| 03/31/2022 | 05/05/2022 | 10-Q |
| 12/31/2021 | 02/11/2022 | 10-K |
| 09/30/2021 | 11/04/2021 | 10-Q |
| 06/30/2021 | 08/05/2021 | 10-Q |
| 03/31/2021 | 05/06/2021 | 10-Q |
| 12/31/2020 | 02/12/2021 | 10-K |
| 09/30/2020 | 11/05/2020 | 10-Q |
| 06/30/2020 | 08/06/2020 | 10-Q |
| 03/31/2020 | 05/07/2020 | 10-Q |
| 12/31/2019 | 02/14/2020 | 10-K |
| 09/30/2019 | 11/08/2019 | 10-Q |
| 06/30/2019 | 08/02/2019 | 10-Q |
Insider Activity
Updated 6/4/2026| # | Owner | Title | Holding | Action | Filing Date | Price | Shares | Transacted Value | Value of Held Shares | Form |
|---|---|---|---|---|---|---|---|---|---|---|
| 1 | McGee, Brian | President and COO | Direct | Sell | 5222026 | 0.97 | 130,631 | 127,091 | 921,456 | Form |
| 2 | Stephen, Jason Christopher | SVP, General Counsel | Direct | Sell | 5192026 | 1.11 | 16,894 | 18,752 | 423,270 | Form |
| 3 | McGee, Brian | EVP, CFO and COO | Direct | Sell | 2242026 | 0.79 | 59,509 | 47,137 | 545,476 | Form |
| 4 | Stephen, Jason Christopher | SVP, General Counsel | Direct | Sell | 2192026 | 0.80 | 5,393 | 4,300 | 107,270 | Form |
| 5 | McGee, Brian | EVP, CFO and COO | Direct | Sell | 11242025 | 1.57 | 4,579 | 7,189 | 1,215,007 | Form |
| # | Owner | Title | Holding | Action | Filing Date | Price | Shares | Transacted Value | Value of Held Shares | Form |
|---|---|---|---|---|---|---|---|---|---|---|
| 1 | McGee, Brian | President and COO | Direct | Sell | 5222026 | 0.97 | 130,631 | 127,091 | 921,456 | Form |
| 2 | Stephen, Jason Christopher | SVP, General Counsel | Direct | Sell | 5192026 | 1.11 | 16,894 | 18,752 | 423,270 | Form |
| 3 | McGee, Brian | EVP, CFO and COO | Direct | Sell | 2242026 | 0.79 | 59,509 | 47,137 | 545,476 | Form |
| 4 | Stephen, Jason Christopher | SVP, General Counsel | Direct | Sell | 2192026 | 0.80 | 5,393 | 4,300 | 107,270 | Form |
| 5 | McGee, Brian | EVP, CFO and COO | Direct | Sell | 11242025 | 1.57 | 4,579 | 7,189 | 1,215,007 | Form |
| 6 | Stephen, Jason Christopher | VP, GC and Corporate Secretary | Direct | Sell | 11202025 | 1.52 | 26,011 | 39,565 | 218,603 | Form |
| 7 | Brumder, William George | Direct | Sell | 9262025 | 2.49 | 12,000 | 29,880 | 26,986,620 | Form | |
| 8 | McGee, Brian | EVP, CFO and COO | Direct | Sell | 8212025 | 1.24 | 150,043 | 186,563 | 969,820 | Form |
Industry Resources
| Consumer Discretionary Resources |
| Retail Dive |
| Business of Fashion (BoF) |
| WWD (Women's Wear Daily) |
| National Retail Federation (NRF) |
| McKinsey & Company - Consumer |
| Mintel Consumer Trends |
| Consumer Electronics Resources |
| CNET |
| The Verge |
| Engadget |
External Quote Links
| Y Finance | Barrons |
| TradingView | Morningstar |
| SeekingAlpha | ValueLine |
| Motley Fool | Robinhood |
| CNBC | Etrade |
| MarketWatch | Unusual Whales |
| YCharts | Perplexity Finance |
| FinViz |
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