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1. It's like a specialized digital marketing agency focused on Gen Z and Discord, similar to how VaynerMedia helps brands on broader social media platforms.
2. It's also like MasterClass or Skillshare but for Gen Z-focused investment education delivered through interactive Discord communities.

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• Discord Investment Education and Entertainment Services: Provides community learning programs focused on investments (stocks, real estate, cryptocurrency, NFTs) primarily for Gen Z and expanding to older generations.
• Social Media and Marketing Services: Offers social media and marketing campaigns to business clients, utilizing a network of social influencer independent contractors to expand Discord server bases and drive traffic.
• AE.360.DDM (Design, Develop, Manage) Services: A suite of services for individuals and companies seeking to create, develop, and manage their own communities and servers on Discord.

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1. Gen Z Retail Investors, Creators, and Influencers: This group is the primary target for Asset Entities' Discord investment education and entertainment services, which focus on various asset classes like stocks, real estate, cryptocurrency, and nonfungible tokens (NFTs). These individuals are typically born between 1997 and 2012 and are enthusiastic about community learning programs.
2. Older Generations Interested in Real Estate Investments: Asset Entities has expanded its Discord server offerings to include education and entertainment content specifically covering real estate investments, which is designed to appeal strongly to generations older than Gen Z.
3. Individuals Seeking to Create and Manage Discord Servers: Through its AE.360.DDM (Design, Develop, Manage) service, Asset Entities provides a suite of services to individuals who wish to establish and manage their own communities on Discord.

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Matthew Cole, Chairman of the Board, Chief Executive Officer

Matthew Cole leads Strive, Inc. as CEO and Chairman of the Board, having been appointed in September 2025. He brings extensive institutional experience, having served as a former $70 billion fixed income portfolio manager specializing in complex structured securities. Cole also oversaw $70 billion in assets at CalPERS. He was appointed as Strive's first CEO following the resignation of co-founder Vivek Ramaswamy.

Benjamin Pham, Chief Financial Officer, Principal Accounting Officer, Director

Benjamin Pham serves as the Chief Financial Officer and Principal Accounting Officer of Strive, Inc., a role he assumed in 2025.

Arshia Sarkhani, Chief Marketing Officer, Director

Arshia Sarkhani is the Chief Marketing Officer and a Director of Strive, Inc. He previously served as the President and CEO of Asset Entities, Inc. before its merger with Strive Asset Management. Sarkhani is a co-founder of Asset Entities, having served as its CEO and Director since September 2021 and President since March 2022. From August 2020 to September 2021, he was the Monetization Head for Asset Entities Inc. He is also the sole owner and CEO of Sarkhani Inc. (since April 2020) and Shiazon Inc. (since July 2020), and prior to co-founding Asset Entities, he actively invested in and developed social media.

Logan Beirne, Chief Legal Officer, Director

Logan Beirne is the Chief Legal Officer and a Director for Strive, Inc.

Arman Sarkhani, Co-Founder, Chief Operating Officer

Arman Sarkhani is a Co-Founder and the Chief Operating Officer of Strive, Inc.

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Key Risks to Business

1. Reliance on Third-Party Social Media Platforms: Asset Entities' business model is fundamentally dependent on the continued availability, policies, and functionality of third-party social media platforms such as Discord, TikTok, Twitter, Instagram, and YouTube. Any adverse changes to these platforms' algorithms, terms of service, policies, or their operational stability could significantly disrupt the company's ability to deliver its social media marketing, content delivery, investment education, and server design, development, and management (AE.360.DDM) services.
2. Challenges in Monetization and Subscriber Conversion: Despite a reported combined server user membership of approximately 275,000 as of September 2022, the company generated revenue from only 685 paying subscribers during the quarter ended September 30, 2022. This low conversion rate indicates a significant challenge in effectively monetizing its large user base and converting free members into paying customers for its premium content and services. Failure to substantially improve this conversion rate and attract more paying subscribers and business clients could impede the company's expected rapid revenue growth and overall financial sustainability.
3. Market Volatility and Regulatory Risks in Investment Education: Asset Entities' primary service involves providing investment education and entertainment focused on stocks, real estate, cryptocurrency, and nonfungible tokens (NFTs), primarily targeting Generation Z. This market segment and the underlying asset classes are inherently susceptible to significant market volatility, rapid shifts in investor sentiment, and evolving regulatory environments. Changes in investment trends among Gen Z, a downturn in the markets for speculative assets like cryptocurrency and NFTs, or increased regulatory scrutiny on online financial education services could materially impact the demand for their core investment education offerings.

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The clear emerging threat for Asset Entities (ASST) is its profound reliance on third-party social media platforms, particularly Discord, TikTok, and others mentioned (Twitter, Instagram, YouTube). Should a new, disruptive social media platform emerge that captures the attention and user base of Generation Z (and other target demographics) away from these existing platforms, Asset Entities' ability to reach its audience and deliver its services would be severely compromised. This scenario mirrors the launch of Apple's iPhone, which offered a superior platform experience, ultimately threatening Research in Motion's BlackBerry, which was reliant on its own proprietary system.

Additionally, a related threat is the potential for Discord or other core platforms to evolve and directly offer similar "Design, Develop, Manage" (DDM) services, community management tools, or investment education content. If the platforms themselves provide robust, perhaps premium, versions of these services, it would position them as direct competitors to Asset Entities, potentially rendering ASST's external services redundant or less attractive. This is akin to how YouTube directly offered a vast library of user-generated content, threatening traditional cable companies that bundled and delivered content through a different model.

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The addressable markets for Strive's (symbol: ASST) main products or services are as follows:

Online Investment Education and Entertainment Services

The company's Discord investment education and entertainment services are part of the broader global online education market. This market was valued at approximately USD 61.0 billion in 2024 and is projected to grow to USD 454.49 billion by 2033, exhibiting a compound annual growth rate (CAGR) of 25% during the forecast period of 2026–2033. North America is a dominant region in the online education market. Gen Z, the primary target demographic for Strive's investment education, represents a significant and growing segment of investors, with 56% of US Gen Z individuals aged 18 to 25 reporting ownership of at least some investments. Many Gen Z investors also increasingly rely on fintech platforms and online communities for financial advice.

Social Media and Marketing Services

The global Social Media Marketing (SMM) Service market is a significant addressable market. This market was recorded at $58.173 billion in 2021 and is projected to reach $110.697 billion by the end of 2025, further expanding to $400.828 billion by 2033. This market is expected to grow at a CAGR of 17.45% from 2025 to 2033. North America is a leading region in the social media marketing service market.

AE.360.DDM Services (Design, Develop, Manage Discord Servers)

A specific addressable market size for Discord server design, development, and management services is not readily available in the provided data. However, the underlying platform, Discord, boasts a substantial user base, indicating a large potential market for these specialized services. As of January 2026, Discord has 656 million registered users and 259 million monthly active users globally. There are over 32.6 million servers on Discord. In Q4 2022, approximately 4.1 million new servers were created monthly, demonstrating a growing ecosystem.

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• Transformation into a Bitcoin Treasury Company: The merger with Strive Asset Management is pivoting Asset Entities (ASST) from its original social media and content delivery services to primarily operating as a publicly traded asset management company with a Bitcoin treasury strategy. This fundamental business model shift is expected to drive a significant revaluation and redefine its growth trajectory.
• Strategic Bitcoin Accumulation and Alpha-Generating Strategies: A key driver will be the active accumulation of Bitcoin, supported by a substantial private investment in public equity (PIPE) of $750 million, with potential to reach $1.5 billion through warrant exercises. The combined entity aims to implement both beta Bitcoin treasury accumulation strategies and "alpha investment strategies" to actively outperform Bitcoin's investment performance.
• Expansion of Digital Asset Management Offerings: Beyond direct Bitcoin accumulation, the company, as an asset management firm, is positioned to expand its digital asset management offerings. This is demonstrated by strategic investments such as the $50 million commitment to Strategy's variable rate series A perpetual "Stretch" preferred stock, indicating a broader approach to high-yield digital asset instruments.
• Continued Growth in Social Media Marketing and Discord Services: The legacy business of Asset Entities, which includes social media marketing, content delivery across platforms like Discord and TikTok, and Discord server design, development, and management services, is also expected to contribute to revenue growth. The company reported a 237% year-over-year revenue increase for this segment for the quarter ended September 30, 2024, attributed to strategic acquisitions and partnerships.

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Share Repurchases

• Asset Entities Inc. authorized a stock repurchase program on November 27, 2023, to acquire up to 1,250,000 shares of its Class B Common Stock, representing 22.17% of its issued share capital, with the program expiring on November 21, 2024.

Share Issuance

• In connection with its merger with Strive Enterprises in September 2025, Asset Entities (now Strive, Inc.) secured approximately $750 million in equity financing, with the potential for an additional $750 million through the exercise of warrants, for a total of up to $1.5 billion in gross proceeds.
• The number of outstanding shares for Strive (ASST) increased by 2,176.99% in the year leading up to March 2026, reaching 63.05 million shares, largely due to the merger and subsequent capital raises.
• Strive Inc. underwent a 1:20 reverse stock split on February 6, 2026, to maintain its listing.

Inbound Investments

• The company received approximately $750 million in private investment in public equity (PIPE) financing concurrently with the closing of its merger with Strive Enterprises in September 2025, aimed at funding Bitcoin accumulation.
• Graham Capital Management, L.P. acquired 37,037,038 shares of Asset Entities Inc. (ASST) at $8.49 per share on September 12, 2025, an investment totaling approximately $314.4 million.

Outbound Investments

• In March 2026, Strive (ASST) invested $50 million in Strategy's variable rate series A perpetual "Stretch" preferred stock (STRC), representing over one-third of Strive's corporate treasury.
• Strive completed an all-stock acquisition of Semler Scientific in January 2026.

Capital Expenditures

• For the 12 months preceding March 2026, Strive (ASST) reported capital expenditures of $175,740.