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    Can Google’s Advertising Business Cross $200 Billion In 3 Years?

    Per Trefis estimates, Alphabet’s  (NASDAQ:GOOG) advertising revenues are  likely to reach $211 billion by 2022  despite regulatory challenges and increased competition. The growth is likely to be driven by Google’s massive reach, utility va...





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    Why Cloud Could Be A Game Changer For Google

    While Google  (NASDAQ:GOOG) continues to be the world’s dominant search engine, the company’s margin growth is likely to be impacted due to investments towards ensuring that Google complies with data privacy laws across the world. A key gro...


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    How Much Revenue Can Google Fi Add To Alphabet’s Top Line?

    Google Fi is a mobile virtual network operator (MVNO) service operated by Alphabet (NASDAQ:GOOG) that uses networks operated by T-Mobile, Sprint, and U.S. Cellular and over 2 million Wi-Fi hotspots. Google Fi will be switching between these netwo...


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    How Will Focus On Cloud Impact Google’s 2019?

    Alphabet (NASDAQ:GOOG) reported its Q4 earnings on February 4. The company’s results beat consensus expectations on revenue and EPS. While management mentioned that cloud remains one of its fastest-growing businesses, management did not break out...


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    What To Expect From Alphabet’s Q4 Results

    When Alphabet (NASDAQ:GOOG) reports its Q4 earnings on February 4, one of the top investor questions is likely to be the progress on Google Cloud after Thomas Kurian joined the search giant. In addition to the search business, we expect the compa...


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    Could Google Buy Snapchat?

    Snap reportedly turned down an offer from Google to buy the company for $30 billion, just before Snap went public. Snap’s strong stature among teenagers (and the ensuing growth) has been stunted of late as Facebook has introduced similar fe...


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    A Look At Alphabet’s Non-Search Businesses

    While Alphabet (NASDAQ:GOOG) has seen tremendous success with its search business, the company’s other consumer initiatives have gone largely under the radar. The rise of cloud computing, coupled with Google’s technological prowess and increasing...


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    What To Expect From Alphabet’s Q3 Earnings

    Alphabet (NASDAQ:GOOG) is scheduled to announce its Q3 earnings on Thursday, October 25. The company has consistently reported solid growth in revenues in recent years, driven by Google’s core search advertisement business. Advertising reve...


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    Why We Maintain Our $1,200 Price Estimate For Alphabet

    Alphabet (NASDAQ:GOOG) has witnessed strong growth in revenues from the core Google advertising segment in recent years. This is primarily attributable to a consistent increase in the number of paid clicks on Google-owned properties as well as ne...



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    What To Expect From Alphabet’s Q2

    Alphabet (NASDAQ:GOOG) is scheduled to announce its Q2 earnings on Monday, July 23. The company has consistently reported solid growth in revenues in recent years, driven by Google’s core search advertisement business. Advertising revenues ...

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