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    Why Is Google Redesigning AdWords?

    Recently Alphabet Inc.’s subsidiary  Google  (NASDAQ:GOOG)    announced in a blog post that it is making changes to its AdWords platform to make it easier for marketers to manage their advertising in a ‘mobile first’ world.  As predictable ...



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    Is Google Finally Catching Up On Live Streaming?

    Reports suggest that Alphabet Inc.’s subsidiary  Google  (NASDAQ:GOOG)  is developing a live-streaming app called YouTube Connect, which will provide live streaming capabilities to most of its users.  Currently YouTube offers this capabilit...



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    How Google Is Innovating To Gain An Edge In Mobile Payments

    Recently Google  (NASDAQ:GOOG)  announced that it is piloting an app called Hands Free which allows its mobile payment (Android Pay ) users to pay in stores quickly and completely hands-free, through a voice command. The company stated that with ...


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    Why Is Google Focusing On Google Express?

    Alphabet ‘s (NASDAQ:GOOG)  subsidiary Google announced recently that it is expanding the services of its delivery platform “Google Express” to fresh groceries including meat, eggs and other perishable products. While this is Google’s first ...





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    Why Is Google Increasing Its Focus on Virtual Reality?

    Reports suggest that Alphabet ‘s (NASDAQ:GOOG) subsidiary Google is forming its own dedicated division for virtual reality computing and a key executive has been appointed to run this division. Earlier this year, Facebook launched its Oculu...


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    Google Adopts Open JDK For Android

    Alphabet ‘s (NASDAQ:GOOG) Google is replacing Oracle’s Java application programming interface (APIs) in Android with OpenJDK (also an Oracle initiative) in order to steer clear of copyright lawsuits brought upon it by Oracle in 2010. ...


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    “Google For India”: How Does This Fit Into Google’s Big Picture?

    For a country that accounts for approximately 1% of its revenues,     Alphabet’s  (NASDAQ:GOOG) subsidiary Google recently announced a massive expansion plan for India.  With a goal to bring all Indians online and make the Internet more rel...


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    Reasons Why Google’s Latest AI-TensorFlow is Open Sourced

    Alphabet’s  (NASDAQ:GOOG) subsidiary Google recently announced that it was open-sourcing its latest machine learning engine engine called TensorFlow. Machine learning is a subset of the intellectual domain of Artificial Intelligence (AI), w...


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    Car Wars – IV: How Do Driverless Car Fit Into Google’s Business

    Alphabet  (NASDAQ: GOOG) and  Apple  (NASDAQ:AAPL) seem set to enter the auto industry. In a  previous article, we talked about Apple’s motivation in building a car and in this one we will talk about Alphabet’s ambitions related to cars. Late las...


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    Why Search Business Is Most Valuable For Google?

    Google ‘s (NASDAQ:GOOG) flagship search business continues to dominate the search engine market globally. We expect that its superior algorithms and brand recognition will enable the company to retain its market share of around 65% for PC s...

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