Latest Articles

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  TripAdvisor Could Gain from Higher Natural Search Visibility

  January 19th, 2012 by Trefis Team

  Apart from paid search advertising, TripAdvisor (NASDAQ:TRIP) also relies natural search traffic to attract users. A recent study conducted by an independent search and social media marketing agency, Greenlight, revealed that TripAdvisor’s ...

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  TripAdvisor Spin-off From Expedia Unlocks Value, Despite Lower Margins

  January 11th, 2012 by Trefis Team

  The travel reviews aggregator TripAdvisor (NASDAQ:TRIP) has posted phenomenal top-line growth of over 30% sustained over the past several quarters and at least a 50% operating margin. The spin-off from Expedia (NASDAQ:EXPE) is being widely percei...