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    TripAdvisor Is Worth $54 Based On These Factors

    TripAdvisor (NASDAQ:TRIP) is the world’s largest travel review website with a database of over 100 million user reviews and opinions on accommodations, restaurants and activities. It is present in 30 countries across North America, South America...



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    TripAdvisor Promotes Its Meta-Search Feature In New Branding Campaign

    In an effort to promote its newly launched meta-display feature,  TripAdvisor (NASDAQ:TRIP) is launching its first offline campaign in the U.S. The company plans to spend approximately $30 million on the TV campaign which will start showing this ...


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    Mobile And Social Media Are Huge Drivers To TripAdvisor’s Growth

    With the rapid change in global technology, it is important for online travel companies to stay on top of changing consumer preferences. Leveraging the growth in social platforms and the rapidly expanding mobile user base remain key priorities fo...





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    TripAdvisor Improves Ad Effectiveness By Making Sure They Are Viewed

    Earlier this month,  TripAdvisor (NASDAQ:TRIP), a leading online platform for travel related reviews, introduced a first of its kind initiative to make display advertising on its website more effective for its customers. The “Delayed Ad Cal...


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    TripAdvisor Expands Its Mobile Platform By Partnering With Samsung

    TripAdvisor (NASDAQ:TRIP) has been investing heavily in its mobile platform to leverage increasing opportunities in the mobile space. It announced the launch of its mobile website in March 2010 and has since added apps for the iPhone, Android, N...





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    TripAdvisor Taps Mobile Platform To Drive Future Growth

    The technology revolution of the 90′s led to a considerable shift in the consumer base from offline to online platforms, which benefited online travel companies such as TripAdvisor (NASDAQ:TRIP),  Expedia (NASDAQ:EXPE), and Priceline (NASDAQ:PCLN...


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    TripAdvisor’s Focus On Hotels, Social Media & Mobile Are Paying Off

    Backed by robust growth in hotel shoppers and an expanding international user base, leading online platform for travel reviews TripAdvisor (NASDAQ:TRIP) marked a 20% increase in its 2012 revenues. Despite macro headwinds and increasing long-term ...


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    TripAdvisor To Post Another Quarter Of Strong Growth

    Following its spin-off from online travel agency  Expedia (NSDQ:EXPE) in December 2011,  TripAdvisor (NASDAQ:TRIP), a leading online platform for travel reviews continues to witness rapid top line growth every quarter. Rising traffic and content ...

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