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Investment Highlights Market Valuation Price Chart Return vs. Risk About SSM Interactive Breakdown Better Bets vs. SSM Latest Trefis Analyses Trade Ideas Recent Active Movers More From Trefis Peer Financials Peer Growth & Margins Peer Valuation Peer Returns Peer Analyses FDIC Bank Data Financials Segment Financials Price Behavior Short Interest Earnings Returns History SEC Filings Insider Activity Industry Resource Links External Quote Links

Sono (SSM)

Market Price (10/31/2025): $8.43 | Market Cap: $12.2 Mil
Sector: Consumer Discretionary | Industry: Automobile Manufacturers

Sono (SSM)

Market Price (10/31/2025): $8.43
Market Cap: $12.2 Mil
Sector: Consumer Discretionary
Industry: Automobile Manufacturers

Investment Highlights Why It Matters Which of these 2 stories sounds closer for this stock?

1. Generates cash flow

The stock generated 4% or more of the share price (called cash flow yield), and shows moderate 10-15% or more growth.

2. Riding a trend

Think Tesla during the pandemic of 2020 when EVs were riding a cultural high, or Nvidia in the current AI boom, or even Figma. These companies don’t have enough yield, or, enough growth, or both - however - they are riding a trend. They have momentum. These can be more volatile - they don’t have the floor of strong cash flow

0 Attractive yield
Total YieldTotal Yield = Earnings Yield + Dividend Yield, Earnings Yield = Net Income / Market Cap Dividend Yield = Total Dividends / Market Cap is 530%, ERPEquity Risk Premium (ERP) = Total Yield - Risk Free Rate, Reflects the premium above risk free assets offered by the investment. is 525%		  Very low revenue
Rev LTMTotal Revenue or Sales, Last Twelve Months is 0
1   Not profitable at operating income level
Op Inc LTMOperating Income, Last Twelve Months is -6.0 Mil
2   Debt is significant
Net D/ENet Debt/Equity. Debt net of cash. Negative indicates net cash. Equity is taken as the Market Capitalization is 190%
3   Weak revenue growth
Rev Chg LTMRevenue Change % Last Twelve Months (LTM) is null
0 Attractive yield
Total YieldTotal Yield = Earnings Yield + Dividend Yield, Earnings Yield = Net Income / Market Cap Dividend Yield = Total Dividends / Market Cap is 530%, ERPEquity Risk Premium (ERP) = Total Yield - Risk Free Rate, Reflects the premium above risk free assets offered by the investment. is 525%
1 Very low revenue
Rev LTMTotal Revenue or Sales, Last Twelve Months is 0
2 Not profitable at operating income level
Op Inc LTMOperating Income, Last Twelve Months is -6.0 Mil
3 Debt is significant
Net D/ENet Debt/Equity. Debt net of cash. Negative indicates net cash. Equity is taken as the Market Capitalization is 190%
4 Weak revenue growth
Rev Chg LTMRevenue Change % Last Twelve Months (LTM) is null

Market Valuation & Key Metrics

SSMS&P 500
REVENUE GROWTHGOOD
Rev LTM ($ Bil)0.0
Rev Chg Q�6.5%
Rev Chg LTM-100.0%5.4%
Rev Chg 3Y Avg58.5%5.3%
VALUATIONVERY LOW
P/CFO-0.815.3
P/FCF-0.820.3
P/E0.223.6
STABILITYFAIR
Debt/Equity2.020.21
Cash/Assets0.440.07

SSM Stock

   
   
   
   
   
   
   
Factor Drivers of Stock Movement
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Return vs. Risk

Price Returns Compared

 202020212022202320242025Total [1]
Returns
SSM Return------0%
Peers Return-0%28%-25%7%-38%-22%-51%
S&P 500 Return16%27%-19%24%23%16%110%

Monthly Win Rates [3]
SSM Win Rate-----  
Peers Win Rate22%38%23%43%32%62% 
S&P 500 Win Rate58%75%42%67%75%67% 

Max Drawdowns [4]
SSM Max Drawdown------ 
Peers Max Drawdown-17%-2%-28%-7%-43%-43% 
S&P 500 Max Drawdown-31%-1%-25%-1%-2%-15% 

[1] Cumulative total returns since the beginning of 2020
[2] Peers: F, HMC, GGR, AIIO, CJET.
[3] Win Rate = % of calendar months in which monthly returns were positive
[4] Max drawdown represents maximum peak-to-trough decline within a year
[5] 2025 data is for the year up to 10/30/2025 (YTD)

How Low Can It Go

SSM has limited trading history. Below is the Consumer Discretionary sector ETF (XLY) in its place.

Unique KeyEventXLYS&P 500
2022 Inflation Shock2022 Inflation Shock  
2022 Inflation Shock% Loss% Loss-40.3%-25.4%
2022 Inflation Shock% Gain to Breakeven% Gain to Breakeven67.4%34.1%
2022 Inflation ShockTime to BreakevenTime to Breakeven680 days464 days
2020 Covid Pandemic2020 Covid Pandemic  
2020 Covid Pandemic% Loss% Loss-33.9%-33.9%
2020 Covid Pandemic% Gain to Breakeven% Gain to Breakeven51.3%51.3%
2020 Covid PandemicTime to BreakevenTime to Breakeven82 days148 days
2018 Correction2018 Correction  
2018 Correction% Loss% Loss-21.9%-19.8%
2018 Correction% Gain to Breakeven% Gain to Breakeven28.1%24.7%
2018 CorrectionTime to BreakevenTime to Breakeven105 days120 days
2008 Global Financial Crisis2008 Global Financial Crisis  
2008 Global Financial Crisis% Loss% Loss-60.1%-56.8%
2008 Global Financial Crisis% Gain to Breakeven% Gain to Breakeven150.8%131.3%
2008 Global Financial CrisisTime to BreakevenTime to Breakeven779 days1480 days

Compare to


In The Past

SPDR Select Sector Fund's stock fell -40.3% during the 2022 Inflation Shock from a high on 11/19/2021. A -40.3% loss requires a 67.4% gain to breakeven.

Preserve Wealth

Limiting losses and compounding gains is essential to preserving wealth over time.

Asset Allocation

Actively managed asset allocation strategies protect wealth. Learn more.

About Sono (SSM)

Better Bets than Sono (SSM)

 SSMBetter Performance than SSM
MetricValueIndustry (Automobile Manufacturers)
Rev Chg LTM-100.0%TSLA (-1.6%), TM (4.5%), RACE (12.4%), GM (2.6%), MBGAF (-6.9%)
Total Yield529.8%TM (2018.7%), HMC (2171.7%)
 SSMBetter Performance than SSM
MetricValueAll Other Sectors
Rev Chg LTM-100.0%NVDA (71.6%), AAPL (6.0%), MSFT (15.6%), GOOGL (13.4%), AVGO (28.0%)
Total Yield529.8%SLB (9751.7%), NXTT (657.3%), WIMI (610.1%), ASGN (751.0%), AIFU (2483.5%)
 Best Bets In Consumer Discretionary Sector
 SSMABNB BKNG MCD ETSY LOPE PRDO ALSN CROX GRMN WH
What You Pay           
P/E0.229.632.625.733.824.515.39.219.526.316.5
P/EBIT0.229.819.617.914.919.111.26.917.023.39.7
What You Get           
Rev Chg Q�12.7%12.7%5.4%2.4%8.8%26.6%-0.2%3.4%11.7%-3.5%
Rev Chg LTM-100.0%10.2%13.0%1.2%2.0%6.5%6.3%2.7%2.0%16.6%3.4%
Rev Chg 3Y Avg�16.3%17.8%3.4%4.9%5.8%1.7%8.0%14.5%12.2%-2.5%
FCF/Rev 3Y Avg�40.5%35.6%27.2%23.8%22.6%21.0%20.9%19.8%20.5%19.0%

[1] Choosing top 10 best bets from each sector quarterly is an alpha producing strategy vs sector benchmark
[2] Historical annualized return of 14%, alpha of 2.9%, and sharpe of 0.61

Latest Trefis Analyses

TitleTopic
0DASHBOARDS 
1Sono Stock Fell 7.1% in a Month, What Now?Return

Trade Ideas

Select past ideas related to SSM. For more, see Trefis Trade Ideas.

Unique KeyDateTickerCompanyCategoryTrade Strategy6M Fwd Rtn12M Fwd Rtn12M Max DD
ANF_9302025_Dip_Buyer_FCFYield09302025ANFAbercrombie & FitchDip BuyDB | FCFY OPMDip Buy with High FCF Yield and High Margin
Buying dips for companies with high FCF yield and meaningfully high operating margin		-15.6%-15.6%-22.1%
DECK_9302025_Dip_Buyer_FCFYield09302025DECKDeckers OutdoorDip BuyDB | FCFY OPMDip Buy with High FCF Yield and High Margin
Buying dips for companies with high FCF yield and meaningfully high operating margin		-20.2%-20.2%-20.2%
CHH_9302025_Dip_Buyer_ValueBuy09302025CHHChoice Hotels InternationalDip BuyDB | P/E OPMDip Buy with Low PE and High Margin
Buying dips for companies with tame PE and meaningfully high operating margin		-13.4%-13.4%-13.4%
VAC_9302025_Dip_Buyer_ValueBuy09302025VACMarriott Vacations WorldwideDip BuyDB | P/E OPMDip Buy with Low PE and High Margin
Buying dips for companies with tame PE and meaningfully high operating margin		-1.7%-1.7%-6.1%
FUN_9302025_Short_Squeeze09302025FUNSix Flags EntertainmentSpecialShort Squeeze PotentialShort Squeeze Potential
Has potential for a short squeeze. High short interest, rising short interest and high debt.		-0.6%-0.6%-11.7%
Unique KeyDateTickerCompanyCategoryTrade Strategy6M Fwd Rtn12M Fwd Rtn12M Max DD
ANF_9302025_Dip_Buyer_FCFYield09302025ANFAbercrombie & FitchDip BuyDB | FCFY OPMDip Buy with High FCF Yield and High Margin
Buying dips for companies with high FCF yield and meaningfully high operating margin		-15.6%-15.6%-22.1%
DECK_9302025_Dip_Buyer_FCFYield09302025DECKDeckers OutdoorDip BuyDB | FCFY OPMDip Buy with High FCF Yield and High Margin
Buying dips for companies with high FCF yield and meaningfully high operating margin		-20.2%-20.2%-20.2%
CHH_9302025_Dip_Buyer_ValueBuy09302025CHHChoice Hotels InternationalDip BuyDB | P/E OPMDip Buy with Low PE and High Margin
Buying dips for companies with tame PE and meaningfully high operating margin		-13.4%-13.4%-13.4%
VAC_9302025_Dip_Buyer_ValueBuy09302025VACMarriott Vacations WorldwideDip BuyDB | P/E OPMDip Buy with Low PE and High Margin
Buying dips for companies with tame PE and meaningfully high operating margin		-1.7%-1.7%-6.1%
FUN_9302025_Short_Squeeze09302025FUNSix Flags EntertainmentSpecialShort Squeeze PotentialShort Squeeze Potential
Has potential for a short squeeze. High short interest, rising short interest and high debt.		-0.6%-0.6%-11.7%

Recent Active Movers

1 Week Top Gainers

#TickerCompany1W RtnYTD Rtn
1INBXInhibrx Biosciences176.8%409.8%
2PUMPProPetro71.2%16.2%
3RNAAvidity Biosciences43.5%139.6%
4DYNDyne Therapeutics42.8%-0.0%
5GCIGannett39.3%3.8%
6FORMFormFactor38.3%34.7%
7MBXMBX Biosciences35.1%18.2%
8BBNXBeta Bionics33.8% 
9GHGuardant Health33.3%202.5%
10LUMNLumen Technologies32.7%94.7%

1 Week Top Losers

#TickerCompany1W RtnYTD Rtn
1PMIPicard Medical-75.2%5106.3%
2LRNStride-56.1%-35.8%
3NTLAIntellia Therapeutics-52.6%5.2%
4FMCFMC-48.7%-66.6%
5FIFiserv-47.4%-68.3%
6VRNSVaronis Systems-43.8%-21.2%
7THRYThryv-33.4%-44.8%
8NFENew Fortress Energy-30.5%-91.9%
9AKBAAkebia Therapeutics-29.5%10.5%
10UAMYUnited States Antimony-28.9%371.2%

1 Month Top Gainers

#TickerCompany1M RtnYTD Rtn
1PRAXPraxis Precision Medicines279.1%161.2%
2INBXInhibrx Biosciences131.0%409.8%
3PUMPProPetro99.6%16.2%
4DYNDyne Therapeutics88.4%-0.0%
5VICRVicor85.4%89.2%
6CELCCelcuity74.6%503.2%
7GLUEMonte Rosa Therapeutics73.5%87.5%
8NVTSNavitas Semiconductor72.1%251.8%
9LUMNLumen Technologies70.3%94.7%
10BALYBallys63.4%4.1%

1 Month Top Losers

#TickerCompany1M RtnYTD Rtn
1PMIPicard Medical-62.9%5106.3%
2LRNStride-53.8%-35.8%
3FMCFMC-51.0%-66.6%
4FIFiserv-48.3%-68.3%
5NFENew Fortress Energy-43.6%-91.9%
6VGVenture Global-41.7% 
7OGNOrganon-40.2%-55.0%
8VRNSVaronis Systems-39.5%-21.2%
9ITGRInteger-38.5%-52.2%
10LENZLENZ Therapeutics-37.9%5.5%

Recent Active Movers

1 Week Top Gainers

#TickerCompany1W RtnYTD Rtn
1INBXInhibrx Biosciences176.8%409.8%
2PUMPProPetro71.2%16.2%
3RNAAvidity Biosciences43.5%139.6%
4DYNDyne Therapeutics42.8%-0.0%
5GCIGannett39.3%3.8%
6FORMFormFactor38.3%34.7%
7MBXMBX Biosciences35.1%18.2%
8BBNXBeta Bionics33.8% 
9GHGuardant Health33.3%202.5%
10LUMNLumen Technologies32.7%94.7%

1 Week Top Losers

#TickerCompany1W RtnYTD Rtn
1PMIPicard Medical-75.2%5106.3%
2LRNStride-56.1%-35.8%
3NTLAIntellia Therapeutics-52.6%5.2%
4FMCFMC-48.7%-66.6%
5FIFiserv-47.4%-68.3%
6VRNSVaronis Systems-43.8%-21.2%
7THRYThryv-33.4%-44.8%
8NFENew Fortress Energy-30.5%-91.9%
9AKBAAkebia Therapeutics-29.5%10.5%
10UAMYUnited States Antimony-28.9%371.2%

More From Trefis

Research & Analysis

Invest in Strategies

Wealth Management

Peer Comparisons for Sono

Financials

SSMFHMCGGRAIIOCJETMedian
NameSono Ford Mot.Honda Mo.Gogoro Robo.ai Chijet M. 
Mkt Price8.4613.0631.073.660.730.056.06
Mkt Cap0.052.043.50.1--21.8
Rev LTM0189,58821,624,177305--94,946
Op Inc LTM-63,619972,951-89--1,806
FCF LTM-1511,897-381,342-108---61
FCF 3Y Avg-787,967160,898-112--3,944
CFO LTM-1520,426459,0740--10,213
CFO 3Y Avg-6216,306878,66110--8,158

Growth & Margins

SSMFHMCGGRAIIOCJETMedian
NameSono Ford Mot.Honda Mo.Gogoro Robo.ai Chijet M. 
Rev Chg LTM-100.0%3.7%2.0%-10.5%---4.3%
Rev Chg 3Y Avg-7.8%13.8%-8.8%--7.8%
Rev Chg Q-9.4%-1.2%-8.7%---1.2%
QoQ Delta Rev Chg LTM-2.3%-0.3%-2.0%---0.3%
Op Mgn LTM-1.9%4.5%-29.2%--1.9%
Op Mgn 3Y Avg-2.7%5.6%-43.9%--2.7%
QoQ Delta Op Mgn LTM-0.3%-1.1%1.7%--0.3%
CFO/Rev LTM-10.8%2.1%0.0%--2.1%
CFO/Rev 3Y Avg-8.9%4.7%3.2%--4.7%
FCF/Rev LTM-6.3%-1.8%-35.4%---1.8%
FCF/Rev 3Y Avg-4.3%1.1%-32.8%--1.1%

Valuation

SSMFHMCGGRAIIOCJETMedian
NameSono Ford Mot.Honda Mo.Gogoro Robo.ai Chijet M. 
Mkt Cap0.052.043.50.1--21.8
P/S-0.30.00.2--0.2
P/EBIT0.28.00.0-0.5--0.1
P/E0.211.10.1-0.4--0.1
P/CFO-0.82.50.1506.3--1.3
Total Yield529.8%12.5%2,171.7%-243.4%--271.2%
Dividend Yield0.0%3.4%706.2%0.0%--1.7%
FCF Yield 3Y Avg-17.2%263.4%-1,335.8%--17.2%
D/E2.03.20.07.8--2.6
Net D/E1.92.3-95.96.0--2.1

Returns

SSMFHMCGGRAIIOCJETMedian
NameSono Ford Mot.Honda Mo.Gogoro Robo.ai Chijet M. 
1M Rtn5.8%9.2%0.9%-39.1%-72.2%-66.5%-19.1%
3M Rtn-19.6%-0.5%-48.5%--97.9%-24.5%
6M Rtn-31.9%2.4%-29.5%--97.2%-13.5%
12M Rtn-34.2%0.9%-63.6%--97.5%-31.4%
3Y Rtn-23.8%38.5%-94.1%--23.8%
1M Excs Rtn1.6%4.8%-0.9%-40.6%-72.4%-66.6%-20.7%
3M Excs Rtn-13.0%-10.2%-56.2%--107.3%-33.2%
6M Excs Rtn-10.2%-19.3%-51.3%--119.0%-35.3%
12M Excs Rtn-6.4%-16.9%-80.3%--114.4%-48.6%
3Y Excs Rtn--47.8%-36.5%-171.0%---47.8%

Financials

$ Mil | FY: 12/312024Q12023Q4
Period End12/31/20249/30/2024
Filing Date4/17/202512/11/2024
Key Financials Quarterly  
Total Revenue00
Ebitda-1-12
Operating Income-16
Net Income81-9
EPS55.80-6.49
Key Financials TTM  
Total Revenue TTM00
Ebitda TTM-94-136
Operating Income TTM-74-116
Net Income TTM-9-134
Growth Rates Quarterly  
Total Revenue Growth-100.0%-100.0%
EBITDA Growth96.7%64.0%
Operating Income Growth96.7%115.9%
Net Income Growth285.9%73.3%
Margins Quarterly  
EBITDA Margin--
Operating Income Margin--
Net Income Margin--
Cash & Debt  
Total Cash-8
Total Debt026
Net Debt / (Cash)-19
Cash Flows Quarterly  
FCF from Operations-1210
Cash Flows TTM  
FCF from Operations TTM-45-83
Returns to Shareholders Quarterly  
Dividends00
Share Repurchases-0-0
Return on Invested Capital (ROIC) Quarterly  
ROIC-7.1%
Return on Invested Capital (ROIC) TTM  
ROIC TTM--36.4%

Short Interest

Short Interest: As Of Date10152025
Short Interest: Shares Quantity10,969
Short Interest: % Change Since 93020250.4%
Average Daily Volume14,956
Days-to-Cover Short Interest1
Basic Shares Quantity1,450,657
Short % of Basic Shares0.8%

Returns Analyses

SEC Filings

Expand for More

Report DateFiling DateFiling
12312024417202510-K 12/31/2024
9302024121120246-K 9/30/2024
6302024120620246-K 6/30/2024
3312024520202510-Q 3/31/2024
12312023621202420-F 12/31/2023
630202322620246-K 6/30/2023
123120221226202320-F 12/31/2022
9302022120920226-K 9/30/2022
630202290920226-K 6/30/2022
331202262320226-K 3/31/2022
12312021419202220-F 12/31/2021
1231202011182021424B4 12/31/2020

Insider Activity

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External Quote Links


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