• Hermès for cars
• Rolex for cars

• Luxury Sports Cars: High-performance road vehicles designed for exclusive clientele.
• Racing Cars: Specialized track vehicles primarily for the Scuderia Ferrari Formula 1 team and limited-edition track-only models for private collectors.
• Merchandise and Licensing: A range of branded apparel, accessories, and licensing agreements for various consumer products and experiences.
• Clienti Programs: Exclusive services providing maintenance, track support, and bespoke events for owners of historic Ferrari F1 cars and limited-edition track-only vehicles.

Ferrari (symbol: RACE) primarily sells its luxury sports cars to individual customers. The company serves the following categories of customers:

• Ultra-High-Net-Worth Individuals (UHNWIs) & Affluent Buyers: These individuals possess significant financial wealth, enabling them to afford Ferrari's high-priced vehicles. Their motivations often include acquiring a prestigious status symbol, enjoying a luxurious lifestyle, or experiencing the pinnacle of automotive engineering and design.
• Automotive Enthusiasts & Collectors: This group consists of individuals with a profound passion for high-performance and luxury automobiles. They are drawn to Ferrari's rich racing heritage, iconic design, meticulous craftsmanship, and engineering excellence. For many, a Ferrari is a prized possession, an investment, or a key part of a broader collection of exotic vehicles.
• Performance-Oriented Drivers & Track Enthusiasts: While overlapping with the above, this category specifically prioritizes the unparalleled driving experience and track capabilities that Ferrari offers. These customers seek the thrill of high-performance driving, advanced automotive technology, and the opportunity to participate in track events or spirited drives, appreciating Ferrari's direct lineage to motorsport.

• Pirelli & C. S.p.A. (PIRC.MI)
• Brembo S.p.A. (BRE.MI)
• SKF AB (SKF-B.ST)

Benedetto Vigna, Chief Executive Officer

Benedetto Vigna was appointed as Chief Executive Officer of Ferrari in September 2021. An Italian physicist with extensive international experience, he holds over 100 patents registered to his name. Vigna graduated with a physics degree from the University of Pisa in 1993. Before joining Ferrari, he spent over 26 years at STMicroelectronics, where he founded the company's MEMS (Micro-Electro-Mechanical Systems) division and pioneered its work in motion-activated user interfaces. His work included developing a three-axis accelerometer used in automotive airbags. His responsibilities at STMicroelectronics expanded into connectivity, imaging, and power solutions. Vigna's leadership at Ferrari highlights the company's commitment to technological advancements, electrification, and digital innovation.

Antonio Picca Piccon, Chief Financial Officer

Antonio Picca Piccon has served as Chief Financial Officer of Ferrari since July 2018. Prior to his role at Ferrari, he was the CFO of Ariston Thermo Group from November 2014, with responsibilities also encompassing Legal and Corporate Affairs and ICT. He spent 15 years within Fiat Group and Fiat Chrysler Automobiles (FCA), where he held various senior finance positions, including CFO of Iveco Group, CEO of FGA Capital (now CA Auto Bank), and Group Treasurer and Head of Financial Services for FCA. Picca Piccon began his career in banking within the Sanpaolo IMI group. He has also served as a member of the Boards of Ferrari, Fiat Group Automobiles, Magneti Marelli, Maserati, and Teksid. He holds a degree in Economics and Business Administration from the University of Turin and an MPhil in Economics from the University of Cambridge.

Ernesto Lasalandra, Chief Research & Development Officer

Ernesto Lasalandra has been the Chief Research & Development Officer at Ferrari since January 2022. Before joining Ferrari, he worked at STMicroelectronics, where he held the position of Group VP R&D General Manager. He brings over two decades of experience in high-tech innovation, product development, and research and development to his role. Lasalandra earned his degree in Electronic Engineering from the University of Pavia.

Michele Antoniazzi, Chief Human Resources Officer

Michele Antoniazzi has held the role of Chief Human Resources Officer at Ferrari since April 2016. Before his tenure at Ferrari, he served in several senior roles at Magneti Marelli, eventually becoming the Human Resources Director of the Automotive Lighting business line in 2012. Prior to that, he was the Human Resources Director of the Suspension Systems business line from 2009 to 2012 and the Head of Organizational Development for the Magneti Marelli Sector from 2006 to 2012. He graduated from the University of Padova with a degree in Industrial and Organizational Psychology.

Gianmaria Fulgenzi, Chief Product Development Officer

Gianmaria Fulgenzi was appointed Chief Product Development Officer in January 2022. He has been with Ferrari since 2002, holding various senior roles in product development and manufacturing. More recently, he served as the Head of Supply Chain for Gestione Sportiva (Ferrari's racing division) from March 2019. Before joining Ferrari, Fulgenzi held technical managerial positions at PiaggioAero Industries. He holds a master's degree in Management from the London Business School and a degree in Aerospace Engineering from Politecnico di Torino.

The emergence of ultra-luxury, high-performance electric vehicle (EV) manufacturers, unburdened by internal combustion engine legacy or brand expectations, poses a clear threat. These new entrants can leverage cutting-edge EV technology to offer unparalleled performance and a distinct brand identity, potentially capturing a segment of high-net-worth buyers who prioritize pure EV innovation and new-age luxury over traditional automotive heritage.

Addressable Markets for Ferrari's Main Products and Services

Luxury Sports Cars

• The global luxury sports car market was valued between approximately USD 24.9 billion and USD 37.82 billion in 2024.
• This market is estimated to reach between USD 25.97 billion and USD 50 billion in 2025.
• Projections indicate growth to USD 36.37 billion by 2033 (CAGR of 4.3%) or USD 46.86 billion by 2034 (CAGR of 2.1%).

Luxury Brand Extensions (e.g., fashion, accessories, museums, theme parks, restaurants)

• The global personal luxury goods market, which includes apparel and other luxury lifestyle items, was estimated to be worth approximately 280 billion euros (USD 341 billion) in 2021.

Ferrari (RACE) is poised for future revenue growth over the next 2-3 years, driven by a multifaceted strategy that leverages its brand exclusivity, product innovation, and market expansion. The key anticipated drivers include:

1. Enriched Product Mix and Increased Personalizations: Ferrari consistently highlights a richer product and country mix, along with increased personalizations, as significant contributors to revenue growth. This strategy focuses on offering high-margin special series and limited-edition models.
2. Launch of New Models, Including Hybrid and Fully Electric Vehicles: Ferrari has an ambitious product roadmap, planning to launch an average of four new models per year between 2026 and 2030. This includes a strategic shift towards electrification, with the first fully electric Ferrari slated for launch in 2025. The company's product line-up in 2030 is projected to consist of approximately 40% internal combustion engine (ICE) models, 40% hybrid, and 20% electric models.
3. Strategic Pricing and Brand Exclusivity: Ferrari maintains a business model centered on exclusivity, ensuring demand consistently exceeds supply, which enables premium pricing. The company has demonstrated pricing flexibility, implementing targeted price increases on select models, such as the Purosangue SUV and F80 hypercar, to offset rising costs and preserve margins.
4. Expansion of Customer Base and Penetration into Growth Markets: While upholding its principle of exclusivity, Ferrari aims to expand its active client base, targeting 90,000 active clients by 2030, a 20% increase compared to 2022. This includes strategic expansion into growth markets like China.
5. Growth in Sponsorship, Commercial, and Brand Revenues: Revenues from sponsorship, commercial, and brand activities showed substantial growth in the third quarter of 2024, primarily due to new sponsorships. Ferrari also plans to invest in its lifestyle segments and strengthen strategic partnerships to further enrich the brand experience and foster community engagement.

Share Repurchases

• Ferrari announced a multi-year share buyback program of approximately €2 billion during its 2022 Capital Markets Day, with an expectation to complete it by 2026.
• As of November 7, 2025, Ferrari had invested over €1.9 billion to repurchase 5,754,392 shares.
• As of October 17, 2025, the company held 16,242,357 common shares in treasury, representing 8.38% of total issued common shares.

Capital Expenditures

• Ferrari's capital expenditures for fiscal year 2024 were €989 million.
• For the fiscal years ending December 2020 to 2024, Ferrari's capital expenditures averaged between €384.2 million and €426.1 million.
• Ferrari plans cumulative capital expenditures of approximately €4.7 billion over the 2026–2030 period, with a focus in Q2 2025 on product development and the construction of a new paint shop.