• Apple's 'Find My' app, but supercharged for family safety and with added driving features.
• Think of it as OnStar for your entire family, accessible through a smartphone app.

• Life360 Membership Services: Subscription-based mobile application services that provide real-time location sharing, driver safety features, and emergency assistance for families and groups.
• Tile Bluetooth Trackers: Physical Bluetooth tracking devices that attach to personal items, enabling users to locate lost possessions through a mobile app and a global network.

Life360 (symbol: LIF) primarily sells its services directly to **individuals and families** rather than to other businesses. It operates on a subscription-based business-to-consumer (B2C) model.

Here are up to three categories of customers that Life360 serves:

• Families and Parents: This is Life360's core customer base. These individuals typically subscribe to the service to enhance the safety and communication within their family units. They use features such as real-time location sharing, place alerts, driving safety reports, crash detection, and digital safety tools to keep track of children, teenagers, and other family members.
• Teenagers and Young Adults: While often integrated into family circles managed by parents, teenagers and young adults are direct users of the app. They use it to coordinate with family and friends, benefit from features like roadside assistance, and share their location for safety and convenience.
• Caregivers for Elderly or Vulnerable Individuals: Customers who are responsible for the well-being of elderly parents or other vulnerable family members utilize Life360 for peace of mind. They use the app to monitor the location and safety of those under their care, ensuring they are safe and can be located quickly in an emergency.

• Amazon.com, Inc. (AMZN)
• Alphabet Inc. (GOOGL)
• Apple Inc. (AAPL)

Lauren Antonoff, Chief Executive Officer and Executive Director

Lauren Antonoff serves as the Chief Executive Officer and Executive Director of Life360. She was appointed to this role in August 2025.

Russell Burke, Chief Financial Officer

Russell Burke is the Chief Financial Officer of Life360, a position he has held since May 2020. He is responsible for financial strategy, infrastructure, reporting, and investor relations. Burke possesses extensive experience in both U.S. and Australian markets, having led finance teams at companies such as Sony Music, Weight Watchers (Australia and New Zealand, where he also served as CEO), Mandalay Media Inc., and Magic Leap. He has a background in scaling global consumer and digital media companies through high-growth phases and operational transformation. Russell holds a Bachelor of Commerce from the University of Newcastle and is a Chartered Accountant (Australia/New Zealand). He has experience working with both public and private companies.

Chris Hulls, Executive Chairman

Chris Hulls is the co-founder of Life360 and currently serves as the Executive Chairman of its Board of Directors. He was the CEO for nearly two decades, leading Life360 from its inception to a leader in family connection and safety. Hulls developed the idea for Life360 during his undergraduate years, inspired by the challenges families faced reconnecting after Hurricane Katrina. He left Harvard Business School to launch Life360, which won an Android Developer Challenge award of $275,000 that helped fund early development. Prior to Life360, he served in the United States Air Force in Qatar and Afghanistan, and completed an internship with Goldman Sachs. He has also been an angel investor or advisor to several technology companies, including Tile, Credible, Ring, Automatic, Honk, and Zendrive.

Heather Houston, Chief People Officer

Heather Houston holds the title of Chief People Officer at Life360. She is a member of the company's executive team.

James Selby, Chief Revenue Officer

James Selby serves as the Chief Revenue Officer for Life360. He is also listed as Chief Product Officer in some sources. He is a part of the leadership team at Life360.

The key risks to Life360's business are:

1. Privacy and Data Security Concerns: Life360 faces significant risks related to data privacy and cybersecurity. The company has previously been criticized for selling user location data to third parties, which has led to privacy concerns and legal scrutiny. Furthermore, there have been instances of data breaches, including one in 2024 involving its acquired company, Tile, where an API vulnerability and compromised login credentials exposed customer names, email addresses, phone numbers, and device ID numbers. These issues can erode user trust, lead to decreased engagement, and result in regulatory penalties or legal proceedings. The company has also been noted for not providing multi-factor authentication, which heightens account takeover risks.
2. Intense Market Competition and Pricing Pressures: Life360 operates in a highly competitive market for family safety and location-sharing services, with low switching costs for consumers. The company faces direct competition from major technology companies like Apple, Google, and Snapchat, which offer similar location-based tracking features, and also from other smaller players. This intense competition necessitates adapting pricing models to remain competitive, which can impact profitability and market share if not managed effectively.
3. Path to Sustainable Profitability: Despite demonstrating robust growth in monthly active users and revenue, Life360 has reported net losses. The company's "freemium" business model presents challenges in effectively converting free users into paid subscribers. There is ongoing pressure to prove that Life360 can translate its user growth into a sustainable and profitable business, manage pricing strategies effectively, and consistently reduce free cash outflows. Concerns also exist regarding potential increases in churn following price adjustments.

The continuous expansion and deep integration of family safety, location sharing, and emergency features within major mobile operating systems, particularly Apple's iOS ecosystem. Features like Apple's "Find My" app, Safety Check, Crash Detection, and Emergency SOS via Satellite increasingly replicate and enhance the core services offered by Life360, providing similar functionalities directly within the device's operating system, potentially reducing the need for a separate, subscription-based third-party application.

Life360's addressable markets for their main products and services are as follows:

• Family Safety and Connectivity (Core Offering): The total addressable market (TAM) is estimated to be $83 billion, primarily driven by subscriptions (global). Another estimate for the niche market spend is $402 billion (global).
• Pet Tracking: The annual addressable market for pet tracking is $2.7 billion (global).
• Elderly Tracking: null
• Advertising: null

Life360 (LIF) is positioned for future revenue growth over the next 2-3 years, driven by several strategic initiatives and market trends:

1. Increase in Subscription Revenue and Average Revenue Per Paying Circle (ARPPC): A primary driver of revenue growth for Life360 is the continued expansion of its subscription services. The company has been successful in increasing its paying circles and Average Revenue Per Paying Circle (ARPPC) through strategies such as introducing a three-tier subscription model in more markets and implementing price adjustments. For instance, price increases for Android subscribers and the launch of triple-tier memberships in regions like the UK and ANZ have contributed significantly to subscription revenue growth. Life360 projects consolidated revenue between $450 million and $480 million for 2025, with subscription revenue expected to be between $350 million and $360 million.
2. International Market Expansion: Life360 is actively pursuing international growth, targeting markets in Europe and Asia. The company aims for a 10% increase in international user acquisition by the end of 2024. International Monthly Active Users (MAUs) saw a 47.5% year-over-year growth rate in Q2 2024, and non-U.S. paying circles are anticipated to constitute 40% of the total in the medium term.
3. Product Diversification with New Service Launches: The company plans to diversify its product offerings by launching new services, including pet-related tracking services internationally in Q4 2025 and an elderly-focused solution in 2026. This expansion into new verticals is expected to leverage existing location-tracking technology to cater to a broader demographic and create new revenue streams.
4. Growth and Monetization of the Advertising Business: Life360 is focused on monetizing its substantial free user base through an expanding advertising platform. The advertising segment demonstrated a 99% year-over-year growth in Q2 2025, indicating early success in leveraging Life360's data assets. The company believes advertising could eventually become a revenue stream comparable to its subscription business, with high-margin potential. The acquisition of Fantix's adtech AI platform is set to enhance targeted and performance-based advertising solutions.
5. Continued Growth in Monthly Active Users (MAUs): A fundamental driver of Life360's revenue growth is the consistent increase in its global Monthly Active Users. The company reported approximately 76.9 million global MAUs in Q3 2024, representing a 32% year-over-year increase. This expanding user base provides a larger pool for conversion to paying subscribers and enhances the reach and value of its advertising platform. Life360 has an aspirational goal of reaching 150 million MAUs globally.

Capital Allocation Decisions (Last 3-5 Years)

Share Issuance

• Life360's annual basic shares outstanding increased from 62 million in 2022 to 67 million in 2023 (a 7.3% increase) and to 72 million in 2024 (an 8.06% increase).
• In June 2025, Life360 closed a private offering of $320 million in 0.00% convertible senior notes due 2030, resulting in net proceeds of approximately $308.9 million.
• In 2024, the company issued common stock with net issuance costs of approximately $32.2 million and also issued common stock valued at about $4.2 million in settlement of contingent consideration.

Inbound Investments

• In June 2025, Life360 raised approximately $308.9 million in net proceeds from a private offering of $320 million in 0.00% convertible senior notes due 2030.

Outbound Investments

• Life360 acquired Tile in November 2021 for a purchase price of $205 million.
• In 2022, Life360 acquired the location technology company Jiobit for $38 million.
• In May 2025, Life360 made a strategic investment of $25 million in Aura as part of a commercial partnership.

Capital Expenditures

• Life360's capital expenditures were $0.70 million in 2022, $2.22 million in 2023, and $5.13 million in 2024.
• For the twelve months ending June 30, 2025, annual capital expenditures totaled $7.073 million.
• Capital expenditures for the quarter ending June 30, 2025, were $2.742 million, marking a 122.20% increase from the same period in the prior year.