Ituran Location and Control Ltd., together with its subsidiaries, provides location-based telematics services and machine-to-machine telematics products. The company's Telematics services segment provides stolen vehicle recovery and tracking services, which locate, track, and recover stolen vehicles for its subscribers; fleet management services that enable corporate and individual customers to track and manage their vehicles in real time; and locator services that allow customers to protect valuable merchandise and equipment. It also offers on-demand navigation guidance, information, and assistance, including the provision of traffic reports and directions, as well as information on the location of gas stations, car repair shops, post offices, hospitals, and other facilities; and Connected Car, a service platform that includes a back-office application, a telematics device installed in the vehicle, mobile apps for IOS and Android users, and interface using the car infotainment screen, as well as usage based insurance and auto financing. This segment serves insurance companies and agents, car manufacturers, dealers and importers, cooperative sales channels, and private subscribers. Its Telematics Products segment provides Base Site, a radio receiver that includes a processor and a data computation unit to collect and send data to and from transponders, and to control centers; Control Center, a center consisting of software used to collect data from various base sites, conduct location calculations, and transmit location data to various customers and law enforcement agencies; navigation and tracking devices installed in vehicles; and SMART, a portable transmitter installed in vehicles that sends a signal to the base site enabling the location of vehicles, equipment, or an individual. The company was incorporated in 1994 and is headquartered in Azor, Israel.
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- A Samsara for vehicle security and recovery.
- An Alarm.com for cars, focused on security, tracking, and recovery.
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- Stolen Vehicle Recovery (SVR) Services: Utilizes advanced technology to locate and recover stolen vehicles for subscribers.
- Fleet Management Solutions: Provides businesses with tools for real-time tracking, monitoring, and optimizing their vehicle fleets.
- Telematics Data Services: Offers data-driven insights on driver behavior, vehicle performance, and location for usage-based insurance and other applications.
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Ituran Location and Control (ITRN) primarily sells its services to individuals, with its Stolen Vehicle Recovery (SVR) services accounting for approximately 80% of its total service revenues in 2023. While Ituran also provides fleet management services to commercial entities, its predominant revenue stream comes from individual subscribers.
Based on its primary sales to individuals for its SVR services, Ituran serves the following categories of customers:
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Direct Vehicle Owners (Private Individuals): These are individuals who directly subscribe to Ituran's SVR services to protect their personal vehicles from theft and benefit from location-based security features.
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Vehicle Purchasers via Dealership Partnerships: Individuals who acquire Ituran's SVR services when purchasing a new or used vehicle through car dealerships that partner with Ituran. The service is often offered as an add-on or bundled with the vehicle purchase at the point of sale.
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Insured Vehicle Owners via Insurance Partnerships: Individuals whose vehicles are covered by insurance policies that recommend, require, or integrate Ituran's SVR services. These customers subscribe to Ituran's services as part of their insurance coverage, often to reduce premiums or meet policy requirements for vehicle security.
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Eyal Sheratzky Co-Chief Executive Officer and Director
Eyal Sheratzky has served as a director of Ituran since its acquisition from Tadiran Ltd. in 1995 and as a Co-Chief Executive Officer since 2003. Prior to becoming Co-CEO, he served as an alternate CEO in 2002 and as VP of Business Development from 1999 to 2002. He is also a co-founder of Ituran Location & Control Ltd. since 1994. From 1994 to 1999, he was the Chief Executive Officer of Moked Services, Information and Investments Ltd. Mr. Sheratzky holds LL.B and LL.M degrees from Tel-Aviv University School of Law and an Executive M.B.A degree from Kellogg University.
Nir Sheratzky Co-Chief Executive Officer and Director
Nir Sheratzky has served as a director of Ituran since its acquisition from Tadiran in 1995 and as a Co-Chief Executive Officer since 2003. Before that, he served as an Executive Officer in the company from 1995 to 2003. He is also a director in Moked Ituran. Nir Sheratzky holds BA and MA degrees in Economics from Tel Aviv University. He co-founded Ituran alongside his father, Izzy Sheratzky, and his brother, Eyal Sheratzky.
Eli Kamer Executive Vice President, Finance; Chief Financial Officer
Eli Kamer serves as the Executive Vice President, Finance and Chief Financial Officer of Ituran.
Izzy Sheratzky Co-Founder, President & Director
Izzy Sheratzky is a co-founder and the President of Ituran, and has served on its Board of Directors since the company's acquisition from Tadiran in 1995. He also served as the Chief Executive Officer until 2003. Mr. Sheratzky previously worked in the insurance industry for 20 years, investigating claims for insurance firms, which gave him insights into the problem of car theft in Israel. He led an investor group that acquired the stolen vehicle tracking technology from Tadiran.
Gil Sheratzky CEO of Subsidiary, International Activity, Business Development Officer and Director
Gil Sheratzky serves as a member of Ituran's board and since 2013 as its International Activity and Business Development Officer. Since January 23, 2007, he has also been the Chief Executive Officer of Ituran's subsidiary, E-Com Global Electronic Commerce Ltd. From 2003 until 2013, Mr. Sheratzky served as Ituran's advertising officer. He holds a BA in Business Administration from the Herzliya Interdisciplinary Center and an MBA degree from the Booth School of Business at Chicago University, USA.
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The increasing integration of advanced telematics, GPS tracking, and security features directly into new vehicles by original equipment manufacturers (OEMs). This trend, often referred to as "connected car" services, allows automakers to offer built-in stolen vehicle recovery, remote monitoring, and fleet management capabilities as standard or optional features. This could reduce the demand for third-party service providers like Ituran, particularly for new car sales, as customers may opt for bundled or pre-installed OEM solutions.
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Ituran Location and Control (ITRN) operates in several key markets, primarily focusing on Stolen Vehicle Recovery (SVR) services, Fleet Management Solutions, and a broader range of Telematics Services.
Stolen Vehicle Recovery (SVR)
The global market for Stolen Vehicle Recovery (SVR) systems was valued at approximately USD 27.5 billion in 2023 and is projected to reach nearly USD 45 billion by 2032. Other estimates place the global market at USD 7.6 billion in 2023, with a projection to grow to USD 16.8 billion by 2033. Another report valued the global market at USD 7.3 billion in 2023, anticipating growth to USD 13.9 billion by 2032. North America is a significant region for SVR, leading the global market with a 63.2% share in 2023. The U.S. market alone is expected to exceed USD 6 billion by 2032.
Fleet Management Solutions
The global fleet management market was estimated at USD 65.1 billion in 2024 and is expected to grow substantially to USD 300 billion by the end of 2034. Other analyses indicate the global market for fleet management solutions was USD 32.87 billion in 2025 and is forecast to reach USD 67.03 billion by 2030. The fleet management software market specifically was valued at USD 27.55 billion in 2024, with projections to reach USD 116.56 billion by 2032. North America holds a considerable share in this market, accounting for 38.98% of the global fleet management software market in 2024, valued at USD 10.74 billion. The North America fleet management market is projected to grow from USD 10.36 billion in 2023 to USD 18.32 billion by 2028.
Telematics Services
The overall telematics systems market globally was valued at USD 44.7 billion in 2023 and is anticipated to grow at a compound annual growth rate (CAGR) of over 10% between 2024 and 2032. Another estimate for the global telematics market size is USD 52.93 billion in 2025, projected to reach USD 85.44 billion by 2030. Regionally, North America dominated the global telematics systems market in 2023 with over 30% share, while Europe held a 32.4% share in 2024. For the commercial telematics market specifically, the global size was valued at USD 76.40 billion in 2024 and is estimated to reach USD 334.80 billion by 2033, with North America leading at over 37.8% in 2024. The global consumer telematics market was approximately USD 29.4 billion in 2024 and is predicted to grow significantly to around USD 782.7 billion by 2035.
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Expected Drivers of Future Revenue Growth for Ituran Location and Control (ITRN)
- Consistent Subscriber Base Expansion: Ituran continues to prioritize and achieve significant growth in its subscriber base. The company reiterated guidance for 220,000-240,000 net subscriber additions for 2025, building on 40,000 net additions in Q2 2025 and 99,000 in Q1 2025. This ongoing expansion of its core subscriber base for stolen vehicle recovery (SVR) and fleet management services is a fundamental driver of recurring subscription fee revenue.
- Strategic Expansion into New Markets and Verticals: Ituran is actively expanding its presence in new markets and specific verticals. A notable example is the focus on the motorcycle market, evidenced by a new partnership with BMW Motorrad in Brazil, which is expected to contribute tens of thousands of new subscribers annually. This strategic diversification into untapped segments broadens the company's addressable market.
- Development and Launch of New Telematics Products and Services: The company is continuously launching new and advanced telematics products and services. These offerings, including those targeted at motorcycle owners, are gaining solid traction, indicating potential for new revenue streams and enhanced value for the existing customer base.
- Strengthening OEM Partnerships: Ituran is focused on forging new OEM partnerships to drive subscriber growth and expand its service portfolio. Recent successes include a joint venture device rollout with Daimler India and a five-year contract with Nissan Chile, alongside earning Nissan Mexico's Supplier of the Year award. These collaborations embed Ituran's solutions directly into new vehicles, securing long-term revenue streams.
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Share Repurchases
- In July 2021, Ituran's Board of Directors decided to implement the remainder of a $25 million share repurchase program, which was partially executed with $6 million in 2019.
- As of June 30, 2025, approximately $6 million remains authorized for future share repurchases under the buyback program.
Share Issuance
- The number of shares outstanding for Ituran Location and Control has shown a slight decrease, with a -0.02% change in one year.
Capital Expenditures
- Capital expenditures for Ituran Location and Control were -$19.20 million in the last twelve months ending June 2025.
- Annual capital expenditures were -$13.63 million in fiscal year 2024, -$14.24 million in 2023, and -$26.51 million in 2022.
- The median capital expenditures forecast for the upcoming fiscal year (2025) is $21.229 million.
