• Canva for websites

• PowerPoint for websites

• WordPress for drag-and-drop simplicity

• Website Builder Platform: A drag-and-drop platform that enables users to create and customize professional websites without coding.
• eCommerce Solutions (Wix Stores): Tools and features for building and managing online stores, including product catalogs, payment processing, and shipping options.
• Business Management Tools: An integrated suite of services for managing various business operations, such as appointment scheduling, client relationship management (CRM), online restaurant ordering, and event management.
• Marketing & SEO Tools: Features like email marketing campaigns, social media integrations, and search engine optimization (SEO) tools designed to promote websites and attract visitors.
• Domain & Hosting Services: Provides custom domain name registration and secure web hosting for all websites built and published through the Wix platform.

Wix.com (WIX) primarily provides its web development and hosting services to a broad base of individuals, entrepreneurs, and small to medium-sized businesses (SMBs), rather than relying on a few major corporate clients. Consequently, it does not have identifiable "major customer companies" in the traditional B2B sense with specific public symbols.

Instead, Wix's diverse customer base can be broadly categorized into the following three segments:

• Individuals and Solopreneurs: This category encompasses a wide range of users, including freelancers, artists, photographers, musicians, bloggers, coaches, consultants, and other independent professionals. They utilize Wix to create personal portfolios, blogs, online resumes, and websites for their individual services or creative projects, often valuing the platform's ease of use and intuitive drag-and-drop interface.
• Small to Medium-sized Businesses (SMBs): A significant portion of Wix's customers are small to medium-sized businesses across various sectors. This includes local shops, e-commerce stores, restaurants, service providers (e.g., salons, fitness studios), real estate agents, and professional practices. These businesses leverage Wix to establish a professional online presence, manage online bookings, sell products and services, and market their offerings to a wider audience.
• Web Professionals, Designers, and Agencies: Wix has increasingly targeted web designers, developers, freelancers, and digital agencies who build and manage websites for their own clients. Through platforms like Wix Studio and the Wix Partner Program, these professionals benefit from advanced design capabilities, client management tools, collaborative features, and scalable solutions to create and manage multiple client projects efficiently. While these professionals are Wix's direct customers, they act as intermediaries serving their own client base.

Supplier Name: Amazon.com, Inc. (AMZN)

Supplier Name: Alphabet Inc. (GOOGL)

Supplier Name: Fastly, Inc. (FSLY)

Avishai Abrahami, Chief Executive Officer

Avishai Abrahami is the Co-Founder and CEO of Wix.com, which he co-founded in 2006. Prior to Wix, Mr. Abrahami co-founded two other software companies: AIT Ltd., which he founded in 1993 and sold in 1997, and Sphera Corporation, which he co-founded in 1998 and was later acquired by SWsoft. He served as CTO of both AIT Ltd. and Sphera Corporation. He also held roles as VP of Product Marketing at Sphera Corp and VP of Strategic Alliances for Arel Communications & Software. Mr. Abrahami is also an active investor in several startups and serves on the board of monday.com.

Lior Shemesh, Chief Financial Officer

Lior Shemesh has served as the Chief Financial Officer of Wix.com Ltd. since April 2013. Before joining Wix, Mr. Shemesh was the CFO of Alvarion Ltd., a provider of optimized wireless broadband solutions. His previous experience includes senior finance roles at Veraz Networks Inc., a softswitch, media gateway, and digital compression solutions provider, and ECI Telecom Ltd., a network infrastructure provider. Mr. Shemesh began his career as an accountant at Israel Aerospace Industries. He also served on the board of directors of Aspen Group Ltd. and is currently a board member for eToro Group Ltd.

Nir Zohar, President and Chief Operating Officer

Nir Zohar joined Wix.com in May 2007, becoming Chief Operating Officer in June 2008 and President in September 2013. He is instrumental in scaling Wix's global operations and strategic growth. Prior to Wix, Mr. Zohar served as Budget and Production Manager of M.B. Contact Ltd. He also worked for The Jewish Agency and the Israeli Scouts. He previously served as a Lieutenant Commander and Chief Engineer in the Israeli Navy. Mr. Zohar is also a co-founder of Qendix and ZOOZ Power and is currently the Deputy CEO of Ayyeka. He is a member of the Board of Directors at Fiverr.

Omer Shai, Chief Marketing Officer

Omer Shai is the Chief Marketing Officer at Wix.com, a position he has held since September 2013, having joined the company in February 2008. With over 16 years of experience, he is an internet marketing veteran specializing in search optimization, online advertising, and social media. Before his tenure at Wix, Mr. Shai co-founded the digital design company Hyperactive and served as Marketing Director at Hackersoftware.

Giora Kaplan, Co-Founder & Advisor

Giora Kaplan co-founded Wix.com in 2006 alongside Avishai Abrahami and Nadav Abrahami. He is responsible for driving the company's technological vision and innovation. Mr. Kaplan possesses an extensive background in software development and strategic planning. His career also includes founding multiple tech companies and serving in software R&D at the Israel Defense Forces.

The clear emerging threat for Wix.com is the rapid advancement and proliferation of **AI-powered website builders**. These platforms leverage artificial intelligence to automate the entire website creation process, generating full websites, content, and layouts with minimal user input, often in seconds.

Examples of such services, including Durable.co, 10Web.io, and Leia.co, are beginning to gain traction by promising to significantly reduce the time, effort, and design skills traditionally required to launch a professional-looking website. This directly challenges Wix's core value proposition of providing an easy-to-use drag-and-drop platform, as AI builders could offer an even faster, more automated, and potentially more personalized solution, thereby disrupting the market for small businesses and individuals seeking a quick and effortless online presence.

Wix.com (WIX) operates in several addressable markets, primarily focusing on website building and e-commerce platforms. The company also offers various business solutions, including marketing, online scheduling, and industry-specific tools.

Addressable Market Sizes for Wix.com's Main Products and Services:

Website Builder Software Market

• Global Market: The global website builders market is expected to be valued at approximately USD 2.53 billion in 2025 and is forecasted to reach nearly USD 5.69 billion by 2034, advancing at a Compound Annual Growth Rate (CAGR) of 7% between 2025 and 2034. Another estimate for the global website builder software market suggests a value of USD 2.8 billion in 2025, growing to USD 5.14 billion by 2034 at a CAGR of 6.97%.
• North America Market: North America is a leading region in the website builders market, accounting for approximately 50% of global adoption. The U.S. website builder market is anticipated to expand at a 6.4% CAGR until 2032, reaching an estimated value of US$ 1.2 billion by the end of that forecast period.

E-commerce Platform Market

• Global Market: The global e-commerce platform market size was estimated at USD 9.40 billion in 2024 and is projected to reach USD 45.60 billion by 2033, with a CAGR of 20.2% from 2025 to 2033. Another report indicates the global e-commerce platform market was valued at USD 6.32 billion in 2024 and is expected to grow from USD 6.81 billion in 2025 to reach USD 18.5 billion by 2033, demonstrating a CAGR of 12.3% during this forecast period.
• United States Market: The United States constitutes a significant portion of the e-commerce platform market, with projected spending of $8.4 billion in the next 12 months (from March 2025), representing 37% of the global market size.

AI-Powered Website Builder Market

• Global Market: The global AI-powered website builder market is projected to reach USD 31.5 billion by 2033, a substantial increase from USD 3.17 billion in 2023, growing at a robust CAGR of 25.80% from 2024 to 2033.
• North America Market: In 2023, North America dominated the AI-powered website builder market, holding over 40.5% of the share and generating approximately USD 1.3 billion in revenue. The United States AI website builder sector alone is poised for rapid growth, with projections suggesting a CAGR of 32.9% over the next decade, potentially reaching a market valuation of around $5.09 billion by 2033.

Here are 3-5 expected drivers of future revenue growth for Wix.com (WIX) over the next 2-3 years:

1. Expansion and Adoption of AI Offerings

   Wix is strategically investing in and integrating artificial intelligence (AI) across its platform, including new proprietary algorithms and the concept of "vibe coding." These AI enhancements are expected to boost user capabilities, improve conversion rates, and attract new users, directly translating into revenue growth.

2. Growth of the Wix Studio Platform and Partner Segment

   The Wix Studio platform, designed for agencies and developers, continues to see robust adoption. The broader partner segment is identified as a fast-growing area, contributing significantly to Gross Payment Volume (GPV) growth and overall revenue, as more professionals and larger agencies utilize Wix for their commerce and website needs.

3. Expansion of Commerce and Business Solutions, including Base44 Integration

   Wix is broadening its suite of commerce and business solutions, offering advanced SEO and marketing tools to its users. The acquisition and integration of Base44 are specifically cited as accelerating Wix's entry into the application market and are expected to contribute significantly to Annual Recurring Revenue (ARR) by the end of 2025, thereby expanding service offerings and enhancing customer engagement.

4. Stronger New User Acquisition and Improved Conversion Rates

   The company has observed increasingly stronger new user cohorts joining the platform, leading to accelerated bookings growth. This growth is further supported by improved conversion rates in key markets and enhanced monetization strategies, including the ability to convert users into paid subscribers and upsell additional services.

Share Repurchases

• Wix's Board of Directors authorized an increase to its securities repurchase program by an additional $200 million in August 2025, bringing the total program capacity to $500 million, including a previously authorized $400 million (of which $100 million was utilized).
• Since the beginning of 2025, Wix has repurchased $300 million of its ordinary shares.
• The company has executed over $1 billion in aggregate share repurchases since 2021.

Share Issuance

• In August 2020, Wix announced the pricing of $500 million aggregate principal amount of 0% Convertible Senior Notes due 2025 in a private offering.
• In September 2025, Wix announced its intention to offer $750 million aggregate principal amount of 0.00% Convertible Senior Notes due 2030 in a private offering.
• A portion of the proceeds from the September 2025 offering is intended for capped call transactions to reduce potential dilution, and the company plans a concurrent repurchase of $50 to $75 million of its ordinary shares.

Outbound Investments

• In February 2020, Wix acquired Inkfrog for eBay sellers.
• In 2021, Wix acquired SpeedETab in March, and later in the year, acquired Rise.ai and Modalyst.
• In May 2025, Wix acquired Hour One, a startup specializing in AI-powered video creation tools, and in June 2025, it acquired Base44 for $80 million to integrate its AI capabilities.

Capital Expenditures

• Wix's capital expenditures were $19 million in 2020, $38 million in 2021, $71 million in 2022, $66 million in 2023, and $19 million in 2024.
• Expected capital expenditures for 2024, excluding headquarters costs, are approximately $7-$10 million.
• Capital expenditures primarily consist of investments in leasehold improvements for office space and the purchase of computers and related equipment.