Tearsheet

Homestolife (HTLM)


Market Price (10/31/2025): $3.25 | Market Cap: $291.5 Mil
Sector: Consumer Discretionary | Industry: Other Specialty Retail

Homestolife (HTLM)


Market Price (10/31/2025): $3.25
Market Cap: $291.5 Mil
Sector: Consumer Discretionary
Industry: Other Specialty Retail

Investment Highlights Why It Matters Which of these 2 stories sounds closer for this stock?

1. Generates cash flow

The stock generated 4% or more of the share price (called cash flow yield), and shows moderate 10-15% or more growth.

2. Riding a trend

Think Tesla during the pandemic of 2020 when EVs were riding a cultural high, or Nvidia in the current AI boom, or even Figma. These companies don’t have enough yield, or, enough growth, or both - however - they are riding a trend. They have momentum. These can be more volatile - they don’t have the floor of strong cash flow


0 Attractive yield
Total YieldTotal Yield = Earnings Yield + Dividend Yield, Earnings Yield = Net Income / Market Cap Dividend Yield = Total Dividends / Market Cap is 5.3%
  Not cash flow generative
CFO/Rev LTMCash Flow from Operations / Revenue (Sales), Last Twelve Months (LTM) is -6.9%, FCF/Rev LTMFree Cash Flow / Revenue (Sales), Last Twelve Months (LTM) is -6.9%
1   High stock price volatility
Vol 12M is 135%
0 Attractive yield
Total YieldTotal Yield = Earnings Yield + Dividend Yield, Earnings Yield = Net Income / Market Cap Dividend Yield = Total Dividends / Market Cap is 5.3%
1 Not cash flow generative
CFO/Rev LTMCash Flow from Operations / Revenue (Sales), Last Twelve Months (LTM) is -6.9%, FCF/Rev LTMFree Cash Flow / Revenue (Sales), Last Twelve Months (LTM) is -6.9%
2 High stock price volatility
Vol 12M is 135%

Market Valuation & Key Metrics

HTLM Stock


Return vs. Risk


Price Returns Compared

 202020212022202320242025Total [1]
Returns
HTLM Return------61%-62%
Peers Return    80%-32%23%
S&P 500 Return16%27%-19%24%23%16%110%

Monthly Win Rates [3]
HTLM Win Rate----50%33% 
Peers Win Rate   10%58%38% 
S&P 500 Win Rate58%75%42%67%75%67% 

Max Drawdowns [4]
HTLM Max Drawdown------63% 
Peers Max Drawdown    -24%-66% 
S&P 500 Max Drawdown-31%-1%-25%-1%-2%-15% 


[1] Cumulative total returns since the beginning of 2020
[2] Peers: ABLV, CGTL, FTEL, JBDI, PTLE.
[3] Win Rate = % of calendar months in which monthly returns were positive
[4] Max drawdown represents maximum peak-to-trough decline within a year
[5] 2025 data is for the year up to 10/30/2025 (YTD)

How Low Can It Go

HTLM has limited trading history. Below is the Consumer Discretionary sector ETF (XLY) in its place.

Unique KeyEventXLYS&P 500
2022 Inflation Shock2022 Inflation Shock  
2022 Inflation Shock% Loss% Loss-40.3%-25.4%
2022 Inflation Shock% Gain to Breakeven% Gain to Breakeven67.4%34.1%
2022 Inflation ShockTime to BreakevenTime to Breakeven680 days464 days
2020 Covid Pandemic2020 Covid Pandemic  
2020 Covid Pandemic% Loss% Loss-33.9%-33.9%
2020 Covid Pandemic% Gain to Breakeven% Gain to Breakeven51.3%51.3%
2020 Covid PandemicTime to BreakevenTime to Breakeven82 days148 days
2018 Correction2018 Correction  
2018 Correction% Loss% Loss-21.9%-19.8%
2018 Correction% Gain to Breakeven% Gain to Breakeven28.1%24.7%
2018 CorrectionTime to BreakevenTime to Breakeven105 days120 days
2008 Global Financial Crisis2008 Global Financial Crisis  
2008 Global Financial Crisis% Loss% Loss-60.1%-56.8%
2008 Global Financial Crisis% Gain to Breakeven% Gain to Breakeven150.8%131.3%
2008 Global Financial CrisisTime to BreakevenTime to Breakeven779 days1480 days

Compare to


In The Past

SPDR Select Sector Fund's stock fell -40.3% during the 2022 Inflation Shock from a high on 11/19/2021. A -40.3% loss requires a 67.4% gain to breakeven.

Preserve Wealth

Limiting losses and compounding gains is essential to preserving wealth over time.

Asset Allocation

Actively managed asset allocation strategies protect wealth. Learn more.

About Homestolife (HTLM)

Better Bets than Homestolife (HTLM)

Latest Trefis Analyses

TitleTopic
0DASHBOARDS 
1Homestolife Stock Lost 8.3%, Buy Or Wait?Return

Trade Ideas

Select past ideas related to HTLM. For more, see Trefis Trade Ideas.

Unique KeyDateTickerCompanyCategoryTrade Strategy6M Fwd Rtn12M Fwd Rtn12M Max DD
ANF_9302025_Dip_Buyer_FCFYield09302025ANFAbercrombie & FitchDip BuyDB | FCFY OPMDip Buy with High FCF Yield and High Margin
Buying dips for companies with high FCF yield and meaningfully high operating margin
-14.4%-14.4%-22.1%
DECK_9302025_Dip_Buyer_FCFYield09302025DECKDeckers OutdoorDip BuyDB | FCFY OPMDip Buy with High FCF Yield and High Margin
Buying dips for companies with high FCF yield and meaningfully high operating margin
-17.3%-17.3%-17.3%
CHH_9302025_Dip_Buyer_ValueBuy09302025CHHChoice Hotels InternationalDip BuyDB | P/E OPMDip Buy with Low PE and High Margin
Buying dips for companies with tame PE and meaningfully high operating margin
-11.9%-11.9%-11.9%
VAC_9302025_Dip_Buyer_ValueBuy09302025VACMarriott Vacations WorldwideDip BuyDB | P/E OPMDip Buy with Low PE and High Margin
Buying dips for companies with tame PE and meaningfully high operating margin
-0.0%-0.0%-6.1%
FUN_9302025_Short_Squeeze09302025FUNSix Flags EntertainmentSpecialShort Squeeze PotentialShort Squeeze Potential
Has potential for a short squeeze. High short interest, rising short interest and high debt.
4.5%4.5%-11.7%
Unique KeyDateTickerCompanyCategoryTrade Strategy6M Fwd Rtn12M Fwd Rtn12M Max DD
ANF_9302025_Dip_Buyer_FCFYield09302025ANFAbercrombie & FitchDip BuyDB | FCFY OPMDip Buy with High FCF Yield and High Margin
Buying dips for companies with high FCF yield and meaningfully high operating margin
-14.4%-14.4%-22.1%
DECK_9302025_Dip_Buyer_FCFYield09302025DECKDeckers OutdoorDip BuyDB | FCFY OPMDip Buy with High FCF Yield and High Margin
Buying dips for companies with high FCF yield and meaningfully high operating margin
-17.3%-17.3%-17.3%
CHH_9302025_Dip_Buyer_ValueBuy09302025CHHChoice Hotels InternationalDip BuyDB | P/E OPMDip Buy with Low PE and High Margin
Buying dips for companies with tame PE and meaningfully high operating margin
-11.9%-11.9%-11.9%
VAC_9302025_Dip_Buyer_ValueBuy09302025VACMarriott Vacations WorldwideDip BuyDB | P/E OPMDip Buy with Low PE and High Margin
Buying dips for companies with tame PE and meaningfully high operating margin
-0.0%-0.0%-6.1%
FUN_9302025_Short_Squeeze09302025FUNSix Flags EntertainmentSpecialShort Squeeze PotentialShort Squeeze Potential
Has potential for a short squeeze. High short interest, rising short interest and high debt.
4.5%4.5%-11.7%

Recent Active Movers

Recent Active Movers

More From Trefis

Peer Comparisons for Homestolife

Financials

HTLMABLVCGTLFTELJBDIPTLEMedian
NameHomestol.Able Vie.Creative.Fitell JBDI PTL  
Mkt Price3.220.920.532.721.350.181.14
Mkt Cap0.3-----0.3
Rev LTM337-----337
Op Inc LTM17-----17
FCF LTM-23------23
FCF 3Y Avg-------
CFO LTM-23------23
CFO 3Y Avg-------

Growth & Margins

HTLMABLVCGTLFTELJBDIPTLEMedian
NameHomestol.Able Vie.Creative.Fitell JBDI PTL  
Rev Chg LTM-------
Rev Chg 3Y Avg-------
Rev Chg Q-------
QoQ Delta Rev Chg LTM-------
Op Mgn LTM5.1%-----5.1%
Op Mgn 3Y Avg-------
QoQ Delta Op Mgn LTM-------
CFO/Rev LTM-6.9%------6.9%
CFO/Rev 3Y Avg-------
FCF/Rev LTM-6.9%------6.9%
FCF/Rev 3Y Avg-------

Valuation

HTLMABLVCGTLFTELJBDIPTLEMedian
NameHomestol.Able Vie.Creative.Fitell JBDI PTL  
Mkt Cap0.3-----0.3
P/S0.9-----0.9
P/EBIT14.1-----14.1
P/E18.8-----18.8
P/CFO-12.5------12.5
Total Yield5.3%-----5.3%
Dividend Yield0.0%-----0.0%
FCF Yield 3Y Avg-------
D/E0.1-----0.1
Net D/E0.0-----0.0

Returns

HTLMABLVCGTLFTELJBDIPTLEMedian
NameHomestol.Able Vie.Creative.Fitell JBDI PTL  
1M Rtn-5.3%2.2%-2.4%-49.1%-21.1%-11.2%-8.2%
3M Rtn-17.0%-8.0%-43.0%-67.3%44.4%-15.6%-16.3%
6M Rtn-12.4%-28.7%-41.8%-61.7%60.7%-85.3%-35.3%
12M Rtn-22.4%2.2%--99.5%37.7%-95.8%-22.4%
3Y Rtn-------
1M Excs Rtn-8.6%0.6%-2.0%-56.5%-19.3%-16.2%-12.4%
3M Excs Rtn-26.8%-17.9%-52.7%-77.8%37.9%-22.3%-24.6%
6M Excs Rtn-34.1%-50.4%-63.6%-83.4%39.0%-107.1%-57.0%
12M Excs Rtn-36.9%-14.7%--116.6%7.8%-112.9%-36.9%
3Y Excs Rtn-------

Financials

Price Behavior

Short Interest

Short Interest: As Of Date10152025
Short Interest: Shares Quantity7,579
Short Interest: % Change Since 9302025-8.8%
Average Daily Volume5,745
Days-to-Cover Short Interest1.32
Basic Shares Quantity89,687,500
Short % of Basic Shares0.0%

SEC Filings

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Report DateFiling DateFiling
630202591720256-K 6/30/2025
331202561220256-K 3/31/2025
12312024407202520-F 12/31/2024
6302024112520246-K 6/30/2024
1231202310012024424B4 12/31/2023

Insider Activity

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