Here are 1-2 brief analogies for Boxlight (BOXL):

• Samsung for interactive classroom displays and software.
• The Dell or HP for interactive classroom technology, providing displays, software, and audio systems.

• Interactive Flat Panel Displays & Projectors: Hardware solutions including interactive touchscreens and projectors designed for collaborative learning environments.
• Classroom Software: Software suites that facilitate lesson delivery, content creation, and student engagement for interactive learning.
• Professional Development & Consulting Services: Training and support for educators to effectively integrate and utilize educational technology in the classroom.
• Classroom Audio & STEM Solutions: Supplementary technology including sound systems for improved communication and tools for science, technology, engineering, and mathematics education.

Boxlight (symbol: BOXL) primarily sells its interactive technology solutions to other organizations, operating on a Business-to-Business (B2B) model. Its major customers are institutional entities rather than individual consumers or publicly traded corporations in the traditional sense.

While Boxlight serves a broad base of organizational customers, these entities (such as school districts and universities) are generally not public companies with stock symbols. Boxlight typically sells to these institutions globally, often through a network of resellers, distributors, and direct sales channels.

The primary categories of organizational customers Boxlight serves include:

• K-12 School Districts: This represents the largest customer segment, covering elementary, middle, and high schools. Districts make purchasing decisions for interactive displays, projectors, software, and professional development services used across multiple schools within their jurisdiction.
• Higher Education Institutions: Universities and colleges utilize Boxlight's interactive technology for lecture halls, collaborative learning environments, and specialized departmental needs.
• Corporate and Government Entities: Although a smaller portion of their overall business, Boxlight's solutions are also adopted by businesses and government organizations for training rooms, meeting spaces, and command centers.

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Dale Strang Chief Executive Officer

Dale Strang was appointed as the permanent Chief Executive Officer of Boxlight in June 2024, after serving as interim CEO since January 2024. He brings over 35 years of experience in the consumer technology, media, and entertainment sectors, having held senior roles with profit and loss management at companies such as Johnson Controls, Ziff-Davis, Fox Interactive, Healthline Media, and SpinMedia. Mr. Strang has also been a director of Boxlight since 2017.

Ryan Zeek Chief Financial Officer

Ryan Zeek was appointed as Boxlight's Chief Financial Officer, effective October 8, 2025. Prior to this role, he served as Chief Financial Officer (April 2025 to July 2025) and Vice President of Strategy (February 2024 to March 2025) at Incident IQ, a K-12 school software provider. Before that, he was Director – Financial Planning and Analysis at Incident IQ starting in November 2021. Mr. Zeek holds a strong academic background in accountancy.

Michael Pope Chairman of the Board

Michael Pope previously served as Boxlight's CEO and Chairman, stepping down from the CEO role in January 2024. He is an investor, fundraiser, and M&A professional who led Boxlight through nine acquisitions between 2016 and 2020, and a Nasdaq IPO in 2017. Mr. Pope was formerly a Managing Director at Vert Capital, a private equity and advisory firm, where he managed portfolio holdings in consumer products, education technology, and digital media. He also served as Chief Financial Officer and Chief Operating Officer for the Taylor Family, overseeing family investment holdings in various sectors. Additionally, he held positions as President at Viximo and Chief Financial Officer at Bebo.

Hank Nance Chief Operating Officer

Hank Nance has been the Chief Operating Officer of Boxlight since September 2014. He began his career with Boxlight Corporation in 1999 and previously served as the company's President from September 2014 to July 2015. During his tenure, he developed the company's first business-to-consumer division, which generated over $12 million in sales within its initial two years.

Shaun Marklew Executive VP & Managing Director for EMEA

Shaun Marklew serves as Boxlight's Executive Vice President and Managing Director for the EMEA (Europe, Middle East, and Africa) region. In this role, he is responsible for the company's operations and growth strategies within these key international markets.

The emergence of Augmented Reality (AR) and Virtual Reality (VR) technologies as viable and increasingly sophisticated tools for education represents a clear emerging threat to Boxlight's core business of interactive flat panels and classroom display solutions.

Similar to how the iPhone offered a fundamentally different and more compelling user experience than the BlackBerry, or how Netflix introduced a new paradigm for media consumption that disrupted Blockbuster, AR/VR presents a potential paradigm shift in interactive learning. While still in early adoption phases for widespread classroom use, significant investments by major technology companies (e.g., Apple, Meta, Google, Microsoft) are accelerating their development and application. As AR/VR hardware becomes more affordable, user-friendly, and educational content ecosystems mature, these immersive technologies could offer more personalized, engaging, and interactive learning experiences than a shared two-dimensional display.

If students transition to individual or group AR/VR headsets for interactive lessons, virtual field trips, or collaborative projects in simulated environments, the demand for traditional interactive flat panels—Boxlight's primary offering—could diminish over time. This technological shift directly challenges the fundamental approach to visual and interactive learning that Boxlight's current product portfolio addresses.

• Global EdTech and Smart Classrooms Market: This market, which aligns with Boxlight's interactive classroom solutions and integrated ecosystem, was valued at approximately USD 155.45 billion in 2024. It is projected to grow to USD 523.87 billion by 2032, exhibiting a Compound Annual Growth Rate (CAGR) of 16.4% during the forecast period of 2025-2032.

• Global K-12 Education Technology (EdTech) Market: As a significant focus for Boxlight, the global K-12 EdTech market was valued at USD 78.2 billion in 2023. This market is expected to reach approximately USD 253.9 billion by 2033, growing at a CAGR of 12.5% from 2024 to 2033.

• Global Interactive Flat Panel Display (IFPD) Market (Education Segment): Boxlight offers interactive displays through its Clevertouch brand. The global interactive flat panel display market was valued at USD 12.6 billion in 2024. Specifically, the education segment within this market accounted for USD 3.7 billion in 2024. The overall interactive flat panel display market is estimated to grow at a CAGR of 7.5% to reach USD 25.7 billion by 2034.

Here are 3-5 expected drivers of future revenue growth for Boxlight (BOXL) over the next 2-3 years:

1. New Product Launches and Portfolio Expansion: Boxlight continues to introduce new products designed to address evolving market needs. Recent examples include the launch of the CL Totem for digital signage in North America, the Google-EDLA Interactive Display Clevertouch Pro Series, and FrontRow Live Beta for hardware-free real-time captions and translation in classrooms. These new offerings aim to capture market share and diversify revenue streams within the interactive technology sector.
2. Expansion in Education and Corporate Segments: The company remains optimistic about future opportunities within the interactive technology market, specifically targeting growth in both education and corporate segments. Boxlight aims to capitalize on anticipated renewed spending and emerge as a significant beneficiary of an expected spending recovery in these markets.
3. Strategic Partnerships and Integrated Solutions: Boxlight has been formalizing partnerships to offer integrated solutions, such as the collaboration with CENTEGIX for school safety solutions that seamlessly connect emergency alerting, rapid response, and robust communication. These partnerships can expand Boxlight's reach and offer more comprehensive solutions to customers, potentially driving revenue growth through bundled offerings.
4. Unified Branding and Streamlined Go-to-Market Strategy: Boxlight has recently announced a unified worldwide display brand as "Clevertouch by Boxlight" and is working to streamline its go-to-market message. This initiative is expected to position the company for further success by simplifying its brand architecture and enhancing market clarity, which could lead to increased sales efficiency and customer acquisition.

Share Repurchases

• Boxlight Corporation announced a share repurchase program on February 14, 2023, authorizing the repurchase of up to $15 million worth of its Class A common stock.
• The program is set to expire on January 26, 2027.

Share Issuance

• Boxlight had a reverse stock split with a ratio of 1:5 on February 18, 2025.
• The number of shares outstanding increased by 26.50% in one year.
• Boxlight announced the pricing of a $4 million registered direct offering of common stock.

Outbound Investments

• On April 17, 2020, Boxlight Inc. acquired substantially all the assets and assumed certain liabilities of MyStemKits Inc., a business developing and distributing 3D printable STEM curriculums and owning rights to Robo 3D branded 3D printers for the education market.
• Effective March 12, 2019, the Company entered into an asset purchase agreement with Modern Robotics Inc. (MRI).

Capital Expenditures

• Boxlight's projected capital expenditures are $1 million annually from 2025 to 2029.
• Historically, capital expenditures were 1 in 2020 and 1 in 2021 (values in millions of USD).