Tearsheet

Baosheng Media (BAOS)


Market Price (10/31/2025): $3.13 | Market Cap: $-
Sector: Communication Services | Industry: Advertising

Baosheng Media (BAOS)


Market Price (10/31/2025): $3.13
Market Cap: $-
Sector: Communication Services
Industry: Advertising

Investment Highlights Why It Matters Which of these 2 stories sounds closer for this stock?

1. Generates cash flow

The stock generated 4% or more of the share price (called cash flow yield), and shows moderate 10-15% or more growth.

2. Riding a trend

Think Tesla during the pandemic of 2020 when EVs were riding a cultural high, or Nvidia in the current AI boom, or even Figma. These companies don’t have enough yield, or, enough growth, or both - however - they are riding a trend. They have momentum. These can be more volatile - they don’t have the floor of strong cash flow


0  Weak multi-year price returns
2Y Excs Rtn is -93%, 3Y Excs Rtn is -119%
High stock price volatility
Vol 12M is 340%
0 Weak multi-year price returns
2Y Excs Rtn is -93%, 3Y Excs Rtn is -119%
1 High stock price volatility
Vol 12M is 340%

Market Valuation & Key Metrics

BAOS Stock


Return vs. Risk


Price Returns Compared

 202020212022202320242025Total [1]
Returns
BAOS Return---70%-30%-29%20%-81%
Peers Return  -21%7%-15%-18%-41%
S&P 500 Return16%27%-19%24%23%16%110%

Monthly Win Rates [3]
BAOS Win Rate-30%17%42%58%56% 
Peers Win Rate 18%13%20%25%53% 
S&P 500 Win Rate58%75%42%67%75%67% 

Max Drawdowns [4]
BAOS Max Drawdown---74%-40%-57%-34% 
Peers Max Drawdown  -24%-8%-23%-30% 
S&P 500 Max Drawdown-31%-1%-25%-1%-2%-15% 


[1] Cumulative total returns since the beginning of 2020
[2] Peers: HAO, DV, BAOS, EDHL, MCTR.
[3] Win Rate = % of calendar months in which monthly returns were positive
[4] Max drawdown represents maximum peak-to-trough decline within a year
[5] 2025 data is for the year up to 10/30/2025 (YTD)

How Low Can It Go

Unique KeyEventBAOSS&P 500
2022 Inflation Shock2022 Inflation Shock  
2022 Inflation Shock% Loss% Loss-98.2%-25.4%
2022 Inflation Shock% Gain to Breakeven% Gain to Breakeven5387.5%34.1%
2022 Inflation ShockTime to BreakevenTime to BreakevenNot Fully Recovered days464 days

Compare to HAO, DV, BAOS, EDHL, MCTR


In The Past

Baosheng Media's stock fell -98.2% during the 2022 Inflation Shock from a high on 2/8/2021. A -98.2% loss requires a 5387.5% gain to breakeven.

Preserve Wealth

Limiting losses and compounding gains is essential to preserving wealth over time.

Asset Allocation

Actively managed asset allocation strategies protect wealth. Learn more.

About Baosheng Media (BAOS)

Trade Ideas

Select past ideas related to BAOS. For more, see Trefis Trade Ideas.

Unique KeyDateTickerCompanyCategoryTrade Strategy6M Fwd Rtn12M Fwd Rtn12M Max DD
TTD_9302025_Dip_Buyer_High_CFO_Margins_ExInd_DE09302025TTDTrade DeskDip BuyDB | CFO/Rev | Low D/EDip Buy with High Cash Flow Margins
Buying dips for companies with significant cash flows from operations and reasonable debt / market cap
1.9%1.9%0.0%
CMCSA_7312025_Monopoly_xInd_xCD_Getting_Cheaper07312025CMCSAComcastMonopolyMY | Getting CheaperMonopoly-Like with P/S Decline
Large cap with monopoly-like margins or cash flow generation and getting cheaper based on P/S multiple
-13.2%-13.2%-13.2%
PINS_5312025_Monopoly_xInd_xCD_Getting_Cheaper05312025PINSPinterestMonopolyMY | Getting CheaperMonopoly-Like with P/S Decline
Large cap with monopoly-like margins or cash flow generation and getting cheaper based on P/S multiple
5.5%5.5%-2.3%
IRDM_4302025_Dip_Buyer_FCFYield04302025IRDMIridium CommunicationsDip BuyDB | FCFY OPMDip Buy with High FCF Yield and High Margin
Buying dips for companies with high FCF yield and meaningfully high operating margin
-28.9%-28.9%-28.9%
IAS_4302025_Dip_Buyer_High_CFO_Margins_ExInd_DE04302025IASIntegral Ad ScienceDip BuyDB | CFO/Rev | Low D/EDip Buy with High Cash Flow Margins
Buying dips for companies with significant cash flows from operations and reasonable debt / market cap
44.4%44.4%0.0%
Unique KeyDateTickerCompanyCategoryTrade Strategy6M Fwd Rtn12M Fwd Rtn12M Max DD
TTD_9302025_Dip_Buyer_High_CFO_Margins_ExInd_DE09302025TTDTrade DeskDip BuyDB | CFO/Rev | Low D/EDip Buy with High Cash Flow Margins
Buying dips for companies with significant cash flows from operations and reasonable debt / market cap
1.9%1.9%0.0%
CMCSA_7312025_Monopoly_xInd_xCD_Getting_Cheaper07312025CMCSAComcastMonopolyMY | Getting CheaperMonopoly-Like with P/S Decline
Large cap with monopoly-like margins or cash flow generation and getting cheaper based on P/S multiple
-13.2%-13.2%-13.2%
PINS_5312025_Monopoly_xInd_xCD_Getting_Cheaper05312025PINSPinterestMonopolyMY | Getting CheaperMonopoly-Like with P/S Decline
Large cap with monopoly-like margins or cash flow generation and getting cheaper based on P/S multiple
5.5%5.5%-2.3%
IRDM_4302025_Dip_Buyer_FCFYield04302025IRDMIridium CommunicationsDip BuyDB | FCFY OPMDip Buy with High FCF Yield and High Margin
Buying dips for companies with high FCF yield and meaningfully high operating margin
-28.9%-28.9%-28.9%
IAS_4302025_Dip_Buyer_High_CFO_Margins_ExInd_DE04302025IASIntegral Ad ScienceDip BuyDB | CFO/Rev | Low D/EDip Buy with High Cash Flow Margins
Buying dips for companies with significant cash flows from operations and reasonable debt / market cap
44.4%44.4%0.0%

Recent Active Movers

Recent Active Movers

More From Trefis

Peer Comparisons for Baosheng Media

Financials

BAOSHAODVEDHLMCTRMedian
NameBaosheng.Haoxi He.DoubleVe.Everbrig.CTRL  
Mkt Price3.061.1511.240.940.921.15
Mkt Cap--1.8--1.8
Rev LTM--714--714
Op Inc LTM--85--85
FCF LTM--150--150
FCF 3Y Avg--116--116
CFO LTM--179--179
CFO 3Y Avg--145--145

Growth & Margins

BAOSHAODVEDHLMCTRMedian
NameBaosheng.Haoxi He.DoubleVe.Everbrig.CTRL  
Rev Chg LTM--16.5%--16.5%
Rev Chg 3Y Avg--21.9%--21.9%
Rev Chg Q--21.3%--21.3%
QoQ Delta Rev Chg LTM--4.9%--4.9%
Op Mgn LTM--11.9%--11.9%
Op Mgn 3Y Avg--12.8%--12.8%
QoQ Delta Op Mgn LTM---0.2%---0.2%
CFO/Rev LTM--25.1%--25.1%
CFO/Rev 3Y Avg--23.5%--23.5%
FCF/Rev LTM--21.0%--21.0%
FCF/Rev 3Y Avg--18.6%--18.6%

Valuation

BAOSHAODVEDHLMCTRMedian
NameBaosheng.Haoxi He.DoubleVe.Everbrig.CTRL  
Mkt Cap--1.8--1.8
P/S--2.6--2.6
P/EBIT--19.6--19.6
P/E--34.7--34.7
P/CFO--10.2--10.2
Total Yield--2.9%--2.9%
Dividend Yield--0.0%--0.0%
FCF Yield 3Y Avg--3.7%--3.7%
D/E--0.1--0.1
Net D/E---0.1---0.1

Returns

BAOSHAODVEDHLMCTRMedian
NameBaosheng.Haoxi He.DoubleVe.Everbrig.CTRL  
1M Rtn-8.9%-4.2%-6.2%38.1%-56.1%-6.2%
3M Rtn0.0%-15.4%-26.6%49.1%-55.3%-15.4%
6M Rtn64.5%-10.5%-15.2%-75.7%-87.4%-15.2%
12M Rtn52.2%-77.3%-34.3%---34.3%
3Y Rtn-41.1%--61.5%---51.3%
1M Excs Rtn-8.1%-13.9%-2.1%44.3%-53.2%-8.1%
3M Excs Rtn-2.7%-17.4%-35.2%42.9%-59.8%-17.4%
6M Excs Rtn42.8%-32.3%-36.9%-97.4%-109.1%-36.9%
12M Excs Rtn30.0%-90.6%-52.8%---52.8%
3Y Excs Rtn-118.8%--141.0%---129.9%

Financials

Segment Financials

Revenue by Segment

$ Mil20242023202220212020
Non-search engine marketing (Non-SEM) services21499
Search engine marketing (SEM) services02887
Total24121816


Short Interest

Short Interest: As Of Date10152025
Short Interest: Shares Quantity80,273
Short Interest: % Change Since 930202579.1%
Average Daily Volume2,914,232
Days-to-Cover Short Interest1

SEC Filings

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Report DateFiling DateFiling
12312024429202520-F 12/31/2024
630202492720246-K 6/30/2024
12312023515202420-F 12/31/2023
630202392820236-K 6/30/2023
12312022508202320-F 12/31/2022
6302022101420226-K 6/30/2022
12312021517202220-F 12/31/2021
630202193020216-K 6/30/2021
12312020430202120-F 12/31/2020
123120192092021424B4 12/31/2019

Insider Activity

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