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Here are 1-2 brief analogies for DoubleVerify (DV):

• Nielsen for digital ad quality.
• Deloitte for digital ad verification.

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Major Products and Services of DoubleVerify (DV)

• Ad Verification Services: A foundational suite of services that ensure the quality and effectiveness of digital ad impressions, which includes:
  • Fraud Protection: Detects and prevents invalid traffic and ad fraud across digital advertising channels, ensuring ads are seen by real users.
  • Brand Safety & Suitability: Ensures advertisements appear in environments that align with a brand's values and content preferences, avoiding objectionable or unsuitable content.
  • Viewability Measurement: Verifies that digital ads are actually displayed on a screen and seen by users according to industry standards.
• Authentic Brand Suitability (ABS): An advanced AI-powered solution providing granular and dynamic control over ad placements to enhance brand protection and achieve precise suitability beyond basic safety.
• Campaign Performance & Optimization: Offers data and insights to measure the effectiveness of ad campaigns and optimize their performance across various platforms and formats.

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DoubleVerify (DV) Major Customers

DoubleVerify (DV) primarily sells its digital media measurement and verification solutions to other companies (B2B).

While DoubleVerify serves a highly diversified customer base of thousands of brands and hundreds of advertising agencies globally, it also partners extensively with major digital advertising platforms, which are critical to its business and revenue generation. The major customer categories and prominent platform partners include:

• Digital Advertising Platforms: These are major platforms that integrate DoubleVerify's technology to provide verification services to their advertisers or to measure their own ad inventory. Key public companies in this category that partner with DoubleVerify include:
  • Google (GOOGL)
  • Meta Platforms (META)
  • The Trade Desk (TTD)
  • Amazon (AMZN)
  • Microsoft (MSFT)
  • Snap Inc. (SNAP)
• Advertising Agencies: DoubleVerify works with leading global and regional advertising agencies that utilize DV's services on behalf of their brand clients across various digital campaigns.
• Advertisers (Brands): DoubleVerify directly serves hundreds of the world's largest advertisers, including many Fortune 500 companies, helping them ensure the quality, safety, and effectiveness of their digital ad spending.

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Mark Zagorski, Chief Executive Officer

Mark Zagorski joined DoubleVerify as Chief Executive Officer and Director in 2020. He is responsible for global company operations, expansion into new markets, and strategic product innovation, including CTV/OTT video capabilities. With over two decades of digital marketing and advertising technology leadership experience, he has expertise in CTV/OTT, data analytics, and digital advertising optimization. Before DoubleVerify, Mark served as CEO of Telaria (NYSE:TLRA), where he led its merger with Rubicon Project to form Magnite, the industry's largest independent sell-side advertising platform. He was also CEO of eXelate, which he sold to Nielsen, and subsequently launched the Nielsen Marketing Cloud as Executive Vice President. His career also includes C-level leadership roles at digital media companies WorldNow (acquired by Frankly) and MediaSpan (acquired by Naviga). Mark co-founded Frankly Media LLC.

Nicola Allais, Chief Financial Officer

Nicola Allais has served as DoubleVerify's Chief Financial Officer since November 2017. He brings over 20 years of financial, management, and operations expertise to the role. Prior to DoubleVerify, he was the CFO of Penton, an information services company, where he helped transform the business and oversaw thirteen acquisitions before its acquisition by Informa PLC. Allais also held various finance positions at Downtown Music, Primedia, and HBO. His appointment at DoubleVerify followed Providence Equity Partners LLC acquiring a majority stake in the company in September 2017.

Julie Eddleman, Chief Commercial Officer

Julie Eddleman leads DoubleVerify's commercial organization worldwide, overseeing sales, customer support, pricing, and revenue management. Before joining DoubleVerify, she was a Global Client Partner at Google, where she managed global partnership and growth strategies for major clients such as Procter & Gamble and Coca-Cola.

Dan Slivjanovski, Chief Marketing Officer

Dan Slivjanovski is the Chief Marketing Officer at DoubleVerify, responsible for corporate and product marketing, and sales empowerment. He has over 20 years of senior operating, strategy, and marketing experience. Previously, Dan served as both COO and CMO at RhythmOne (acquired by Tremor), where he played a key role in transforming the company into a leading programmatic platform and integrated nine acquisitions.

Steven Woolway, EVP, Business Development

Steven Woolway is the Executive Vice President, Business Development at DoubleVerify, responsible for all business development efforts and strategic global platform partnerships. His background includes extensive executive leadership experience in ad tech. Before DoubleVerify, he was Global VP and GM at Sizmek (now part of Amazon), and previously served as CEO at Aerify Media, which was acquired by Sizmek in 2014.

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DoubleVerify (DV) faces several key risks to its business, primarily stemming from the dynamic and rapidly evolving digital advertising landscape. These risks include:

1. Intense Competition and Evolving Digital Advertising Landscape: DoubleVerify operates in a highly competitive environment within the digital advertising market. The company's legacy open-exchange verification model is challenged by the increasing dominance of closed platforms, such as Meta and Amazon, and the emergence of new, AI-driven competitors. This shift necessitates continuous adaptation and innovation to maintain relevance and market share against rivals with potentially greater financial and technical resources.
2. Technological Obsolescence and the Impact of AI on the Open Web: A significant risk for DoubleVerify is the potential for its technology to become obsolete if it fails to keep pace with rapid technological advancements in the digital advertising industry. Specifically, the rise of generative AI could structurally impact the open web by enabling users to get answers directly from AI-powered search engines, potentially leading to a decline in traffic and ad impressions for independent publishers. Since the open web is a core driver of DoubleVerify’s high-margin programmatic business, this trend presents a major risk to its future growth and revenue.
3. Legal and Regulatory Risks, including Data Privacy and Class-Action Litigation: DoubleVerify is exposed to legal and regulatory risks, including a class-action lawsuit alleging misleading disclosures and operational mismanagement, such as overbilling for bot-related ad impressions. Additionally, the company must continually adapt to evolving data privacy legislation and regulations, such as GDPR, LGPD, and COPPA. Changes in these regulations can restrict the collection, processing, and use of personal data, requiring DoubleVerify to alter its solutions and potentially impacting its business models and the practices of its channel partners. Failure to comply or adapt to these changes could result in reduced effectiveness of its solutions, loss of customers, and potential legal or regulatory actions.

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The increasing push by major advertising platforms (e.g., Google, Meta, Amazon, TikTok) to integrate comprehensive, AI-driven ad measurement and verification solutions directly into their ecosystems. These platforms are leveraging their extensive first-party data access and advanced machine learning capabilities to offer advertisers increasingly sophisticated tools for brand safety, fraud detection, and viewability, potentially diminishing the perceived necessity and value of independent third-party verification providers like DoubleVerify by presenting a robust, integrated alternative.

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DoubleVerify (DV) is expected to drive future revenue growth over the next 2-3 years through several key initiatives:

1. Expansion of Existing Customer Relationships: A primary driver of growth for DoubleVerify is the continuous expansion of its relationships with existing customers. This includes encouraging current advertisers to adopt additional DoubleVerify solutions and extending their usage across various channels and geographies. This strategy, often referred to as "attach, stack, and scale," leverages the company's proprietary suite of verification and optimization solutions to build deeper customer engagements.
2. Growth in Social Media Measurement and Activation: DoubleVerify is seeing significant traction and growth in its social media measurement and activation solutions. The company has highlighted social as one of its fastest-growing sectors, with substantial year-over-year increases in social measurement revenue. Expanding measurement coverage across key social platforms like YouTube, TikTok, and Meta is a strategic focus to capitalize on the increasing digital ad spend in this area.
3. Expansion in Connected TV (CTV) Measurement and Activation: Connected TV (CTV) is identified as a rapidly scaling and exciting growth driver for DoubleVerify. The company has reported strong increases in Media Transactions Measured (MTM) for CTV, significantly outpacing overall company growth. New CTV products, such as Verified Streaming TV, are being introduced to ensure high-quality ad delivery and are expected to unlock substantial revenue by addressing issues like misplaced ads.
4. AI-driven Product Innovation and Adoption: DoubleVerify is heavily investing in and launching new AI-powered solutions to enhance transparency and performance for advertisers. This includes the introduction and rapid adoption of offerings like DV AI Verification and DV Authentic AdVantage, which leverage AI and automation for advanced content classification and greater efficiency. A new AI Verification suite is also scheduled for a full launch in early 2026.
5. New Customer Acquisition and Global Market Share Expansion: While a significant portion of growth comes from existing clients, DoubleVerify also focuses on acquiring new enterprise customers and achieving global market share wins. The company has reported successfully scaling new advertiser and supply-side customers and recording its largest-ever global market share wins in recent quarters, underscoring its ability to attract new business and expand its market presence.

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Share Repurchases

• DoubleVerify's Board of Directors authorized a new stock repurchase program of up to $150 million in May 2024.
• As of Q3 2025, the company repurchased 8.4 million shares for $132.3 million year-to-date, with $90 million remaining under the current authorization.
• In Q1 2025, DoubleVerify purchased 5.2 million shares for $82 million.

Share Issuance

• In April 2021, DoubleVerify completed its Initial Public Offering (IPO) at $27.00 per share, selling 9,977,452 shares and raising approximately $269.4 million for the company.
• Concurrent with the IPO in April 2021, an affiliate of Tiger Global Management purchased 1,111,111 shares from DoubleVerify in a private placement at the IPO price, contributing approximately $30 million to the company.
• In November 2023, Providence, an existing stockholder, conducted a secondary offering of 12,500,000 shares at $30.45 per share; DoubleVerify did not receive any proceeds from this sale.

Inbound Investments

• In October 2020, DoubleVerify secured a $350 million investment from an investor group led by Tiger Global Management, which included Fidelity Management & Research Company LLC, BlackRock, and Neuberger Berman Investment Advisers LLC.

Outbound Investments

• Since 2023, DoubleVerify has invested over $200 million through acquisitions to enhance the global ad tech ecosystem.
• Notable acquisitions include Scibids, an AI-powered campaign optimization startup, and Rockerbox, a leader in marketing attribution and performance measurement.
• In April 2025, DoubleVerify made a strategic investment in FirstPartyCapital, an early-stage venture capital firm specializing in ad tech, martech, and digital media, to foster innovation.