Tearsheet

AppFolio (APPF)

Market Price (12/23/2025): $236.35 | Market Cap: $8.5 Bil
Sector: Information Technology | Industry: Application Software

AppFolio (APPF)

Market Price (12/23/2025): $236.35
Market Cap: $8.5 Bil
Sector: Information Technology
Industry: Application Software

Investment Highlights Why It Matters Detailed financial logic regarding cash flow yields vs trend-riding momentum.

0	Attractive cash flow generation CFO/Rev LTMCash Flow from Operations / Revenue (Sales), Last Twelve Months (LTM) is 24%, FCF/Rev LTMFree Cash Flow / Revenue (Sales), Last Twelve Months (LTM) is 23%	Weak multi-year price returns 2Y Excs Rtn is -12%	Key risks APPF key risks include [1] intense competition from larger, Show more.
1	Low stock price volatility Vol 12M is 43%
2	Megatrend and thematic drivers Megatrends include Cloud Computing, and Smart Buildings & Proptech. Themes include Software as a Service (SaaS), Building Management Systems, Show more.

0	Attractive cash flow generation CFO/Rev LTMCash Flow from Operations / Revenue (Sales), Last Twelve Months (LTM) is 24%, FCF/Rev LTMFree Cash Flow / Revenue (Sales), Last Twelve Months (LTM) is 23%
1	Low stock price volatility Vol 12M is 43%
2	Megatrend and thematic drivers Megatrends include Cloud Computing, and Smart Buildings & Proptech. Themes include Software as a Service (SaaS), Building Management Systems, Show more.
3	Weak multi-year price returns 2Y Excs Rtn is -12%
4	Key risks APPF key risks include [1] intense competition from larger, Show more.

Valuation, Metrics & Events

	12/23/25	2024	2023	2022	2021
Share Price CYE	$236.35	$246.72	$173.24	$105.38	$121.06
Market Cap CYE ($ Bil)	8.5	9.0	6.2	3.7	4.2
Total Debt ($ Bil)	0.0	0.0	0.0	0.1	0.1
Total Cash ($ Bil)	0.2	0.3	0.2	0.2	0.1
Enterprise Value ($ Bil)	8.3	9.0	6.2	3.8	4.3
Valuation Ratios
P/S TTM	9.4	11.3	9.9	7.8	11.6
P/EBIT TTM	64.1	65.9	6,409.5	-51.0	-352.4
P/E TTM	41.6	43.8	2,284.4	-54.2	4,072.0
P/FCF TTM	40.7	49.4	133.0	891.8	1,566.0
Sector Ratios
P/S TTM (Sector)	3.2	3.2	2.9	2.6	4.6
P/EBIT TTM (Sector)	3.1	2.3	-0.2	-0.7	-0.0
P/E TTM (Sector)	-0.2	-0.3	-0.5	-0.8	-0.0
P/FCF TTM (Sector)	12.4	13.7	12.2	6.9	13.8

	12/23/25	2024	2023
Share Price CYE	$236.35	$246.72	$173.24
Market Cap CYE ($ Bil)	8.5	9.0	6.2
Total Debt ($ Bil)	0.0	0.0	0.0
Total Cash ($ Bil)	0.2	0.3	0.2
Enterprise Value ($ Bil)	8.3	9.0	6.2
Valuation Ratios
P/S TTM	9.4	11.3	9.9
P/EBIT TTM	64.1	65.9	6,409.5
P/E TTM	41.6	43.8	2,284.4
P/FCF TTM	40.7	49.4	133.0
Sector Ratios
P/S TTM (Sector)	3.2	3.2	2.9
P/EBIT TTM (Sector)	3.1	2.3	-0.2
P/E TTM (Sector)	-0.2	-0.3	-0.5
P/FCF TTM (Sector)	12.4	13.7	12.2

	APPF	S&P 500
REVENUE GROWTH	VERY GOOD
Rev LTM ($ Bil)	0.9
Rev Chg Q	21.2%	7.3%
Rev Chg LTM	18.9%	6.0%
Rev Chg 3Y Avg	27.1%	5.5%
PROFITABILITY	GOOD
Op Inc LTM ($ Bil)	0.1
CFO LTM ($ Bil)	0.2
Net Inc LTM ($ Bil)	0.2
Op Mgn LTM	14.6%	18.8%
CFO/Rev LTM	23.6%	20.4%
Net Inc Mgn	22.5%	13.1%
VALUATION	VERY HIGH
P/S	9.4	3.2
P/CFO	39.7	15.5
P/FCF	40.7	20.7
P/E	41.6	23.5
STABILITY	VERY GOOD
Debt/Equity	0.00	0.21
Cash/Assets	0.31	0.07

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Metric	Value	Date	Source
Total units under management	9.1 million	9302025	Link
Property management customers	20784	12312024	Link

Upcoming
1/29/2026	Earnings Release	Rev: - EPS: -
4/22/2026	Earnings Release	Rev: - EPS: -

APPF Stock

Return (1M):

Why The Stock Moved

Qualitative Assessment

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Here are five key points highlighting why AppFolio (APPF) stock may have moved by -14.8% for the approximate time period from August 31, 2025, to December 23, 2025: 1. Missed Q3 2025 Earnings Per Share (EPS) Estimates. AppFolio reported its Q3 2025 earnings on October 30, 2025, with an EPS of $1.31, falling short of analysts' consensus estimates of $1.45. While quarterly revenue exceeded expectations, the miss on a key profitability metric likely contributed to investor disappointment.

2. Bearish Technical Signals and Negative Stock Evaluation. Throughout the period, particularly in analyses from November 16, 2025, and December 19, 2025, AppFolio's stock exhibited various "Sell" signals and was subject to a negative evaluation for its near-term performance. These signals were derived from technical indicators such as moving averages and the Moving Average Convergence Divergence (MACD).

Show more

Stock Movement Drivers

Fundamental Drivers

The -17.2% change in APPF stock from 9/22/2025 to 12/22/2025 was primarily driven by a -17.5% change in the company's P/E Multiple.

	9222025	12222025	Change
Stock Price ($)	285.18	236.21	-17.17%
Change Contribution By	LTM	LTM
Total Revenues ($ Mil)	862.67	906.29	5.06%
Net Income Margin (%)	23.54%	22.48%	-4.51%
P/E Multiple	50.44	41.61	-17.51%
Shares Outstanding (Mil)	35.92	35.89	0.09%
Cumulative Contribution			-17.17%

LTM = Last Twelve Months as of date shown

Market Drivers

9/22/2025 to 12/22/2025

	Return	Correlation
APPF	-17.2%
Market (SPY)	2.7%	32.7%
Sector (XLK)	2.7%	18.9%

Fundamental Drivers

The 3.4% change in APPF stock from 6/23/2025 to 12/22/2025 was primarily driven by a 9.9% change in the company's Total Revenues ($ Mil).

	6232025	12222025	Change
Stock Price ($)	228.53	236.21	3.36%
Change Contribution By	LTM	LTM
Total Revenues ($ Mil)	824.47	906.29	9.92%
Net Income Margin (%)	23.87%	22.48%	-5.81%
P/E Multiple	42.16	41.61	-1.30%
Shares Outstanding (Mil)	36.30	35.89	1.14%
Cumulative Contribution			3.35%

LTM = Last Twelve Months as of date shown

Market Drivers

6/23/2025 to 12/22/2025

	Return	Correlation
APPF	3.4%
Market (SPY)	14.4%	5.0%
Sector (XLK)	19.7%	0.2%

Fundamental Drivers

The -6.2% change in APPF stock from 12/22/2024 to 12/22/2025 was primarily driven by a -40.1% change in the company's P/E Multiple.

	12222024	12222025	Change
Stock Price ($)	251.79	236.21	-6.19%
Change Contribution By	LTM	LTM
Total Revenues ($ Mil)	762.37	906.29	18.88%
Net Income Margin (%)	17.26%	22.48%	30.23%
P/E Multiple	69.46	41.61	-40.10%
Shares Outstanding (Mil)	36.31	35.89	1.15%
Cumulative Contribution			-6.20%

LTM = Last Twelve Months as of date shown

Market Drivers

12/22/2024 to 12/22/2025

	Return	Correlation
APPF	-6.2%
Market (SPY)	16.9%	35.4%
Sector (XLK)	23.8%	28.9%

Fundamental Drivers

The 125.9% change in APPF stock from 12/23/2022 to 12/22/2025 was primarily driven by a 104.4% change in the company's Total Revenues ($ Mil).

	12232022	12222025	Change
Stock Price ($)	104.58	236.21	125.87%
Change Contribution By	LTM	LTM
Total Revenues ($ Mil)	443.43	906.29	104.38%
P/S Multiple	8.26	9.35	13.18%
Shares Outstanding (Mil)	35.04	35.89	-2.41%
Cumulative Contribution			125.73%

LTM = Last Twelve Months as of date shown

Market Drivers

12/23/2023 to 12/22/2025

	Return	Correlation
APPF	33.3%
Market (SPY)	47.7%	33.8%
Sector (XLK)	52.9%	28.6%

Return vs. Risk

Price Returns Compared

	2020	2021	2022	2023	2024	2025	Total [1]
Returns
APPF Return	64%	-33%	-13%	64%	42%	-5%	113%
Peers Return	�	�	�	�	�	�	�
S&P 500 Return	16%	27%	-19%	24%	23%	17%	113%
Monthly Win Rates [3]
APPF Win Rate	58%	58%	33%	75%	67%	50%
Peers Win Rate	�	�	�	�	�	�
S&P 500 Win Rate	58%	75%	42%	67%	75%	73%
Max Drawdowns [4]
APPF Max Drawdown	-23%	-36%	-32%	0%	-5%	-22%
Peers Max Drawdown	�	�	�	�	�	�
S&P 500 Max Drawdown	-31%	-1%	-25%	-1%	-2%	-15%

[1] Cumulative total returns since the beginning of 2020
[2] Peers: RMBS, CVLT, OPEN, SPOK, AIB. See APPF Returns vs. Peers.
[3] Win Rate = % of calendar months in which monthly returns were positive
[4] Max drawdown represents maximum peak-to-trough decline within a year
[5] 2025 data is for the year up to 12/22/2025 (YTD)

How Low Can It Go

Unique Key	Event	APPF	S&P 500
2022 Inflation Shock	2022 Inflation Shock
2022 Inflation Shock% Loss	% Loss	-54.7%	-25.4%
2022 Inflation Shock% Gain to Breakeven	% Gain to Breakeven	120.6%	34.1%
2022 Inflation ShockTime to Breakeven	Time to Breakeven	427 days	464 days
2020 Covid Pandemic	2020 Covid Pandemic
2020 Covid Pandemic% Loss	% Loss	-41.3%	-33.9%
2020 Covid Pandemic% Gain to Breakeven	% Gain to Breakeven	70.5%	51.3%
2020 Covid PandemicTime to Breakeven	Time to Breakeven	71 days	148 days
2018 Correction	2018 Correction
2018 Correction% Loss	% Loss	-40.2%	-19.8%
2018 Correction% Gain to Breakeven	% Gain to Breakeven	67.1%	24.7%
2018 CorrectionTime to Breakeven	Time to Breakeven	174 days	120 days

Compare to RMBS, CVLT, OPEN, SPOK, AIB

In The Past

AppFolio's stock fell -54.7% during the 2022 Inflation Shock from a high on 2/12/2021. A -54.7% loss requires a 120.6% gain to breakeven.

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About AppFolio (APPF)

Business Description Analogies Products Customers Suppliers Management Key Risks Emerging Threats Market Size Revenue Drivers Capital Allocation

AppFolio, Inc., together with its subsidiaries, provides cloud business management solutions for the real estate industry. The company offers AppFolio Property Manager, a platform to leverage process automation, easy to use interface, and the optimization of common workflows for property management companies, as well as completes and records critical transactions in the system and give its customers access to the data they need to run their business; AppFolio Property Manager Plus, which offers customizable workflows that allow customers to digitize their existing processes, performance insights, intelligent revenue management, and integrations through selected partners and dedicated strategic account managers; and AppFolio Investment Management, a solution that is designed to enable real estate investment management organizations to manage investor relationships through enhancing transparency and streamlining certain business processes. It also provides value added services that are designed to enhance, automate, and streamline processes and workflows for property management businesses, such as electronic payment, tenant screening, and insurance services. AppFolio, Inc. was incorporated in 2006 and is headquartered in Santa Barbara, California.

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Here are 1-3 brief analogies to describe AppFolio (APPF):

Shopify for property managers: AppFolio provides an all-in-one cloud-based platform for landlords and property managers to run their entire business, similar to how Shopify empowers e-commerce businesses.
Square for property management and legal firms: AppFolio offers a comprehensive suite of software tools (covering operations, payments, and accounting) tailored for specific industries like property management and legal practices, much like Square provides diverse business solutions for small businesses.

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AppFolio Property Manager: Provides comprehensive cloud-based property management software for landlords and property managers to streamline operations across various property types.
AppFolio Investment Management: Offers cloud-based software for real estate investment managers to simplify operations, manage assets, and enhance investor communication.
AppFolio Property Manager PLUS: Delivers an advanced cloud-based property management platform specifically designed for larger and more complex real estate businesses.
Value+ Services: A suite of integrated add-on services, including payment processing, tenant screening, and professional websites, that enhance the core property management platform.

```

AI Analysis | Feedback

AppFolio (symbol: APPF) primarily sells its cloud-based business management software to other companies.

Due to its Software-as-a-Service (SaaS) business model, AppFolio serves a highly fragmented and diverse customer base consisting of many small to medium-sized businesses. This means that AppFolio does not have individual "major customers" (i.e., specific companies that account for a significant portion, typically 10% or more, of its revenue) that are publicly disclosed in its financial filings.

Instead of naming specific major customer companies, AppFolio's customer base can be described by the categories of businesses it serves:

Property Management Companies: These range from small independent managers to larger firms managing a portfolio of residential and commercial properties, including single-family homes, multi-family units, and community associations.
Real Estate Investors: Individuals or groups who manage their own investment properties.
Small to Medium-sized Law Firms: Through its MyCase platform, AppFolio provides practice management software for legal professionals.

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Amazon Web Services (subsidiary of Amazon.com, Inc.) (AMZN)

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Shane Trigg
President and Chief Executive Officer

Shane Trigg is the President and Chief Executive Officer of AppFolio. He has over 25 years of leadership experience across sales and marketing, product and engineering, mergers and acquisitions, and general management within publicly-traded SaaS businesses. Prior to his current role, he served as AppFolio's General Manager, Real Estate, and President of Real Estate. Before joining AppFolio in April 2020, he was a Senior Vice President for both Commerce Cloud and Marketing Cloud at Salesforce from 2012 to 2020. Earlier in his career (2004-2011), he held various positions at MRI Software (formerly Intuit Real Estate Solutions, Inc.), eventually serving as Vice President of Global Sales and Marketing.

Tim Eaton
Chief Financial Officer

Tim Eaton was appointed Chief Financial Officer of AppFolio, effective July 30, 2025. He previously served as Interim CFO since October 2024. Eaton joined AppFolio in 2020 and has held several key positions, including Chief of Staff to the CEO. Before his tenure at AppFolio, he gained extensive experience in financial, strategic, and operational roles at Visa, Google, and Goldman Sachs.

Matthew Baird
Chief Technology Officer

Matthew Baird serves as the Chief Technology Officer at AppFolio. He is responsible for empowering AppFolio's software engineering initiatives.

Elizabeth Barat
Chief People Officer

Elizabeth Barat is the Chief People Officer for AppFolio, where she is responsible for ensuring AppFolio is a desirable workplace for employees.

Matt Mazza
Chief Trust Officer and Corporate Secretary

Matt Mazza holds the titles of Chief Trust Officer and Corporate Secretary at AppFolio, leading the company's legal, compliance, and governance functions.

AI Analysis | Feedback

The public company AppFolio (APPF) faces several key business risks, primarily stemming from intense market competition, its dependence on the cyclical U.S. real estate market, and inherent data security challenges.

Intense Competition: AppFolio operates in a highly competitive market against larger and well-capitalized rivals such as Yardi and RealPage. This competitive landscape necessitates substantial investment in research and development to maintain innovation and differentiate its platform, which can put pressure on operating margins. The competition can also lead to pricing pressures and challenges in securing larger enterprise-level customers.
Reliance on the U.S. Real Estate Market: AppFolio's business is largely tied to the health and cyclical nature of the U.S. real estate and rental market, with nearly all its revenue generated domestically. Economic downturns, fluctuations in interest rates, and employment trends directly impact the financial stability of AppFolio's property management customers, which can adversely affect the company's revenue growth, especially from its value-added services and new customer acquisition efforts.
Data Security and Privacy Risks: As a provider of cloud-based property management solutions, AppFolio handles a significant amount of sensitive property and tenant data. Consequently, the business is exposed to risks associated with data breaches, cyber threats, and the security practices of its third-party service providers. Any major security incident could damage the company's brand reputation, trigger regulatory scrutiny, and result in compliance and litigation expenses.

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AppFolio (symbol: APPF) primarily offers software solutions for the real estate industry, with its main product focusing on property management. The company also provides solutions for investment management.

For its main product, Property Management Software, the addressable market is substantial within the United States. The U.S. housing cloud projects market, which encompasses the technology solutions AppFolio provides for property management, is projected to be approximately $2 billion in 2025. This market is expected to grow significantly, reaching an estimated $16.8 billion by 2035.

Additionally, a broader total addressable market for small business management software, which AppFolio's offerings could be considered a part of, is estimated at $16.5 billion as of 2024 in the U.S.

For AppFolio's investment management products, specific addressable market sizes were not identified in the available information, therefore, the market size is null.

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AppFolio (APPF) is expected to drive future revenue growth over the next 2-3 years through several key strategies:

Customer Acquisition and Unit Growth: AppFolio continues to expand its customer base and increase the total number of units managed on its platform. In Q3 2025, the company reported a 7% growth in total units under management, reaching 9.1 million, and a 7% increase in customers. Similarly, Q3 2024 saw a 5% increase in customers and a 9% increase in ending units managed. This consistent expansion of its customer base and units under management remains a fundamental driver for both its core solutions and overall revenue.
Increased Adoption of Higher-Tier Products and Value-Added Services: A significant driver of revenue growth comes from customers adopting premium product tiers like AppFolio Property Manager Plus and Max, as well as greater utilization of value-added services. Revenue from value-added services grew 28% year-over-year in Q3 2024, primarily due to increased usage of its online payments platform and the discontinuation of eCheck fee waivers in August 2023. This trend is expected to continue, supported by momentum in Plus and Max offerings and the early monetization of resident services.
Innovation with AI-Powered Solutions and Resident Experience Offerings: AppFolio is heavily investing in innovation, particularly in AI-powered solutions like Realm-X and new resident experience platforms such as FolioSpace. Realm-X automates routine tasks and workflows, receiving positive feedback from beta customers. FolioSpace, along with the acquisition of LiveEasy, aims to enhance the resident experience, differentiate AppFolio in the market, and drive further adoption. The company's AI-native platform has already secured significant customer adoption, with 96% of customers using at least one AI-powered solution. Continued investment in AI and resident experience capabilities is anticipated to fuel future growth.
Strategic Partnerships and Ecosystem Expansion: AppFolio is expanding its integrated ecosystem through partnerships, including AppFolio Stack, fintech solutions, and other third-party integrations. These partnerships provide customers with more seamless, end-to-end experiences, increasing platform stickiness and average revenue per user (ARPU), which supports long-term recurring revenue growth. Strategic investments, such as the $75 million investment in Second Nature, and the integration of LiveEasy, are contributing to value-added services and differentiation.
Effective Pricing Strategies and ARPU Growth: The company has demonstrated a focus on increasing its Average Revenue Per User (ARPU). This is evident through the higher usage of its online payments platform and the decision to stop waiving eCheck fees, which contributed to the growth in value-added services revenue. Analyst confidence in AppFolio's ARPU growth story has led to raised long-term growth estimates.

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1. Share Repurchases

AppFolio authorized a new $300.0 million share repurchase program on April 23, 2025.
This new program replaced a previous $100.0 million stock repurchase program that had been substantially exhausted.
As of March 31, 2025, the company reported $95.68 million in stock buybacks.

2. Share Issuance

AppFolio's diluted weighted average shares outstanding are expected to be approximately 37 million for the full fiscal year 2025.
The number of shares outstanding decreased by approximately 2.06% in the last year (as of a report likely from late 2024 or early 2025).
Stock-based compensation expense was $62.1 million in 2024, $54.9 million in 2023, and $43.2 million in 2022.

4. Outbound Investments

AppFolio completed the acquisition of Move EZ, Inc. (also referred to as LiveEasy) for $78.5 million in October 2024.
The company has an approximate $77 million investment in Second Nature Holdings, L.P., in addition to other non-marketable equity investments.

5. Capital Expenditures

Capital expenditures (cash outflows) were $2.0 million in 2024, $9.0 million in 2023, and $6.5 million in 2022.
Expected capital expenditures are projected at $60 million for 2025, rising to $71 million in 2026.
These expenditures are primarily focused on purchases of property and equipment and capitalized software development costs, supporting innovation in AI-powered tools and resident experience capabilities.

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Royal Caribbean

Higher Rev Chg 3Y Avg | Lower P/Op Inc (Values for APPF: 27.1% | 64.1x)

HOOD (47.5% | 54.3x)

Robinhood Markets

MELI (39.5% | 32.3x)

MercadoLibre

APO (89.3% | 10.9x)

Apollo Asset Management

RCL (37.7% | 17.8x)

Royal Caribbean

LVS (51.6% | 16.2x)

Las Vegas Sands

Higher Rev Chg LTM (Value for APPF: 18.9%)

LLY (36.8%)

Eli Lilly

COF (25.4%)

Capital One Financial

SCHW (22.3%)

Charles Schwab

ISRG (22.2%)

Intuitive Surgical

META (21.3%)

Meta Platforms

Higher Rev Chg 3Y Avg (Value for APPF: 27.1%)

APO (89.3%)

Apollo Asset Management

HOOD (47.5%)

Robinhood Markets

KKR (44.5%)

KKR

MELI (39.5%)

MercadoLibre

DASH (27.8%)

DoorDash

Higher Op Mgn LTM (Value for APPF: 14.6%)

MA (58.3%)

Mastercard

META (43.2%)

Meta Platforms

LLY (43.0%)

Eli Lilly

GOOGL (32.2%)

Alphabet

JNJ (26.2%)

Johnson & Johnson

Higher CFO/Rev LTM (Value for APPF: 23.6%)

V (57.6%)

Visa

META (56.8%)

Meta Platforms

MA (56.1%)

Mastercard

GOOGL (39.3%)

Alphabet

JNJ (26.3%)

Johnson & Johnson

Higher FCF/Rev LTM (Value for APPF: 23.0%)

BAC (57.3%)

Bank of America

V (53.9%)

Visa

MA (52.5%)

Mastercard

ABBV (33.0%)

AbbVie

META (23.7%)

Meta Platforms

Higher Total Yield (Value for APPF: 2.4%)

BRK-B (6.3%)

Berkshire Hathaway

META (3.8%)

Meta Platforms

GOOGL (3.6%)

Alphabet

WMT (3.4%)

Walmart

AMZN (2.9%)

Amazon.com

		Best Bets In Information Technology Sector
	APPF	VRSN	IDCC	NVDA	RMBS	GEN	ZM	DBX	YOU	MPWR	DAVE
What You Pay
P/E	41.6	28.3	17.2	45.0	44.8	30.0	16.9	14.8	19.6	23.9	20.0
P/EBIT	64.1	20.5	14.0	38.4	38.2	10.6	24.5	12.0	21.4	65.4	22.8
What You Get
Rev Chg Q	21.2%	7.3%	28.0%	62.5%	22.7%	25.3%	4.4%	-0.7%	15.5%	18.9%	63.0%
Rev Chg LTM	18.9%	5.5%	28.8%	65.2%	31.0%	16.2%	3.8%	-0.4%	17.8%	30.5%	53.8%
Rev Chg 3Y Avg	27.1%	5.2%	27.1%	91.6%	17.3%	16.5%	3.4%	3.4%	31.0%	17.2%	38.6%
FCF/Rev 3Y Avg	16.4%	57.4%	54.2%	43.4%	39.3%	36.7%	36.1%	33.4%	32.5%	28.6%	26.0%

[1] Choosing top 10 best bets from each sector quarterly is an alpha producing strategy vs sector benchmark
[2] Historical annualized return of 24%, alpha of 2.9%, and sharpe of 1.04

Latest Trefis Analyses

	Title	Topic	Date
0	DASHBOARDS
1	AppFolio Earnings Notes
2	Can AppFolio Stock Hold Up When Markets Turn?	Return
3	Is 20.2% Fall In AppFolio (APPF) Stock A Buying Opportunity?	Actionable
4	AppFolio vs Eli Lilly: Which Is A Better Investment?	Counter-Intuitive Comparisons
5	AppFolio vs Arista Networks: Which Is A Better Investment?	Counter-Intuitive Comparisons
6	AppFolio vs Cadence Design Systems: Which Is A Better Investment?	Counter-Intuitive Comparisons
7	Day 9 of Loss Streak for AppFolio Stock with -17% Return (vs. 7.5% YTD) [8/15/2025]	Notification
8	How Does AppFolio Stock Stack Up Against Its Peers?	Peer Comparison
9	Better Bet Than APPF Stock: Pay Less Than AppFolio To Get More From CALM, ADMA
10	Better Bet Than APPF Stock: Pay Less Than AppFolio To Get More From DAVE
11	ARTICLES
12	AppFolio Stock To $160?		October 15th, 2025
13	APPF Stock Down -17% after 9-Day Loss Streak		August 16th, 2025

	Title
0	DASHBOARDS
1	AppFolio Earnings Notes
2	Can AppFolio Stock Hold Up When Markets Turn?
3	Is 20.2% Fall In AppFolio (APPF) Stock A Buying Opportunity?
4	AppFolio vs Eli Lilly: Which Is A Better Investment?
5	AppFolio vs Arista Networks: Which Is A Better Investment?
6	AppFolio vs Cadence Design Systems: Which Is A Better Investment?
7	Day 9 of Loss Streak for AppFolio Stock with -17% Return (vs. 7.5% YTD) [8/15/2025]
8	How Does AppFolio Stock Stack Up Against Its Peers?
9	Better Bet Than APPF Stock: Pay Less Than AppFolio To Get More From CALM, ADMA
10	Better Bet Than APPF Stock: Pay Less Than AppFolio To Get More From DAVE
11	ARTICLES
12	AppFolio Stock To $160?
13	APPF Stock Down -17% after 9-Day Loss Streak

Trade Ideas

Select ideas related to APPF. For more, see Trefis Trade Ideas.

Unique Key	Date	Ticker	Company	Category	Trade Strategy	6M Fwd Rtn	12M Fwd Rtn	12M Max DD
ENPH_11302025_Dip_Buyer_High_CFO_Margins_ExInd_DE	11302025	ENPH	Enphase Energy	Dip Buy	DB \| CFO/Rev \| Low D/EDip Buy with High Cash Flow Margins Buying dips for companies with significant cash flows from operations and reasonable debt / market cap	15.3%	15.3%	-0.9%
PD_11262025_Dip_Buyer_High_FCF_Yield_ExInd_DE_RevG	11262025	PD	PagerDuty	Dip Buy	DB \| FCF Yield \| Low D/EDip Buy with High Free Cash Flow Yield Buying dips for companies with significant free cash flow yield (FCF / Market Cap) and reasonable debt / market cap	10.2%	10.2%	0.0%
CRM_11212025_Dip_Buyer_FCFYield	11212025	CRM	Salesforce	Dip Buy	DB \| FCFY OPMDip Buy with High FCF Yield and High Margin Buying dips for companies with high FCF yield and meaningfully high operating margin	14.6%	14.6%	-0.1%
HUBS_11212025_Dip_Buyer_High_CFO_Margins_ExInd_DE	11212025	HUBS	HubSpot	Dip Buy	DB \| CFO/Rev \| Low D/EDip Buy with High Cash Flow Margins Buying dips for companies with significant cash flows from operations and reasonable debt / market cap	9.6%	9.6%	0.0%
FIVN_11212025_Dip_Buyer_High_FCF_Yield_ExInd_DE_RevG	11212025	FIVN	Five9	Dip Buy	DB \| FCF Yield \| Low D/EDip Buy with High Free Cash Flow Yield Buying dips for companies with significant free cash flow yield (FCF / Market Cap) and reasonable debt / market cap	8.4%	8.4%	0.0%

Recent Active Movers

Top Gainers

Ticker	Company	Mkt Cap (B)	1D Rtn	YTD Rtn
ADEA	Adeia	1.8	30.5%	21.0%
AAOI	Applied Optoelectronics	2.5	24.8%	6.1%
QBTS	D-Wave Quantum	11.0	20.0%	283.2%
ZBIO	Zenas BioPharma	1.8	17.1%	416.8%
UNF	UniFirst	3.6	16.1%	16.4%
FLY	Firefly Aerospace	4.0	16.0%
UAMY	United States Antimony	0.7	16.0%	215.8%
RZLT	Rezolute	0.2	15.8%	-58.2%
RCAT	Red Cat	0.8	14.5%	-28.2%
KURA	Kura Oncology	1.0	14.5%	29.4%

Top Losers

Ticker	Company	Mkt Cap (B)	1D Rtn	YTD Rtn
TPL	Texas Pacific Land	7.0	-66.3%	-72.5%
EWTX	Edgewise Therapeutics	2.2	-18.0%	-21.6%
DJT	Trump Media & Technology	4.0	-10.4%	-57.7%
AVO	Mission Produce	0.8	-9.7%	-17.0%
GTN-A	Gray Media	1.0	-8.0%	43.1%
ANGX	Angel Studios	0.8	-8.0%
DDS	Dillard's	9.6	-7.7%	48.3%
NKTR	Nektar Therapeutics	0.6	-7.2%	211.7%
MPLT	MapLight Therapeutics	0.8	-6.7%
TLRY	Tilray Brands	11.0	-6.6%	-21.7%

Top Gainers

Ticker	Company	Mkt Cap (B)	1W Rtn	YTD Rtn
LUNR	Intuitive Machines	2.0	50.1%	-8.1%
FBYD	Falcons Beyond Global	0.7	46.4%	129.2%
TE	T1 Energy	1.1	44.3%
HUT	Hut 8	5.3	42.2%	145.9%
FLY	Firefly Aerospace	4.0	40.5%
RKLB	Rocket Lab	39.9	40.0%	204.5%
DJT	Trump Media & Technology	4.0	37.8%	-57.7%
QBTS	D-Wave Quantum	11.0	35.6%	283.2%
EEX	Emerald	0.9	34.2%	-0.1%
AAOI	Applied Optoelectronics	2.5	30.8%	6.1%

Top Losers

Ticker	Company	Mkt Cap (B)	1W Rtn	YTD Rtn
NOW	ServiceNow	32.5	-79.5%	-26.1%
TPL	Texas Pacific Land	7.0	-63.9%	-72.5%
LW	Lamb Weston	6.0	-28.0%	-34.3%
OLMA	Olema Pharmaceuticals	2.4	-21.4%	383.4%
FDMT	4D Molecular Therapeutics	0.5	-20.5%	56.4%
NKTR	Nektar Therapeutics	0.6	-18.4%	211.7%
INSP	Inspire Medical Systems	2.9	-17.9%	-47.2%
PLAY	Dave & Buster's Entertainment	0.6	-17.9%	-45.0%
NKE	Nike	84.5	-15.6%	-22.6%
HPP	Hudson Pacific Properties	4.6	-14.9%	-51.6%

Top Gainers

Ticker	Company	Mkt Cap (B)	1M Rtn	YTD Rtn
TE	T1 Energy	1.1	168.4%
WVE	WAVE Life Sciences	2.9	166.0%	45.3%
LUNR	Intuitive Machines	2.0	107.3%	-8.1%
AAOI	Applied Optoelectronics	2.5	100.6%	6.1%
RKLB	Rocket Lab	39.9	96.4%	204.5%
VERA	Vera Therapeutics	3.4	93.0%	27.2%
ANF	Abercrombie & Fitch	5.9	83.9%	-16.6%
PL	Planet Labs PBC	6.3	83.4%	409.9%
ARWR	Arrowhead Pharmaceuticals	9.6	81.1%	267.0%
FTRE	Fortrea	1.6	76.2%	-5.1%

Top Losers

Ticker	Company	Mkt Cap (B)	1M Rtn	YTD Rtn
RZLT	Rezolute	0.2	-78.8%	-58.2%
TPL	Texas Pacific Land	7.0	-65.7%	-72.5%
JANX	Janux Therapeutics	0.9	-50.7%	-73.7%
FRMI	Fermi	6.2	-42.4%
LENZ	LENZ Therapeutics	0.5	-36.4%	-39.0%
GOGO	Gogo	0.6	-30.3%	-41.9%
UP	Wheels Up Experience	0.4	-27.4%	-62.1%
ACLX	Arcellx	3.7	-27.2%	-15.0%
ORIC	ORIC Pharmaceuticals	0.7	-26.8%	4.1%
KOS	Kosmos Energy	0.5	-26.5%	-71.8%

Peer Comparisons for AppFolio

Peers to compare with:

Financials

	APPF	RMBS	CVLT	OPEN	SPOK	AIB	Median
Name	AppFolio	Rambus	CommVaul.	Opendoor.	Spok	BlockchA.
Mkt Price	236.21	95.26	128.16	6.42	12.96	-	95.26
Mkt Cap	8.5	10.3	5.7	4.8	0.3	-	5.7
Rev LTM	906	678	1,096	4,719	140	21	792
Op Inc LTM	132	247	86	-204	21	1	53
FCF LTM	208	292	209	887	23	-	209
FCF 3Y Avg	134	220	201	1,349	23	-	201
CFO LTM	214	319	216	899	26	-	216
CFO 3Y Avg	144	246	206	1,374	26	-	206

Growth & Margins

	APPF	RMBS	CVLT	OPEN	SPOK	AIB	Median
Name	AppFolio	Rambus	CommVaul.	Opendoor.	Spok	BlockchA.
Rev Chg LTM	18.9%	31.0%	22.0%	-4.5%	1.5%	-	18.9%
Rev Chg 3Y Avg	27.1%	17.3%	11.7%	-31.7%	1.0%	-	11.7%
Rev Chg Q	21.2%	22.7%	18.4%	-33.6%	-2.9%	-13.5%	7.8%
QoQ Delta Rev Chg LTM	5.1%	5.1%	4.1%	-8.9%	-0.7%	-3.0%	1.7%
Op Mgn LTM	14.6%	36.5%	7.8%	-4.3%	14.8%	2.6%	11.2%
Op Mgn 3Y Avg	8.3%	27.8%	8.7%	-5.4%	14.8%	-	8.7%
QoQ Delta Op Mgn LTM	-1.6%	0.2%	-0.7%	-0.4%	-0.4%	-2.3%	-0.6%
CFO/Rev LTM	23.6%	47.0%	19.7%	19.1%	18.5%	-	19.7%
CFO/Rev 3Y Avg	17.9%	44.2%	22.3%	15.2%	19.0%	-	19.0%
FCF/Rev LTM	23.0%	43.1%	19.1%	18.8%	16.2%	-	19.1%
FCF/Rev 3Y Avg	16.4%	39.3%	21.8%	14.8%	16.4%	-	16.4%

Valuation

	APPF	RMBS	CVLT	OPEN	SPOK	AIB	Median
Name	AppFolio	Rambus	CommVaul.	Opendoor.	Spok	BlockchA.
Mkt Cap	8.5	10.3	5.7	4.8	0.3	-	5.7
P/S	9.4	15.1	5.2	1.0	1.9	-	5.2
P/EBIT	64.1	38.2	65.5	-26.3	12.9	-	38.2
P/E	41.6	44.8	70.9	-15.0	16.1	-	41.6
P/CFO	39.7	32.1	26.4	5.3	10.3	-	26.4
Total Yield	2.4%	2.2%	1.4%	-6.7%	16.4%	-	2.2%
Dividend Yield	0.0%	0.0%	0.0%	0.0%	10.2%	-	0.0%
FCF Yield 3Y Avg	1.5%	3.3%	3.9%	60.3%	7.2%	-	3.9%
D/E	0.0	0.0	0.2	0.4	0.0	-	0.0
Net D/E	-0.0	-0.1	-0.0	0.2	-0.1	-	-0.0

Returns

	APPF	RMBS	CVLT	OPEN	SPOK	AIB	Median
Name	AppFolio	Rambus	CommVaul.	Opendoor.	Spok	BlockchA.
1M Rtn	3.3%	8.1%	7.0%	-4.9%	1.9%	-	3.3%
3M Rtn	-17.2%	-10.9%	-33.8%	-23.4%	-24.2%	-	-23.4%
6M Rtn	3.4%	58.8%	-25.6%	1,111.3%	-20.0%	-	3.4%
12M Rtn	-6.2%	81.2%	-19.3%	279.9%	-12.0%	-	-6.2%
3Y Rtn	125.9%	164.7%	104.6%	529.4%	102.7%	-	125.9%
1M Excs Rtn	1.5%	3.9%	3.7%	-1.0%	-0.9%	-	1.5%
3M Excs Rtn	-19.1%	-10.5%	-36.5%	-12.8%	-27.4%	-	-19.1%
6M Excs Rtn	-11.3%	40.0%	-37.7%	1,054.6%	-34.4%	-	-11.3%
12M Excs Rtn	-23.2%	56.6%	-36.4%	254.0%	-30.8%	-	-23.2%
3Y Excs Rtn	42.4%	78.9%	26.3%	282.0%	32.7%	-	42.4%

Comparison Analyses

	Title
0	How Does AppFolio Stock Stack Up Against Its Peers?
1	AppFolio vs. CommVault Systems: With Return Forecast Of 76%, AppFolio Is A Better Bet
2	PRGS Looks Stronger Than APPF With 60% Return Potential
3	APPF Looks Stronger Than RMBS With 64% Return Potential
4	With 64% Gains On The Table, APPF May Outshine SABR
5	AppFolio vs. SPX: With Return Forecast Of 63%, AppFolio Is A Better Bet
6	AppFolio vs. National Vision Holdings: With Return Forecast Of 63%, AppFolio Is A Better Bet
7	AppFolio vs. Gray Communications Systems: With Return Forecast Of 63%, AppFolio Is A Better Bet
8	AppFolio vs. Vicor: With Return Forecast Of 76%, AppFolio Is A Better Bet
9	AppFolio vs. iRhythm Technologies: With Return Forecast Of 97%, iRhythm Technologies Is A Better Bet

FDIC Bank Data

Bank Capital

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Bank Deposits

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Bank Assets

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Bank Loans

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FDA Approved Drugs Data

Expand for Morenull

Financials

Annual
Quarterly

$ Mil \| FY: 12/31	LTM	2024	2023	2022	2021	2020	2019
Period End	9/30/2025	12/31/2024	12/31/2023	12/31/2022	12/31/2021	12/31/2020	12/31/2019
Filing Date	10/30/2025	2/6/2025	2/1/2024	2/9/2023	2/28/2022	3/1/2021	3/2/2020
Key Financials
Total Revenue	906	794	620	472	359	310	256
EBITDA	157	155	30	-38	20	39	32
Operating Income	132	136	1	-72	-12	10	6
Net Income	204	204	3	-68	1	158	36
EPS	5.62	5.63	0.08	-1.95	0.03	4.62	1.07
Growth Rates
Total Revenue Growth	18.9%	28.0%	31.5%	31.3%	15.9%	21.1%	34.7%
EBITDA Growth	-4.2%	419.1%	178.1%	-288.5%	-47.8%	21.0%	-5.8%
Operating Income Growth	-6.1%	13985.6%	101.3%	-509.3%	-221.4%	51.4%	-67.1%
Net Income Growth	54.8%	7452.5%	104.0%	-6726.4%	-99.4%	336.6%	81.7%
Margins
EBITDA Margin	17.3%	19.6%	4.8%	-8.1%	5.7%	12.6%	12.6%
Operating Income Margin	14.6%	17.1%	0.2%	-15.3%	-3.3%	3.2%	2.5%
Net Income Margin	22.5%	25.7%	0.4%	-14.4%	0.3%	51.1%	14.2%
Cash & Debt
Total Cash	200	278	212	160	122	169	39
Total Debt	39	42	45	54	56	40	82
Net Debt / (Cash)	-161	-237	-167	-106	-67	-128	43
Cash Flows
Net Cash from Operations	214	188	60	25	35	48	39
Free Cash from Operations	208	181	46	4	3	3	10
Returns to Shareholders
Dividends	0	-0	-0	-0	-0	-0	-0
Share Repurchases	146	-0	-0	-0	-0	4	-0

$ Mil \| FY: 12/31	2025Q3	2025Q2	2025Q1	2024Q4	2024Q3	2024Q2	2024Q1	2023Q4	2023Q3	2023Q2	2023Q1	2022Q4
Period End	9/30/2025	6/30/2025	3/31/2025	12/31/2024	9/30/2024	6/30/2024	3/31/2024	12/31/2023	9/30/2023	6/30/2023	3/31/2023	12/31/2022
Filing Date	10/30/2025	7/31/2025	4/24/2025	2/6/2025	10/25/2024	7/26/2024	4/26/2024	2/1/2024	10/27/2023	7/28/2023	4/28/2023	2/9/2023
Key Financials Quarterly
Total Revenue	249	236	218	204	206	197	187	172	165	147	136	124
Ebitda	41	47	41	28	47	41	40	35	8	6	-19	-12
Operating Income	35	41	34	23	43	36	34	28	-0	-1	-27	-20
Net Income	34	36	31	103	33	30	39	30	26	-19	-35	-20
EPS	0.94	1.00	0.86	2.82	0.91	0.82	1.07	0.85	0.74	-0.53	-0.99	-0.56
Key Financials TTM
Total Revenue TTM	906	863	824	794	762	722	672	620	573	532	503	472
Ebitda TTM	157	163	157	157	164	124	89	30	-17	-24	-51	-38
Operating Income TTM	132	140	135	136	141	98	62	1	-47	-55	-84	-72
Net Income TTM	204	203	197	204	132	125	76	3	-47	-78	-89	-68
Growth Rates Quarterly
Total Revenue Growth	21.2%	19.4%	16.2%	18.5%	24.4%	34.2%	37.7%	38.5%	32.3%	25.2%	29.3%	29.8%
EBITDA Growth	-13.5%	13.7%	1.8%	-19.6%	531.7%	571.8%	311.2%	399.6%	1320.6%	128.9%	-219.4%	-1237.4%
Operating Income Growth	-17.7%	12.4%	-0.9%	-18.7%	63634.3%	5406.0%	228.5%	241.5%	99.1%	97.7%	-80.9%	-171.8%
Net Income Growth	1.9%	21.3%	-18.8%	239.4%	24.8%	256.9%	210.1%	253.6%	735.4%	36.9%	-145.7%	-1380.1%
Margins Quarterly
EBITDA Margin	16.4%	19.9%	18.6%	13.9%	23.0%	20.9%	21.2%	20.5%	4.5%	4.2%	-13.9%	-9.5%
Operating Income Margin	14.1%	17.2%	15.5%	11.3%	20.7%	18.3%	18.2%	16.4%	-0.0%	-0.5%	-19.5%	-16.1%
Net Income Margin	13.5%	15.3%	14.4%	50.4%	16.0%	15.0%	20.6%	17.6%	16.0%	-12.9%	-25.8%	-15.9%
Cash & Debt
Total Cash	200	128	211	278	331	281	244	212	192	164	169	160
Total Debt	39	40	41	42	42	43	44	45	41	40	45	54
Net Debt / (Cash)	-161	-88	-170	-237	-290	-238	-199	-167	-150	-124	-124	-106
Cash Flows Quarterly
FCF from Operations	86	53	38	37	58	51	43	31	37	-9	2	6
Cash Flows TTM
FCF from Operations TTM	214	185	184	188	183	162	102	60	35	14	29	25
Returns to Shareholders Quarterly
Dividends	0	0	0	0	0	0	0	0	0	0	0	0
Share Repurchases	-0	50	96	-0	-0	-0	-0	-0	-0	-0	-0	-0
Return on Invested Capital (ROIC) Quarterly
ROIC	-	-	-	-	-	-	-	594.0%	-0.9%	-5.8%	-247.0%	-159.5%
Return on Invested Capital (ROIC) TTM
ROIC TTM	-	-	-	-	-	-	-	1.7%	-153.5%	-118.2%	-196.1%	-144.6%

Segment Financials

Revenue by Segment

$ Mil	2024	2023	2022	2021	2020
Single Segment	620
Core solutions		133	105	101	89
Other		12	13	14	13
Value Added Services		328	241	195	154
Total	620	472	359	310	256

Price Behavior

Price Behavior

Market Price	$236.21
Market Cap ($ Bil)	8.5
First Trading Date	06/26/2015
Distance from 52W High	-26.5%
	50 Days	200 Days
DMA Price	$237.26	$240.33
DMA Trend	indeterminate	down
Distance from DMA	-0.4%	-1.7%
	3M	1YR
Volatility	35.5%	43.5%
Downside Capture	148.05	97.85
Upside Capture	37.40	76.41
Correlation (SPY)	32.4%	35.2%

APPF Betas & Captures as of 11/30/2025

	1M	2M	3M	6M	1Y	3Y
Beta	1.20	1.08	1.15	0.39	0.81	1.08
Up Beta	-0.05	1.17	1.29	0.84	1.00	1.14
Down Beta	0.38	0.75	0.86	-0.74	0.43	1.11
Up Capture	136%	30%	45%	66%	67%	119%
Bmk +ve Days	12	25	38	73	141	426
Stock +ve Days	7	15	27	57	119	383
Down Capture	174%	172%	176%	81%	100%	100%
Bmk -ve Days	7	16	24	52	107	323
Stock -ve Days	12	26	35	67	128	366

[1] Upside and downside betas calculated using positive and negative benchmark daily returns respectively

Based On 1-Year Data

		Comparison of APPF With Other Asset Classes (Last 1Y)
	APPF	Sector ETF	Equity	Gold	Commodities	Real Estate	Bitcoin
Annualized Return	-9.7%	21.7%	14.7%	67.3%	6.8%	-0.5%	-16.6%
Annualized Volatility	43.3%	27.8%	19.7%	19.3%	15.2%	17.6%	35.4%
Sharpe Ratio	-0.12	0.69	0.57	2.54	0.23	-0.18	-0.25
Correlation With Other Assets		29.5%	36.1%	4.7%	-0.1%	36.5%	15.1%

ETFs used for asset classes: Sector ETF = XLK, Equity = SPY, Gold = GLD, Commodities = DBC, Real Estate = VNQ, and Bitcoin = BTCUSD
Smart multi-asset allocation framework can stack odds in your favor. Learn How

Based On 5-Year Data

		Comparison of APPF With Other Asset Classes (Last 5Y)
	APPF	Sector ETF	Equity	Gold	Commodities	Real Estate	Bitcoin
Annualized Return	6.6%	19.4%	15.0%	18.9%	11.8%	5.1%	35.8%
Annualized Volatility	43.2%	24.7%	17.1%	15.5%	18.7%	18.9%	48.9%
Sharpe Ratio	0.29	0.71	0.71	0.98	0.51	0.18	0.63
Correlation With Other Assets		39.6%	40.8%	3.6%	5.5%	33.6%	17.0%

Based On 10-Year Data

		Comparison of APPF With Other Asset Classes (Last 10Y)
	APPF	Sector ETF	Equity	Gold	Commodities	Real Estate	Bitcoin
Annualized Return	31.4%	22.4%	14.9%	14.9%	6.7%	5.5%	69.9%
Annualized Volatility	43.8%	24.2%	18.0%	14.8%	17.6%	20.8%	55.8%
Sharpe Ratio	0.78	0.85	0.71	0.84	0.30	0.23	0.90
Correlation With Other Assets		48.1%	47.9%	2.8%	13.3%	39.1%	14.7%

Short Interest

Short Interest: As Of Date	11282025
Short Interest: Shares Quantity	1,383,755
Short Interest: % Change Since 11152025	4.6%
Average Daily Volume	211,655
Days-to-Cover Short Interest	6.54
Basic Shares Quantity	35,889,000
Short % of Basic Shares	3.9%

Returns Analyses

	Title
0	Can AppFolio Stock Hold Up When Markets Turn?
1	AppFolio Stock Return Comparison
2	[10/2/2021] AppFolio (APPF) Stock Price Forecast: AI Forecasts APPF Stock Price To Be Around $131 In A Month (Up 3.9%)
3	AppFolio Total Shareholder Return (TSR): -13.0% in 2022 and -1.4% 3-yr returns (below peer average)
4	AppFolio (APPF) Stock Return: AI Predicts APPF Average and Excess Return After a Fall or Rise

Earnings Returns History

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	Forward Returns
Earnings Date	1D Returns	5D Returns	21D Returns
10/30/2025	7.9%	6.2%	-1.9%
7/31/2025	19.4%	12.3%	3.7%
4/24/2025	-18.2%	-11.9%	-10.6%
1/30/2025	-7.8%	-10.7%	-15.7%
10/24/2024	10.6%	8.2%	26.2%
7/25/2024	-10.9%	-16.7%	-11.4%
4/25/2024	12.0%	9.0%	6.3%
1/25/2024	28.3%	30.0%	37.2%
...
SUMMARY STATS
# Positive	12	12	14
# Negative	11	11	9
Median Positive	8.2%	7.3%	9.5%
Median Negative	-7.8%	-10.0%	-10.1%
Max Positive	28.3%	30.0%	37.2%
Max Negative	-18.2%	-16.7%	-15.7%

	Forward Returns
10/30/2025	7.9%	6.2%	-1.9%
7/31/2025	19.4%	12.3%	3.7%
4/24/2025	-18.2%	-11.9%	-10.6%
1/30/2025	-7.8%	-10.7%	-15.7%
10/24/2024	10.6%	8.2%	26.2%
7/25/2024	-10.9%	-16.7%	-11.4%
4/25/2024	12.0%	9.0%	6.3%
1/25/2024	28.3%	30.0%	37.2%
10/26/2023	6.3%	6.3%	10.2%
7/27/2023	2.0%	-0.4%	4.6%
4/27/2023	8.4%	3.9%	10.8%
1/26/2023	-7.8%	3.9%	14.9%
10/27/2022	15.2%	14.7%	6.9%
7/28/2022	-2.1%	2.9%	1.0%
5/9/2022	-13.9%	-10.0%	-1.8%
2/28/2022	2.8%	1.5%	1.4%
11/8/2021	-1.3%	-4.8%	-5.1%
8/9/2021	-5.5%	-3.4%	-9.9%
5/10/2021	-2.4%	-0.9%	8.8%
3/1/2021	-16.8%	-14.8%	-14.6%
11/9/2020	3.3%	-1.5%	13.8%
8/3/2020	7.2%	9.2%	17.7%
3/2/2020	-2.8%	-13.7%	-10.1%
SUMMARY STATS
# Positive	12	12	14
# Negative	11	11	9
Median Positive	8.2%	7.3%	9.5%
Median Negative	-7.8%	-10.0%	-10.1%
Max Positive	28.3%	30.0%	37.2%
Max Negative	-18.2%	-16.7%	-15.7%

SEC Filings

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Report Date	Filing Date	Filing
9302025	10302025	10-Q 9/30/2025
6302025	7312025	10-Q 6/30/2025
3312025	4242025	10-Q 3/31/2025
12312024	2062025	10-K 12/31/2024
9302024	10252024	10-Q 9/30/2024
6302024	7262024	10-Q 6/30/2024
3312024	4262024	10-Q 3/31/2024
12312023	2012024	10-K 12/31/2023
9302023	10272023	10-Q 9/30/2023
6302023	7282023	10-Q 6/30/2023
3312023	4282023	10-Q 3/31/2023
12312022	2092023	10-K 12/31/2022
9302022	10282022	10-Q 9/30/2022
6302022	7292022	10-Q 6/30/2022
3312022	5092022	10-Q 3/31/2022
12312021	2282022	10-K 12/31/2021

Insider Activity

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External Quote Links

0	Y Finance	Barrons
1	TradingView	Morningstar
2	SeekingAlpha	ValueLine
3	Motley Fool	Robinhood
4	CNBC	Etrade
5	MarketWatch	Unusual Whales
6	YCharts	Perplexity Finance
7	FinViz

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AppFolio (APPF)

Market Price (12/23/2025): $236.35 | Market Cap: $8.5 BilSector: Information Technology | Industry: Application Software

AppFolio (APPF)

Market Price (12/23/2025): $236.35Market Cap: $8.5 BilSector: Information TechnologyIndustry: Application Software

Investment Highlights Why It Matters Detailed financial logic regarding cash flow yields vs trend-riding momentum.

Valuation, Metrics & Events

APPF Stock

Why The Stock Moved

Qualitative Assessment

Stock Movement Drivers

Fundamental Drivers

Market Drivers

Fundamental Drivers

Market Drivers

Fundamental Drivers

Market Drivers

Fundamental Drivers

Market Drivers

Return vs. Risk

Price Returns Compared

How Low Can It Go

In The Past

Preserve Wealth

Asset Allocation

About AppFolio (APPF)

1. Share Repurchases

2. Share Issuance

4. Outbound Investments

5. Capital Expenditures

Interactive Breakdown

Better Bets than AppFolio (APPF)

INDUSTRY: Application Software

Higher Rev Chg 3Y Avg | Lower P/S (Values for APPF: 27.1% | 9.4x)

Higher Rev Chg 3Y Avg | Lower P/Op Inc (Values for APPF: 27.1% | 64.1x)

Higher Rev Chg LTM (Value for APPF: 18.9%)

Higher Rev Chg 3Y Avg (Value for APPF: 27.1%)

Higher Op Mgn LTM (Value for APPF: 14.6%)

Higher CFO/Rev LTM (Value for APPF: 23.6%)

Higher FCF/Rev LTM (Value for APPF: 23.0%)

Higher Total Yield (Value for APPF: 2.4%)

SECTOR: Information Technology

Higher Rev Chg 3Y Avg | Lower P/S (Values for APPF: 27.1% | 9.4x)

Higher Rev Chg 3Y Avg | Lower P/Op Inc (Values for APPF: 27.1% | 64.1x)

Higher Rev Chg LTM (Value for APPF: 18.9%)

Higher Rev Chg 3Y Avg (Value for APPF: 27.1%)

Higher Op Mgn LTM (Value for APPF: 14.6%)

Higher CFO/Rev LTM (Value for APPF: 23.6%)

Higher FCF/Rev LTM (Value for APPF: 23.0%)

Higher Total Yield (Value for APPF: 2.4%)

All Other Sectors

Higher Rev Chg 3Y Avg | Lower P/S (Values for APPF: 27.1% | 9.4x)

Higher Rev Chg 3Y Avg | Lower P/Op Inc (Values for APPF: 27.1% | 64.1x)

Higher Rev Chg LTM (Value for APPF: 18.9%)

Higher Rev Chg 3Y Avg (Value for APPF: 27.1%)

Higher Op Mgn LTM (Value for APPF: 14.6%)

Higher CFO/Rev LTM (Value for APPF: 23.6%)

Higher FCF/Rev LTM (Value for APPF: 23.0%)

Higher Total Yield (Value for APPF: 2.4%)

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Market Price (12/23/2025): $236.35 | Market Cap: $8.5 Bil
Sector: Information Technology | Industry: Application Software

Market Price (12/23/2025): $236.35
Market Cap: $8.5 Bil
Sector: Information Technology
Industry: Application Software