Latest Articles
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Why 2017 Will Be A Important Year For The Premium Smartphone Market
2017 is shaping up to be a very interesting year for the high end of the smartphone market, for multiple reasons. Firstly, demand for premium smartphones should grow further, as first-time smartphone customers from a few years ago upgrade to more...
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Reviewing Alphabet’s Performance In 2016.
Alphabet ’s (NASDAQ: GOOG, GOOGL) search company Google continued to dominate the online search ads market in 2016. The company also made headway in its moon shot businesses, which span life sciences, self-driving cars, IoT and Internet Fiber bus...
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Alphabet Earnings: Mobile And YouTube Boosts Google Revenues As Other-Bets Still Bleed Cash
Alphabet (NADDAQ:GOOG,GOOGL) announced third quarter results on October 27th. For the quarter, the company reported 20% year-on-year growth in revenues to $22.45 billion, in line with our expectation. On a constant-currency basis, revenues grew ...
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Alphabet Earnings Preview: Revenues To Grow On The Back Of Increasing Video And Search Ads Google
Alphabet (NASDAQ:GOOG) is set to release Google’s Q3 2016 earnings on Thursday, October 27 th . In Q2, the company reported that its revenues grew by over 21% year over year to $21.50 billion. However, cost-per-click (CPC), which has been ...
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Here’s How Google’s Pixel Can Benefit From Samsung’s Reputation Loss
As Samsung’s engineers worked overtime to identify the cause behind its exploding Note 7 smartphones, their inability to replicate the explosions in a controlled environment led to the scrapping of the model . Samsung’s announcement that it would...
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What Does Google Aim To Accomplish With The Pixel?
Alphabet’s (NASDAQ:GOOG, GOOGL) subsidiary, Google, is now directly competing in the smartphone hardware market with the launch of its new device called the Google Pixel. The handset is aimed squarely at the high end of the market, targetin...
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Is Twitter The Answer To Google’s Social Media Problems?
According to reports from Bloomberg, Google (NASDAQ:GOOG) has hired financial advisory firm Lazard to review a possible acquisition of Twitter (NYSE:TWTR). This move indicates that the search engine giant is eager to plug the social media gap in ...
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Here’s Why YouTube Go Can Drive User Growth For Google In India
Editor’s note: Do you have an analysis request? Feel free to email content@trefis.com As online video consumption increases among the younger population, data costs and connectivity issues are impacting usage in emerging economies. Social...
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Why Google Has Launched Allo?
The recent launch of Allo from Alphabet’s (NASDAQ:GOOG,GOOGL) Google indicates that the competition in smartphone messenger space is heating up. However, the strategy for this launch indicates that Alphabet is not only competing for a casu...
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Here’s Why Google Is Focusing on Travel
Editor’s note: Do you have an analysis request? Feel free to email content@trefis.com Recently, Alphabet Inc.’s (NASDAQ:GOOG) subsidiary Google introduced “Google Trips ” – a mobile app intended to reduce travel related hassles by ...
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Does Google Trips Pose A Serious Challenge To Priceline Or Expedia?
Though Google’s entry into tourism bookings might indicate a future expansion into online travel booking, given their current positions in the travel industry, the two OTA giants do not have too much to fear as of now. Recently, Google int...
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Self-Driving Cars, Part 2: Size of Opportunity Involved
Auto companies currently build and sell cars. When you add self-driving capabilities to a car, the problem no longer remains restricted to designing and selling a car, it evolves into providing Transportation-as-a-Service (TaaS). The TaaS market ...
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Self-Driving Cars: The Building Blocks of Transportation-as-a-Service
The auto market has been experiencing rapid technological change over the last few years. The shift from internal combustion (IC) engine cars to electric cars has already changed the process of how a car is built, who builds the car and who suppl...
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Here’s Why Google Is Acquiring Apigee
Recently, Alphabet Inc.’s (NASDAQ:GOOG) subsidiary Google announced that it will acquire the API (Application Programming Interface) platform provider Apigee for $625 million in a transaction that is likely to be closed by the end of this ...
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Here’s How Google Is Looking To Attract More Users To Its Search Engine
An increasing number of consumers search for products directly on a shopping app such as Amazon, especially for online shopping. In response, Alphabet Inc.’s (NASDAQ:GOOG) subsidiary Google is looking at innovative ways to increase searches...
