Latest Articles
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Ride Apple To $600 Now
Apple ’s (NASDAQ: AAPL) stock is up from levels of around $110 at the end of FY’16 to about $300 currently, driven by the growth of its services business and share repurchases. In this analysis, we outline a case that could see Apple stock ...
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Is Apple Stock Overvalued?
Apple’s (NASDAQ: AAPL) stock has seen a strong rally, rising by over 60% over the last 6 months, currently trading at levels of around $320 per share, driven by stronger-than-expected demand for the new iPhone 11 handsets, robust sales of servic...
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Will Apple’s iPhone Business Return To Growth This Year?
Apple’s (NASDAQ: AAPL) revenue growth over the last 2 years has been driven primarily by its services and other products division, which includes sales of the Apple Watch and Airpods, while its flagship iPhone business has remained almost ...
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A Closer Look At Apple’s Debt & Changing Capital Structure
Apple’s (NASDAQ: AAPL) capital structure has changed dramatically over the last few years, with its debt to equity ratio rising from 0.3x to 1.2x between 2014 and 2019 and its total debt growing from $35 billion in 2014 to $108 billion in 2019. ...
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How Apple’s Airpods Business Compares With Initial Sales Of The iPhone & iPad
Apple’s (NASDAQ: AAPL) AirPods have emerged as one of the company’s most successful products in the Tim Cook era. In this analysis, we take a look at how the estimated shipments and revenues from Airpods, which were launched in late 2016, c...
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A Closer Look At Apple’s $400 Billion Capital Return Program
Apple (NASDAQ: AAPL) has returned over $300 billion to its shareholders over the last five years, via share repurchases and dividends. For perspective, this number is ahead of the market cap of Exxon Mobil, one of the largest oil and gas companie...
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Apple’s Stock On The Run, Is It Time To Sell? Ask The AI engine
Question: With Apple’s stock up over 25% in the last quarter, many Trefis users asked: how likely is it that the rally will continue over the next week, next month or the next quarter? Answer: Turns out, according to the Trefis Machine Learning ...
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Is Apple’s P/E Ratio Too High Or Too Low?
Trefis explores whether Apple’s P/E Ratio Makes Sense in a detailed interactive dashboard, and finds that the technology giant’s current P/E Ratio might present an opportunity compared to the S&P 500. If you believe Apple can b...
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How Does Apple Spend Its Money?
Apple’s (NASDAQ: AAPL) total expenses have trended steadily higher from around $170 billion in 2016 to about $205 billion in 2019 (FY ends September) As a percentage of revenues, expenses have remained roughly flat at about 79%. Below, we...
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Apple’s Services Gross Margins Keep Getting Thicker
Apple (NASDAQ:AAPL) published its Q4 FY’19 results on Wednesday, posting a stronger-than-expected set of results that were driven by higher Services revenues and stronger performance of the Wearables, Home and Accessories segment. We have ...
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How Apple Stock Has Doubled Despite Falling iPhone Shipments
Apple (NASDAQ:AAPL) stock has almost doubled over the last 4 years, rising from $110 in September 2015 to about $219 at the end of September 2019. The appreciation in the stock has come despite the fact that Apple’s flagship product –...
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Apple TV+ Can’t Just Count On $5 Price Point, iPhone Strength To Take On Netflix
Apple ‘s (NASDAQ:AAPL) streaming service, Apple TV+ will debut this November, taking on the likes of Netflix and Disney’s upcoming Disney+ offering. The service will be priced at $5 per month and Apple indicated that a year of free se...
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Apple’s EPS Could Fall $1 If U.S. Follows Through On iPhone Tariffs
Apple’s (NASDAQ:AAPL) iPhone and key products such as the iPad and Macs could face tariffs in the United States starting from December 15, following the tariffs on products such as Airpods and Watch which were imposed starting from Septemb...
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By The Numbers: How Tariffs On Airpods & Apple Watch Impacts Apple’s Profits
Bloomberg reported that Apple ‘s (NASDAQ:AAPL) Airpods, Apple Watch, some Beats headphones, and HomePod face a 15% tariff in the United States starting from Sunday, Sept 1, marking the first time Apple will see a direct impact of the escala...
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What’s The Worst That Could Happen For Apple As Trade War Re-Escalates
The U.S. – China trade war has escalated again, with China indicating that it would impose a new round of retaliatory tariffs, after the U.S. said that it would impose tariffs of 10% on Chinese imports worth $300 billion starting from September 1...
