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    How Will Apple’s Transition From Intel Chips Impact Its Margins?

    Earlier this week, Apple announced that it would begin shifting its Macs from Intel chips to its proprietary ARM-based processors, with a complete transition planned by 2022. The benefits are clear from a strategy standpoint – by designing ...


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    Apple Stock At $340: Two Key Risks And A Trigger

    Apple stock (NASDAQ:AAPL) lost more than 25% – dropping from $300 at the beginning of the year to below $225 in late March, due to the coronavirus outbreak, but has soared by close to 50% since then to about $336 currently. The recovery ...



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    Will People Care About The Next iPhone?

    This fall, Apple (NASDAQ:AAPL) is likely to launch multiple new iPhones, which will feature 5G wireless technology and a potentially significant design overhaul. While such a launch would typically create a big buzz and a sizeable upgrade cycle f...


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    Sell Apple Stock to Buy Microsoft?

    The technology sector has not been immune to the current Coronavirus crisis, although technology majors have fared somewhat better than the broader markets.  Apple stock (NASDAQ:AAPL) has declined by close to -20% since early February after the W...


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    A Recession Could Take Apple Back To $140

    Apple  (NASDAQ:AAPL) stock is down ~25% from its February highs, as the spread of the novel Coronavirus rattles the stock markets and the broader economy. While Apple has outperformed the S&P thus far through the crisis, likely due to its gro...


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    Is Apple’s Stock Immune To Coronavirus?

    Global markets have been seeing big swings over the last several days, as cases of the novel Coronavirus accelerate outside China. While Apple (NASDAQ:AAPL) stock has also been volatile, trading at levels slightly below levels seen on January 31,...



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    Ride Apple To $600 Now

    Apple ’s (NASDAQ: AAPL) stock is up from levels of around $110 at the end of FY’16 to about $300 currently, driven by the growth of its services business and share repurchases. In this analysis, we outline a case that could see Apple stock ...


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    Is Apple Stock Overvalued?

    Apple’s  (NASDAQ: AAPL) stock has seen a strong rally, rising by over 60% over the last 6 months, currently trading at levels of around $320 per share, driven by stronger-than-expected demand for the new iPhone 11 handsets, robust sales of servic...


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    Will Apple’s iPhone Business Return To Growth This Year?

    Apple’s  (NASDAQ: AAPL) revenue growth over the last 2 years has been driven primarily by its services and other products division, which includes sales of the Apple Watch and Airpods, while its flagship iPhone business has remained almost ...


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    A Closer Look At Apple’s Debt & Changing Capital Structure

    Apple’s  (NASDAQ: AAPL) capital structure has changed dramatically over the last few years, with its debt to equity ratio rising from 0.3x to 1.2x between 2014 and 2019 and its total debt growing from $35 billion in 2014 to $108 billion in 2019. ...



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    A Closer Look At Apple’s $400 Billion Capital Return Program

    Apple (NASDAQ: AAPL) has returned over $300 billion to its shareholders over the last five years, via share repurchases and dividends. For perspective, this number is ahead of the market cap of Exxon Mobil, one of the largest oil and gas companie...


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    Apple’s Stock On The Run, Is It Time To Sell? Ask The AI engine

    Question: With Apple’s stock up over 25% in the last quarter, many Trefis users asked: how likely is it that the rally will continue over the next week, next month or the next quarter? Answer: Turns out, according to the Trefis Machine Learning ...

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