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    Nike Earnings Outperform in Q2.

    Nike  (NYSE :NKE) beat both revenue, and earnings on the back of what many consider an unprecedented campaign. The Colin Kaepernick campaign added fuel to Nike’s quarterly revenue, which rose by 10% coming in at $9.4 billion, and the bottom...


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    How Nike’s New Marketing Culture Is Positive For The Stock

    Nike (NYSE:NKE) has increasingly decided over the past couple of years to change the way it markets itself. Moving away from focusing on a core message to focusing on a ‘story-telling’ mode of marketing. With increasingly changing demographics, t...




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    What To Expect From Nike’s 4Q’18 Earnings

    Nike  (NYSE:NKE) is all set to report its earnings for 4Q 2018 and full year 2018 financial results after the market closes on 28th June. The market expects the company to report a good quarter as well as full year numbers backed by the growing o...


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    Nike Q2 Earnings: Company Beats On Earnings; Domestic Slump Continues

    On paper,  Nike  (NYSE:NKE) has posted a good quarter with earnings and revenues beating the consensus estimates by a comfortable margin. The top line was driven primarily by higher sales volumes in the international markets, most notably in Grea...


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    Nike Q2 2018: Earnings Preview

    Nike  (NYSE:NKE) is all set to report its earnings for Q2 2018 on 21 December, right in the midst of the busy holiday season. The company faced a pretty tough time in 2017, and a similar lull seems to be continuing into this year as well. The who...


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    How Important Is Athleisure For Sports Apparel Companies?

    Activewear, or the ‘Athleisure’ trend, has become so popular, it has carved out a niche for itself in the clothing industry, while winning an entry into the Merriam-Webster dictionary, which defines it as “casual clothing meant ...


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    What To Expect From Nike’s Fourth Quarter Earnings

    Nike  (NYSE:NKE) is all set to report its full year earnings for FY 2017 on 29 June. The company has seen some tough times in the year so far. Growth in the U.S. has slowed down dramatically in the recent past, while Nike faces rising pressure fr...


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    A Closer Look At The Amazon-Nike Partnership

    A recent Bloomberg report suggests that Nike  (NYSE:NKE) has entered into a partnership with Amazon  (NASDAQ:AMZN) to sell its products directly on the latter’s platform. Currently Nike products available on Amazon’s e-commerce site are sold by t...



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    Why We Downgraded Our Price For Nike

    Nike  (NYSE:NKE) is a company that, at the moment, seems to be wading through troubled waters. Apart from a slumped U.S. apparel market, the company has also been losing out to competition like Under Armour and Adidas in the footwear market. Furt...


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    Is Nike On Track To Hit $50 Billion In Sales By 2020?

    Nike  (NYSE:NKE) is a company that requires no introduction. The brand has established itself as a household name synonymous with great sports apparel and footwear, complete with a celebrated following the world over. That said, in the recent pas...


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    Nike Q3 Earnings: Shares Fall Despite Strong Quarter

    In what was deemed to be a make or break quarter for the company, Nike  (NYSE:NKE) performed exceedingly well, surpassing earnings expectations by a large margin. Despite facing tough competitive conditions and overall weak demand in the market, ...

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