Latest Articles
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Here’s How Table Service Can Impact McDonald’s Profitability
The days of a quick counter service at McDonald’s (NYSE:MCD) appear to be numbered. The company is looking to bring the “experience of the future” to all its U.S. restaurants in the next few years. McDonald’s is upgrading its U.S. restaura...
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Here’s How McDonald’s Is Now Seeking To Attract Millennials
With 75.4 million millennials in the U.S., this generation has surpassed baby boomers to become the largest generation of the nation . With young immigrants adding to this group, it is projected to peak in 2036 at 81.1 million. As this generation...
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Will McDonald’s Be Able To Revisit Its Past Glory Days?
McDonald’s may be losing its sheen. While on the surface, the most recent third quarter earnings at McDonald’s may have seemed positive with comparables up in all the four regions, it is important to note that the quarter did not incl...
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Why Mobile Order And Pay Is Critical For McDonald’s Growth
More than a year after the national launch of its mobile app, McDonald’s (NYSE:MCD) will finally introduce mobile order and pay in the U.S. next year. Earlier in March this year, company management mentioned that it is working on a mobile ...
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Maintaining Quality Across A Large Franchisee Network: McDonald’s Cloud Solution
As it moves towards a 90% franchisee model, McDonald’s (NYSE:MCD) is looking at innovative ways to train new employees and maintain consistency across its large franchisee network, keeping costs in control at the same time. The company rec...
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McDonald’s Bounces Higher On The Back Of Q3’16 Results, Future Uncertain
McDonald’s (NYSE:MCD) stock price saw a 2.6% jump, as it reported its third quarter earnings on 21st October 2016. Although the burger chain posted a decline in revenues, the drop was less than expected by consensus estimates. Further, sup...
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McDonald’s Q3 FY 2016 Earnings Preview: Top Line To Be Weighed Down By Industry-Wide Declines
Key Trends: McDonald’s has proposed a “Happy Meal” for breakfast for kids, and started a pilot test for the product in two regions, Tulsa and Oklahoma, in over 70 restaurants. If successful, we can expect a nation-wide roll-...
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How Did McDonald’s Japan Turn Around Its Business?
McDonald’s Japan, after seeing its sales and traffic decline for consecutive months in 2014 and 2015, saw a turnaround in 2016. The news of Chinese supplier Shanghai Husi Food Co. intentionally selling expired meat to restaurants, including...
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Will McDonald’s Succeed In Keeping The Buzz Alive?
All Day Breakfast has been a big part of McDonald’s turnaround strategy over the last few months. After witnessing a slowdown in comps for a number of quarters, the company reported a 6% year on year increase in its comparable sales in the ...
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Health Revolution: Healthy For Some, Unhealthy For Others
The health revolution has taken the U.S. by storm, as is evident from the paradigm shift in two indicative industries, fast food and athletic wear. Not only are people more aware of the detrimental effects that fast food have on their well being ...
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How Much Upside Can Sustained Demand For “All Day Breakfast” Drive For McDonald’s?
Have more questions on McDonald’s? See the links below. The Continued Struggle Of The Restaurant Industry In The U.S. How Does McDonald’s Intend To Turn Around Its Chinese Business? Why Has McDonald’s Stock Price Risen 20% Ov...
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How Can McDonald’s Stock Price Be Affected By The Trend Towards Healthy Eating In The Next Year?
Have more questions on McDonald’s? See the links below. The Continued Struggle Of The Restaurant Industry In The U.S. How Does McDonald’s Intend To Turn Around Its Chinese Business? Why Has McDonald’s Stock Price Risen 20% O...
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Here’s How McDonald’s Can Benefit From Its Web Series?
Editor’s Note: Do you have an analysis request? Feel free to email content@trefis.com Recently, McDonald’s (NYSE:MCD) launched a web series on YouTube called “Whats Cooking?” which will showcase the preparation behind some of its most po...
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The Continued Struggle Of The Restaurant Industry In The U.S.
Despite economic recovery being seen in the U.S., the restaurant industry continues to struggle, as sales and traffic remain weak. Since the beginning of 2016, comparable sales (except February) and traffic have been deteriorating in every single...
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How Does McDonald’s Intend To Turn Around Its Chinese Business?
McDonald’s High Growth markets are classified to include countries like China, Italy, Korea, Poland, Russia, Spain, Switzerland, the Netherlands, and related markets. Further, they are believed to have relatively higher restaurant expansion...
