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Here are 1-2 brief analogies for Latham (SWIM):

• Trex for pools
• Whirlpool for pools

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• Inground Swimming Pools: Manufactures and sells a variety of custom and standard inground swimming pools, including fiberglass, vinyl-lined, and polymer models.
• Automatic & Safety Pool Covers: Produces and distributes a range of automatic and safety covers designed to protect pools, conserve energy, and enhance safety.
• Pool Liners: Manufactures custom-fit vinyl liners for both inground and above-ground swimming pools.

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Latham Group, Inc. (symbol: SWIM) sells primarily to other companies, specifically its extensive network of independent dealers, builders, and distributors who then sell and install the swimming pools for individual homeowners.

Due to the highly fragmented nature of the swimming pool dealer and builder market, Latham Group, Inc. does not typically disclose or rely on a few specific "major customer companies" in its public filings. Instead, its sales strategy is built on serving thousands of independent businesses globally across North America, Australia, and New Zealand. These independent businesses, rather than large consolidated entities, form the core of Latham's direct customer base.

Therefore, while the direct customers are other companies (its network of dealers, builders, and distributors), there are no readily identifiable major publicly traded customer companies with specific symbols that account for a significant portion of Latham's revenue and are thus named in their public disclosures.

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• INEOS Composites
• The Valspar Corporation (a subsidiary of Sherwin-Williams Company, symbol: SHW)
• Polymer Dajac Inc.
• Intertape Polymer Group Inc.

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Scott M. Rajeski, President and Chief Executive Officer

Scott M. Rajeski has served as President and Chief Executive Officer of Latham Pool Products Inc. since October 2017, and as Latham Group, Inc.'s CEO and Director since December 2020. He previously held the role of Chief Financial Officer and Vice President at Latham Pool Products from August 2012 to October 2017. Prior to joining Latham, Mr. Rajeski was a Director of Finance at GLOBALFOUNDRIES from 2009 to 2012 and CFO Americas at Momentive Performance Materials from 2004 to 2009. His career also includes various finance positions at General Electric from 1991 to 2003, where he completed their Financial Management Program and Executive Finance Leadership Program. Under his leadership, Latham Group, Inc. launched its initial public offering (IPO) on the Nasdaq stock exchange in April 2021.

Oliver C. Gloe, Chief Financial Officer

Oliver C. Gloe was appointed Chief Financial Officer of Latham Group, Inc. in November 2023. Before this role, he served as Vice President, Finance for the company from October to November 2023. From May 2022 to March 2023, Mr. Gloe was the Chief Financial Officer of the Outdoors & Security business unit of Fortune Brands Innovations (NYSE: FBIN), where he managed the financial operations of a $2.5 billion business. He possesses extensive operational expertise in intricate manufacturing environments and a strong background in leading global financial operations and implementing strategies to improve customer focus and leverage scale.

Sanjeev Bahl, Chief Operating Officer

Sanjeev Bahl was appointed Chief Operating Officer in January 2022. He brings over 20 years of experience in global operations, supply chain, and procurement. Prior to joining Latham, Mr. Bahl served as Vice President of Global Operations at Newell Brands starting in 2019, overseeing all aspects of multi-site global operations, and as Vice President of Global Procurement and Supply Chain at Danaher from 2015 to 2019.

Kaushal B. Dhruv, Chief Information Officer and Chief Information Security Officer

Kaushal B. Dhruv has served as Chief Information Officer of Latham Pool Products since March 2020, and for Latham Group, Inc. since December 2020. He also assumed the role of Chief Information Security Officer in October 2023. With over 25 years of experience in Information Technology across consulting and corporate roles, Mr. Dhruv previously worked as a Director of Technology Risk Management and Systems Integration at KPMG US from 2004 to 2020.

Patrick M. Sheller, General Counsel and Secretary

Patrick M. Sheller advised public companies on securities law and corporate governance as an independent consultant from October 2021 to August 2022. From July 2018 to September 2021, Mr. Sheller was Executive Vice President, General Counsel and Chief Compliance Officer for Mauser Packaging Solutions, a multinational industrial container business. He began his legal career at the Federal Trade Commission in Washington, D.C., where he served as an Attorney Advisor to the Chairman and a Staff Attorney in the Bureau of Competition.

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1. Economic Conditions and Cyclical Consumer Demand

Latham Group faces significant risk from unfavorable economic conditions, including high interest rates and inflationary pressures, which can substantially reduce consumer discretionary spending. As swimming pools are a major discretionary purchase, a downturn in consumer confidence or access to credit directly impacts the company's sales and overall financial performance. The residential pool sector has experienced broader headwinds, with U.S. in-ground pool starts declining.

2. Profitability Pressures and Cash Flow/Debt Management

The company has experienced profitability struggles, including a significant decline in Adjusted EBITDA and operating margins in recent quarters. Latham also faces cash flow pressures, with negative free cash flow and a notable cash burn. High production costs, increased competition, and rising selling, general, and administrative (SG&A) expenses contribute to these margin pressures. Furthermore, a high debt load and rising expenses may limit Latham's financial flexibility, raising concerns about debt servicing and the ability to fund future investments or acquisitions.

3. Intense Competition and Market Share Challenges

Latham operates in a highly competitive market against both traditional concrete pool builders and other manufacturers of outdoor living products, including rivals like PoolCorp and Pentair. While Latham aims to gain market share, particularly in high-growth regions like the "Sand States" (Florida, Texas, Arizona, and California), its revenue growth has been described as "lackluster" compared to competitors. This competitive landscape necessitates continuous innovation and effective marketing to maintain and grow its position.

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The addressable markets for Latham's main products are as follows:

• Fiberglass Swimming Pools: The global fiberglass pool market is estimated at approximately $2.5 billion in 2025. North America accounts for about 24.73% of this global market revenue in 2025.
• Vinyl Liner Swimming Pools (including Liners): The global vinyl liner swimming pool market is estimated to be around $2.5 billion USD in 2025. North America is identified as the largest market for vinyl liner pools.
• Pool Covers (Inground Safety Covers): The global inground pool safety covers market is projected to reach approximately $3.5 billion by 2025.

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Latham Group (SWIM) is expected to drive future revenue growth over the next 2-3 years through several key strategies and market trends:

• Growing Market Share in Fiberglass Pools: Latham is actively expanding its leadership position in the fiberglass pool market. The company is outperforming the overall U.S. in-ground pool market by converting concrete pool installers to fiberglass, with fiberglass pools representing a significant and increasing portion of its in-ground pool sales.
• Geographic Expansion in "Sand States": The company is strategically focusing its investments and expanding its dealer network in high-growth regions known as the "Sand States" (Florida, Texas, Arizona, and California). This expansion aims to capitalize on favorable demographic trends and drive increased adoption of fiberglass pools in these key markets.
• Demand for Automatic Safety Covers: Strong demand for automatic safety covers is a significant revenue driver. Strategic acquisitions, such as Coverstar Central in August 2024 and additional Coverstar dealer acquisitions in early 2025, are enhancing Latham's position and contributing to sales in this product category.
• Stability and Growth in the Liners Replacement Market: Latham's diversified product portfolio, which includes pool liners, provides access to the more stable replacement market. This segment consistently contributes to the company's revenue streams.
• Targeted Price Increases: The company has implemented and plans to continue with targeted price increases on certain products. Historically, pricing strategies have been a factor in increasing sales, and these targeted adjustments are expected to support revenue growth.

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